Healthy eyes are important to today's consumer.

32 Pages·2016·2.62 MB·English

by  Ros Argent

V V
V
JUNE 2016
Vision Now magazine
Healthy eyes are important
READY
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to today’s consumer. TODAY.
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Vision Nowmagazine is published by
Peekay Publishing Ltd for The PK National
Eyecare Group Ltd, the UK’s largest 29
purchasing group for independent opticians.
News
4 Independents Day offer Editor’s comment
7 Eyespace relaunches Zips range
9 Illegal contact lens strategy
postponed
Welcome to your new-look Vision Now(VN) magazine, complete
11 New ‘digital lens’ from Essilor
with updated masthead, typeface and layout. Undertaken by
13 Indestructible frames by Rodenstock
VNdesigner, Ros Argent, our redesign project aims to tactically
15 New look for specialist
create a more eye-pleasing reading experience with a fresh and
contact lens vibrant look to match.
15 An independent view
Originally launched as PK Group Purchasing News, VN has been informing NEG

Employed independents’
members about optical events, news and product launches for more than 30
feedback sought years. As always, our content primarily reflects developments and issues affecting
17 Developing thoughts the independent sector – with a focus on how members and their businesses
can stay one step ahead in the game of optics.
Banking on a secure future
20 Advertising feature Changes in the way eye health services and products are provided are flying in
faster than ever – and so we thought the time was right for a change at VNtoo.
Bausch + Lomb ULTRA for the
Next month marks my 10th year as editor, so for me the timing is spot-on. But it’s
digital age
also perfect for NEG, as the Group reports a growth in turnover, of 12.7 per cent,
24 Advertising feature for the fourth consecutive year. Membership is also on the rise – up by six per cent

Sensity Green: 100% on 2014/15 – with more than 1,000 independent practitioners now part of the
satisfaction guaranteed ‘NEG family’.
27 Practice matters These results are testament to the hard work of the NEG team and their

You canget the staff dedication to supporting the UK’s independent sector. This has been the Group’s
raison d’être since it was first set up in 1979 by Michael Wheeler and Michael
28 Style spotlight
Daunt, who both remain owners of the business and an active part of the

British eyewear at home
group’s success.
and abroad
30 Suppliers’ directory Long may this success continue, as VNkeeps you updated and informed –with a
reinvigorated look and feel fit for whatever the future holds…
Nicky Collinson @eyestories
Editor Nicky Collinson BA (Hons) Editor
[email protected]
Editorial PA Sharon Hicks The Editor welcomes letters, articles and other contributions for publication in the magazine and reserves the
[email protected] right to amend them. Any such contribution, whether it bears the author’s name, initials or pseudonym, is accepted
on the understanding that its author is responsible for the opinions expressed in it and that its publication does
Fashion Editor Joan Grady not imply that such opinions are those of The PK National Eyecare Group Ltd. Articles submitted for publication
[email protected] should be original, unpublished work and are accepted on the basis that they will not be published in any other
journal. Acceptance of materialfor publication is not a guarantee that it will be included in any particular issue.
Business Editor Phillip Mullins FBDO Copyright © 2016 for Peekay Publishing Ltd. All rights reserved. No part of this publication may be reproduced or
[email protected] transmitted in any form or by any means, including photocopying and recording, without the written permission
of the publishers. Such written permission should also be obtained before any part of this publication is stored in
Design and a retrieval system of any nature.
Production Rosslyn Argent BA (Hons)
Publisher Michael C Wheeler FCOptom DipCLP FSMC FAAO
VISION NOWis published byPeekay Publishing Ltd for The PK National Eyecare Group Limited, Clermont House, Cranbrook, Kent TN17 3DN
VISION NOWis printed byP&P Litho Ltd, Hanworth, Middlesex TW13 6AR
Vision Now JUNE 2016 3
NEWS
1 Continental Eyewear
Continental Eyewear has added 12 styles to
Unisex goggle for outdoor adventures
its Jacques Lamont collection. Several
lighter colour shades and sparkling epoxy 3 Norville Eyewear
finishes have been used to add “a touch of
class” to this popular collection for both
Norville’s new Basto Outdoor Rx Goggle is a unisex polarised sports frame ideal for cycling.
ladies and gents. High quality hand-made
Available in black, blue or silver, it can be placed in a zip-fit box with a belt clip. It comes
acetates, subtle metal finishes and
with five interchangeable plano polycarbonate face plates: grey polarised; pale blue flash
premium hinges have been used to create a
mirror UV400 50 per cent LT; pale grey/gold flash mirror UV400 70 per cent LT; dark brown
luxurious range of frames “without the
blue AR coated UV400 20 per cent LT; and pale yellow UV400 70 per cent LT. It also includes
designer price tag”, according to the
a crystal Rx insert.
company. Most styles have sufficient depth
to accommodate varifocal and bifocal lenses
and cover a range of eye sizes. 4 Clearlab
Clearlab has launched a new web ordering
system at www.clearlabcontacts.com. “In
order to create the most functional and
user-friendly website possible, we have
Jacques Lamont model JL 1262
listened to our customers’ feedback about
In other news, David Strathie has been what they wanted to change on our
promoted to sales and marketing manager, previous platform and the applications they
while Mark Keaney is now key accounts wanted to have access to,” said Dominique
manager. “David and Mark have been with Gastaldi, UK sales manager. Clearlab’s new Clearlab’s new ordering portal
Continental Eyewear for many years and are platform is only available to eyecare brand products. “Our website will save all
well known within the UK and abroad,” said professionals, and allows registered of your web order history, allowing you to
Derek Cox, chairman and managing director. customers to order both diagnostic lenses quickly reorder your patients' contact
“The future looks good with such and packs of its full range of contact lenses lenses,” said Dominique. Registering an
experienced and ambitious personnel and solutions. account is straightforward and until 31 July,
moving into senior positions in a forward UK-based opticians will receive a 50 per
looking company like Continental.” Independent opticians will also be able to cent discount on delivery charges
display and order catalogues of their own at checkout.
2 Safilo Group
5 Independents Day 2016
Safilo Group and Jimmy Choo have
renewed their agreement for the design,
The first 100 delegates to Co-director, David Goad, added: “iDay has
manufacture and distribution of the Jimmy
register for Independents always tried to focus on ‘how to’ achieve
Choo Eyewear collection. The agreement
Day (iDay) 2016 will business success by giving simple, practical
has now been extended to 31 December receive a complimentary and often low-cost advice from experts in
2023. The new agreement also includes the copy of keynote speaker their field. So the book seems an obvious
launch of a Jimmy Choo men’s collection, Clare Rayner’s book, The way of extending this thinking by providing
with a first capsule edition to be presented Retail Champion: 10 Steps an ongoing point of reference for delegates,
in the brand’s boutiques and in a global to Retail Success. Nick way beyond the conference itself.”
selection of optical stores, starting from Atkins, co-director of iDay
Early bird
January 2018. book offer organiser, Proven Track iDay is themed, How to be a Retail
Record PTR), said: “In line Champion, and is on Monday 7 November
“We are very satisfied with this early with the focus of this year’s event, the book following NEG’s Building for Success
renewal, that comes on the back of the enables retail business owners to develop Conference on Sunday 6 November at the
excellent success of the eyewear category robust and repeatable processes and systems Hilton Metropole Birmingham. NEG
of this iconic fashion-luxury brand,” said to create scalable, profitable and ultimately members can book from just £99 at
Luisa Delgado, CEO of Safilo. saleable enterprises.” www.independentsday.co.uk
4 Vision Now JUNE 2016
0151 426 3907
continental-eyewear.co.uk
Continental Eyewear
MODEL WEARS ZENITH ZEST 079
FIT FOR
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©2016 NIKE, INC.
NEWS
New Zips with a dash of penache
6 Eyespace
Eyespace has enhanced its budget-friendly Zips collection with 18 new TR90 frames for men,
women and children. The new designs reflect current eyewear trends with bold, complexion-
flattering colours and textured finishes. Model ZP4031 (pictured), with its angular eyeshape
and stainless steel detailing, is designed for ladies looking for an affordable, fashionable
frame. The TR90 eyefront and temples in contrasting colours are “super-lightweight and
Summer lens promotion
offer incredible durability”. The strong stainless steel hinge and hexagonal dual pin
detailing to the eyefront provide a superior finish. ZP4031 is delivered in two-tone 9 Rodenstock
combinations of teal and purple (C1) or timeless red and navy (C2) and in size 55-13-135.
Following the recent launch of ColorMatic IQ
7 Thea Pharmaceuticals
2 lenses, independent opticians have been
invited to enjoy Sunny Days with
NEG members can enjoy a 15 per cent Rodenstock – a promotion offering special
discount when booking their place at this prices on all ColorMatic IQ 2 and polarised
year’s Thea Pharmaceuticals Eye Health lenses (except sports lenses), including free
Conference taking place on 3 October at glazing or remote edging. To support the
the Royal College of Physicians, London. promotion, which runs through to the end
The CET conference programme can be of July, bespoke posters, showcards and
tailor-made to delegates’ requirements, patient mailers are available.
and includes lectures, peer discussion
groups and workshops on a variety of
topics such as ‘Delivering eyecare to the
Book and save for Eye Health Conference 1 0 Vision Aid Overseas
nation’, ‘Nutrition for eye health’, ‘Dry eye
and blepharitis’ and ‘Ocular first aid’, has performed more than 12,000 cataract
presented by leading specialists. operations, with over 600 procedures in Vision Aid Overseas (VAO) has taken over
uveitic eyes, and since 2004 has also been the fundraising activities of Optometry
The keynote speaker is consultant managing director of the EyeBag Company. Giving Sight (OGS) in the UK. The decision
ophthalmic surgeon, Teifi James, who To receive your discount, enter the follows a successful period of collaboration
specialises in uveitis and scleritis but also promotion code NEG15 when booking at during 2015, when the two organisations
has a general ophthalmology practice. He www.eyehealthconference.com worked together on fundraising activities to
boost income for vision care and to save
8 College of Optometrists costs. “Due to the success of this
collaborative working, our respective boards
feel that Vision Aid Overseas should be the
Working with the Local Optical Committee sector aims to make MECS central to every lead organisation within the UK for
Support Unit (LOCSU) and the Wales LOC and practice around the country. For our mobilising support for sustainable eye and
Optometry Postgraduate Education Centre part, as a profession, we have to push ahead vision care programmes in underserved
(WOPEC), the College of Optometrists is to run and show clinical commissioning groups that communities, while Optometry Giving Sight
additional minor eye conditions service (MECS) we have a ready and able workforce that is should focus its efforts at the global level,”
practical assessments to meet demand from committed to playing a wider role within said Bob Chappell, OGS UK chairman.
the profession. The College will now host the NHS, particularly to meet the increased
Part 2 assessment events, increasing the eye health services.” The assessment is VAO will now coordinate and run the World
number of places available to optometrists. a practical exam in the form of five Sight Day Challenge and Cycling for Sight on
WOPEC provides MECS Part 1 online training, individually assessed stations. Each station OGS’ behalf. “This is a great outcome from
which is funded by LOCSU, and will continue lasts five minutes and assesses competencies all of us who are committed to fight
to work with LOCs and commissioners to run in areas such as communication, clinical poverty by transforming access to eyecare
Part 2 OSCE assessments. skills and data interpretation. To date, some in developing countries,” said Nigel Wilson,
3,000 optometrists have completed the VAO executive director. “Together we will be
Katrina Venerus, LOCSU managing director, MECS online training and 1,300 have able to fight poverty and transform even
said: “The new Breakthrough Strategy for the undertaken the OSCE assessments. more lives, through the gift of vison.”
Vision Now JUNE 2016 7
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NEWS
1 5 General Optical Council
The General Optical Council(GOC) is deferring
the development of a voluntary code of
practice for online contact lens sellers until
2017/18 so that it can concentrate on its
Education Strategic Review. The review,
announced in the GOC’s 2016/17 Business
Plan, will consider the standards of
competence that students must meet and
Silhouette’s official gem setter,
how they are assessed. Samantha Peters,
Robert Avram, at work
GOC chief executive and registrar, said: “The
1 1 Silhouette optical professions are changing fast and the
courses which lead to qualification…must
ensure they reflect this in the future. We will
Silhouette launched its new luxury collection,
be consulting widely with stakeholders to
Atelier, at the Austrian Ambassador’s
consider how education should change in
Residence in London recently. The evening
the future, particularly to reflect registrants’
was hosted by Austria’s ambassador, Martin
greater roles in providing enhanced services
Eichtinger, and the Austrian Trade
and technological change.”
Commissioner, Christian Kesberg, and saw
Silhouette’s official gem setter, Robert
The Council also announced that, “following
Avram, set diamonds and rubies onto a pair Sara Cox in the new campaign
its public consultation on the draft code of
of £10,000 Atelier frames to demonstrate
the detail and precision that goes into 1 3 Johnson & Johnson practice for online contact lens sellers, it
would not be appropriate, based on the
making the bespoke frames. Silhouette UK’s Vision Care
currently available evidence, to include
managing director, David Chalmers, said: “It
within the code the proposed provisions
was a real honour to launch Atelier in such Johnson & Johnson Vision Care has launched a
relating to substitution of contact lenses.
unique surroundings. We are incredibly new campaign with radio and TV personality
The GOC appreciates that some
proud to be an Austrian company and to Sara Cox who “thanks” 1-Day Acuvue Moist
stakeholders feel strongly about this issue
retain, preserve and develop the techniques Brand Multifocal contact lenses for helping
and the potential for public harm. However,
and craftsmanship skills that go into her to “see clearly”. The campaign aims to there is not currently any evidence of
creating our handmade frames.” raise consumer awareness of presbyopia patients suffering direct harm as a result of
and demonstrate how the company’s substitution.” The GOC plans to focus on
1 2 De Rigo UK multifocal lenses offer an alternative to raising awareness among patients and the
reading and varifocal glasses. The campaign public about how to buy and wear contact
video can be viewed on YouTube. lenses safely in the coming year.
De Rigo UK has appointed Bernhard van
Ommen as managing director. He joins the
company after more than 10 years heading
up the international buying group CECOP.
The company stated: “With strong
experience in the optical industry and with
extensive sales knowledge across many
European and South American markets,
Bernhard joins De Rigo UK with a view to Whizzy new kids style
build upon a new project of distribution in
the UK, aiming to grow its current brand 1 4 Dunelm Optical
portfolio with a focus on the best
independent opticians.”
Dunelm has added 10 new boys’ and girls’ frames to its WhizKids range. The new,
lightweight collection features frames in durable acetate and metal, all designed to suit
small features and fit with the energetic lifestyles of young wearers. Vibrant hues, from
bold pinks to teals, and bi-colour designs feature strongly, as do contrasting tips. The
Whizkids Chahta frame (pictured) incorporates a choice of bold colourways and prints to
the side interior.
Peter Beaumont, managing director of Dunelm Optical, commented: “Our new WhizKids
designs reflect the positive trend we’re seeing amongst young people to embrace their
eyewear and use it as a style statement to express their individuality. Our designs
incorporate practical considerations such as the active lifestyles and smaller eyes and face
shapes of young wearers, with the trend-led styling seen across our adult ranges.” Dunelm
Bernhard van Ommen surfaces all children’s frame lenses so thickness is to a minimum, at no extra charge.
Vision Now JUNE 2016 9
Versport Exclusive
www.lenstec.co.uk
Sports protection
Children and adults
available now from
www.tantlabs.com
www.rawdonoptical.co.uk