ICBA How to Acquire Low-Cost Deposits Smart Marketing Workshop August 8-9, 2017 ©Mills Marketing, 2017 | 888.733.4899 | MillsMarketing.com DEPOSIT ACQUISTION – AGENDA DAY ONE Welcome 8:00 • Meet your fellow bankers • Overview the workshop Deposit and Loan Disruptors 8:30-9:30 • Terrific Tools or Terrifying Threats Deposit Workshop 9:30-Noon • Data, Implications 5 Generations Presentations Lunch Break Project Work and Reports Afternoon 2 TAKEAWAYS • Retail Deposit Plan • Retail Deposit Creative • Business Deposit Plan 3 “The greatest problem for most banks is their lack of distinctive strategies for success … This industry is riddled with me-too competition.” – Michael Porter Harvard Management Expert 4 NATIONAL BENCHMARKING STUDIES CALL FOR BANKS TO … Develop more distinct and robust competitive strategies while significantly improving their execution capabilities. 5 COMPETITIVE STRATEGIES = RELEVANCE EXECUTION CAPABILITIES = SYNERGY 6 6 7 8 TODAY’S CUSTOMERS NEED BANKING … BUT DO THEY NEED A BANK? 9 THE ECONOMICS OF … Creative Destruction 10
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