High foreign demand drives the world's largest dental showcase

80 Pages·2017·26.67 MB·English

IDS—35thInternational Dental Show · Cologne · 12–16 March, 2013 Sonderausgabe · Special Issue
SHOW
PRE VIEW
A view on European dental markets IDS 2013 trends in focus A preview of the industry
Markets in Europe have proven stable since the last IDS took place CAD/CAM and growth factors have become key areas of dental With more companies to be participating in IDS than ever before,
in 2011. An interview with ADDE president Dominique Deschietere. innovation. Dr Nilesh R. Parmar provides an overview. there will be plenty of new products to see and discover.
» page 02 » page 12 » page 28
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High foreign demand drives the
ACTIVATE INNOVATION
world’s largest dental showcase
Number of exhibiting companies increases by more than 10 per cent/According to the organiser Koelnmesse, dental HALL 10.2
AISLE M/N-N/O
CAD/CAM, implant treatment and lasers will be mega trends at upcoming International Dental Show in Cologne, Germany BOOTH 60-69
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formation on exhibitors and products
ahead of the show.
The next edition is scheduled to
open its doors soon with the usual
Dealers’ Day on Tuesday, 12 March
2013. More than 120,000 dental pro-
fessionals from Germany and abroad
are expected to attend the event to
update their knowledge on the latest
developments and trends in dental
equipment and materials, according
to Hamma.(cid:2)
AD
(cid:3)The last IDS, held in March 2011, drew 1,954 exhibitors and 118,000 professional visitors to Cologne, according to reports.

(cid:2)The development of CAD/CAM and tal industry once again. Its success is stages the global dentistry showcase
implantology will continue to be the an endorsement of our trade show con- in partnership with the commercial
determining trends at the next Inter- cept,” Hamma explained. “Therefore, enterprise of the VDDI and the Society
national Dental Show, representatives for the Promotion of the Dental Indus-
of the organiser Koelnmesse and the try (Gesellschaft zur Förderung der
Association of German Dental Manu- Dental-Industrie) every two years. The
facturers (VDDI) told reporters at a last edition, held in March 2011, drew
press conference in December. Be- 1,954 exhibitors and 118,000 profes-
sides these mega topics, the use of sional visitors to Cologne, according
lasers in different fields of dentistry to reports.
will be given particular attention.
Hamma announced that in addi-
Reportedly, more than 2,000 den- tion to professional activities pre-
tal manufacturers and distributors sented by the German Dental Associa-
have registered for this year’s event, tion and the Association of German
which has been expanded by 5,000 Dental Technicians’ Guilds (VDZI), the
sqm and will fully occupy another Federal Association of Dental Alumni
hall at the Koelnmesse fairground in (BdZA) in Germany will be hosting a
Cologne. According to Koelnmesse’s Generations’ Lounge for the first time
chief operating officer, Katharina C. at next year’s IDS, which is intended
Hamma, the increase in exhibitors to serve as a meeting point for dental
is due to the high demand from com- students, practice newcomers and es-
panies abroad, which has grown by tablished practitioners. Furthermore,
10 per cent compared with the last visitors will be able to learn more
(cid:3)Katharina C. Hamma, Chief Operating Officer
IDS. While the number of domestic about the latest products and tech-
of Koelnmesse.
businesses will remain the same, al- nologies at the customary Speakers’
most two-thirds (68 per cent) of all com- we will be retaining the successful Corner (in Hall 3.1).
panies exhibiting in 2013 will come formula for the upcoming event.”
from outside Germany. The IDS app has recently been
Her company, which hosts other updated. The application, available for
“IDS will prove its position as the well-known international trade events several smartphones, such as Apple’s
global leading trade show in the den- like Art Cologne and gamescom, iPhone, allows users to search for in-
02 opinion
Show Preview IDS Cologne 2013
Digital technology and CAD/CAM will
determine dental market development
An interview with Dominique Deschietere, President of the Association of Dental Dealers in Europe
fit. As the dental industry and the
health-care sector in general produce
a wide range of products, from ex-
tremely sophisticated devices to con-
sumables, we as distributors need to
be vigilant regarding medical device
regulations. The regulatory frame-
work provided by the EU for market
access, international business rela-
tions and legal agreements is in the
patient’s best interest. However, we
also think that these matters should
be adapted to the dental distributor
market.
Why do the current regulations
need to be changed at all?
5Dominique Deschietere
The main reason for the revision is
nSupported by growth in major mar- that current EU legislation dates from
kets like Germany, sales of dental the late 1990s and is considered insuf-
equipment in Europe have proven rela- ficient by many for our rapidly chang-
tively stable since the last IDS took place ing market. In addition, some member
in 2011. today international had the states of the EU have tended to in -
opportunity to speak with Arseus Lab terpret some of these rules broadly,
CEO and newly elected President of the which is not necessarily to the benefit
Association of Dental Dealers in Europe of the patient. It also makes competi-
(ADDE), Dominique Deschietere, Bel- tion uneven for those distributors who
gium, about the current state of the adhere to the regulations. Therefore,
5Visitors watching a product presentation at IDS 2011. According to Deschietere, European dental practitioners and laboratories have become rather
industry, and the challenges that lie it is essential to impose new regula-
reluctant to make large investments.
ahead. tions in order to increase traceability
of dental products within and beyond except for a few countries, the market presentation to be held on Wednesday, the continent have become rather re-
today international: Last year, the borders of the EU. has achieved good sales. There might 13 March, at 16:00 in the Blue Room at luctant to make large investments.
the European Union announced the be a slight decrease in traditional prod- the Koelnmesse fairground.
revision of its medical device regu- According to a 2011 survey by uct segments, as old technologies are Where do you see the industry
lations. How is this going to affect your organisation, sales of dental replaced by new ones but it is still During a press conference in heading, and what segments are
the dental industry? materials and equipment in Europe too early to provide a clear picture on December in Cologne, the Chairman the most likely to grow in the next
Dominique Deschietere:The di- remained relatively stable. What is the current market situation. Unfortu- of the Association of German Dental few years?
versity and potential for innovation the current state of the industry on nately, not all figures from our 2012 in- Manufacturers, Dr Martin Rickert, We will definitely see significant
in our industry contribute to improved the continent? dustry survey to be discussed during said that the outlook for markets in growth in digital dentistry as new
dental procedures and prosthetics, Preliminary figures from our lat- the IDS are available yet. However, we Southern Europe is rather negative technologies like intra-oral scanners,
from which the patient can only bene- est survey of the industry show that, would like to invite everyone to our owing to the financial constraints as well as digital imaging and plan-
the health-care sector is facing at ning instruments, find their way into
AD the moment. What is the situation dental practices. Dental laboratories
really like there? too are increasingly making use of
It is no secret that some countries CAD/CAM technology. Both these de-
in Southern Europe that suffered most velopments will determine how the
from the financial crisis are showing market and the dental business mod-
a negative trend with regard to dental els will develop in the future.
investments. It is likely that this will
be reflected in the sales figures from Europe has traditionally been
last year. one of the largest markets for dental
Free
entry
“...it is essential to impose new
regulations in order to increase
traceability of dental products within
and beyond the borders of the EU.”
Dental Tribune Study Club | Hall 3.1 | Booth J010/L019
IDS Speakers’ Corner
While sales of sundries and material and equipment, rivalled
technical services increased slight - only by North America. How im -
TUESDAY, MARCH 12 THURSDAY, MARCH 14 ly in 2011, equipment sales de- portant have markets overseas be-
creased by over 2 per cent. Have come?
14:00 –14:30 Dan McOwen 11:00 –12:00 Dr. Gianluca Gambarini dentists become more wary of in- It goes without saying that in
CBCT/DVT 2013: Latest information, TF adaptive—a novel approach vestments? terms of economic growth, spending
comparisonsand purchasing guidelines to canal instrumentation Socio-demographic developments ability and other factors, the BRIC
15:30 –16:00 Prof. Gianni Gaetta 12:00 –12:30 Dr. George Freedman and changing patterns of reimburse- countries hold great potential. Dental
ments by public health services and distributors in Europe will be involved
Velscope—saving lives, Cement free implants and long term
insurers have had an impact on pa- in this process as we gain access to
not only teeth maintenance
tients’ health-care spending. other products and technologies from
WEDNESDAY, MARCH 13 FRIDAY, MARCH 15 around the world. From this, compe -
As a result of the financial crisis, tition will only increase within the
11:00 –11:30 Dr. Fay Goldstep 11:00 –11:30 Dr. Henriette Lerner people have had difficulty accessing EU. Our members will have to follow
Predictable proactive periodontal DVT 2013: Neuigkeiten, Vergleiche und capital through bank loans, renting, these changes carefully and learn to
etc. which means they have less respond to them in a professional and
treatment Tipps zur Entscheidungsfindung
money available for medical and den- transparent manner.
15:30 –16:00 Michael Bauer, M.Sc. 16:00 –16:30 Dr. Derry Rogers
tal care. Consequently, dental practi-
The Use of Erbium lasers for Stimula- Introduction of new SDI products. tioners and laboratories throughout Thank you for the interview.7
tion of Bone Growth Factors (PDGF)/ Your Smile. Our Vision.
Erbiumlasereinsatz zur Stimulierung
der Knochenwachstumsfaktoren (PDGF) BECOME A FREE MEMBER AT WWW.DTSTUDYCLUB.COM
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04 opinion
Show Preview IDS Cologne 2013
Welcome to the International Dental Show 2013
By Dr Martin Rickert, Chairman of the Association of German Dental Manufacturers (VDDI)
work requiring large and expensive ingly combined into compact hybrid Owing to these developments,
machinery has been en vogue for systems, intra-oral cameras, fluores- I am looking forward to the up -
years. Recently, there has been the cent cameras and even polymeri - coming International Dental Show,
opposite trend, which has been a sation lamps have become effective and particularly to your visit and
surprise to many, of insourcing pre- tools in the diagnosis of caries and expert opinion on the innovations
viously outsourced manufacturing in dental filling. presented there.7
steps.
With the recent advancements
in CAD/CAM technology, decisions
regarding material selection can in-
creasingly be tailored to every single
patient. With state-of-the-art cera - The industry
mic materials, dentists and dental
technicians, for example, can work
on multiple indications and with
highlight of the year
conventional metal ceramics using
high gold-content alloys, which
themselves are very up to date. Mod-
ern rapid-prototyping procedures
5Dr Martin Rickert, Chairman of the Association of German Dental Manufacturers (VDDI). could also become more important By Katharina C. Hamma, COO of Koelnmesse
in the field of high-performance
nThe dental industry in Germany is creasingly finding its way into daily ceramics.
very dynamic in every aspect, tech- practice with an ever-expanding nThe countdown to the International
nologically and economically. Partic- offering of intra-oral scanners of all Is everything becoming digital Dental Show (IDS) has started. In a few
ularly in the last ten years, the field varieties. Video signals, blue LEDs, then? The answer is yes, but every- weeks, the global dental community
has seen the introduction of nu - the confocal principle, with or with- thing is also becoming more bio - will meet once again in Cologne.
merous preventative and treatment out scanning powder, you will have logical and interdisciplinary—nowa-
procedures, all of which were incon - the opportunity to see and expe- days, dentists increasingly refer pa- The IDS is the undisputed leading
ceivable a mere 15 years ago. New rience everything within a day to tients to other medical specialists. global trade show for the dental in-
ceramic dental materials, synthetic help you make your purchasing de - The fight against periodontitis and dustry. A visit to the trade fair halls
filling materials, CAD/CAM in re - cision. peri-implantitis has to be viewed in in Cologne is a must for dentists and
storative dentistry, digital imaging the context of systematic disease, dental technicians, other dental staff,
and implant treatment planning—we At the same time, once-closed a link clearly supported and illus- members of the specialist dental
have been working as a team in every systems can now be used with dif - trated by recent scientific results. trade, scientists and researchers.
area, keeping the German dental in- ferent software, production units Therefore, microbiological studies There is no other event in which the
dustry a world leader. Together, we and scanners. This flexibility offers on genetics in particular have gained entire dental industry—including all
5Katharina C. Hamma, chief operating officer
are smart and full of ideas, as well as numerous possibilities for you to a more prominent role in dental international market leaders—pres-
of Koelnmesse.
innovative and flexible in our think- optimise work procedures in your science. In this field, the Interna- ents such a wide range of products
ing. Nowhere else can you feel this own practice and in collaboration tional Dental Show is also expected and services. The exhibition will be one side of the coin. As usual, the sup-
more than at the International Dental with your dental partners. to showcase more precise and faster showcasing items from many areas, porting programme will offer added
Show, which is to be held from 12 to procedures. including dentistry and dental tech- value. At the Speakers’ Corner in
16 March in Cologne in Germany. Likewise, more and more op- nology segments; infection preven- Hall 3.1, for example, IDS exhibitors
tions are becoming available to you In addition, innovations in the tion and maintenance; dental serv- will provide information daily about
Well, what can you expect to owing to developments in the dental field of imaging have made their ices; and all of the relevant informa- new products, services and technical
see at the show? CAD/CAM is in- industry. The outsourcing of dental mark in the high-tech sector. Increas- tion, communication and organisa- processes. They will also report on the
tional channels. latest scientific and research findings.
AD In addition, the German Dental Asso-
This year, the show will occupy ciation (BZÄK) and the Association of
Is Your Exam Complete 150,000 m² of exhibition space for German Dental Technicians’ Guilds
the first time. More than 1,950 compa- (VDZI) will round off the events at the
Without an Enhanced
nies from over 55 countries will be IDS with their professional activities.
Oral Cancer Assessment? Oral Cancer Screening Device presenting the latest trends, as well as
many innovations and services. Once For an event of this scope, excel-
again, the percentage of visitors and lent preparation is essential. We offer
exhibitors from outside Germany will visitors a number of tools to enable
increase, as we are expecting to wel- them to plan their visit optimally.
come 10 per cent more exhibitors These tools include the current update
Early Detection is the Best Treatment. from abroad than we had two years of the IDS app for smartphones, which
ago. Overall, 68 per cent of the ex- now features an exhibitor search func-
As a clinician, you are in a unique and important position to help
hibitors will be coming to Cologne tion and a navigation system to guide
(cid:82)(cid:84)(cid:81)(cid:86)(cid:71)(cid:69)(cid:86)(cid:2)(cid:86)(cid:74)(cid:71)(cid:75)(cid:84)(cid:2)(cid:82)(cid:67)(cid:86)(cid:75)(cid:71)(cid:80)(cid:86)(cid:85)(cid:2)(cid:72)(cid:84)(cid:81)(cid:79)(cid:2)(cid:81)(cid:84)(cid:67)(cid:78)(cid:2)(cid:69)(cid:67)(cid:80)(cid:69)(cid:71)(cid:84)(cid:16)(cid:2)(cid:54)(cid:74)(cid:71)(cid:2)(cid:43)(cid:70)(cid:71)(cid:80)(cid:86)(cid:67)(cid:386)(cid:138)(cid:2)
from outside Germany. From this, it is visitors through the halls and to stands
Oral Cancer Screening System is a simple yet
clear that the IDS is cementing its po- of their interest. The update also pro-
effective screening tool that utilizes
sition as the leading global trade fair. vides information about catering op-
three distinct wavelengths. These 3 tions, local services and the IDS sup-
wavelengths enhance visualization Visitors to the IDS will be travel- porting programme. Thanks to the
of mucosal abnormalities or ling to Cologne from all over the world. Business Matchmaking 365 function,
premalignant dysplasia that may Two years ago, some came from as exhibitors and visitors can commu -
not be visible to the naked eye and far away as the Bahamas, Trinidad nicate with each other even before
that may lead to oral cancer. and Tobago, Zimbabwe, Togo, Mada- IDS 2013 begins and after it ends.
gascar, Qatar, Oman, Laos, Cambodia, The online schedule planner makes it
Tajik istan, Polynesia and Micronesia. possible to arrange meetings with ex-
White light Violet light Green-amber light This year we are expecting to wel- hibitors in advance via e-mail. Anyone
come more than 120,000 visitors from wanting an overview of the latest prod-
every part of the world, professionals ucts can search for them in advance
who want to take a closer look at the u sing our online innovation database.
latest innovations in the industry. All these features will make it much
Such an international exchange of ex- easier to prepare for a visit to the IDS.
General visual exam Identify what naked eye can not see Evaluate vessels around lesion periences and business deals is only
possible at the IDS in Cologne. You will not want to miss the IDS.
Sold exclusively through Stop by the DentalEZ® It is the ideal business, information
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Total Health Care Booth. fair. The industry’s innovative ca - makes it essential for everyone active
866.DTE.INFO
www.DentalEZ.com pacity is well known, and the IDS is in the dental industry.
Follow us! the largest show of innovations in
the world of dentistry. However, new I wish you a successful IDS 2013
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06 trends & news
Show Preview IDS Cologne 2013
EU faces serious recruitment
als in rural and sparsely populated
areas, an oversupply of doctors in
some urban areas, particularly in Ger-
many, and an oversupply of nurses
problems in the health-care sector in Belgium. In addition, the number
of medical specialists is increasing
much more rapidly than the number
of general practitioners.
A significant shortage of dentists
nThe EU health-care sector is facing Health care is one of the largest the EU’s health-care work-force. In is evident in Finland. Additionally,
hard times. With an ageing work-force sectors in the EU, with around 17.1 mil- 2009, about 30 per cent of all doctors the Netherlands is short of dental sur-
and insufficient new recruits to re- lion jobs in 2010, which accounts in the EU were over 55 years of age, geons. By 2020, there will be a short-
place those who are retiring, the fu- for eight per and by 2020 more than 60,000 doctors age of 150,000 professionals in the
ture does not look promising. Owing to cent of all or 3.2 per cent of all European doctors group including dentists, pharmacists
demanding working conditions and jobs in the are expected to retire annually. and physiotherapists in the EU. This
relatively low pay in some health oc - EU-27. The means that up to 13.5 per cent of care
cupations, recruits are not attracted to number of jobs will not be covered.
the sector. A working document pub- in the sector increased by 21 per cent
lished by the European Commission between 2000 and 2010, creating four Professionals leaving the EU
(EC) last year demonstrates the grav- million new jobs. According to the EC All 27 member states are expe -
ity of the situation. document, the health-care sector even riencing migration of health profes-
continued to grow during the eco- sionals, but western and northern
A while ago, the EU member states nomic crisis, with the positive member states are also receiv-
invited the EC to propose an action trend reflected in all age groups. ing health professionals
plan to assist them in tackling the key Forecasts predict that it will from other coun-
challenges facing the health work- remain a growing sector, even tries. However,
force in the medium to longer term. though employment growth will based on the
This commission staff working docu- be more modest compared with 2000 limited data
ment describes the current status of to 2010. available, out-
the sector, among other matters. flows have
Lack of recruits rarely exceeded
The health-care sector comprises As the population ages, the three per cent of the
workers who primarily deliver health- demand for health care and domestic work-force.
care services, including health pro - thus for labour in this sector
fessionals (doctors, nurses, midwives, will increase dramatically. The brain drain, the high outflow
pharmacists and dentists), allied health The number of elderly people of health professionals, does not bene-
professionals, public-health profes- aged 65 and over is projected fit the member states, as many health
sionals, health management, and ad- to almost double over the next 5 According professionals migrate to non-EU coun-
to the EU document, Fin-
ministrative and support staff. Some 50 years, from 87 million in assis- tries, according to the EC. Health
land and the Netherlands face
people also work for the health-care 2010 to 152.7 million in 2060. Ac- a significant shortage of dentists tants and workers migrate to the US, Australia,
sector indirectly, such as those em- cording to the EC paper, long-term and and dental surgeons. paramedics, and Hungary New Zealand and Canada, and the
ployed in the health-care industries formal care is likely to increase, with faces serious bottlenecks in supply inflows of foreign doctors with long-
and support services, pharmaceuti- an expected reduction in the availabil- At the same time, not enough caused by a reduced number of gradu- term permits have also increased
cals, medical device industries, health ity of informal careers, for example as young recruits are coming through ating nurses. Unfilled specialist train- markedly in non-EU member Switzer-
insurance, health research, e-health, a result of changing family structures. the system to replace those who leave. ing places have been reported in Aus- land (70 per cent increase between
occupational health, spa, etc. In Italy, 13,400 nurses were due to re- tria, France, Hungary and Romania. 2001 and 2008), where mainly Ger-
Currently, most member states tire in 2010, but only 8,500 graduated man professionals go.
Most health-care workers are fe- are facing critical work-force short- in 2008/2009. Germany is facing seri- Jobs not appealing
male. More than 13.1 million women ages in certain health professions and ous difficulties in training a sufficient The reasons for the lack of health- In Austria, Belgium, Denmark,
were employed in the sector in 2010, medical specialisations or geographi- number of graduates, Slovakia has an care workers are well known. Even Germany, the Netherlands and Po -
making up more than three quarters of cal areas. Resulting from this, the re- insufficient number of nurses, mid- though the level of education among land, nearly 30 per cent of all migrant
the health work-force in the entire EU. tirement bulge is drastically shrinking wives, physiotherapists, radiological health-care and social workers is doctors come from outside the EU. This
higher than average, many jobs in the figure rises to 60 per cent in France
sector are poorly paid. Overall wage and Italy, and to 80 per cent in Ireland
levels in the health-care and social and the UK.
services sectors tend to be lower than
Effects of tooth whitening under in other sectors of the economy. This Action to be taken
tendency is related to the high rate In the document, the EC proposed
of female employment in the sector three areas for action to help tackle
and to the sex pay gap. On top of this, the EU health-care work-force short-
inspection by European Union
employees are often faced with long ages: forecasting work-force needs and
and demanding working hours, stress improving work-force planning meth -
or difficult work-life balance. Those odologies, anticipating future skills
factors are reasons to quit for those needs in the health professions, and
carried out in accordance with an already working in health care and sharing best practice on effective re-
agreement between the CED and make the sector unappealing to re- cruitment and retention strategies for
the European Commission that was cruits. health professionals.
signed in March 2010 owing to the in-
creasing availability of tooth whiten- European nurses in particular These areas for action reflect feed-
ing products on the EU market. The are significantly unhappy with their back from the commission’s public
agreement was signed to ensure ap- working conditions. According to the consultation on the “Green Paper on
propriate tooth whitening treatment EC document, many report that they the European Workforce for Health”,
through qualified dental profession- intend to leave their hospital positions, which drew over 200 responses from
als and to improve patient safety. with numbers reaching from 19 per several stakeholders.
cent in the Netherlands to 49 per cent
Over one year ago, the Council in Finland and Greece. The implementation of the actions
of the European Union passed an requires enhanced collaboration—
amended directive on tooth whiten- Dentists needed in Finland between the commission, the mem-
ing products, which resolved that and the Netherlands ber states, stakeholders and social
tooth whitening or bleaching prod- The commission estimates a poten - partners—and improved coordination
ucts containing more than 0.1 per tial shortfall of around one million across a range of policies (health, edu-
nThe Council of European Dentists that contain between 0.1 and 6 per cent and up to 6 per cent hydrogen health-care workers by 2020, in creas - cation, social, policy, employment, in-
(CED) is currently conducting a one- cent hydrogen peroxide. It runs until peroxide will only be sold to dentists. ing up to two million if long-term care ternal market, development and co -
year survey on possible negative 31 October 2013. The initial results will Products with concentrations of up and ancillary professions are taken hesion), the document says. Member
side-effects of tooth whitening and be reported to the European Commis- to 0.1 per cent continue to be freely into account. This means around states are urged to maximise the use
bleaching products. The committee sion by the end of this year. available on the market. 15 per cent of care will not be covered, of European funding instruments to
has called upon dentists in the EU to compared with 2010. support the actions to tackle health
report their own and their patients’ Dentists can access the survey The CED is a non-profit organisa- work-force shortages and to boost job
observations. anonymously and voluntarily online tion, which represents over 340,000 The EU research project on health creation in the health-care sector.
through the website of their national dentists across Europe. It is aimed professional mobility and health sys-
The survey includes tooth dental association. According to the at the promotion of high standards tems (PROMeTHEUS) provides evi- The complete document, includ-
whitening and bleaching products CED, only a summary of all responses of oral health care and effective dence from 17 European countries, for ing a detailed action plan to tackle the
that are not freely available on the will be published once the survey has patient-safety-centred professional example Denmark, Finland, France, challenges for health-care systems,
market to consumers, that is, those been completed. The research is being practice in Europe. Germany and Romania, that there is can be found in the document section
an undersupply of health profession- at www.hospage.eu.7
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10 news
Show Preview IDS Cologne 2013
Conical internal connections will fuel future
growth in European dental implant market
By Dr Kamran Zamanian & Ian van den Dolder, iData Research Inc., Canada.
nThe dental implant and bone graft larger market shares in almost every looked to expand their product port -
Unit share by connection type, Dental Implant Market, Europe, from 2008 to 2018
substitute market is the most rapidly European market. In many segments, folio or create new markets while they
advancing segment of dental technol- these compe titors are either regional create package deals to offset com -
ogy, and leading competitors in this or sourced from overseas markets such petition from rapidly emerging lower-
market must consistently develop as Brazil, Korea and Israel. Regenera- priced competitors. Significantly, ma -
new products supported by research tive products and barrier membranes ny European and US companies in-
from scientific and academic organi- have been particularly affected by volved in this market have begun to
sations to remain competitive. Recent consumer austerity, as these products invest in rapidly emerging periphery
cases have demonstrated that when are discretionary in many cases. markets such as Turkey.
Increasing prevalence of
conical internal connections
Dental implants are connected to
final abutments in one of three ways:
internal connections, external connec-
tions or single-unit devices in which
the implant and abutment are already
attached. Furthermore, internal con-
nections have two sub-segments: butt- cessful in the dental implant market, to Eastern Europe, including Poland
joint internal connections and conical and the majority of leading dental im- and Bulgaria, which are rapidly devel-
internal connections. plant manufacturers have introduced oping the quality of the medical serv-
conical internal connection products. ices they offer.
Research has shown that a lack of Conical connection types will con-
intimate fit of the implant in the abut- tinue to represent one of the fastest- The UK features one of the highest
ment or movement of the implant can growing segments of the dental im- rates of outbound dental tourism, as
provide an area for bacterial growth. plant market. p atients are unaccustomed to large out-
Conventional butt-joint connections of-pocket costs for procedures, owing
5View of Istanbul. Turkey is expected to become one of the major growth markets for dental implants in Europe.
provide a connection that can result in Turkey one of the fastest to the legacy of the National Health
companies lose a segment of support However, a growing number of micro-movement between the implant growing markets in the world Service. Whereas rich patients from
from the scientific community, their consumers continue to demand high- and the abutment, creating a pump ef- Turkey is one of the fastest-grow- developing countries used to come to
market shares tend to suffer signifi- quality products, guarantees of serv- fect for bacteria into the connection ing dental implant markets, congruent prestigious hospitals in the UK and
cantly. ice and scientific improvements, area. When bacteria are present in the with strong economic growth that elsewhere for treatment, outbound
which only premium manufacturers micro-gap, they can cause inflamma- weathered the recession far better medical travel from the UK has been
The European dental implant and are equipped to offer. Conical internal tion, tissue recession and bone loss. than the US and nearly any region in growing far faster than inbound over
bone graft substitute market has been connections is one such recent inno - Recent clinical studies have demon- Europe. The technology of dental im- the past decade, as UK patients are in-
further challenged by recent economic vation, and currently constitute the strated that, on average, conical con- plants in this country has advanced creasingly traveling abroad for lower-
instability and the eurozone crisis, fastest-growing connection type in nections offer a smaller micro-gap rapidly, as most of the major players in cost care. Figures suggest more than
which has created a consistent de- the dental implant industry. than butt-joint connections, in addi- the European market moved quickly 50,000 citizens of the UK go abroad for
mand for lower-cost dental implant tion to a greater mechanical level of to gain a strong market share in treatment annually. The number of out-
products. As a result, many lower- Many dental implant and bone stability. As a result, conical connec- Turkey. Additionally, this market ben- bound medical tourists from the UK
priced competitors have begun to seize graft substitute companies have tion types have become hugely suc- efits from low labour costs, which adds rose by 170 per cent from 2002 to 2009.
to the incentive for implant companies
AD to establish domestic subsidiaries or Dental implant companies
local distribution partners, fuelling f ollow success of conical
options for consumers. Turkey is also internal connection
a popular destination for dental Internal connection types as a
tourism, especially among patients whole are becoming increasingly dom-
from more expensive European mar- inant in the dental implant market.
FFooorrr aaallllll mmmooommmeeennnttss iinn lliifffeee kets. From 2008 to 2018, the Turkish Conical internal connections and butt-
dental implant, final abutment and joint internal connections represented
WWee ccooommmeee ppprrreeppaarreedd computer-guided surgery market is ex- 83.4 per cent of implants with an inter-

—— pected to grow at a compound annual nal connection in 2011. Conical inter-
growth rate of 20.4 per cent. nal connections is the fastest-growing
segment of the market and expected to
In May 2011, AGS Medikal Ürün- increase at a compound annual growth
leri, the first major Turkish company to rate of 10.1 per cent by 2018.
produce dental implants, commenced
operations in the province of Trabzon, NobelActive (Nobel Biocare) was
on the coast of the Black Sea. The com- one of the foremost early successes
pany was established with an initial of conical connection types, and was
5 million Turkish lira investment. Mar- rapidly adopted by consumers owing
ket experts predict that the company to clinical results demonstrating its
will soon be joined by other Turkish greater stability and smaller micro-
dental implant manufacturers that will gap between implant and abutment.
offer lower-priced products to compete The majority of large companies now
domestically and later internationally offer a conical connection, as this mar-
with larger implant companies. ket is expected to overshadow butt-
joint internal connections increas-
EU medical tourism to ingly owing to the greater stability and
strongly impact dental perceived smaller-diameter micro-gap
implant market offered by conical internal connec-
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The EU directive on cross-border tions. Many companies are combining
healthcare that comes into force in these connection types with tapered
2013 will have a strong impact on shape and surface treatments as the
the European dental implant market. current generation of premium prod-
This directive will target the med- ucts.7
ical tourism market, which is signifi-
cant, as dental treatment procedures iData Research is an international market
account for nearly half of medical research and consulting firm focused on pro-
tourism in most major markets. The viding market intelligence for the medical
directive gives patients the right to be device, dental and pharmaceutical indus-
re imbursed for treatment they receive tries. For more information and a free synop-
in other EU countries. This could lead sis of the above report, please contact iData
to more Western Europeans traveling Research at [email protected].
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