Health Promotion Programs: From Theory to Practice

483 Pages·2010·5.34 MB·English

HHeeallth Prromootiion Programms:: From Theory to Practice A
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Health Promotion Programs introduces the theory of health promotion and presents an overview of current E E HEALTH
best practices from a wide variety of settings that include schools, health care organizations, workplace, and N R
community. The 43 contributors to Health Promotion Programs focus on students and professionals interested S T
in planning, implementing, and evaluating programs that promote health equity. In addition to the focus on best W M
practices, each chapter contains information on: O A
R N
(cid:129) Identifying health promotion programs
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(cid:129) Eliminating health disparities
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(cid:129) Defi ning and applying health promotion theories and models PROMOTION
(cid:129) Assessing the needs of program participants
(cid:129) Creating and supporting evidence-based programs
(cid:129) Implementing health promotion programs: Tools, program staff, and budgets H
(cid:129) Advocacy
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(cid:129) Communicating health information effectively
(cid:129) Developing and increasing program funding A
(cid:129) Evaluating, improving, and sustaining health promotion programs PROGR AMS
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(cid:129) Health promotion challenges and opportunities
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(cid:129) Health promotion resources and career links
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“The authors have clearly connected the dots among planning, theory, evaluation, health disparity, and
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advocacy, and have created a user-friendly toolbox for health promotion empowerment.”
— Ronald L. Braithwaite, PhD, professor, Morehouse School of Medicine, Departments of rr P
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Community Health and Preventive Medicine, Family Medicine, and Psychiatry R
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“The most comprehensive program planning text to date, this book examines all facets of planning and
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implementation across four key work environments where health educators function.”
— Mal Goldsmith, PhD, CHES, professor and coordinator of Health Education, h M
Frrromm TTheeoryy tto Practice
Southern Illinois University, Edwardsville e
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“Health Promotion Programs . . . . explores the thinking of some of our fi eld’s leaders and confi rms its r
well-deserved place in the fi eld and in our personal collections.” yy T
— Susan M. Radius, PhD, CHES, professor and program director, Health Science Department, tt I
Towson University O
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The Editors P N
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Carl I. Fertman, PhD, CHES, is associate professor in Health and Physical Activity and executive
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director of the Maximizing Adolescent Potentials (MAPS) Program, both in the School of Education at the c P
University of Pittsburgh. He is the author of Youth Leadership from Jossey-Bass. t R
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Diane D. Allensworth, PhD, is professor emeritus, College of Education, Kent State University. CARL I. FERTMAN
e
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Society for Public Health Education (SOPHE) is the leading international professional
association for health education professionals, faculty, and students. Founded in 1950, SOPHE is the only R
DIANE D. ALLENSWORTH
independent, professional organization devoted exclusively to health education and health promotion in
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all settings.
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PUBLIC HEALTH/HEALTH BEHAVIOR EDITORS
Cover design by Michael Rutkowski
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www.josseybass.com
Society for Public Health Education
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Health Promotion
Programs
From Theory to Practice
CARL I. FERTMAN
DIANE D. ALLENSWORTH
EDITORS
THE SOCIETY FOR PUBLIC HEALTH EDUCATION
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Copyright © 2010 by the Society for Public Health Education. All rights reserved.
Published by Jossey-Bass
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Library of Congress Cataloging-in-Publication Data
Health promotion programs: from theory to practice/Carl I. Fertman, Diane D. Allensworth, editors.
p.; cm.
Includes bibliographical references and index.
ISBN 978-0-470-24155-4 (pbk.)
1. Health promotion. I. Fertman, Carl I., date. II. Allensworth, Diane DeMuth.
[DNLM: 1. Health Promotion—United States. 2. Health Education—United States.
WA 590 H4396 2010]
RA427.8.H5255 2010
613—dc22
2009054080
Printed in the United States of America
FIRST EDITION
PB Printing 10 9 8 7 6 5 4 3 2 1
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C O N T E N T S
Figures, Tables, and Exhibits ix
Preface xiii
Carl I. Fertman, Diane D. Allensworth
The Contributors xix
SOPHE xxv
PART ONE: FOUNDATIONS OF HEALTH PROMOTION
PROGRAMS
1. What Are Health Promotion Programs? 3
Carl I. Fertman, Diane D. Allensworth, M. Elaine Auld
Health, Health Promotion, and Health Promotion Programs 4
Historical Context for Health Promotion 8
Healthy People: A National Public-Private Partnership to Promote Health 12
Health Education and Health Promotion 15
Settings for Health Promotion Programs 18
Stakeholders in Health Promotion Programs 21
2. Health Promotion Programs Designed to Eliminate Health
Disparities 29
Francisco Soto Mas, Diane D. Allensworth, Camara Phyllis Jones
Population Groups and Health Disparities 30
Understanding Racial and Ethnic Differences in Health 37
Program Strategies to Eliminate Health Disparities Among Minorities 38
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IV CONTENTS
3. Theory in Health Promotion Programs 57
Leonard Jack Jr., Melissa Grim, Tyra Gross, Sara Lynch,
Carlen McLin
Theory in Health Promotion Programs 58
Foundational Theories: Intrapersonal Level 60
Foundational Theories: Interpersonal Level 64
Foundational Theories: Population Level 67
Health Promotion Program Planning Models 71
Using Health Theories and Planning Models 79
PART TWO: PLANNING HEALTH PROMOTION
PROGRAMS
4. Assessing the Needs of Program Participants 91
James H. Price, Joseph A. Dake, Britney Ward
Defi ning a Needs Assessment 92
Conducting a Health Needs Assessment 97
Promoting a Needs Assessment 98
Using Primary Data Methods and Tools 99
Using Secondary Data Methods and Tools 106
Reporting and Sharing the Findings 108
5. Making Decisions to Create and Support a Program 121
W. William Chen, Jiunn-Jye Sheu, Huey-Shys Chen
Identifying a Mission Statement, Goals, and Objectives 122
Writing Program Objectives 124
Deciding on Program Interventions 127
Selecting Health Promotion Materials 131
Using Evidence-Based Interventions 132
Developing Effective Policies and Procedures 139
Transitioning to Program Implementation 146
PART THREE: IMPLEMENTING HEALTH PROMOTION
PROGRAMS
6. Implementation Tools, Program Staff, and Budgets 153
Jean M. Breny Bontempi, Michael C. Fagen, Kathleen M. Roe
From Program Planning to Action Planning 154
Preparing a Logic Model 155
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CONTENTS V
Using a Gantt Chart to Guide Implementation 161
Planning for Implementation Challenges 164
Hiring and Managing High-Quality Program Staff 168
Budgeting and Fiscal Management 171
7. Advocacy 181
Regina A. Galer-Unti, Kelly Bishop Alley, Regina McCoy Pulliam
Creating an Advocacy Agenda for a Program 182
Advocacy as a Professional Responsibility 184
Examples of Successful Health Policy Advocacy 185
Becoming Fluent in the Language of Advocacy 187
Forming Alliances and Partnerships for Advocacy 192
Advocacy Methods 194
Advocacy and Technology 199
8. Communicating Health Information Effectively 203
Neyal J. Ammary-Risch, Allison Zambon, Kelli McCormack Brown
Communication in Health Promotion Programs 204
Developing a Communication Plan for a Site 212
Developing and Pretesting Concepts, Messages, and Materials 218
9. Developing and Increasing Program Funding 233
Carl I. Fertman, Karen A. Spiller, Angela D. Mickalide
Sources of Program Funding 234
Funding Varies by Program Participants and Setting 238
Writing a Grant Proposal 240
Maintaining Relationships with Funders 247
Fundraising 249
Working with Board Members 252
PART FOUR: EVALUATING AND SUSTAINING
HEALTH PROMOTION PROGRAMS
10. Evaluating and Improving a Health Promotion
Program 259
Daniel Perales, Andy Fourney, Barbara MkNelly, Edward Mamary
Program Evaluation Defi nition, Types, and Terms 260
Evaluation Frameworks 267
Evaluation Designs 271
Data Collection and Analysis 274
Evaluation Reports 274
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VI CONTENTS
Evaluation and Program Design 280
Implementing an Evaluation 283
11. Leadership for Change and Sustainability 291
David A. Sleet, Sara L. Cole
Catalyzing and Mastering Change 292
Engaging Participants and Building Support 295
Ensuring Competence Through Credentialing 303
Enhancing Program Impact and Sustainability 306
PART FIVE: HEALTH PROMOTION PROGRAMS IN
DIVERSE SETTINGS
12. Promoting Health in Schools and Universities 313
Marlene K. Tappe, Diane D. Allensworth, Jim Grizzell
Rationale for Promoting Health in Schools and Universities 314
Evolving Role of Promoting Health in Schools and Universities 316
Current Role of Promoting Health in Schools and Universities 316
Resources and Tools 324
Challenges 330
Career Opportunities 334
13. Patient-Focused Health Promotion Programs in Health
Care Organizations 341
Louise Villejo, Cezanne Garcia, Katherine Crosson
Evolving Role of Programs in Health Care Organizations 342
Effective Programs in Health Care Organizations 345
Resources for Programs in Health Care Organizations 352
Challenges for Programs in Health Care Organizations 357
Career Opportunities in Health Care Organizations 361
14. Health Promotion Programs in Workplace Settings 369
Laura Linnan, Kimberly L. Peabody, Jennifer Wieland
Workplace Health Promotion—1970 to the Present 370
Resources and Tools 374
Challenges 379
Career Opportunities 385
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CONTENTS VII
15. Promoting Community Health: Local Health Departments
and Community Health Organizations 393
Michael T. Hatcher, Diane D. Allensworth, Frances D. Butterfoss
Brief History of Local Health Organizations 394
Local Health Department Services 397
Community Health Organization Services 401
Resources and Tools 404
Challenges 410
Career Opportunities 414
Glossary 421
Index 443
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