Hospitality Marketing Management PDF
642 Pages·2006·8.618 MB·English
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Description:
Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. Includes coverage of tourism marketing Features new material on marketing technology and it's implications in the hospitality industry Offers international coverage Provides new, applications approach to the discipline of marketing
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
