Health promotion theory

254 Pages·2006·2.023 MB·English

by  Davies, Maggie, Macdowall, Wendy

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MaggieDaviesis Associate Director for B od
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Cover design Hybert Design •www.hybertdesign.com .
UNDERSTANDING PUBLIC HEALTH
www.openup.co.uk
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Understanding Public Health y [ F
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Series editors: Nick Black and Rosalind Raine, London School of Hygiene & Tropical Medicine lty o
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Throughout the world, recognition of the importance of public health to sustainable, safe and rsin
healthy societies is growing. The achievements of public health in nineteenth-century Europe were g, C
for much of the twentieth century overshadowed by advances in personal care, in particular in h
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hospital care. Now, with the dawning of a new century, there is increasing understanding of the ng
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inevitable limits of individual health care and of the need to complement such services with effective a
public health strategies. Major improvements in people’s health will come from controlling com- i U
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municable diseases, eradicating environmental hazards, improving people’s diets and enhancing ive
the availability and quality of effective health care. To achieve this, every country needs a cadre of rsity
knowledgeable public health practitioners with social, political and organizational skills to lead and 5
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bring about changes at international, national and local levels. 2.1
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This is one of a series of 20 books that provides a foundation for those wishing to join in and .1
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contribute to the twenty-first-century regeneration of public health, helping to put the concerns and 7] a
perspectives of public health at the heart of policy-making and service provision. While each book t [0
stands alone, together they provide a comprehensive account of the three main aims of public health: 7/1
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protecting the public from environmental hazards, improving the health of the public and ensuring /1
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high quality health services are available to all. Some of the books focus on methods, others on key ]. C
topics. They have been written by staff at the London School of Hygiene & Tropical Medicine with op
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considerable experience of teaching public health to students from low, middle and high income rig
countries. Much of the material has been developed and tested with postgraduate students both in ht ©
face-to-face teaching and through distance learning. M
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The books are designed for self-directed learning. Each chapter has explicit learning objectives, key ra
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terms are highlighted and the text contains many activities to enable the reader to test their own -H
understanding of the ideas and material covered. Written in a clear and accessible style, the series will ill G
be essential reading for students taking postgraduate courses in public health and will also be of lo
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interest to public health practitioners and policy-makers. a
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Titles in the series u
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Analytical models for decision making: Colin Sanderson and Reinhold Gruen n
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Controlling communicable disease: Norman Noah o
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Economic analysis for management and policy: Stephen Jan, Lilani Kumaranayake, in
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Jenny Roberts, Kara Hanson and Kate Archibald s, L
Economic evaluation: Julia Fox-Rushby and John Cairns (eds) LC
Environmental epidemiology: Paul Wilkinson . N
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Environment, health and sustainable development: Megan Landon t to
Environmental health policy: David Ball (ed) b
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Financial management in health services: Reinhold Gruen and Anne Howarth re
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GHleoabltahl ccharaen egvea alunadt hioena:l tSha:r Kahel Slemy iLthee, Danodn JSeifnf cClaoilrl,i nR o(esadlsi)nd Raine and Barnaby Reeves istribu
Health promotion practice: Wendy Macdowall, Chris Bonell and Maggie Davies (eds) ted
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Health promotion theory: Maggie Davies and Wendy Macdowall (eds) r m
Introduction to epidemiology: Lucianne Bailey, Katerina Vardulaki, Julia Langham and od
Daniel Chandramohan ifie
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Introduction to health economics: David Wonderling, Reinhold Gruen and Nick Black in
Issues in public health: Joceline Pomerleau and Martin McKee (eds) an
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Making health policy: Kent Buse, Nicholas Mays and Gill Walt w
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Managing health services: Nick Goodwin, Reinhold Gruen and Valerie Iles y w
Medical anthropology: Robert Pool and Wenzel Geissler ith
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Principles of social research: Judith Green and John Browne (eds) ut p
Understanding health services: Nick Black and Reinhold Gruen erm
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Health Promotion f N
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Edited by Wendy Macdowall, Chris Bonell 8
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Open University Press y [ F
McGraw-Hill Education ac
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McGraw-Hill House lty
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email: [email protected] i U
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world wide web: www.openup.co.uk iv
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and Two Penn Plaza, New York, NY 10121-2289, USA rsity
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First published 2006 .11
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Copyright © London School of Hygiene & Tropical Medicine 2006 t [0
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All rights reserved. Except for the quotation of short passages for the purpose of /18
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criticism and review, no part of this publication may be reproduced, stored in a 6
retrieval system, or transmitted, in any form or by any means, electronic, ]. Co
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mechanical, photocopying, recording or otherwise, without the prior written yrig
permission of the publisher or a licence from the Copyright Licensing Agency ht ©
Limited. Details of such licences (for reprographic reproduction) may be obtained M
from the Copyright Licensing Agency Ltd of 90 Tottenham Court Road, London cG
W1T 4LP. raw
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A catalogue record of this book is available from the British Library ill G
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ISBN-10: 0 335 218407 (pb) ba
ISBN-13: 978 0 335 218400 (pb) l Ed
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Library of Congress Cataloging-in-Publication Data tio
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CIP data has been applied for H
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Typeset by RefineCatch Limited, Bungay, Suffolk ing
Printed in Poland by OZGraf S.A. s, L
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Contents b
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Overview of the book 1 a
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Section 1: The groundwork 5 ive
1 Developing a programmatic approach to health promotion 7 rsity 5
Ford Hickson .62
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2 Needs assessment 21 5
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Antony Morgan .11
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3 Reviewing the evidence base for health promotion planning 37 ] a
Ginny Brunton, Rebecca Rees and Chris Bonell t [0
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Section 2: Choosing approaches and methods 59 /16
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4 Cognitive behavioural approaches to health promotion 61 o
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Oliver Davidson rig
5 Motivational interviewing in health promotion 74 ht ©
Melvyn Hillsdon M
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6 Theatre in health promotion 86 G
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Fiona Sawney w
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7 Peer education 97 ill G
Vicki Strange lo
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8 Mass media campaigns 112 al E
Wendy Macdowall, Roy Head and Kaye Wellings du
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9 Media advocacy 125 atio
Martine Stead and Gerard Hastings n H
10 Social marketing 139 old
Gerard Hastings and Martine Stead ing
11 Community development 152 s, L
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James Hargreaves and Rhian Twine . N
12 VDievv Seploelpleinrg healthy settings 164 ot to b
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13 Healthy public policy 178 re
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Mark Petticrew and Matt Egan istrib
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Section 3: Delivery and reflection 189 ted
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14 Project planning and budgeting 191 r m
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Liza Cragg difie
15 Evaluating health promotion 207 d in
Meg Wiggins, Chris Bonell and Helen Burchett a
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16 Transfer and scale-up of health promotion interventions 220 w
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Chris Bonell y w
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Glossary 231 ou
Index 235 t pe
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Acknowledgements b
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Health Promotion International by Johnson, A. et al. Copyright 2001 by Oxford a
i U
University Press – Journals. Reproduced with permission of Oxford University n
iv
P12re.2ss – Journals in the format textbook via Copyright Clearance Center. Table ersity
5
Department of Health (2005) National Healthy Schools Status – A Guide for .6
2
Schools. © Crown copyright. Chapter 12 text extracts .15
8
Reproduced with permission from Harden et al (2001) Peer-delivered health promo- .11
7
tion for young people: a systematic review of different study designs, Copyright © ] a
Health Education Journal, 2001, by permission of Sage Publications Ltd. Figure t [0
7
3.5 /18
/1
‘The Marketing Plan’. Source: Adapted from Hastings and Elliot (1993) reproduced 6
in Road Transport and Intermodal Linkages Research Programme Marketing of ]. Co
p
Traffic Safety, © OECD 1993 Figure 10.3 yrig
Hickson, F et al (2003) Making it Count, 3rd edition. Table 1.1 ht ©
Jackson, N & Waters, E. for the Guidelines for Systematic Reviews of Health M
Promotion and Public Health Interventions Task Force (2005a) Guidelines for cG
systematic reviews of health promotion and public health interventions, Version 1.2. raw
-H
McKMnieglhbot,u Jr.n (e1,9 A9u6)s tTrahlei aC. aDreelaekssin S oUcnieitvye: rcsoimtym, Aupnritily 2a0n0d5 i.t sA clsoou nTtaebrfleei t3s. 1Copyright © ill G
lo
Basic Books. Figures 2.1 & 2.2 ba
Oliver, S & Peersman G. (2001) Using Research for Effective Health Promotion. © l Ed
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Copyright 2001, Open University Press. Reproduced with the kind permission ca
tio
of the Open University Press / McGraw-Hill Publishing Company. Table 3.1, n
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Figure 3.1, Figure 3.3 & Figure 3.4 old
Adapted from Health Education Research by Stead, M., Hastings, G. & Eadie, D. ing
Copyright 2002 by Oxford University Press – Journals. Reproduced with per- s, L
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mission of Oxford University Press – Journals in the format Textbook via Copy- C
. N
right Clearance Center. Figure 9.2 o
Wellings, K and MacDowall W. ‘Evaluating mass media approaches’ in Coombes, Y t to b
& Thorogood, M (eds), Evaluation of Health Promotion (2004). Copyright Oxford e re
d
HealUthn iPvreormsitoyt iPornes sIn. Ctehrnapattieorn 8a tle bxyt Whitelaw, S. et al, Copyright 2001 by Oxford istrib
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University Press - Journals. Reproduced with permission of Oxford University ted
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Press - Journals in the format Textbook by Copyright Clearance Center. Table r m
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