Here's How: Approach an Advertising Agency and Walk Away with the Job You Want PDF
Preview Here's How: Approach an Advertising Agency and Walk Away with the Job You Want
Approach an Advertising Agency and Walk title: Away With the Job You Want Here's How (Lincolnwood, Ill.) author: Ganim, Barbara. publisher: NTC Contemporary isbn10 | asin: 0844224804 print isbn13: 9780844224800 ebook isbn13: 9780071393140 language: English subject Advertising--Vocational guidance. publication date: 1998 lcc: HF5828.4.G36 1998eb ddc: 659.1/023/73 subject: Advertising--Vocational guidance. Page i Here's How Approach an Advertising Agency and Walk Away with the Job You Want Barbara A. Ganim NTC L W EARNING ORKS NTC/Contemporary Publishing Company Page ii Library of Congress Cataloging-In-Publication Data Ganim, Barbara. Approach an advertising agency and walk away with the job you want / Barbara A. Ganim. p. cm.(Here's how) Originally published: How to approach an advertising agency and walk away with the job you want. Lincolnwood, Ill.: VGM Career Horizons, © 1993. Includes bibliographical references and index. ISBN 0-8442-2480-4 1. AdvertisingVocational guidance. I. Ganim, Barbara. How to approach an advertising agency and walk away with the job you want. II. Title. III. Series: Here's how (Lincolnwood, III.) HF5828.4.G36 1998 659.1'023'73dc21 97-49441 CIP Published by NTC LearningWorks An imprint of NTC/Contemporary Publishing Company 4255 West Touhy Avenue, Lincolnwood (Chicago), Illinois 60646- 1975 U.S.A. Copyright © 1998 by Barbara A. Ganim All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior permission of NTC/Contemporary Publishing Company. Printed in the United States of America International Standard Book Number: 0-8442-2480-4 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 Page iii To Susan Fox, without you this book would never have been written. Page v Contents Foreword Advertisingwhat's the attraction? 1 Introduction What are agencies looking for in a prospective 4 employee? How to avoid the job search mistakes most people make 5 Step One Perform a personal evaluation 10 See where you fit 10 Workshop 1: Exploring your work environment 11 preferences Workshop 2: Clarifying your work environment 14 preferences Workshop 3: Examining job structure preferences 16 Workshop 4: Clarifying your job structure preferences 19 Workshop 5: Deciding when to compromisevalues 22 versus confidence Workshop 6: Money versus long-term gains 24 Page vi Step Two Choose an area of specialization 29 Find a niche 29 Workshop 7: What is your personality type? 31 Visual types 32 Verbal types 35 All business types 36 It takes all kinds 37 Take the next step 40 Step Three Focus in on the niche 41 Fit the niche 41 Workshop 8: Do you fit the niche? 41 Workshop 9: Area of specialization evaluation 61 Conclusion 66 Step Four Select the agencies that are right for you 68 Find your match 68 Agency sizedoes it matter? 69 Agency locationdoes that matter? 72 Researching an agencywhere to start 73 The in-depth research phase 75 Do your homework 76 The informational interview 76 Step Five Give the agency what it is looking for 80 Sell yourself to the account executive 80 Size up your assets 81 Workshop 10: Personal assets evaluation 82 Your agency compatibility quotient 87 Workshop 11: What specialized skills do you have to 88 bring to an agency? Page vii Step Six Put together a personal presentation package 93 Get started 93 Put yourself in their shoes 94 Cover letters and resumes 99 Setting up your resume 106 Writing a cover letter 114 Starting your first draft 114 Workshop 12: Your first draft 115 Formatting the final draft 117 Finishing the job 118 Preparing your portfolio 118 The oral presentation 120 What an interviewer looks for 121 Know the rules of the interview 123 Workshop 13: Prepare your oral presentation 124 Take control of the interview 125 Review your personal presentation package 127 Step Seven Make your move 128 Make contacts 128 Use networks 128 Learn the "how-to's" of networking 130 Ready, set, go 132 Know how interviews work 134 Get past the nervous jitters 135 Make the right decision 139 The rejection 142 Step Eight Keep the Job once you get it 145 Join the agency 145 Understand how the business works 147 How to prepare and give a presentation 151 The written proposal 153 Working on the actual campaign 155
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