he world's foremost amusement weekly 25 cents

252 Pages·2016·49.13 MB·English

Billboard
25 CENTS
HE WORLD'S FOREMOST AMUSEMENT WEEKLY
FEBRUARY 1, 1947
Dig Perry Como cutting an RCA -Victor plotter in that free -and -easy manner
which brought the Prisoner back to life and made record buyers Surrender
heavy shekels for disks by the Canonsburg (Pa.) croonking. Add to the
platter picture Mr. C's nicely Hooperoted Chesterfield show, an occasional
big dough personal appearance and an interest Oxford, hot new
in a
Santly-Joy-affiliated music firm, and you can see this is better than cutting hair
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February 1, 1947
Vol. 59.
No. S
The World's Foremost Amusement Weekly
TREAT
CMI MEET A SHOWBIZ
Renew Drive
Hinterlands Wax -Happy as Radio, Tele &
To Cancel
Platters Via .the Postman
Films All in
Hit 5 Million Per Annum
Upton Close
Coinmen's Act
a smaller facet of the
DETROIT, Jan. 25.-Mail-order record biz,
months that
national wax trade, quietly has shown boom symptoms in recent
New Bigotry Charges Filed retail and juke Trade Org Builds a "Hit"
indicate the two established systems of distribution via
and nationally,
outlets may be in for growing competish. In the Midwest
mail order disc peddlers, probing deeper and deeper into small towns and
NEW YORK, Jan. 27.-Friends of CHICAGO, Jan. 25.-Show busi-
distribs-report mounting sales
rural areas-hitherto neglected by regular
Democracy, which has been trying to ness in the form of films, local radio
the business estimate
and signs that the best is yet to come. Operators in
get Upton Close, commentator, off and television will play an active
at 500-from 5 to 12 in
the number of firms selling disks by mail today
the air, for some time, reopened its part in helping to make the first
drive today (Monday) asking in twin nearly every State, with a consider- post-war trade show and convention,
letters to Mutual and the FCC that able number of New York City record of the coin -operated machines in-
Close's broadcasts be discontinued. stores building up Eastern average Apollo Merger dustry one of the mointntous oc-
Renewed drive was spurred by the heavily. Total, however, includes de- casions of its kind in4the history of
fact that Close's deal with Merwin partment stores, most of which have American business. Engineered by
K. Hart, his present MBS sponsor, had mail order departments for years, The Billboard (as part of this pub-
Withllusicraft
comes up for renewal in February. actual number of operators doing lication's continuing contribution to
Friends of Democracy previously has considerable volume is placed at 300 the development and welfare of the
charged Close with being "anti- -who do an average of 300 or more industry), and with the close co-
Semitic, pro -Fascist and irresponsi- disks sales per week-about 5,000,000
MebbeinWind operation of Coin Machine Industries,
ble." Close has claimed that L. M. disks per year. trade association running the
Inc.
Birkhead, national director of FD, is New in Mail Order show, film, air and video programs
the "number one character assassin Firms -doing the growing business featuring coin machine personalities
in the country." in the field are largely new in mail and events, as well as showbiz
Birkhead, in his letter, drew atten- order, tho either the firms or person- New Feature to Atlas Role? names, will be presented all thru
tion of both the web and the com- nel have a musical selling background the convention.
mission to Close's broadcast of De- as a rule. Typical is the Detroit situ -
NEW YORK, Jan. 25.-Probable Billboard Cameras Roll
cember 17, 1946, on which Birkhead (Hinterlands Wax -Happy, nays 17)
alleges Close defended such con- merger of Apollo Records with Musi- As the show swings into action at
victed seditionists as William Dudley Berlin Song Chosen Theme craft diskery was foreseen here after the Hotel Sherman here in its first
Pelley, George Sylvester Viereck, discussions this week in which reps day, Monday (3), The Billboard
Ralph Townsend, George Deather- Of Nat'l. Brotherhood Week from Apollo, Musicraft and the Atlas film -unit cameras will start rolling.
age, Elizabeth Dilling, Gerald Win - Corporation, which holds financial The exhibit floors in the Grand Ball-
NEW YORK, Jan. 25.-A new song
rod and others. interest in Musicraft, are known to room, the exhibition hall and the
by -Irving Berlin has been adopted as
"Close," stated the letter, "has the official song of the American have participated. mezzanine will be covered, and spot
Pooling of Apollo-Musicraft is un- interviews with CMI officials, asso-
continually set forth propaganda that Brotherhood of the National Confer-
has been praised and quoted by ence of Christians and Jews, it was derstood to be latest development in ciation execs and other celebs will be
Since the filming is in
American bigots and anti -democratic learned this week. Announcement (See APOLLO MERGER on page 14) celluloided.
the hands of one of the picture in-
(See RENEW DRIVE on page 13) was made by former Ambassador
John G. Winant from London. Wi- dustry's most respected veteran
nant general chairman of Na- AGVA Bans Radio cameramen, Jack Lieb (for 19 years
is
one of Metro-Goldwyn-Mayer's top
tional Brotherhood Week which will
newsreel lensmen and now prexy of
be observed February 16-23. Stunt at Mardi Gras,
Aussies Yowl
Telecolor Films, Inc.), the picture is
The Berlin composition, entitled
guaranteed to capture all the drama
Help Me to Help My Neighbor, was
Posts Spot as Unfair
and color the convention itself.
selected for brotherhood honors by of
At High Taxes
(For more details on Lieb's career
a committee of three execs from
major disk firms. They are Manic NEW YORK, Jan. 25.-The Mardi see story "From Revolutions to Coin
Sacks, Columbia Records; Eli Ober- Gras, which opened with a flash Machines" in the Coin Machine De-
SYDNEY, Jan. 25.-Aussie show- stein, RCA -Victor, and Dave Kapp, Tuesday (21), using Jack Eigen, disk partment this week.)
men, like their Yank counterparts, Previous reports that song jockey, as a strolling mike emsee, When the day's shooting is com-
Decca.
are yowling about the high tax bites has been put on the AGVA unfair pleted, film will be rushed to the
Brother, by Charlie, Harry and
on admissions to shows. To date, Henry Tobias, had been selected list. Talent union also notified AFRA laboratories, printed, edited and
government shows no sign of weak- that Eiden's stint, a kind of radio readied for showing on Sonovision
were an error.
ening in its decision to keep the Berlin's contribution, according celeb night, was a violation of Machines all thru Wednesday and
tax clamps on showbiz on the grounds to NCOCAJ President Everett R. AGVA's rules, and asked AFRA to Thursday at the CMI Public Rela-
that showbiz is a luxury operation. Clinchy, will be featured on radio take action. tions booth in the lobby of the Sher-
Besides, these gouges net the gov- networks during Brotherhood Week. AGVA move was based on the man and at The Billboard booth on
ernment about $16,000,000 annually. Clinchy described the song as a charge that spot was calling on celebs the mezzanine. In the meantime The
Current taxes range from 12 cents prayer and hymn that "is likely to to talk into the mike (and to the Billboard staffers will be making
on a 46 -cent ticket (three pennies on be sung in every school house thru- visual audience). AGVA ruled this the factories, attending special manu-
a shilling ticket) to 86 cents on a out the country and heard in every a celeb night, and these are not facturer and distributor showings
ducat costing from $2.30-$2.50 (one home for years to come." permitted without a certain cash de- (and perhaps even an occasional
cocktail party), collecting still shots
shilling and 10 pence on tickets from Profits from the composition will posit to AGVA and clearance from
five shillings to five shillings and be assigned to several charities. the union. which will be dubbed into the film
six pence), and rising 12 cents for after the convention is over. A run-
every additional 24 cents or part ning commentary then will be added
In This Issue
so that the film is a compact, tightly
thereof in admission price (three
the in-
produced package preserving
pence on each six pence rise).
dustry's first post-war get-together.
American Folk Tunes ....152 Legitimate 26-28 ROY ft.,: Lesit 27-76
There were no squeals from Down -
under showmen as long as wages ShorrIng ^.3 Letter List 6''7 Nicht nut. Shown at Meetings
"1 Magic 8.[1.11 1.L
were high, employment plentiful and Carnival 41.55 Aferchaudisc-Pipes 57-68 'Records 154 Finished film subsequently will be
audiences swelled by Yank and Brit- CCilrecnuAstied Ada " 35427--30634 '/Rduudceh -Cocktail .. . 14.1200 TV-sIucdrie-Inn 2.1 4I roadshown at meetings, shown at
ish armed forces. Now, however, ANA,. . 1e 1110,4-Aknevo. . 37 operator association meetings, dis-
Coln ',technics ' Roadshow Films
with overtime slackening, numerous As Music Machines 144-206 Potitrn en rni, ti tributor openings and special indus-
Fairs-Expeallions
work stoppages due to strikes and Final Cartel,. Birth., 34 - - Music Popularity Chart 188-204 CLiercguistim. ate ........26 try events thruout the year. Pur-
a heavy drop in attendance, the tax 1.4.,rrin,.. a Si) Night Clubs 21.25 Mitnn.tinr,enut .. pose of the roadshow engagements
bites a mouthful out of b. o. take. il,h1nrrr 3L Parks -Pools 88.30 Sponsored Events .. 5r.5t is threefold: (1) They will serve as
AuAsltornaglia isw siutfhferinogt hferorm icnoduunsttrriieasl, 1In. oS.hror rrttban e1t1z1e.ulutiou .r. .t.o80t RRPaiepdpeieosr tfooirre Pitchmen "34840 T:VC.re'.Zlnuedtitei!nreilgi,t ,Mf..ar cah Iiin..e.1s. t....13021.1°1.-142135, aan myweahnesr eof iennabthlieng Weveesrtyernco Hinemmani-,
sphere, to "attend" his industry's
Unrest, a notable decline in savings
1847 trade show, even tho he may
deposits, dropped spending power The Billboard. Mein OM, 25 Opera Place, Cincinnati I. Ohio. .8ubtteriptIon Rate:cOns iferta,$.110613%
$, at Port Office.
and a choosey show public. F'"'"d " c'e'"6" 'csotgrTigre14718or (See CM! MEET on page 74)
GENERAL NEWS The Billboard February 1, 1947
4
Caracas Hotel Spot
"Study" Pledged
Hollywood Ice
On the Line
Signs U. S. All -Gal
Revue
On Excise Levy
NEW YORK, Jan. 25.-Re-
Show for Feb. Deb
cently the American Broad-
casting Company discovered it
WASHINGTON, plan. 25.-Altho needed a calliope-don't ask us NEW YORK, Jan. 25.-Hotel Na- (Opened Thursday. January 23,
1941)
GOP fiscal chiefs are standing pat
what for-and so Ted Ober - cional, Caracas, Venezuela, slated for
MADISON SQUARE GARDEN,
on strategy for swift enactment of
folder, web staffer, phoned The an early February opening, will use
Grant Bill to keep excise taxes in- Presented by Arthur M. Wirtz, Choregraphy
Billboard to place a classified American talent booked by Stanley and staging, Catherine Littleneld. Cos-
definitely at present levels, pro- ad seeking one. Ted was con- H. Willis. New hostelry, understood tumes Kathryn Kuhn. Setting, and Prop -
ponents of exemptions for relief of nected with a classified clerk to be under control of same interests eat.. Becker Bros. Studio. Mtialcal direc-
entertainment business succeeded this tor, Jack Pfeiffer. Musical arrangements.
opera ling Hotel Nacional in Havana,
who noted the ad carefully Paul Van Loan and Kendall Burgess. Gen-
week in exacting promise from (even spelling calliope cor- will use $3,000 to $3,500 budget shows eral manager, William H. Burke. Stage
Chairman Knutson, of House Ways in its Roof Garden. Shows are being manager, Ray Gaynor. Pram representa-
rectly) and then told Ober-
and Means Committee, for support tive, Lillian Jenkins.
felder to send over the $2.45 signed for three months, plus options.
of bill to launch immediate study of the ad would cost Willis setting an all -girl unit, CAST: Sonja Nellie, Freddie Trenkler,
over-all revision of excise tax laws, is Fritz Diet), Geary Steffen, Gene Theslof,
Request floored Oberfelder, American Beauties Revue, built Harrison Thompson. Gretle and Robert,
it was learned.
who's more accustomed to hav- around Honey Tones (5) and possibly Dkalla, Rudy Richards, John Farris, Tommy
Grant Bill has received blessing
ing publications beg him to buy fern magi Joan Brandon; Dagmar, Travers, Jack RaMoer, Iris Gordon, Elizabeth
of House Rules and Ways and Means Kennedy, Pat Mahoney, Janet Van Sickle,
space, and he explained all exotic hoofer, and two other acts. Mary Jane Anderson, Egan, Sharon
committees, and GOP chiefs are hop- Peggy
about ABC, its financial rating In addition to $3,000 to $3,500 Fitzpatrick, Glenda Southard, June Statler,
ing to speed it thru House next week
and the fact that most people pay roll, acts get lodging and Betty Marie Wilkie, Trudy Eggers. Gloria
is being sharply contested
altho it figured Ed Noble's good for two meals at the hotel and round- Penman. Jean Kaye, Louise Lovelace. Eleanor
by a bi-partisan group of congress- Moselle, Alice Rocklin. Bettelou Ross, Mary
and a half bucks, maybe even trip transportation. Talent will be
Morrison. Helen Smith. Suzanne Thompson.
Most persistent pleas for re-
men.
three. Clerk, just as patiently, paid off in American money on which Betty Lou Vrooman, Eugenie Zanora. Lucille
lief from current record -high excise
there is a local tax of about 5 per Coulee, Catherine Hauer, Joan Kaye. Janice
pointed out that those were his
rates are coming from showbiz, jew- Moore, Dorothy Peterson, Helen Willey, Gor-
instructions - no billing cent
on don Carleton, Don Dillingham, Ralph 005-
elers and furriers. Congressmen
classified ads-and no dough, Caracas opening is held up by a kins, Jack Hayden. Alan Moll. George Wag-
sympathetic to those pleas are try-
no ad. delay in installation of elevators, but ner, Manny Charbenneau, Eddie Edwards.
ing desperately to block the Grant
Harry Gehl, Tex Mangrum, Richard Price,
After an hour's hassle, Ober- installation expected within the
Bill, at least by amendments to ex- is Ralph Coppinger, John Perry. Peed Griffith,
empt entertainment and a few other felder gave up and phoned his month. Reported that backers have Mickey Michaels, Nels Quamma, Louis Such,
account exec at Batten, Barton, spent over $2,000,000 in erection of Gil Dennis, George Flaherty. Gordon Harris.
excises from the "indefinite" con-
Gene Moorehead. Rudy Stuart, Tommy Tra-
Durstine & Osborn, ABC's hotel.
tinuation measure. vers, Terry Lovelace, Seattle Robertson,
GOP strategy is to make general agency, to try his luck. It took Willis also is setting a unit for Gladys Rogers, Shirley Davies, Alex Lindgren,
in income taxes and use the another hour to convince the Ritz, Panama City nitery. Package, Jack Damson, Arthur Little, James Carter,
cuts
account exec-no dough, no ad. Hollywood Revue, scheduled there Charlotte Cushman, Katy Jahnson, Jean
excises as a buffer source for reve-
Kaye, Sylvia Harris, Audrey Link. Marshall
nues. Grant bill foes are not satis- He gave up, too. January 6, has Leonora Fernandez, Chapple. Ted Keep, Don Dillingham. Sherry
fied with the Knutson proposal to So Oberfelder brought over hoofer; Eleanor Dale, accordionist; Lynn. Suzan Strong, Frank Kura, Helen
"study" the excise picture inasmuch the $2.45 personally-and the Doridia Barton, thrush; Anita Valdez, Pfeiffer, Nola Modine. Ken Stevens, Andy
clerk got a $5 raise. And if stripper; and Gloria Helm, ballad Ione. George Ku, Mel Peterson, Harry
as the study would provide no im- Batey Danny Kuala'.
Oberfelder wants a witness for chirper. Indication of drop in Ameri-
mediate relief. A midwinter landmark was reach-
his expense account, we're can talent cost south of the border
ed Thursday (23), when the first
willin'. Ritz's paying of $85 to $100 per
Year -Round Opera is lady of the ice unveiled the 10th
week, plus room, board and round-
edition of her Hollywood Ice Revue
trip :fares, to acts. Six months ago
Kid Brother Army at Madison Square Garden. As
Skedded for London
acts there were getting $600 to $800
usual, a gala, first -night crowd of
per month, plus the room, board and
blade enthusiasts was on hand to
In Pacific Prefers
LONDON, Jan. 25.-For the first fare. Hollywood show is set for look over the latest rink confections
three months, plus options at end
time in almost two decades, London dreamed up by Sonja Herne and her
Vaude Over Legit
is slated to have year-round opera. of wIrlich acts will work Panama on troupe. They were not disappointed.
-
A new, permanent opera company way Isack to States. Since la Henie is essentially a
has been formed under the title of NEW YORK, Jan. 25. Legit Capacabana, Colon, is slated for showwoman and knows just who it is
the New London Opera Company,
shows don't click with Pacific USO- another Willis package, Copa Revue, that the customers come to see, when
and plans to use the Cambridge The- Camp Show audiences. Today the with date to be set. Unit will have she tops the bill, she is smart enough
ater for its home. Outfit has taken a pitch is all for fast vaude groups, five singles and a five -girl line. Show to give them what they want The
long lease on the house. with knife -throwers, acrobats, rope will cost $1,200 to $1,500. Unit will background is as lush as it ought to
New company bills itself as an in- twirlers, juggling, comedy adagio acts be signed for three months, plus be for any top-drawer skating spec,
dependent, self-supporting, non -prof- but it's Heroic the pew -buyers want
and, always, a girl line. options.
it -making org, aiming to raise opera This switch in taste has been recog- (Src Tfo17,twood Ice Resift!. pane 2S)
standards in England to the highest
nized by USO-Camp Shows since the
international level, to build a year- Cosltumers Study Methods;
Army of Occupation took over from
round opera and to train British
the older soldiers. To determine ex- Launch Historical Project
chirpers to sing with top international BillbTtard
actly what type of show is best suited
names. the new outfit's to the taste of the teen-age G.I.'s in CHICAGO, Jan. 25.-Ways of sup- The World's Foremost Amusement
Possibilities of the Pacific, Norman Drescher, who plying showbiz with better costumes
chances are hard to gauge. London Weekly
heads the Pacific trouping depart- at cheaper prices were main points
has not attempted permanent opera ment of the USO here, is expected on the agenda of the National Cos- Founded 1894 by W. H. Donaldson
since the middle '20's when Sir to leave next week to confer with tumers' Association which met here Publishers
Thomas Beecham, longhair batoneer, units in Manila and Toyko and with in the Stevens Hotel (20-21). J. R. Roger S. Littleford Jr.
lost a pile of his father's pill millions William D. Littleford
army and navy heads. Meanwhile, Hirschfield, Detroit, was elected
trying to popularize opera after the E. W. Evens Prez & Trees.
legit companies are being readied for proxy. Lester C. Essig, Chi, was re- JLoseephn Gc. Cesi daW. GothsSVeicce-Pyre.s.
brief summer six -week season at
return home from the Pacific The- elected secretary. awr Secy.
Covent Garden's Royal Opera House.
ater and no more play groups will Or,g launched a project to locate Editors
Project finally fell thru, and only ef-
journey there. all historical costumes in the U. S. Joseph G. Cold., Editor In Chief
fort since then was the pre-war Sad- Concentration of USO this year and Canada and keep a description Pat Purcell Outdoor Editor
ler's Wells and Old Vic performances Waiter W. Hurd Coln Machine Editor
will be entirely in the Pacific, since of each on file at national headquar-
of opera in English, which shared George Berkowitz 1
its operations in ETO are closed. The ters. This would make costumes for (Item leek)
nights with the Dolin-Markova Bal-
let troupe. This, however, was not last 200 entertainers to play Europe legit more authentic without research William j. Sachs II ...ExeLutive News Edlfiszi
year-round nor permanent are already en route home. Authori- on the production end. G. R. Schreiber
ties in the ETO feel there is enough Members reported the finest biz (Chicago) I
entertainment in the cities there to in years during '46, and predicted Managers and Divisions:
satisfy G.I. needs. Whereas, on the even more customers in 1947. W. D. Littirford, Geaeral Manager Eastern Mention
Ice Cycles' 120G 1564 Broadway. New York 19, N. 2.
other side of the world, occupation Phone: bIrdlaIllen 3-1615
forces to a great extent, are depen- Y. I. Reuter. General Manager Midwest DIrteleos
Sets Omaha Mark Bagarozy's 25G Rescues 155 North Clark St Meer° 1, III.
dant upon USO shows for home -style Phone: CENte 1 8761
25. - Ice entertainment U. S. Opera for Chi Bow Sam Abbott. General Manager West Coast DIrlaton
OMAHA, Neb., Jan. First of the new strictly vaude- 6000 Suemt BIM.. Hollywood 28, Calif.
Cycles of 1947 left here Thursday revue units is expected to be shipped CHICAGO, Jan. 25.-United States 7oerlInPgh.o Gnee:n 1e1r0al1 1Mrwanoaogde 5r9 S3t1. Louis OW.
(23) for Muncie, Ind., after setting F. B.
overseas shortly. Opera Company, skedded to open in 850 Arcade Bldg.. St. Louts 1, Mo.
an attendance record at Ak-Sac-Ben Chi January 6 but twice delayed due Phone: CHeataut 0443
Coliseum. In 16 performances in 14 visas for C. I. Latscha, Advertising Manager
Brandeis Medal to Schwartz to difficulty of obtaining
B. A. Bruns Circulation .M. a:naluthiger
days, the show drew more than 70,- again in a tough
000 persons for a gate exceeding NEW YORK, Jan. 25.- Maurice tsaploetn tth, iws aws eoenkc deue to a 25G deficit MidiaPnirtien'.t iOnhgi oPlant and Circulation Offico
Schwartz, founder of the Yiddish Art
$120,000. with the AFM and stangehands' un- 25 Opera Place. Cincinnati 1, Ohio
Attendance surpassed that at the Theater, has been awarded the 1947 Subscription rates, parable In advance-One Tear,
However, a New York backer,
Medal of the Jew- ion.
Sonja Henie Show and the Skating Louis D. Brandeis
Eddie Bargarozy, came thru with the Canada
Vanities. From Muncie, the blader ish Forum for "conspicuous con- at the last minute, counter.. In Pan-Amerlcen Postal truon. Bates In
will move to Washington and then tribution to Jewish cultureo fa sthteh eb eexs-t naencde stshaer yo cpaesrha will open Monday owthheenr froore,h,,rtni ncogunthedann gsesn ot fli oandsdrreeq. usehsot.ulRdn cbiatcer thoelrds
to Springfield, Mass. ponent and interpreter wen as new address.
Bad weather gave the icer a bad in dramatic literature." Medal will (27), The Billboard also publish.?
be given to Schwartz at the Yiddish Company's fund ran out as 25 im- The Billboard Encyclopedia of Music
initial week -end, but that slump was
Second Avenue and ported singers waited in hotel rooms Vend
Art Theater,
brief. Two English teams, the Bos- without return tix to their native
leys and Moss and Rogers, joined Fourth Street, February 18, during
the show here. Also new was the intermission of a special per- lands. Unions wePrleig ahdta omf atnhte caboomu-t 19
Comedian Howard Sullivan, who was formance composed of acts from advance dough.
pany got wide press here.
Schwartz's outstanding successes.
teamed with Leo Loeb.
February 1, 1947 RADIO The Billboard 5
Communications to 1564 Broadway, New York 19 N Y
AM HITS SATURATION POINT
Crosby ET Show
Mark End of New
'47 May
And I Quote
In Steady Climb;
NEW YORK, Jan. 25.-Using
AM Stations Unless FCC
a switch on a standard legit and
Hooper Hits20.6 picture practice, WNEW, New
York, February will start
1
using quotes of newspaper
Spectrum Bands
NEW YORK, Jan. 25.-Bing Cros- Opens New
critics' reviews to plug its own
by's transcribed Philco show con-
new programs. Quotes will be
tinues to climb, rating -wise, and is aired via a new set of spot an-
nearing the socko 24.0 Hooper reg-
nouncements now being re-
istered by the opening show on Oc- corded, quotes coming from Government Freeze Order Seen as Saturation Tip -Off
tober 16 which had Bob Hope as metropolitan dailies and trade
-
guest. Wednesday's (22) session, with paper reviews.
By Our Washington Bureau
Al Jolson guesting, registered a 20.6 All the station needs now is
-giving ABC and Philco cause for
some favorable notices.
WASHINGTON, Jan. 25.-Satura- tional stations would be 50, accord-
rejoicing. Next Wednesday's show
tion point for standard broadcast sta- ing to current estimates. Maximum
is also expected to hit a high
(29)
number of regionals, if latter get the
tions in the U. S. has been reached,
mark, the groaner having lined up
August Group Sold
nod, would be about 500.
Hope again as a guest, with the added according to government sources
Sole hope for any large-scale AM
attraction of Dorothy Lamour. here. Current batch of 634 AM
To Revere Camera boom of new stations in distant fu-
Ratings since show opened reveal broadcast applications now pending
ture would come from lowering of
an initial high rating followed by a before the Federal Communications
sharp drop, in turn followed by For Mutual Airing Commission may well be the final present minimum band from 550 kc.
a
to 540 kc. This would make room
steady climb. Figures are as fol- splurge before reduction of AM pro-
for an estimated additional thousand
lows, and include special Hooper CHICAGO, Jan. 25.-Jan August's cessing to a trickle because of already
local channel stations (maximum
overcrowded bands, a checkup has
studies made in addition to the regu-
four -man instrumental group will get power, 250 w.), but this could not
lar Hooper taken at two-week in- revealed. Reliable sources both in
a sponsored network show starting
come about before 1950, one reliable
government and the trade attribute
tervals: in February. August was sold this
this as a major factor behind the informant revealed. As a result, if
October 16, 24.0; November 6, 12.2;
November 13, 15.8; November 20, wtheee kR beyv eRraeo uCl aKmenetr,a o Cf MomCApa hneyre f, otor FCC's 3 -months' "freeze" on AM FM is booming by that time, as it is
expected to be, there would be little
applications which starts February
15.6; December 4, 13.4; December 18,
airing on Mutual. Agency is Roche,
incentive for opening small AM's.
15.8; January 8, 16.1 and January
Williams & Cleary, Chicago. 7.
Industry Problems
15, 20.6.
The August show will be heard in With 1,530 standard broadcast sta-
This pattern of diving and climbing Altho radio engineers and econo-
tions now on the air, best estimates
cities, coast -to -coast, Saturdays
bears out thinking of 'ABC execs, 17 mists have been mulling for some
from 5:45 to 6 p.m., but later, ac- here are for little more than 250 more
who predicted such a course. Show cording to Phil Stewart, radio di- grants in 1947. These, it is quite time the prospect of saturation in
opened on the wave of socko promo- AM, the cold reality that the point
rector for RWC, Revere will go to possible, may to all intents, bring
tion. Weak guestars, plus a fade in has finally, been about reached is
down the curtain on new stations
about 60 stations.
the initially strong promotion helped expected to cause some serious con-
Program, as yet untitled, will be until FCC decides whether new
account for the dive; and a return bands are to be opened. In any templation and self -appraisal in the
aired at intervals from Chicago, New
to a stronger guest policy, plus Cros- industry. Problems of new invest-
York and Hollywood. For each or- event, FCC is not looking for such
by's strong personal draw, is held ment, expansion and transition to
iginating city, a local gal vocalist a decision for another three years at
accountable for the upward swing. will be signed. In Chi, the gal will least, it has been learned. If FCC FM are closely linked to the AM satu-
Ij Proponents of the transcribed fea- lets down the bars for more clear ration issue. FCC is keeping mum
be Nancy Evans. Other singers
ture of the Crosby-Philco operation publicly on the saturation issue, altho
haven't been selected yet. channels, maximum number of addi-
also point out that the boost in lis- Chairman Charles Denny in a recent
tening audience is a strong indication public talk ad libbed some re-
that it matters little to listeners marks in which he seriously raised
Applications Deluge FCC
whether a program is live or disked. the question. Denny, at the same,
withdrew from discussion. Denny;
touched on that issue in contemplat-
FCC May Relax
ing the mushrooming of FM. Among
As Freeze Deadline Nears
further informed authorities, 1946 is
regarded as the "last big year" of
FM, TV' Duopoly
AM grants-a year in which FCC
WASHINGTON, Jan. 25.-Rush of applications to beat the February 7 authorized 536 new stations, the bulk
deadline on three months' freeze is reaching flood proportions in Federal of them going to tank -towns, altho
WASHINGTON, Jan. 25.-Possi-
bility that Federal Communications Communications Commission. With more than fourscore bids for all several big-time stations were added
Commish might relax slightly its sorts of operations (new AM's, new TV's, new FM's and modifications in in metropolitan areas. One FCC of-
multiple ownership restrictions in existing grants) pouring into FCC this week alone, commish Friday tossed ficial explained that the question of
FM and TV is seen possible here as a warning that "applications which are incomplete in any major respect saturation is "an academic one" be-
cause "nobody can put the finger on
the February 7 hearing nears on the will not be accepted for filing and following established practice, will be re-
multiple ownership issue. With six turned to the applicant." Unofficial word is that large number of applicants, exactly when the point will have
been reached," but this same spokes-
now the maximum limit of FM own- trying to ,beat the freeze gun, were
man added that "from engineering
ership by the same interests and five careless in filling out their bids and
the limit for television, some obser- may find themselves waiting out the SingingTemperature and economic viewpoints-the two
vers believe that mushrooming in basic viewpoints in any consideration
three months' freeze after all.
of the problem-there is no question
both fields might induce FCC to re- Reports Go on Sale
lax its rules. 160 Bids Received that going into new AM's is fast be-
Major issue at the hearing, how- It was estimated that since FCC coming a terrific risk." "There just
announced its freeze plan last Janu- CHICAGO, Jan. 25.-New type of isn't any more room-engineering-
ever, is expected to be whether
one
owner can operate more than ary 8, more than 160 applications singing spot announcement, a tern - wise or economically," the spokes-
one
have been received with more than perature report known as "Tempera-
station in the same area. A large man added.
score of these already returned Tunes," packaged by Chicago's Starr
number of applications for FM and a FM Factors
because of incomplete data. An ad- Radio Productions, has already been
TV stations are coming from persons,
While it has long been considered
ditional 50 or more are expected to sold to sponsors in 11 Southern mar-
groups who would like to operate
roll in before the deadline. A third kets and is being considered by 10 that the wide-open areas of the
more than one station in the
same (See '47 MAY MARK on page I!)
of the applications are for power nationwide users spot radio as
area. Also, question of interlocking of
increases or changes in transmitter well as regional and local sponsors,
ownership-control or participation
WIND and WJDD
locations, while an addition 40 per according to Jack Starr, who or -
If in control of FM and TV in the same
locale-is in need of clarification. cent are for FM grants. iginated the idea in collaboration
Sign AFM Pact
FCC stepped up its pace of ac- with Vernon Morelock, of the Anfen-
tions in order to cut down the heavy ger Agency, St. Louis.
Singiser Back to WGY backlog with nearly 30 CP's issued Starr firm has already cut CHICAGO, Jan. 25.-WIND and
- 120
this week alone for new FM's and singing reports, each running about WJDD, local indies, yesterday (24)
NEW YORK, Jan. 25. Frank over two dozen actions taken for new 15 seconds and designed for live, in a hush-hush session agreed to
Singiser, newscaster who broke into AM licenses and upping of power. open - end commercial announce - local AFM demands for a hike in
radio in 1928 at WGY, General Among FCC's final decisions this ments. Reports are given in form of staff musician's pay. Other Class B
Electric station in Schenectady, N. Y., week was one authorizing WWSW, musical limericks with comedy line stations here are expected to sign
returns there next month. Starting Inc., Friday (24) to increase its done afterwards by Ray Suber. Ma - with Petrillo next week.
Sunday (2), he'll do a news round- power from 250 watts to 5 kw. in
terial was writen by Mort Hall, local Increase is flat 181/2 per cent,
a
up sponsored by Wultex Clothes in Pittsburgh. WICA, Inc., was au- CBS writer. Billy Leach sings vocals, musicians and
which affects staff
the 1-1:15 p.m. slot. Singiser, who thorized to change from daytime and Dave Bacal provides organ ac - platter turners.
will commute to WGY from his farm only with 1 kw. to full-time op with companiment. Minimum for staffers on Class B
in Brandon, Vt., was for years a 5 kw. day and kw. night power Package prices range from $7 to stations was $75. Increase brings it
1
WOR fixture. (See Apps Deluge FCC on page 12)
about $65 per week. to approximately $90.
RADIO
6
The Billboard
[ February 1, 1947
Petrillo
Agrees to Nets'
Unions To Swap SBAC Opposes
Contract Limits; Contract Data
Airing of Odds
Local
NEW YORK, Jan. CHICAGO, Jan. - In a move
802 Asks 20% 25.-Association 25.
Pay
Boost of Broadcast Unions and Guilds, to divorce radio programs from the
recently formed council
of local radio adverse publicity
sporting events
unions, will meet next
Friday (31)
have been
to set up a central file of contracts. getting recently because
"We're All Happy," Says AFM Chief-Talks Peaceful Labor execs figure knowledge will of heavy gambling of their outcome,
be invaluable in the Sports
drawing up future Broadcasters' Association
pacts.
NEW YORK. Jan. 25.-James C. Petrillo, president of the American ABUG has dedicated of Chicago last week passed a resolu-
itself to im-
Federation of Musicians, and the presidents of the four major networks proving wages and tion stating the association was op-
working condi-
agreed yesterday (24) to the negotiation of a one-year pact covering wage tions and raising the level of broad- posed to the airing of betting odds on
scales for musicians in key radio production
centers. According to Petrillo, casting. Its three main aims are to various contests. The only sport that
the scales will be determined by the AFM locals in the covering cities. work together in the economic, cul- was not included in
the stipulations
Working conditions specified in the current
agreement, which expires Jan- tural and legislative fields where in- of the resolution
uary 31, will carry over into the new pact. This will was horse racing.
accomplish two things: terests coincide; to exchange rele-
It will giwvei tthhe t hwee bLseaa pBaicltl and it will keep Petrillo and the AFM out of vant information and experience con- Reason for exclusion of horse racing
conflict in the cerning radio and to act together was the fact that betting at tracks is
event the Supreme Court declares
whenever possible for mutual as- legal in most States,
including Illinois.
the bill constitutional. There never Okla. U. Meeting sistance.
Resolution passed could have big
has been any question as to the So far RWG and RDG officially effect on sports programs
here be-
AFM's legal right to negotiate wage On Radio, Video have okayed the statement of aims, cause the membership
of about 20
scales. Local 802, NABET, AFRA and IBEW that the association
has is comprised
Petrillo's action in calling a confab To Draw Toppers are considering them. of sports programmers from all five
of web and union execs for the pur-
major stations
Longhair Stuff here and indies WIND
pose of working out a better radio
- Can Pay; and WJJD.
music accord was tipped in The CHICAGO, Jan. 25. - Some top
Billboard (January 18 and 25). AFM names in radio and government cir- WEAW Sponsors Are Proof According to Jim Crusinberry, of
WBBM, secretary-treasurer of the
chief first ordered locals to hold off cles will be on hand to discuss major CHICAGO, Jan. association, the resolution was
owing to the danger of concluding 25.-W h e n
pacts which might conflict with Lea radio and television problems at the WEAW-FM, Evanston, Ill., starts prompted by an attempt to dis-
Bill-when and if that measure be- annual radio conference of Oklahoma airing Saturday, February 1, it will courage heavy gambling on all sports
recently, and primarily
comes constitutionaL He then called University in Oklahoma City Febru- be the first time here a commercial in college
to New York execs from key locals ary 27 -March 2, it was announced station has secured a complete tie-in and professional football and basket-
to plan an accord which would not this week. Subjects discussed range with university students. ball. Resolution also means that the
endanger the union's position. from Radio Education to Television Students, in a co-op deal with broadcasters are opposed to broad-
Programing. Leaders Northwestern University, casting of odds even on big pro box-
Negotiations for a pact covering expected to at- will pro-
ing bouts.
tend include Charles vide the station with Broadcasters will continue
New York musicians are to start dent of Pepsodent; Luckman, presi- and local news. SpeechUnited Press to name favorites in talking about
Tuesday (28). According to union FCC Commission- and drama
sources, the musicians will aim for er Paul Walker; Kenneth D. Fry, Students will furnish much of the pro- various sporting events, but will re-
chief of the international graming. frain from giving specific betting
an increase of 20 per cent in sus- division of odds.
taining and commercial scales of the Department of State; Edgar Ko- New station is aimed primarily at
all
categories. Original demands may be bak; A. D. Willard, executive v.-p. listeners in Chi's lush North Shore
of NAB; Wesley Nunn, and Leland suburbs and will go in strong for Conn. Juve Commish
higher, but it is believed both
sides
will agree to approximately 20 per Cooley, director of television for Mc- public service, drama, news and long-
cent more. This will add about $26 Cann-Erickson. hair music. However, as proof such Raps Crime Airers
to the present sustaining scale of Subjects on the program include programing can pay off, station has
$131, and $32 to the present commer- Frequency Modulation, Radio News, already copped 25 sponsors. HARTFORD, Conn., Jan. 25.-Ra-
cial scale of $160. Petrillo, who at General Advertising
Problems, School dio crime and murder programs were
the conclusion of the Friday (24) Training for Radio, Management Heffron Lams NAB rapped by the Hartford Juvenile
session with the webs stated 'We're Problems, Radio and Government, WASHINGTON, Jan. 25.-Edward. Commission's annual report, filed
all happy," said the pacts (in Los Public Relations and Promotion, Sell- J. Heffron is quitting as exec as- with the city common council last
Angeles and Chicago as well as New ing Local Problems, and Increasing sistant to NAB Prez Justin week.
Miller
York) would cover the period from the Effectiveness of Radio Advertis- at the end of January. He will en- Report deplored the "ever increas-
February to January 31, ing.
1, 1947, ter private law practice. ing number of radio programs fea-
1948. He told The Billboard there
turing stories of crime and murder."
would be no retroactive
provisions Report added that the body was
in the new contract. AFRA Pact
Signed; Million "deeply concerned over the effect on
Original Bid juveniles" of such radio shows, espe-
Originally, Petrillo sought to post- cially those broadcast during the
pone all contract negotiations until early evening.
Due in Retroactive
after the Supreme Court decision on Wages It was also stated, "This is a prob-
the Lea Bill is handed down,
making lem which must necessarily be met
any contract negotiated after that
on a nationwide basis to accomplish
retroactive to the early part of this NEW YORK, Jan. 25.-Distribution of back pay due AFRA members any positive results, for where it is
year. Four webs unanimously re- will start shortly, following final signing of the recently negotiated network- possible to tune in a wide range of
jected this proposal, on several union contract. Contract had been signed or initialed in New York and stations, local censorship would
grounds. One was that they had Chicago last week and was due to be approved on the Coast over the week- scarcely be sufficient"
utterly no bookkeeping facilities to end. Contract is retroactive to November 1, last year, and pay raises given Commission said that it had "writ-
provide for the involved back
pay AFRA's members total
anywhere from $500,000 to over a million, it is esti- ten to several national organizations,
which would accrue in the respective mated. Meanwhile it is reliably reported that all four major webs have but to date has been unsuccessful
broadcasting centers; that they would been getting
an increasing number of squawks about the new AFRA deal in contacting any group willing to
be unable to quote prices on package from their affiliates. Some affiliates assume leadership in a campaign to
programs; that, were there to be
an have been quite outspoken in their eliminate these programs, which cer-
increase in pay, a network would
beefs against the webs, mostly on the tainly have a demoralizing effect on
have no legal means of collecting Bill Goldman Gets
agreement by the chains to maintain immature minds."
such back funds from
advertisers
an unfair station clause as demanded
who might leave the air before the WDAS, Philly; 450G
by AFRA. Reports on such affiliate
Lea Bill decision comes down. Nev- Pearson, Allen Try Again
beefs have been published lately in
ertheless, the webs would be respon-
The Billboard in the form of letters PHILADELPHIA, Jan. 25.-Pur- To Subpoena W. R. Hearst
sible for such pay.
from the affiliates themselves.
Apparently, the logic of the chase of WDAS by William Goldman,
net-
Last stumbling block to approval WASHINGTON, Jan. 25.-New ef-
works' position impressed the head who operates a string of movie houses
of the new AFRA-network fort by newsmen Drew Pearson and
of the musicians' union. It was re- two-year here, came as little surprise to trade
Bob Allen to get FCC to subpoena
ported that he accepted their contract concerned KFI, the Earle C. insiders this week. Negotiations were
stand
William Randolph Hearst to testify
Anthony station in Los Angeles. This started some six months ago and
Friday, the second day of the talks.
at consolidated hearing on WEAL
Web execs also queried Petrillo as headache appears to have been cir- shortly thereafter disclosed exclus-
to what he intended to do in regard cumvented, with AFRA now taking ively in The Billboard. Altho an- in Baltimore, February 24 is afoot,
to FM. AFM prexy stated he would the position that it will hold Coast nouncement of sale did not disclose with outcome uncertain.
take this up in the future. advertising agencies responsible for financial arrangements with A. W. Previous suggestion by counsel for
presum-
ably after the Supreme Court had payment of the same commercial fees Dannebaum, owner and operator of Pearson and Allen, who want
passed on the Lea Bill, which the union has obtained from other WDAS, it is reliably reported that WBAL's frequency, resulted in FCC
was
recently declared unconstitutional in L. A. stations. Anthony had refused Goldman fixed the figure finally at insisting that formal request be made
Federal Court in Chicago. steadfastly to meet this demand term. about $450,000. Original asking for such subpoena by the newsmen,
Present at the AFM-radio Altho networks are not talent em- price, it's said, was $600,000. whose organization is called Public
sessions
this week, in addition to the AFM ployers on commercial shows, they Goldman will move the station to Service Broadcasting Company.
prexy and the web presidents, were negotiate for ad agencies and indi- Keith Theater Building, which is to Meanwhile, FCC this week (24)
Dick McCann and Charles Iucci, rectly sponsors, with AFRA thus seen be erected on the site of the present denied request for a subpoena for
respectively president and executive in a position to require such Coast Keith Playhouse. New theater Gwilyn A. Price at a consolidated
secretary of Local 802, and Spike agencies as may be involved on KFI building will also house television hearing involving 'NUB, Brooklyn,
Wallace and Phil Fischer, president programs to meet the agreed upon studios, WDAS having an application and WOWO, Fort Wayne, Lad., a
and radio exec of the Coast locaL
commercial scale. on file for a video license. Westinghouse station.
RADIO
February 1, 1947 7
The Billboard
MRS FINISHES FIRST PHASE
of 400 Means
WQQW Looks Like D. C. Click; Station List
Third Time Already Sold
One
- Web Solving Coverage Woes;
By Our Washington Bureau
Up to Program Dept. Now
WASHINGTON, Jan. 25.-Rounding out its first three weeks on the
air in the nation's capital, WQQW is turning up some interesting results
from "long -hair" programing and a policy of not more than a one -minute
commercial every quarter hour. Audience -wise, WQQW has received more
'it than 1,200 letters and uncounted phono calls, even tho station is on only Audience Position
Network Strengthens Competitive
between sunrise and sunset. As to whether the station will pay, General
Manager Edward M. Brecher (former Federal Communications Commission
of the first major step in the de-
NEW YORK, Jan. 25.-Completion
analyst) reports that a third of available commercial time already is sold
velopment of Mutual as a strongly competitive network under Ed Kobak
and rosy prospects are in the offing.
will be completed within the next month or so, when MBS reaches the 400
Two of the present 20 sponsors have
station mark. Adding nine more stations this week, MBS now has 391 affili-
become so enthusiastic, says Brecher,
they have elected to have part of AFRA Opens Chi ates and expects to have 400 by mid -February. Mutual intends to add still
beyond the 400 mark, as is considered necessary, in order
their commercial time used instead more stations
to plug such gaps as may remain in its coverage, but the 400 total means,
for music at commercial rates. Indie Powwows
according to Mutual's thinking, that it can now assure sponsors full U. S.
Station devotes 60 per cent of its
coverage. In trade opinion, three basic
program time to classical music and
problems confronted Kobak when he
makes no attempt to air symphonic CHICAGO, Jan. 25.-Negotiations
moved into the Mutual presidency
music at hours when listeners can for new contracts for AFRA announc-
Coast Jocks Yelp
turn elsewhere on dial for same. In ers, actors and singers at Chi Class late in 1944. They were, first, to build
a physical network enabling Mutual
fact, WQQW even recommends good B stations will get under way next
music programs on rival stations in week, Ray Jones, head of AFRA here, `Don't Bite Hand' to compete, marketwise with CBS
the district area and suggests espe- said this week. Negotiations will be and NBC; secondly, to maintain busi-
good ones on WQXR, New ness at a satisfactory level until the
cially for contracts at WIND, WAAF, WCFL
York, and other out -of -city stations. WJJD, WAIT, WGES and WSBC. first step was completed and a major
HOLLYWOOD, Jan. 25.-Thirteen
Pierson W. Underwood, station's mu- Altho Jones would not give any spe- of the area's top platter spinners met sales drive could be inaugurated;
sic director and member of the exec cific information as to what demands this week to survey what they con- thirdly, to build audiences with
board of League of Composers, is will be made, he indicated there sider an invasion of their profession strongly competitive programs.
credited with station's unusually wise would be a request for a "sizeable" by name band leaders. Situation
Over the Hump
policy of music selection. Listening
increase. It is thought here that de- arose when Al Jarvis turned over
is usually rewarded with rare and mands will be similiar to those re- his Saturday KLAC slot to Woody Mutual now feels it is over the
beautiful transcriptions, with few hump on step one. One MBS exec
cently agreed upon by execs at Chi Herman and word leaked out that
program notes and little other inter- stated this week that the station and
Class A network stations. Latter MCA was circulating lists of avail-
ruption. While WQQW cannot hope engineering staff of the web has built
agreed to a general increase of about able batoners to other outlets.
to reach mass audiences because of "the biggest and best theater, physic-
30 per cent. Contracts at Class B
It was unanimously agreed that
the presence of the capital's radio ally, and from now on, it's up to pro-
biggies and because of its limited stations expired November 10. an asso-
graming." Trade feeling thus is that
At present time, actors at Class B ciation to study this problem as well
hours on the air, it has untold pos-
Mutual's program department, head-
for reaching a vast seg- stations get about $15 for basic re- as others of mutual concern. While
sibilities ed by Phil Carlin, has to carrry the
hearsal and air time on a 15 -minute sentiment was strong among some to
ment of listeners who prefer their
ball from now on, if the Kobak-Mu-
officially ban from their shows disks
music straight and good, and that commercial program. Announcers
tual desire to have the web rank as
prospective audience is figured as a get a basic $63.50 per week. For 15 of batoners who have turned disk
a Class A network is to be realized.
sizeable one in the station's area of minutes of commercial programing jockeys, no conclusion was reached.
Instead, group will keep its eye on Paul Hancock, research director
on these stations singers get $5.75,
over 1,500,000 people.
the scene and should one of the for MBS station relations, figures Mu-
plus $1.15 for one hour of orchestral
Choice Records established spinners be forced to for- tual now covers about 29,000,000 or
rehearsal.
Even a "hot jive" program is made sake his job to a band leader, then 85 per cent of the total 34,000,000
It also became known here this
up of rare jazz representing evolu- a course of action would be outlined. radio homes. Two and one -quarter
week that national AFRA contracts
tionary stages and giving listeners
million of these homes were added
A hint at what would happen was
are expected to be signed Monday or
music they would not be likely to
present in the org's statement that between January 1, 1946 and January
Tuesday of next week, and that new
hear on other programs. Day's pro-
when a band leader turns disk jockey 1, 1947, during which period the web
contracts for network Class A sta-
graming runs the gamut of good clas-
he no longer needs the help of other added 101 stations. Also during 1946,
sical music, starting on the lighter tions here will be signed on the same
disk jockeys to promote his records. FCC granted power increases to 24
side in the early morning (typical: day as the national, or shortly there-
Feeling among many attending was
affiliates. Of these, six are operating
Rosenkavalier waltzes, Merry Wives after.
that disk jockeys have spent years (See Mutual Solving on page
of Windsor Overture, etc.) and vary- 12)
Local office of AFRA this week also in building up the very names now
ing to full-length symphony later in announced that the controvery over
threatening their livelihood. Dean Miller Renews Plea
the morning, with afternoon music
the firing of announcers and a sound
of the spinners, Al Jarvis, contested
highlighted by a pair of unique pro-
man at WGN (The Billboard, Janu- this attitude on the part of his col-
grams-chamber music and folk mu- For Editorial Say
ary 18) had been settled. The sta- leagues and pointed out that
if it -
sic, the former running 45 minutes
tion hired back four of the seven
weren't for band leaders there would
and the latter 15 minutes. Folk mu- announcers, and the sound man it be no platter spinners. WASHINGTON, Jan. 25. Re-
sic program, airing rare records from had let go. newed pleas to the GOP Congress
Lads are uneasy about the many
Library of Congress and from many
top name batoners who have dis- from the National Association of
private libraries in the city, is a Broadcasters for crack -down legis-
banded their orks and are basking in
"natural" and its appeal seems to be
lation on the Federal Communica-
ranging from the Washington area's Coast Firm Taking California sunshine searching for
tions Commission is expected from
easy dough until band biz will again
large NOegnreo aafutdeirennoceont orecemenbtalsysy, Plea to FCC for permit their return to the podium. the meeting of NAB and Radio Manu-
row.
facturers' Association liaison commit-
Station managers and time buyers.
Daniel Theard, of the Haitian Em-
tee here Thursday (30).
they feel, are name conscious and
bassy, turned up at the station with Lone Coast Channel Prez Justin Miller, of NAB, is ex-
will fall for a batoner in preference
transcriptions of Haiti folk music - pected to continue his campaign for
the ordinary local guy.
never before aired. Theard went on to While
FCC "decontrol," having issued his
HOLLYWOOD, Jan. 25. Last- batoners may go into platter spin-
the air, to explain the music.
too,
minute filing of a second application ning for kicks, it means bread and latest anti -FCC blast Wednesday (22)
A number of the capital's better-
for a station on the same frequency butter to the lad who's whirling wax in an address before the Los Angeles
known figures have also volunteered
loans of rare record collections to the has forced Burbank Broadcasters, now. Among leaders mentioned as Chamber of Commerce. The NAB
reiterated his plea for freedom for
station. Inc., to plead a previously -uncon- available for local station work was
tested case before the FCC on Febru- included Freddy Martin and Bob stations to air editorials.
Announcing is done in an easy,
ary 10. Application for new AM out- Crosby.
sincere tone, with program director
let in Van Nuys was made last week Hart's Own Ad Agency
Paul Martin tabooing bombastic and
by Maurice Cliffer, local radio disk
"punch" talks. In commercials there PHILADELPHIA, Jan. 25.-Ralph
is no pressuring of listeners. Sing- jockey -writer, thus contesting the last available local channel on 1490 A. Hart, radio director of Harry
Burbank application for an FM -AM
ing commercials are out. No com- kc. Burbank Broadcasters has made Feigenbaum Advertising A g e n c y,
mercial can run longer than outlet. Listed in new application a pitch for the outlet on the strength which has heavy radio billings, leaves
120
were Cliffer, president; John Jacobs,
words. Sponsor's phone number of community leadership and showbiz at the end of the month to open his
announcer of Mutual's Those Web-
number cannot be mentioned more background, since principal stock- own ad agency here. Hart will part-
than twice, and references cannot be sters, as vice-president, and Ben holders include Sam Kerner, Holly- ner with Leon Greenfield, Feigen-
made to liquor, professional serv- Kaplan, Texas business man as busi- wood personal manager, and Billy baum art director. Iry Rosen, who
ices, funeral parlors, etc. ness manager. Gray, night club -radio comedian, was with the Feigenbaum agency
Last Sunday (19) the station went With flood of applications for local both Burbank residents: David Street, before war service, leaves Cox &
on the air with an hour-long chit - stations pending, Burbank -Van Nuvs radio -pie singer, and Don Forbes, Tanz here to take over Hart's radio
;See WQQW LOOKS on page II) hearing will decide who is to get the pioneer West Coast newscaster. directorship.
RADIO
8
The Billboard
February 1, 1947
motosu
THE
BILLBOARD-HOOPER MIX
URBAN
)7'vt':1 CIRCULATION
1[11,Olt
(Based upon C. E. Hooper
audience measurement
reports)
VOLUME No. II,
ISSUE No. 5
PROJECTED
FROM DECEMBER 30, 1946,
RATINGS
PROGRAMS WITH TOP EVENING
URBAN CIRCULATION
PROGRAMS WITH
TOP DAYTIME
URBAN
BDMFEooPrcdcelGagkrdoea H egrAB orHalenlelenmkernnryeMnoHllyoopera227226t5787in....24.92gr. NNNNNNB1uWB1eC(0C)'t FF J. C-IrICWoVA.34,gTTk.1e187n11cy SASSP.etmtaapennC-Ssrdd.oip caadJoareroddnnnh ! sBnTBosrnrDaroabnnnlarddr.essn TVLfFPaeulruroRnrio&koddhr,u u ee NWSsfcrflottearriaslkC Cfeo Th+ffeeeero.Us e&rba11n1191000 L.,.,.47171is75740t70335e,,.,,n29141e63380r67823s PLW[GSerohtnm'sgeia:rngalPl m*r r.GaetneUnCsIdHl !uHob;;oa;;pr;;re;i;e;r;a;s; t 7i7n67.g1.887 NACCBNBBBCSSeCt 3B3BW1OAE,gTIB1De,&nOcy GSPCierwlelnsiaSefbtmrup a&ro ly o nFCfso WFooolr.duhsteerat P1VV("raa:o1rridoTieuurrisce.Ctt, IRCUUrbLanA 12L.,T11is16tI4e0O,1n,91eN91r01s
Lei. Brow,
WRABmaaandoltdsieow r3 aT.1gh.WoenalAotencrdhyell 22223312...8.020 ANNCBBBBCCCS I1O1N40r0r T1Rtamsey LAbFeni.e vdWerre rM. w RP oiJoitesscr.,hmnui LIJteuinrzsg oSenoaa pL o&U Fonlakes 081.,172,577701.36,.310710797 TPBhoreerataikatef aFrs aot cfC eTlu.o bLdiafey 077...933 ANCBBBCCS 1lTBiu1A&1tIeB4Lhf4i0rm0 AGPrbemlnicesotrraol nFgo oCdosrk FRGlenoBfiro:tareroke ueCratrsotso rrCwaFhilonask.ees. 111,..8994713091...095247934
Red Skelton 22.3.. Nile R. Freda Ft & W Tobacco Vartnuo 8,441,022 Haswell House
Salec.reDen. AG.ulld Pum 2119..32 NeBnCs 1n0i,,1..8 1It.r..it,,t oFla-tMheorn Saks CVRaoitlmaeilg', h rAi.b Sal 87,.3173E1,1816618 Breakfast Club 6.8 ARC HJ rW-E1-,T1h1.TWF Swift & Co. . Vaeri.'"ft 1,ous
Take Ict gt,1,..:eare It ...2 (188 Blew II c patios Otx:150110 .38unday 7 088 10.1,8 Whitehall Anacin
16.3 CBS TAR irivt"inerbI Foods JPeenlla, & Jell -o :;::;',147.11) Young Wielder Brown. 7.9 NBC D-1,8 913:1,:ril:IF.,:gtg Thley's 11-0.
SMMhoeaodaodtwie,Glideraltere 111437...390 NNCIBBBCSS EBMAAUARLI DSeolf.t LFaorkrd Wsest. BKrluaPefut CdMdoainayglonnaise 660,,,643173234,..334425995 FFrionsnktf aPsat stoo DFoalmly-l 6.2 NBC D -F-8 Pharos.] Bia=1"likstlinOP1n11o111111..74710,671811.6449940
Colgate -Palm. Super Suds 6.177,042
Ring Closhim... ... . 115,1 nitiiihins Phm tiirtoe C-feoerpt. Radios h Refrig. Kali'.o Sodmith BSpeakisllW7.4i. Vhtil; i"StOaeB' haTarltoln.l RAlol -sBirna nBran & Post'.
NBC 5,831,005
General Fools klaseell Howe Just Plain 5.0 NBC D -F -S Bran Flatter. 1.643,155
Tour Hit Parade 13.8 CBS F -C -AB American Tobacco LuCcokf"fe eSuitt,. S:711:31t Lamm Jones 6.3 NBC D -F-8 Phan:twat Iroariu 1,598.488
Drug
'Red.'"
PhL",":,C13:';ili'
1,580.919
PROGRAMS WITH TOP MALE
EVE. URBAN
CIRCULATION
JEadrg*a Br Beenrngyen 2267..25* NN1B3C0 P.1.10S.T611 ASmtaenrdicaardn TBorabnadccso LCu.c k&y SS. trike. 4,148,162 PROGRAMS With TOP MALE
Fred Allen 25.9 NBC JWT Coffee 4,067.175 DAYTLME URBAN CIRCULATION
Standard Brands Ten/Serra( Tea &
WBMacliotleerft bW Ai nM eHo:hlleyllO.. -C,.3272.F...1 1 -CNNRBsCC ilONsrIrABB 8AP.nedCrer. wiJro Jtheenrsgtoernn.a VFJ.al omrMiooineur aisW foa1rts.U/Cslotec-so 3335,,,.983711354286.,,,701116534238 CFBrrreaodnnkdfta CPsteuntttCr arluul bSratal]tion 78..12 NCBBSC D M-Fe --ES WPilhlPsitbhcu hsrraymllacFalol ur BVairroioduosl & Kolynos 444115,,901115
BRaanddiow Tahg oena ter 2231..99 N0B8C3 rTw. rR...., FI.c W-. i£e119r0 BraV.gA..'.3.168.808 BoMas:1tf5u1l Club 7.7 ABC IWT Swift & Co. Various 405,956
MC-E-Th.
TAMRamerk.doe DS sI. tk ' neoAl'rt . oALnneads:e It 121830.,.202 NNNCB1BBC1CC8 BB101li00or1dw03s.6 Ll1Bor1reioa &nmtoh lW-a 5irt 1p,T), .oe,baacco %PLRROoa.BASIlte..aa.i,gSlh hH.os e0appa &tic Falakes 3222,,,,169931976714,,..9390300.9385 IiiBParotre1rotc9igak:r3foa0l.1lFiaaacC Oeluspb eWra.e 6377....3622 ANAABBBBCCCC JfBB1fWuAu,1tcBeT1hb-aMinuasTnWF E1GP11the,w1i2nl.ic1rf1otr aAlC OF.oCood. s tVViaall%tl;lienfrtustoaswltealll lfalutmore 33!6"94.:119!.5.i
sere. Guild Players 21.8 2,558.753
GSRDhirunaisldily toC 'wGsr ieTldeaelm'r,seleseve.. 111578.8..$0 1ANC1BBTROCCIII NHB11luL0otA1wc1Rhins LKDPahreadill fyrLto aErsFktoChoo edWrrps e.Bsat.ke CSBRolslaaumydeoe inoCtnisoca asl&slo Berri. E,"131.8,8618,:1417.15 IWndhenP ala Cinid BMiallrries. 70..69 NNBECC DBO -FB-8 WGehPnietber.ahmla.llsF.1oods ACnaClauromifnfeete. 320835,.718356
Fannie Brice 1166,.36 NCBBCS T7A01R1 GBerianteor1a-l5 F1oyrordas Jleealln.°s A& TJrcal/soh', 2,036,224 TBoremak Mfasgt In Holly - 4.4 1LBS Gardner Ralitoo Purina VarBioaukser's Choc. 227773.,028513
JFTu.doBy&u .CIr. 1 lW1il.1tin 1P.0,a4l1rraacdee 111344...877 NCCBBRCSS FRR-aiCmte-ssIall CPAermoIrcest1rei.c-r-a 1&n'a GTlmoabmabclceo L PLaauvPlcamuk Sdnydl oiSirnaetgrr 'Satoaap & 211.,.090231970.,,051433937 OTCbauwrpra itrG aetodian lo ,Mf TiSdontudiagalhayyt. . . 7074..,.7940 1ACC1BBB0CSS8 B1K101B& -1II E1-sS10 B0lackett WKAWrealtiontlelsdotber.roaallcC oC.ork ACAFnllil.a ai-slBctrilr nnaC°nori:rinse 22224 4655201,,,,600S265ll1432
0058 olive -Pot llalo Shunt., Phannacal
1,937.517 Superman 4.1 11210 13-1,3 Kellogg Co. Pus 240.178
PROGRAMS WITH TOP FEM
EVENING URBAN CIRCULATION
JEMFaodc.Gog'tale AreI 1Bllet,eo.n/r.g.Minolly 22225767....9254. N1NN6BBM11CC0' JJFNWw -IC-ATr4l1l1 MSSS.ttuaanneCddr.ta aeJrr.odd' h TBnoBrsabroananndcdscso LCTMue.oc n&mkdye WSrSlt.earioktCfe osTffnee. & 555,,,150013175,.,149559480 POuRr GOaGl. SRunAdaMy S.. .W7i.7th TCOBSP MP -FI - SDAYWThIi0MtehEall URBAANna rCin IRCULA1T.3I4O1,9N10
1.eniaral
Bob Hope 28.2 NBC F -C -AB Perwaslent Illy. VarStohueafford Cher. 44,,875956,,017908 When a Carl Marries. 7.6 NBC B&B General Foods GLOM.,
Levee Bros. Baker's Choco. 1,333.613
Radio Theater 23.0 rrts INT Brealikot Club
Loser Bro. Liu Soap & Plates 4,670,544
WSfAlacmanoldtorewnsra WgG'nmiun'a icAldhse Phd!lay.e.r.s 2 2223121....3092. NANCBBBBCCCS BOLR.lrOo rRwBamsey LFALao.n diWdsyr FBe. awProthi stJeaar, mSasle. CVlReaosirsmsimoe.unesaticsLotion 4444,,..003302275287,,,,062785461530 PToorw1t0ina. 1 WF53aIdcdeesr LBilraown. 777...279 NANBBBCCC TTDA M-RF-'8 GSSewtn"ei"frtSa &l FCDooraudgs VSaorTlio'o''uo. sthMp.a°s't ePhUliell,12.83048.2.00000
TYRaerdk. eD SI.t koAerl .tLoneave 11 121692..22.3.. NNCRBBCCS SBDelCoewAdsS BBBrr i4es ntWohlMa Tmyoebeascco VRPeiatnkasilgi.h s& 33,,535015,.402576 B"'''''' (lob 7.3 ABC ,B,OvB,q- G'SCfeonffaeteruellu Unto' 11,,226851,,351170
Granel C.11111 Stat..lon 7.1 PdaTury Flom ITV:11'w" 1,58,141
Sal Hepatica 3,261,707 Breakfast inH troll, elenwadll:oran
Pitign1:.'1'3;17.e 11163 ARC kfricibina Et,i.:toin.ICtip.;.d. R3,a1d1iu.0s && BJeerlrli.e. 3,008.058 M 7.4 ABC K&E Fellows Co. A 1435.442
Itomanos of Whitcha11 liect Liniment.
Tony tilt Parade. . . .13.9 CBS r.r-OD American Tobacco LucPkuyd dSintrgOcs 23,.9009714,007305 Treenntt 77..00 CBS D -F -S Marmara!
SGBhruearadntowt,G &iTld Ae.rlo.el.oneso . .I1175I..I89 nNNBBtCC! NUBLOAlBl 0 IHK;rLroa:cft,r 'aFtlio lFioo,d;os;d;s"` m3MlaaCyxo"ewfnf'ee» lrlb 'Heours F2.,.0t41,9(,,)6::043: TBRBhiriggee( ah0aSk.tti3 efsat0rotse 1 otrHf aTCn.ol.updbiairymi, 666..9.78 NACCBBBBCECS BlCCiJBeoWotDtm,oFT&np.-tt-OMooTonhT.WF APSP.rw.m &iftaot tG&roG .nC.eo C. ott IIVvraorryniousCamino 1il1..,1.111 76877523,.4104467.846
11"aua to Tombs, 2,753.430 Loren'. Jones 6...83 NBC 13-1,0 Sterling Drug Phillips Crcaros &
Bayer Aspirin 1.144.058
1 spoor'. Young's Family 6.5 NBC I'D'Apfmair, P. & G. Camay Snap. Draft 1,142,300
PROGRAMS WITH TOP JUVE
EVE. URBAN CIRCULATION
?II*
Jack Benny 5480 F -C-1.11 American Tobacco Lucky !Brit. 7:::1:FAT
BB Fell Colgate-Palne Super Suds
Notre tzcon, -.al liri-Peet
NBC NL&B B. r. Johnson Plow War 1,605.079 PROGRAMS With TOP JUVE DAYTIME URBAN CIRCULATION
B3 VAR General Food. Jeli.
1-o
AESRFhdrmaeagdddoaioo srwA BT'lnlehe reAngaentnedry 22123501...:8923 NNNCBBCVC.R 1B.M1IN3&04VTBTS ILLtSDiteeWateavvrlaen.e-ddrrL i auaBBrdrerdkos .TB-stBW..rraaennod1dts.s ,TCRLBe4sil.nun oPs&ed uoSe dCSr8odloe.ianaapgflC 2&oT fFfeealea,k&0es 1111,0.4,,55467733536,2.,,941009512836 (TSTL'OAueepMrtd'ersayr r Pirlr1 k ra1Me 1nt1th:eidenn dP.i.girhattes 63441.....18400 AM9MC1BR1BH1CSS5O SBGHKalliailrlaDd tBn0lea0rckett WQCKRIeu.aaClalln.osIkTdgtoeIegnrr o OPCf auoWtr.sinhaeat IPcVOueoaifrparRefilottaidciunles eW Sphaerkalets & 1,667718582144300.,..,242339826230023
Shoffronl Chet. 1.305.488 Breakfast Club
Bob Hope 28.2 NBC F-C-IaB PerglertR 11,1j. Various 1442,035 19:111 ..... 7.7 ABC IIVT Swift & Co. Various
LLoifnee o Rf aRnigleers 8.6 A110 D -F-8 General Atrills Els SGkrayn Kdi nCgentral Station 73..10 ACBRUS PMil.c1t3..1; DPeillrsbhyu FryoodFalour PVeartieoru Psan Peanut 213:381
Bandwagon ..i1.13..82.. NN1B1C0 FP.r oWcte. rF &it cChambia Teri 11H:21.3-.71 Butter 522,822
ARleddri cShkeFltoamnily 13.0 z.P8?) SVBleA..!eRekletainSa GIt ehn eWra lT Fooboadscco VIGtaarlareioptauebsnsuts & 11,,227028,.938439 JTahceka tAerrm oGsf tTirrool ndMgaayrries 672..,907 NACBBRCCS BKB1On3eB1e, 0R0Cerea AGGreemnlisefftr.r1aol nFgMo Coildoksrk FWClaholeuoamrid eCeto,omings 440056,,134336
W1101.1 11.
Boone A:r. l i AB K(eraefet aFlogoedd,s M?alTr""ue1e:?3leareT:::afE18:H31g Young Mader Brown. 7.9 2030 D11,6 Stcrling Drug HaBleayk'ser s5 C1h.o0c oA. 356,163
Selacrosifeflele House Ph10.1re Toothpaste 385,514
1,140,9142 Front Base Farrell 6.2 NBC D -F-8 Whitehall Modal & KC/WIN 317.704
4131,iti '2,FiTiien 119 0113 UR T"'"'"d ''''` '7'38 Marmara]
'tteiTtelleof J'orZ tiocultsol6Instant Kate Smith Speaks 6.6 CBS B&B General Foods PoPnt'a, sBt'rsa nBnsB ra2n50&,084
Date with Judy ....14.8 NBC RW&C earsin
I.:Isis-How° Turns Brcakfatt Club 7.3 ABC Hutchins Phiko Refrigerators 299,341
31.111.11,.8830
KEY TO AGENCY ABBREVIATIONS
Include' second broadcast on Pacific Coast. Lannon Mitchell. McC-E-111cOann.Erlokkon. 141.0-101oPtee 1118r1oht. 111.11-Reedham,
Louis !Rorer. P&R-Pedlar A Ryan. R&R-Rothcauff Ryan. RWAC-Roehe. Williams
Computed Iteenerating.
& Oloary 6M --Sherman & Marquottes. YAR-Youns Rublcam.
BAB-Benton & 111,01ea. 800&O -Batten, Barton, Dur.t100 Osborn. 000B-Dohortr.
Clifford & 6honfleid.
OFS-Dancer-Fitstowald-gampie. FC&B-Foots, Cone 'rho Billboard.ffooper Urban OIrculsUon Index Is protected by the usooleist of The Billboard
O 13411100. 11131 -Hill
JWT-4, Walter Thompson, K1 -Kenyon &Eckhardt. KR -Knox Reaves. L&IY1-
and tsfringements will b prosecuted.
February 1, 1947
RADIO
The Billboard 9
WHN Eyes '48
RWG Adopts New Contract
Proud Poppa
Olympic Games
NEW YORK, Jan. 25.-Biow Stand in Tactic Reverse;
Agency was taking bows here
NEW YORK, Jan. 25.-WHN, al- this week, with two of its
com-
ready one of the top stations in the mercial shows being chosen to
Follows AFRA Procedure
appear before President Truman
country in sports coverage, is de- at Saturday's (1) dinner
tossed
veloping long-range plans calculated
the chief exec by the Radio
to point up sports programing to an Correspondents Association. It's
even greater degree. Station has in the first time, since the annual
mind both the commercial and public dinners were started, that one Writers' Union Demands Coverage for All Free Lancers
agency has copped two shows.
service aspects, belief being that Way the shindig works is that
sports represents not only a booming each year one web assumes re- NEW YORK, Jan. 25.-Given carte blanche by Eastern, Midwestern
market, but also a No. 1 opportunity sponsibility for staging the af- and Coast members who have voted unanimously to endorse their execs'
fair, with each web contributing strategy, the Radio Writers' Guild, reversing its tactics to adopt AFRA's
to develop pub-sery programing
in
one show apiece. It's ABC's procedure, will demand Tuesday (28) that the networks negotiate con-
a field which has tremendous listener
baby this year. tracts for commercial and sustaining free-lance scripters. Four principal
interest. Biow shows are It Pays To Be points in RWG's demands are: (1) Guild shop on air scripts. (2) License,
While plans are not yet crystal- Ignorant (Philip Morris) not outright sale of scripts. (3) Revision of present release forms. (4)
CBS
lized, they are so long-range as to and Henry Morgan's Razor Adequate arbitration machinery. First two are the most important from
Thin (ABC). Program
to make the RWG's point of view.
include comprehensive coverage of
the stand at the Statler
Hotel,
the juiciest sports plum of 1948- Washington, is the Abbott & Mutual's Pa. Coverage While the union is anxious to nego-
tiate and is not rattling
any sabers,
the Olympic Games. Games, which Costello airer. Mutual, as of
will be the first in 12 years, are Friday (24), hadn't made its Upped Via Power Boosts pmoeliacnys tehnadt oirns ecmaseen ta sbtaylemmaetme bdeers-
choice.
scheduled to be held in London dur- NEW YORK, Jan. 25.-Ritual is velops, the nets, agencies and spon-
ing July and August. Problems of upping its coverage in Pennsylvania sors may face a strike and find them-
selves without scripts.
covering them are now being mulled See AFRA Amenable with new stations and power boosts.
Possibility of a strike is inherent in
by Marty Glickson, WHN sports di- New Pennsy stations joining the web
To Sounders Shift the members' vote of support of any
rector and one-time Olympic ath- - are WPAM, Pottsville, 250-watter strategy their executive board
may
letic himself. HOLLYWOOD, Jan. 25. Sound on 1450 kc., and WJSW, Altoona, pursue.
May Use Wire effects men employed by CBS here 250-watter on 650 kc. WPAM, owned Cite Precedent
last .week voted 11 to 3 to quit as
Transatlantic broadcasting is ex- by the Miner's Broadcasting Service, On sustaining free lancers, RWG
members of the American
Federa-
pensive, and Glickman hasn't yet tion of Radio Artists and joins the web January 19 and WJSW, is answering webs' claim that writers
drawn up a blueprint for the affiliate
broad- are "independent contractors" by cit-
themselves with the International owned by the Altoona Broadcasting
casts. However, he'll probably make ing a case involving home -working
Brotherhood of Electrical Workers. Company, comes in February
extensive use of wire recording-a 15.
tailors who were legally classified as
Both are AFL unions. Latter as a daytime station only.
technique which the station has been Soundmen union. members, not indies. If this
decided to scram after voicing
using increasingly. dis- WBAX, Mutual's station in Wilkes- tactic fails, the next step would
Glickman currently uses the re- satisfaction with the new network Barre, formerly operated on 100 an NLRB election to establish thbee
terms achieved for them by AFRA. watts but has been tipped to 250 day
corder for pre -fight interviews, etc., RWG as bargaining agent for script-
It is believed doubtful that AFRA and night power.
later editing the material and in- ers. This would take months. How-
will call for an NLRB vote to
corporating it into live broadcasts. the split officially. AFRA, thes efitrtlset MBS also adds WLOE, Leaksville, ever, it is felt the nets may grant
N. C., to the web effective Wednesday RWG's claim without going thru all
Regarding coverage of Olympics, performers' union in radio other (15) as a bonus station.
Percolator this rigamarole. Trade talk has
station sees in _the offing not only a than musicians, absorbed sounders it
is owned by Douglas L. Craddock. that CBS is studying the
juicy sports fest, but an occasion into its membership question to
some years ago,
loaded with aspects of international when no other craft organization Line-up of MBS stations, including determine whether to bargain with
was
amity, etc. Pub-sery angle will be in the field to give them representa- four above, now totals 386. (See RWG Asks Coverage page 12)
slanted along these
lines, but it's tion. Since then, IBEW and other
doubted WHN would get exclusive
technical unions have moved in, and
Olympic coverage. What the station there are some actor members
of
is likely to do, however, is to devote AFRA who believe sounders should
more time to such airings than any be allied with a technical, rather
other outlet locally.
than actors' union.
Chi Role
as Soaper Cradle
Outlined by
Hawkes, Moore
QHICAGO, Jan. 25.-Chi radio Hawkes claimed the reason for
was given another kick upstairs this decline of soapers that left
Windy
week by two well-known radio men, City origination was that Eastern and
Kirby Hawkes,
producer, and Sam
Western writers tend to make them
Moore, prexy of the Radio Writers'
more hysterical and fuller of "false,
Guild, in town for a Chi origina-
demented emotions which tend
to
tion of The Great
Gildersleeve, of
undermine the heroine's personal in-
which he is scripter. tegrity."
Hawkes, who returned to Chi to
He predicted the NBC General
produce Mutual's Captain Midnight,
Mills hour which left here last Sep-
delivered a talk on Windy City ra-
tember would be back soon or else
dio before a meeting of the Radio
off the air along with the other
Management Club. He was formerly
soapers which have exited from Chi.
with Benton & Bowles and helped
establish Chi as a center for soap He admitted Chi would never be
opera origination. a great originating point for star
shows, but said it should become
Hawkes blamed agency execs for a
dissolution of commercial radio here, center for building stars and shows
but also blamed webs and "a de- which would, if they became big
featist attitude enough, probably gravitate to
of actors, writers and New ii
producers" for not evolving York or Hollywood.
more
new shows to take the place of those "Our job is to concentrate on build- 110 KC -LOS ANGELES
which left. ing new shows and discovering tal-
He listed several reasons why ent," Hawkes said, "and it's squarely i. A. RICHARDS, PRESIDENT
soap operas and situation comedies up to agencies, account execs and
should be produced here instead of directors." R. D. REYNOLDS, VICE-PRES. i GEN. Nit
in New York or Hollywood.
"Radio writers now have to go to
"Writers in New York or Holly-
New York
wood don't or Hollywood to get
understand
the soap established," Moore declared, "and
opera,"
he declared. "because they this is basically wrong
lack certain fundamental simplicities writers never learn a.ny.th. inbgecaubsuet armai
which Midwestern writers seem to viewpoints of Hollywood and New *Awes
have as part of their make-up. Trace York, which are often hysterical and
the history of every soap opera that warped." Moore was especially
left
Chicago and you'll find it's alarmed over the fact that even the
either off the air or way down in Main Stem is slipping fast as an
ratings."
origination center.
TELEVISION
10
The Billboard
February 1, 1947
February 10 Seen
as Payoff
KTLA Commercial One -Tube Color
Debut Only
On Color Video Hearing; So So System
Claimed
TO KICK off its commercial Available Soon
oper-
N. Y. Demonstration Starts
ations, Paramount corralled some
of its top plc names plus
additional
NEW YORK., Jan. 25.-Perfection
acts into .an hour-long variety seg
of a one -tube
(22). Talent -heavy but not too en- all -electric ,color tele-
Exceedingly Difficult Decision Facing tertaining, home viewers who have vision transmission system was an-
Commission
followed this outlet's product
during nounced in New York and San Fran-
the experimental years and found it
WASHINGTON, Jan. 27.-Main fire of black-white versus upstairs cisco this week by the recently or-
more satisfying in the past must have
color video battle is expected to be reserved for the ganized Color
wind-up phase of the sensed over -anxiety on the part of Television, Inc., an-
Federal Communications Commish hearing in Washington
February 10 KTLA to capitalize on the fact that nouncement being made on the eve
as television biggies vie for FCC favor with a series of demonstrations today it's the first station in the area to of the reopening of the FCC's ultra
thru Wednesday (27-29) in New York and Princeton before S.R.O. houses. get FCC's commercial blessing.
high frequency
video hearings
More than 1,500 persons who wanted in on the New York color demonstra- in
It all appeared like a last-minute
tions are doomed to disappointment because of lack of New York Monday (27).
accommodations scramble thrown together in a
(250 seats) in the Federal Courthouse. FCC's decision to defer until thoughtless fashion. Time New outfit has been formed to mar-
lagged be-
February 10 a cross-examination tween acts, and muffed cues and ket inventions of George E. Sleeper
phase of the hearing is based on the Jr., one-time CBS (1937-1940) video
lines made this a below-par offer-
unusual trade and public interest in Trammell Sees Tele engineer. Color Television, Inc.,
has
ing. Surely, the outlet knows better
the proceedings and also is viewed as than to scan Bob Hope reading his been assigned Sleeper's two patents,
listed as Nos.
made necessary because of the vast Web Set This Year gags from a script, nor can it be 2,389,645-6. Backers
of the
company include George Hilp,
importance of the final ruling which
satisfied with Jerry Colonna's dubbed
San Francisco building
contractor;
will ensue. With charges and counter- antics to his Capitol disking of
charges of monopoly flying in back- NEW YORK, Jan. 25.-NBC Prexy in Joseph Blumenfeld, Coast theater op-
Caro line.
stage talk here, the television battle Niles Trammell, at a dinner this week erator, and Louis Hoenig, of Hoenig-
is regarded as one of the biggest com- in honor of the web's 20 -year af- Eddie Bracken's panto routine of Cooper, Coast advertising agency.
a baseball game could have clicked,
munication developments in recent filiates, predicted 1947 would mark Equipment enabling demonstration
but it lost some of its edge when per- of the Sleeper system is half com-
years. Fate of commercial television the "real beginning" of television formed before a backdrop showing a pleted now, it was stated, with fur-
will be determined by the outcome,
and the first television network. lawn drinking fountain scene. Use ther equipment on order with Pola-
government spokesmen acknowledge,
Trammell stated "Just as the end of of two singing groups (De Castro Sis- roid Corporation. Public demonstra-
and the decish is one of the toughest ters and the Rhythmaires) seemed
1925 and the year 1926 saw the be- tion will not be possible for some
facing FCC. ginning of network broadcasting, unwise. Both groups did far better months.
the
It was learned today that upward in keeping actions in synch with their
year 1947 will be the real beginning System was described as using a
of 1,000 people from various segments of television in this country. By the waxed voices than Colonna. William scanning device to convert filtered
of radio industry alone have evinced end of the year we should have a net- Demarest's burlesque of a radio com- color into single pictures, which are
interest in watching the demonstra- work from Boston to Washington mercial as compared to a tele plug then restored to color in the recep-
?ell flat. There was nothing excep-
tion skedded by Columbia Broadcast- comprised of six stations-which, in- tion tube. It is also claimed that both
tional about KTLA's sales pitch on
ing System, DuMont, Radio Corpora- cidentally, was all we had at the be- color and monochrome receivers
can
Tupnian's Lincoln autos. Slide show-
tion of America and Philco. Because ginning of sound broadcasting." receive the Sleeper system
signals.
ing at car was flashed on as Keith
of cramped New York quarters, gen- Dr. Peter Goldmark, CBS's video
Heatherington went into usual spieL
eral public will find itself barred, expert, has been working on a one -
while relatively few observers are If anything this prompted looking
tube color system for some time.
away from the receiver.
likely to get accommodations other GE Planning Video
than press and official participants. Screen names participating in the Chi Assn. Sets Up
Set Sales in Feb.
show seemed unconcerned about their
Hearing Schedule
success or failure on tele. Film Tele Installation
CBS will put on its ultra high fre-
thesps knocking down top dough
quency color show today (27), and
seemed to toy with their video bow
Plan for Dealers
DuMont will follow with its down- ALBANY, N. Y., Jan. 25.-General as legit toppers of another era played
stairs electronics color. Hearing will Electric will start distributing
video with cinema. In watching Bob Hope
move to Princeton, N. J., on the 29th, receivers between February and fluff his way thru, one could tell CHICAGO, Jan. 25.-Formal pres-
1
skedded to get under way at 10:30 15, according to statements made he was running things the way he entation of a plan to instruct radio -
a.m., with RCA slated to show its this week before the Albany Ap-
saw fit and that no tele director could
television dealers in the fundamental
black -white first and Philco skedded pliance and Radio Dealers' Associa- tell him what to do. This general
techniques of video set installation
to demonstrate in the afternoon. The tion by Phil Caldwell and Joe Kerr attitude among the participants was
Princeton demonstration will take of the GE electronics department. probably more to blame for the took place here last week at a meet-
Sets will be sent to distributors in
place at the Penn's Neck Community show's shortcomings than lack of ing of representatives of various com-
Club, a half mile from RCA labora- areas where stations are now operat- foresight on the part of tele director mittees of the local Electric Asso-
tories. ing-Schenectady, N. Y; New York, Klaus Landsberg and J. Walter
ciation's 'Promote Chicago Televi-
Philadelphia, Chicago and Los An-
Thompson's Leon Benso.
Some verbal cracking is expected
geles. First model will be a direct - Lee Zhito. sion" organization. Plan to train
intermittently at New York and
view console, with a screen 6 by 8 engineers is of importance here and
Princeton, but at this phase of hear-
inches. It will also have a standard in other video markets because of
Milwaukee Journal
ing, FCC is putting main emphasis on AM band. the shortage of engineers trained for
the demonstrations. Chairman Charles
According to Caldwell, several tele video installation, especially since
Denny will be accompanied by all Gets FCC Tele OK
transmitters are in production at the without proper amount of engineers
commissioners with exception of it will be impossible to put into op-
Syracuse plant and receivers are com-
Commissioner Clifford J. Durr, who 25. - One eration the large number of video
ing off the production line at Bridge- WASHINGTON, Jan.
will attend to other commission busi- that are expected to be sold
port, Conn. more commercial television station sets
ness during the three-day period.
has the Federal Communications in 1947.
In addition to the commissioners, Commission's green light. Milwau- Chicago plan is to have dealers'
seven FCC key men will attend the Tele To Cover King, Queen kee Journal was granted a CP Fri- representatives attend video classes
demonstrations. Among these will be day (.t4) for a new station in Mil- three hours a night, once a week
heads of legal and engineering staffs LONDON, Jan. 25.-BBC mobile waukee. for 10 weeks. At these classes, super-
60-66 mc. FCC,
and their key assistants. Legalists unit will televise the departure of the On Channel, 3, vised by Bill Eddy, head of local
meanwhile, issued a batch of tele-
will include Ben Cottone and Harry king and queen of England, sched- video Station WBKB, attendants will
vision license renewals for the pe-
Plotkin, while George Adair and uled to leave for South Africa late learn fundamentals of video. Later
Kirtland Plummer will be on hand this month. Elaborate arrangements riod ending February 1, 1948. Re- they will be given advanced installa-
from the engineering division. have been made to catch the arrival newals went to following. W9XBB, tion and service instruction by rep-
of the royal couple at Waterloo Sta- W9XBK, W9XBT and W9XPR, Bala- resentatives of the manufacturing
Meanwhile, in New York this week,
tion. In addition, there will be a tele ban St Katz Corporation; W3XCZ, companies whose sets they will be
Maj. Gen. David Sarnoff, RCA pres-
camera inside the train. W2XE M, W2XVT, W2XWV, W3XWT, installing. Cost of the initial courses
ident, denied reports that his com-
W1OXFT and WABD, Allen B. Du -
will be underwritten by the dealers,
pany would quit television activities
Mont Laboratories, Inc.; WRGB and manufacturers and other members
were the FCC to decide in favor of
Wednesday (29). Clash between CBS W2XGE, General Electric Company;
of the association.
CBS's petition for ultra -high color on one hand and B -W proponents on W2XBT and W2XBU, National At Thursday's meeting, Chick
frequencies. RCA is getting ready the other, he said, represents "a Broadcasting Company; W1OZAF, Showerman, head of NBC here, and
for the resumption of hearings Feb- fundamental difference of technique W1OXAD, W3XE, W3XPD, W3XPI,
Jim Stirton, video sales chief for
ruary 10 and for
its all -electronic opinion as to what is best in the pub- W3XP K, W3XPL, W1OXP, W1OKPA,
ABC here, promised their webs would
color demonstration for the FCC lic interest" W1OWPC and WIOXPR, Philco;
be operating video stations here as
W3XAD and W3XEP, Radio Cor-
soon as equipment becomes avail-
ICKET poration of America, W9XCZ and
SPECIAL able. A message from Frank Schrei-
PRINTED STOOK W9XZ'ir, Zenith. ber, manager of WGN, stated that
ROLL TICKETS NBC this week (22) asked FCC
his station hopes to get into opera-
..5 1.35
11011. OR MACHINE TRESERVED TEAT - PAD -`TR., TOenee RRoolllls 5.64 for renewal of its commercial TV tion of their video station "In the
1FO0R 0 ,$ 028.00 00 C'7C,4UEP0O0N B--OOSKASL E- SR EBSOTOAKUSR AANNTT. FRifotyll Rs.o 2l.l0s0.0 E2a1c.7h5 Tliecleenvsies ifoonr WProNdBuTct, iNonesw, YInocr.k,, awskheilde very near future," and Eddy prom-
Double Dounont ised that his station would accel-
ALL ALLIED ,ORMS for renewals of experimental video
Double Prlow in the
erate its activities constantly
409 AAAAAAAAA ST.. N. V. C. No Orden licenses in Los Angeles and Pasa-
ELLIOTT' TICKET (0 IS W. WASHINGTON ST.. Ch.... Acoevted. dena, Calif. future.
1015 CHESTNUT ST.. PeltedrIntliA