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(cid:2) H EALTH M ODERNITY The Role of Theory in Health Promotion D V. M Q AVID C UEEN I K LONA ICKBUSCH L P • J M. P OUISE OTVIN ÜRGEN ELIKAN L B • T A AURA ALBO HOMAS BEL Health and Modernity The Role of Theory in Health Promotion Health and Modernity The Role of Theory in Health Promotion David V. McQueen CentersforDiseaseControlandPrevention Atlanta,Georgia and Ilona Kickbusch SwissFederalOfficeforHealth Bern,Switzerland With Louise Potvin Universite´deMontreal Montreal,Canada Ju¨rgen M. Pelikan UniversityofVienna Vienna,Austria Laura Balbo UniversityofFerrara Ferrara,Italy Thomas Abel DepartmentofSocialandPreventiveMedicine UniversityofBern Bern,Switzerland DavidV.McQueen IlonaKickbusch PreventionandHealthPromotion SwissFederalOfficeforHealth CentersforDiseaseControlandPrevention Bern3013 Atlanta,Georgia30341 Switzerland USA LibraryofCongressControlNumber:2006932835 ISBN10:0-387-37757-3 e-ISBN-10:0-387-37759-X ISBN13:978-0-387-37757-5 e-ISBN-13:978-0-387-37759-9 Printedonacid-freepaper. (cid:2)C 2007SpringerScience+BusinessMedia,LLC Allrightsreserved.Thisworkmaynotbetranslatedorcopiedinwholeorinpartwithoutthewritten permissionofthepublisher(SpringerScience+BusinessMedia,LLC,233SpringStreet,NewYork, NY10013,USA),exceptforbriefexcerptsinconnectionwithreviewsorscholarlyanalysis.Use in connection with any form of information storage and retrieval, electronic adaptation, computer software,orbysimilarordissimilarmethodologynowknownorhereafterdevelopedisforbidden. Theuseinthispublicationoftradenames,trademarks,servicemarks,andsimilarterms,evenifthey arenotidentifiedassuch,isnottobetakenasanexpressionofopinionastowhetherornottheyare subjecttoproprietaryrights. 9 8 7 6 5 4 3 2 1 springer.com Acknowledgments As will be apparent to even the most casual reader, this book took considerable timetoproduceandwasthefruitofmanydiscussions,excitingandtedious,but alwayswithatonethattheauthorswantedtoreallyunderstandthetheorybehind theirthinking.Inmanywaysitwasaluxurythatfewworkinginhealthpromotion have,thatis,totakethetimetoengageinthediscoursethatisneededtomorefully understandone’spointofview.Iftheendproductisnotthequintessentialtheory ofhealthpromotion,itisnotthefaultofthoseorganizationsandindividualsabout tobeacknowledged. Amongtheorganizationstobethankedarethoseaffiliatedwithtwooftheau- thors,LouisePotvin,attheUniversityofMontrealandThomasAbel,Department ofSocialandPreventiveMedicineattheUniversityofBern,Switzerland.These organizations provided wonderful settings for comprehensive face-to-face meet- ings.SpecialthanksforongoingsupportgototheHealthPromotionSwitzerland inBernandtheNationalCenterforChronicDiseasePreventionandHealthPro- motion at the Centers for Disease Control and Prevention (CDC), Atlanta. Both organizationsprovidedmostappropriatesettingsforopendiscussionsofthecon- tentofthebook,aswellasresources,space,andtimeforeditingandanalysisof thepreparedchaptersbytheauthors. TwoindividualsinAtlantaworkeddiligentlyonthedevelopmentandcompletion ofthebook:MaryHallforassistingintheearlydaysofthebookandforkeeping track of the agreements among the authors on how to proceed; and in the later stagesofthebook’sdevelopmentAndreaNeimanwasachampionforreadingall thetextscarefullyandeditingtheproseofthefiveauthorsforwhomEnglishisnot theirfirstlanguage.Bothoftheseyoungwomenaretalentedbeyondtheiryears, andtheauthorsaremostappreciativeoftheirhelpinmakingsometimesdifficult theoreticalabstractionsmoreunderstandable. Atlanta,Georgia DavidV.McQueen Bern,Switzerland IlonaKickbusch v Contents Acknowledgments...................................................................... v Contributors.............................................................................. ix 1. Introduction HealthPromotion:TheOriginsoftheThirdPublicHealthRevolution LeadingtoaNewPublicHealth................................................ 1 DavidV.McQueenandIlonaKickbusch 2. FromaTheoryGrouptoaTheoryBook...................................... 6 LouisePotvinandLauraBalbo 3. Modernity,PublicHealth,andHealthPromotion: AReflexiveDiscourse............................................................ 12 LouisePotvinandDavidV.McQueen 4. CriticalIssuesinTheoryforHealthPromotion............................. 21 DavidV.McQueen 5. CulturalCapitalinHealthPromotion......................................... 43 ThomasAbel 6. UnderstandingDifferentiationofHealthinLateModernityby UseofSociologicalSystemsTheory.......................................... 74 Ju¨rgenM.Pelikan 7. ManagingUncertaintyThroughParticipation............................... 103 LouisePotvin 8. ThinkingHealthPromotionSociologically.................................. 129 LauraBalbo vii viii Contents 9. HealthGovernance:TheHealthSociety...................................... 144 IlonaKickbusch Appendix:OttawaCharterforHealthPromotion................................. 162 Index...................................................................................... 167 Contributors DavidV.McQueenisaSeniorBiomedicalResearchScientistandAssociateDi- rector for Global Health Promotion at the National Center for Chronic Disease PreventionandHealthPromotion(NCCDPHP),attheCentersforDiseaseCon- trolandPrevention(CDC)inAtlanta,Georgia,USA.PriortojoiningtheOffice oftheDirector,hewasDirectoroftheDivisionofAdultandCommunityHealth atNCCDPHPandActingDirectoroftheOfficeofSurveillanceandAnalysisat NCCDPHP.BeforejoiningCDC,hewasProfessorandDirectoroftheResearch Unit in Health and Behavioral Change at the University of Edinburgh, Scotland (1983–1992),andpriortothatAssociateProfessorofBehavioralSciencesatthe JohnsHopkinsUniversitySchoolofHygieneandPublicHealthinBaltimore.He has served as Director of the World Health Organization (WHO) Collaborating Centers as well as a technical consultant with the World Bank. Academic train- ing: MA in History and Philosophy of Science (Johns Hopkins), Doctorate in BehavioralSciences,MedicalSociology(JohnsHopkins). IlonaKickbuschisnowaprivatehealthconsultantandwasformerlyHeadofthe DivisionofGlobalHealthatYaleUniversitySchoolofMedicineintheDepartment ofEpidemiologyandPublicHealth.ShejoinedYaleafteralongcareerwiththe World Health Organization where she initiated the Ottawa Charter for Health Promotionandheadedarangeofinnovativeprograms.Shehaspublishedwidely onthenewpublichealthandisthefounderandchairoftheeditorialboardofthe journalHealthPromotionInternational.Honorsandawardsforherachievements include the Andrija Stampar Medal from the Association of Schools of Public HealthintheEuropeanRegion,themeritoriousgoldmedaloftheCityofVienna and the Salomon Neumann Medal of the German Society for Social Medicine. She continues to act as an advisor to the World Health Organization and the Pan American Health Organization and a range of foundations, NGOs, and the privatesectoronmattersofglobalhealthandthedevelopmentofhealthpromotion. PresentlysheactsastheseniorhealthadvisortotheUnitedNationsAssociationof theUSA’sglobalhealthcampaign.Shehasalsobeendesignatedthedistinguished FulbrightNewCenturyScholarsLeaderon“ChallengesofHealthinaBorderless ix x Contributors World.”ShereceivedherPh.D.inpoliticalscienceattheUniversityofKonstanz, Germany. Louise Potvin has a doctorate in Public Health. She is professor at the Depart- ment of Social and Preventive Medicine, Universite´ de Montreal and researcher at the Interdisciplinary Health Research Group. She holds the (CHSRF/CIHR) Canadian Health Services Research Foundation/Canadian Institutes of Health ResearchChaironCommunityApproachesandHealthInequalities,whichdoc- uments how public health interventions in support of local social development contribute to the reduction of health inequalities in urban settings. Her main re- searchinterestsaretheevaluationofcommunityhealthpromotionprogramsand howlocalsocialenvironmentsareconducivetohealth.Shewasamemberofthe WHOWorkingGroupontheevaluationofhealthpromotion. Ju¨rgen M. Pelikan is Professor and Director, Institute for Sociology, Univer- sityofVienna;Director,LudwigBoltzmann-InstitutefortheSociologyofHealth andMedicine;WHOCollaboratingCentreforHealthPromotioninHospitalsand Healthcare;FormerCoordinatoroftheInternationalNetworkofHealthPromoting HospitalsofWHO-Euro,andisinvolvedinprojectsofHealthyCitiesandHealthy Schools.HehasaDr.Phil.insociologyfromtheUniversityofVienna;istrained inpsychoanalysisandgroupdynamics;andisamanagementtrainerandsystemic organizationconsultant.HehasbeenapostdoctoralfellowoftheFordFoundation atColumbiaUniversity,NewYork,aVisitingScholaratGriffithUniversity,Bris- bane, Australia, a former President of the European Society of the Sociology of HealthandMedicine,andaconsultantwithWHO-EURO,WHO-HQ,andtheEC. Majorresearchareas:SociologicalSystemsTheory,SociologyofOrganizations, SociologyofHealthandMedicine,PublicHealthandHealthPromotion,Health Promotion in Health Care, Health Systems Analysis, Quality Management and Evaluation. Laura Balbo is Professor of Sociology, University of Ferrara and President of theItalianSociologicalAssociation.ShewasamemberoftheItalianParliament from1983to1992;ministerofequalopportunity,1998–2000;specialadvisorto the Prime Minister on issues of racism and xenophobia, June 2000–June 2001. Mainareasofresearch:thesociologyofhighereducationandwork,thesociology ofeverydaylife,genderstudies,racism,andxenophobia.Shehasbeenavisiting scholar at the Radcliffe Institute for Independent Studies and at the Center for EuropeanStudiesatHarvard,andavisitingAssociateProfessorattheUniversity ofCalifornia,SantaCruz.ShehasalsobeenaconsultantwithWHO,Copenhagen, with UNESCO, and presently with various committees and study groups of the EuropeanCommission. ThomasAbelisProfessorforHealthResearchattheInstituteofSocialandPreven- tiveMedicineattheUniversityofBern,Switzerland.HeisalsoCo-Editor-in-Chief of Social and Preventive Medicine, International Journal of Public Health. Prior Contributors xi tohisappointmentinBern,hewasProfessorforPublicHealthandEpidemiology, PostgraduatePrograminPublicHealth,DepartmentofMedicineattheLudwig- Maximilians-University in Munich, Germany (1993–1995); Research Assistant and Lecturer in Medical Sociology, Department of Medicine at the Philipps- UniversityinMarburg,Germany(1986–1993);aswellasTeachingandResearch Assistant, Department of Sociology at the University of Illinois, Urbana- Champaign, USA (1984–1986). He has served as reviewer and consultant for majornationalandinternationalresearchinstitutionsandfundingagencies.Aca- demictraining:PriortohishabilitationatthePhilipps-University(Departmentof Medicine,1993),ThomasAbelreceivedhisPh.D.fromtheUniversityofIllinois (Department of Sociology) in 1989, a Dr. Phil. degree from the Justus Liebig- University(DepartmentofSportsScience)in1984,andhisM.A.degreetherein 1980.

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Health and ModernityThe Role of Theory in Health PromotionDavid V. McQueen, Centers for Disease Control and Prevention, Atlanta, GeorgiaIlona Kickbusch, Federal Office for Health, Bern, SwitzerlandandLouise Potvin, Université de Montréal, CanadaJürgen Pelikan, University of Vienna, AustriaLaura B
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