Harvard Business Review (December 2005) PDF
Preview Harvard Business Review (December 2005)
The Authentic Leader Where Marketing Fails …page 86 …page 74 www.hbr.org December 2005 62 Strategy and Your Stronger Hand Geoffrey A.Moore PLAYING 74 Marketing Malpractice:The Cause and the Cure YOUR Clayton M.Christensen,Scott Cook,and Taddy Hall GAME 86 Managing Authenticity:The Paradox ofGreat Leadership Rob Goffee and Gareth Jones 98 Regional Strategies for Global Leadership Pankaj Ghemawat 110 “A Players”or “A Positions”? The Strategic Logic ofWorkforce Management Mark A.Huselid,Richard W.Beatty,and Brian E.Becker 18 Forethought 39 HBR Case Study Just in Time for the Holidays Eric McNulty 53 Managing Yourself How to Build Your Network Brian Uzzi and Shannon Dunlap 122 Best Practice Up to Code:Does Your Company’s Conduct Meet World-Class Standards? ...PAGE62 Lynn Paine et al. 135 Tool Kit Getting Offshoring Right Ravi Aron and Jitendra V.Singh 150 Executive Summaries 156 Panel Discussion To us, creating beauty is just as important At Samsung we realize that to succeed in business, we must also succeed in life. While we’re committed to award-winning innovative design, we’re also committed to the natural world around us. This extends to our many global projects designed to help clean up and preserve the beauty of the environment. It’s all a part of our drive and dedication to make this a better world. www.samsung.com A better world is our business. ©2005 Samsung Electronics Co., Ltd. All rights reserved. Samsung is a registered trademark of Samsung Electronics Co., Ltd. as preserving it. Dell cannot be responsible for errors in typography or photography. Dell, the Dell logo and Latitude are trademarks of Dell Inc. Intel, Intel Inside, the Intel Inside logo, Intel Centrino, and the Intel Centrino logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Microsoft and Windows are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. © 2005 Dell Inc. All rights reserved. BUILT TO WITHSTAND THE SLINGS AND ARROWS OF THE ROAD WARRIOR . Dell recommends Windows® XP Professional THE DELL™ LATITUDE™ D610 NOTEBOOK FOR BUSINESS FEATURES THE MOBILITY OF INTEL® CENTRINO™ MOBILE TECHNOLOGY. DELL’S TOUGH OUTER SHELL. Aluminum, magnesium and steel are forged to create the Tri-Metal Chassis on the Dell™ Latitude™ D-Family Notebooks featuring Intel® Centrino™ Mobile Technology. It’s a notebook that is built to take the abuses of the road. The tough Dell Latitude. This notebook is right on target. Click www.dell.com/tough30 Call 1.866.212.9329 (toll free) 86 F e a t u r e s 98 December 2005 62 Strategy and Your Stronger Hand Geoffrey A.Moore 74 There are two dominant business models in the world.Knowing whatthey are–and which one your company follows–will guide you toward the right strategic moves. 74 Marketing Malpractice:The Cause and the Cure Clayton M.Christensen,Scott Cook,and Taddy Hall Markets are simple when you look at them from the point ofview ofyour customers.They have a job to do. You have a product or service.Does it do the job they need to get done? 98 Regional Strategiesfor Global Leadership Pankaj Ghemawat 86 Managing Authenticity:The Paradox ofGreat Leadership Successful border-crossing companies often apply a Rob Goffee and Gareth Jones regionally oriented strategy in addition to–or even in- stead of–a global one.Five approaches can help global No senior executive can become authentic by looking companies create value in a highly regionalized world. into a mirror and saying,“I am authentic.”Authenticity is largely defined by what other people see in you and, 110 “A Players”or“A Positions”?The Strategic as such,can to a great extent be controlled by you.Here’s Logic of Workforce Management how to manage it and make yourselfmore effective as Mark A.Huselid,Richard W.Beatty,and a leader. Brian E.Becker What good is an “A player”in a bit part? Rather than focus on the players,you should identify the critical jobs, then invest heavily in those positions and make sure the 62 right people star in the most important roles. continued on page 8 N E D O R B K RI D E R T: F R A R E 110 OV C 6 harvard business review Don’t hesitateto reach forit. The biggest deal of your career.The one you’ll always be remembered for. Who else would you trustwith that? Global Banking Global Capital Markets GlobalTransaction Services ©2005 Citigroup Global Markets, Inc.Member SIPC.All rights reserved.CITIGROUP and the Umbrella Device are trademarks and service marks of Citigroup Inc.or its affiliates and are used and registered throughout the world.
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