Hot Rod Empire: Robert E. Petersen and the Creation of the World’s Most Popular Car and Motorcycle Magazines PDF
Preview Hot Rod Empire: Robert E. Petersen and the Creation of the World’s Most Popular Car and Motorcycle Magazines
11 f f oo oo rr PP Hot_Rod_Empire_FINAL_pgs_001_075_3p_13421.indd 1 17/5/18 4:46 PM Hot_Rod_Empire_FINAL_pgs_001_075_3p_13421.indd 1 JJoobb::1133442211 TTiittllee::330022441177 HHoott RReedd EEmmppiirree ((MMBBII)) 17/5/18 4:58 PM Text SSLLCC PPaaggee::11 HOT ROD EMPIRE ROBERT E. PETERSEN AND THE CREATION OF THE WORLD’S MATT STONE with GIGI CARLETON MOST POPULAR CAR AND MOTORCYCLE MAGAZINES C 2 / 1 1 f f oo oo rr PP Hot_Rod_Empire_FINAL_pgs_001_075_3p_13421_C2.indd 2 30/5/18 9:35 AM Hot_Rod_Empire_FINAL_pgs_001_075_3p_13421.indd 2 JJoobb::1133442211 TTiittllee::330022441177 HHoott RReedd EEmmppiirree ((MMBBII)) 17/5/18 4:58 PM Text SSLLCC PPaaggee::22 HOT ROD EMPIRE ROBERT E. PETERSEN AND THE CREATION OF THE WORLD’S MATT STONE with GIGI CARLETON MOST POPULAR CAR AND MOTORCYCLE MAGAZINES FOREWORD BY ED ISKENDERIAN C 2 / 1 1 f f oo oo rr PP Hot_Rod_Empire_FINAL_pgs_001_075_3p_13421_C2.indd 3 30/5/18 9:35 AM Hot_Rod_Empire_FINAL_pgs_001_075_3p_13421.indd 3 JJoobb::1133442211 TTiittllee::330022441177 HHoott RReedd EEmmppiirree ((MMBBII)) 17/5/18 4:58 PM Text SSLLCC PPaaggee::33 © 2018 Quarto Publishing Group USA Inc. Text © 2018 Matt Stone First published in 2018 by Motorbooks, an imprint of The Quarto Group, 401 Second Avenue North, Suite 310, Minneapolis, MN 55401 USA. T (612) 344-8100 F (612) 344-8692 www.QuartoKnows.com All rights reserved. No part of this book may be reproduced in any form without written permission of the copyright owners. All images in this book have been reproduced with the knowledge and prior consent of the artists concerned, and no responsibility is accepted by producer, publisher, or printer for any infringement of copyright or otherwise, arising from the contents of this publication. Every effort has been made to ensure that credits accurately comply with information supplied. We apologize for any inaccuracies that may have occurred and will resolve inaccurate or missing information in a subsequent reprinting of the book. Motorbooks titles are also available at discount for retail, wholesale, promotional, and bulk purchase. For details, contact the Special Sales Manager by email at [email protected] or by mail at The Quarto Group, Attn: Special Sales Manager, 401 Second Avenue North, Suite 310, Minneapolis, MN 55401 USA. 10 9 8 7 6 5 4 3 2 1 ISBN: 978-0-7603-6069-9 Digital edition published in 2018 eISBN: 978-0-7603-6070-5 Library of Congress Cataloging-in-Publication Data is on file Acquiring Editor: Zack Miller Project Manager: Alyssa Lochner Art Director: Brad Springer Cover Designer: Emily Wiegel Design and Layout: Silverglass Design Front cover: The Petersen photographer photographs Petersen the photographer! Petersen staffer Eric Rickman credits Lee Blaisdell with bagging this great shot of Robert E. Petersen on the salt or the dry lakes with his big Speed Graphic Pressmaster view camera capturing a stripped-down roadster on a top speed run, likely during the late 1940s. Petersen Photo Archive / TEN: The Enthusiast Network Back cover: The November 1950 Hot Rod cover. Petersen Photo Archive / TEN: The Enthusiast Network Back flap: The famous Bob McGee ’32 Ford Roadster. Petersen Foundation collection Front endsheet: Two Hot Rod enthusiasts parked in front of Petersen Publishing Company’s 1950s headquarters at 5959 Hollywood Boulevard. Petersen Photo Archive / TEN: The Enthusiast Network Back endsheet: R. E. P. in front of the 1966 Chrysler Imperial built and customized for use in The Green Hornet TV series. Petersen Foundation collection On the frontis: Herman Russell preparing to hit the track at Bonneville, circa 1950. Petersen Photo Archive/TEN: The Enthusiast Network T On the title page: Wally Parks waves out the window of the “Suddenly” Plymouth. Petersen Photo Archive/TEN: The Enthusiast Network At right: One of many Petersen Publishing vans that supported teams at the races, on the road, or out on road tests. Petersen Photo 2 Archive/TEN: The Enthusiast Network / 11 Printed in China f f oo oo rr PP Hot_Rod_Empire_FINAL_pgs_001_075_3p_13421.indd 4 17/5/18 4:46 PM Hot_Rod_Empire_FINAL_pgs_001_075_3p_13421_C2.indd 4 Job:13421 Title:302417 Hot Red Empire (MBI) 28/5/18 4:31 PM Text SSLLCC PPaaggee::44 We dedicate this work to those who lived the story. First and foremost, this book is dedicated to the incomparable Margie and Robert E. Petersen for being the epic, big- spirited people they were, for giving birth to the many movements and institutions that bear their name, and for making an impact on everything associated with the words “hot rod.” We also dedicate this book to the unfulfilled memory of Bobby and Richie Petersen, and to all citizens of the Hot Rod Empire. 11 f f oo oo rr PP Hot_Rod_Empire_FINAL_pgs_001_075_3p_13421.indd 5 17/5/18 4:46 PM Hot_Rod_Empire_FINAL_pgs_001_075_3p_13421.indd 5 JJoobb::1133442211 TTiittllee::330022441177 HHoott RReedd EEmmppiirree ((MMBBII)) 17/5/18 4:58 PM Text SSLLCC PPaaggee::55 CC 22 / / 1 1 f f oo oo rr PP Hot_Rod_Empire_FINAL_pgs_001_075_3p_13421_C2.indd 6 28/5/18 4:41 PM Hot_Rod_Empire_FINAL_pgs_001_075_3p_13421_C2.indd 6 JJoobb::1133442211 TTiittllee::330022441177 HHoott RReedd EEmmppiirree ((MMBBII)) 28/5/18 4:41 PM Text SSLLCC PPaaggee::66 CONTENTS Foreword by Ed Iskenderian 9 Preface: Gigi Carleton 15 Preface: Bruce Meyer 17 Introduction 20 1: Meet Pete—A Star Is Born 26 CHAPTER 2: Petersen Publishing Company Goes from 0 to 60 40 CHAPTER 3: The Swinging ’60s and the Hot Rod King finds a Queen 76 CHAPTER 4: Into the ’70s, ’80s, and Beyond—Petersen People, Places, and Things 96 CHAPTER 5: Planes, (No Trains), Automobiles, and Other Personal Pursuits 132 CHAPTER 6: The Petersen Automotive Museum—The Final Gem CHAPTER in the Petersen Crown 166 Epilogue 194 Acknowledgments 204 Index 205 CC 22 About the Authors 208 / / 1 1 f f oo oo rr PP Hot_Rod_Empire_FINAL_pgs_001_075_3p_13421_C2.indd 7 30/5/18 1:37 PM Hot_Rod_Empire_FINAL_pgs_001_075_3p_13421_C2.indd 7 JJoobb::1133442211 TTiittllee::330022441177 HHoott RReedd EEmmppiirree ((MMBBII)) 30/5/18 5:13 PM Text SSLLCC PPaaggee::77 11 f f oo oo rr PP Hot_Rod_Empire_FINAL_pgs_001_075_3p_13421.indd 8 17/5/18 4:47 PM Hot_Rod_Empire_FINAL_pgs_001_075_3p_13421.indd 8 JJoobb::1133442211 TTiittllee::330022441177 HHoott RReedd EEmmppiirree ((MMBBII)) 17/5/18 4:58 PM Text SSLLCC PPaaggee::88
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