Hasbro Brands Partner for Benetton Apparel - Advanstar

44 Pages·2013·23.9 MB·English

THE OFFICIAL PUBLICATION OF BRAND LICENSING EUROPE
SHOW DAILY
16 OCTOBER 2013
DAY 2
BREAKING NEWS
Hasbro Brands Partner
DreamWorks Pushes Wally
DreamWorks Classics is expanding the
for Benetton Apparel
international licensing program for the
Where’s Wally? program through
collaborations with partners Virgin
Hasbro is teaming up with Benetton for a “We are constantly seeking new ways to Atlantic, Vilebrequin, Havaianas,
fashion collection based on its My Little raise the bar for our consumers in terms of Lomography and NYC & Company.
Pony and Transformers brands. The ranges how they engage with our brands and these The new program extensions and
will include apparel, footwear and collections will certainly deliver in a big enhanced marketing campaign are in
accessories for kids and newborns. The way.” support of Where’s Wally?’s year-long
apparel will land next spring in United Hasbro is further anchoring its brands in 25th anniversary celebration.
Colours of Benetton stores in 42 countries. fashion with extensions of the My Little
“The collaboration between Hasbro and Pony property with a deal for retro apparel King Features Inks Lolly Cross Over
Benetton promises to take the My Little from Alice Vandy and several cross-brand King Features Syndicate and Chupa
Pony and Transformers franchises to a new deals for Transformers, Furby, Mr. Potato Chups, which is owned by Perfetti Van
level of fashion and style,” says Simon Head, Hasbro Games and Action Man, in Melle, are planning a collaboration that
Waters, senior vice president of global addition to My Little Pony. Licensees Smith will see the comic book character Betty
brand licensing and publishing at Hasbro. & Brooks and Somerbond are signed on. Boop appear on the lollipop brand’s
distinctive logo.
King Features is now looking for
licensees for the co-brand in apparel,
BBC Plans CBeebies Theme Park
accessories, footwear,
homewares, electronic
BBC Worldwide and Merlin Entertainments experiences and character appearances geared accessories, party goods,
have joined forces to create CBeebies Land, to preschoolers. stationery, giftware,
which will launch at the U.K. theme park Alton The area will be apps and digital games.
Towers in spring 2014. updated
The branded theme park area will be the frequently with
fi rst of its kind in the U.K. and will be Alton new content and Keynote
Towers’ fi rst and only single-branded area. a seasonal ■ 13:00–Milestones and Magic: The
Designed to bring to life some of the most- program of events History of Volkswagen
loved characters from the nation’s top will run alongside For the complete Licensing
children’s TV channel, the fi ve-acre site will the main Academy schedule, sponsored by
include rides, immersive play areas, live attractions. License! Global, see page 36.
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shownews
Entertainment One’s Jenny Roberts, senior marketing executive, Michael Connolly, head of global consumer products, DreamWorks
and Andrew Carley, head of global licensing. Animation.
Hasbro’s Markus Pfitzner, senior director of brand licensing and publishing director of David Evans, European licensing manager,
Northern Europe; Katherine Buckland, director, brand licensing and publishing U.K.; Sony Computer Entertainment Europe.
Hayley Maguire, global creative director; and Simon Waters, senior vice president, global
brand licensing and publishing.
Hik Sasaki, senior marketing manager, Elizabeth and Robert Jessop, “Pip!” Nick Butterworth, producer and author, Q
UKTV’s Dave, and Dave Collins, managing investors, with Sir David Jason (center), Pootle 5.
director, Evolution Europe and Rizon executive producer and voice, “Pip!.”
4 www.licensemag.com October 16, 2013
VISIT US AT BRAND LICENSING EUROPE STAND D-020
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licensemag.com
Batmobelia
editorialdepartment
group publisher managing editor Celebrates 1 Million
Steven Ekstract 212.951.6684 Amanda Cioletti 310.857.7688
[email protected] [email protected]
global editorial director web editor
Tony Lisanti 212.951.6740 Nicole Davis 310.857.7689
[email protected] [email protected] The 1 millionth Batman vehicle
produced fort he Eaglemoss park,
artdepartment
Batman Automobelia, has
art director
rolled off the production
Steph Johnson-Bentz 218.740.6411
[email protected] line, making the title
senior production manager the publisher’s most
Karen Lenzen 218.740.6371 successful superhero
[email protected]
launch ever.
advertisingdepartment The Batman
advertising manager Automobelia partwork
Sharon Weisman 212.951.6637 [email protected]
launched in the U.K. in
reprint marketing advisor
January, and has now expanded
877-652-5295 ext. 121 / [email protected]
Outside US, UK, direct dial: 281-419-5725. Ext. 121 into the U.S. and Australia. More The 1 million milestone was
audience development director than 200,000 Batman fans visited reached in just 10 months and now
Anne Brugman [email protected] Eaglemoss’ subscription site in its first Warner Bros. Consumer Products is
month eager to get their hands on the working with its hero licensee on the
fortnightly series of die-cast official international roll out of the partwork in
models of the most iconic vehicles ever Europe and Latin America in 2014 and
to be driven by Batman, along with an the development of over 80 different
informative magazine. Batmobiles and Villains vehicles.
chief executive officer executive vice-president,
Joe Loggia business systems
Rebecca Evangelou Nick Pushes Dora in 2014
chief executive officer
fashion group, executive executive vice-president,
vice-president human resources
Tom Florio Julie Molleston
executive vice-president, Nickelodeon & Viacom Consumer an on-air themed stunt. In primetime,
senior vice-president
chief administrative officer & Tracy Harris Products is pumping up its preschool “Dora World Cup,” a new soccer
chief financial officer
properties, putting a major focus on special, is set to air in conjunction
Tom Ehardt vice-president, media
operations Dora the Explorer in the coming year. with next summer’s FIFA World Cup,
executive vice-president
Francis Heid
Georgiann DeCenzo NVCP will continue to roll out its and “Time Adventures” is on tap for
executive vice-president vice-president, legal multi-platform marketing program, October, featuring new character art
Chris DeMoulin Michael Bernstein
Step by Step Explore with Dora, which and bedtime assets with a focus on the
executive vice-president vice-president, electronic
guides preschoolers through the many trials and tribulations of getting to bed.
Ron Wall information technology
J Vaughn big firsts in their lives. Following a Looking ahead to 2015, NVCP is
successful launch in the U.K., Spain planning an international launch
and France, the campaign is launching of “Dora and Friends,” a new series
in fall/winter 2014 in Benelux, with from the creative team behind “Dora
more territories to come. the Explorer,” but aimed at older
A number of special events and preschoolers. The series will take Dora
Advanstar Communications Inc. provides certain customer contact data (such as customers’ names, addresses,
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opportunities that may be of interest to you. If you do not want Advanstar Communications Inc. to make your contact
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lists. Outside the U.S., please phone [phone].
marketing campaign is set to air during exciting adventures centered around
License! Global does not verify any claims or other information appearing in any of the advertisements contained
in the publication, and cannot take responsibility for any losses or other damages incurred by readers in reliance of the pre-Easter season, accompanied by the theme of helping the community.
such content.
6 www.licensemag.com October 16, 2013
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