Handbook of Research on the Impact of Culture and Society on the Entertainment Industry PDF
Preview Handbook of Research on the Impact of Culture and Society on the Entertainment Industry
Handbook of Research on the Impact of Culture and Society on the Entertainment Industry R. Gulay Ozturk İstanbul Commerce University, Turkey A volume in the Advances in Media, Entertainment, and the Arts (AMEA) Book Series Managing Director: Lindsay Johnston Production Editor: Jennifer Yoder Development Editor: Erin O’Dea Acquisitions Editor: Kayla Wolfe Typesetter: Thomas Creedon Cover Design: Jason Mull Published in the United States of America by Information Science Reference (an imprint of IGI Global) 701 E. Chocolate Avenue Hershey PA, USA 17033 Tel: 717-533-8845 Fax: 717-533-8661 E-mail: [email protected] Web site: http://www.igi-global.com Copyright © 2014 by IGI Global. All rights reserved. No part of this publication may be reproduced, stored or distributed in any form or by any means, electronic or mechanical, including photocopying, without written permission from the publisher. Product or company names used in this set are for identification purposes only. Inclusion of the names of the products or companies does not indicate a claim of ownership by IGI Global of the trademark or registered trademark. Library of Congress Cataloging-in-Publication Data Handbook of research on the impact of culture and society on the entertainment industry / Gulay Ozturk, editor. pages cm Includes bibliographical references and index. Summary: “This reference provides a review of the academic and popular literature on the relationship between com- munications and media studies, cinema, advertising, public relations, religion, food tourism, art, sports,technology, culture, marketing, and entertainment practices”-- Provided by publisher. ISBN 978-1-4666-6190-5 (hardcover) -- ISBN 978-1-4666-6191-2 (ebook) -- ISBN 978-1-4666-6193-6 (print & perpetual access) 1. Mass media and culture. 2. Amusements. 3. Cultural industries. 4. Popular culture. I. Ozturk, Gulay, 1981- P94.6.H363 2014 302.23--dc23 2014013042 This book is published in the IGI Global book series Advances in Media, Entertainment, and the Arts (AMEA) (ISSN: pending; eISSN: pending) British Cataloguing in Publication Data A Cataloguing in Publication record for this book is available from the British Library. All work contributed to this book is new, previously-unpublished material. The views expressed in this book are those of the authors, but not necessarily of the publisher. For electronic access to this publication, please contact: [email protected]. Advances in Media, Entertainment, and the Arts (AMEA) Book Series ISSN: pending EISSN: pending Mission Throughout the decades, the news, entertainment, and creative industries have provided outlets for in- formation sharing, leisure, as well as a means for self expression and cultural documentation. The Advances in Media, Entertainment, and the Arts (AMEA) book series aims to explore cur- rent research surrounding the music, film, television, and news industries, artistic expression, as well as popular culture as a whole. Encompassing titles which focus on the latest research surrounding digital and print media, journalism, gaming, television and film, as well as both the fine and performing arts, the AMEA book series is ideally suited for researchers, students, cultural theorists, and media professionals. Coverage IGI Global is currently accepting manuscripts • Film & Television for publication within this series. To submit a pro- • Music posal for a volume in this series, please contact our • Cultural Studies Acquisition Editors at [email protected] • Celebrity Culture & Influence or visit: http://www.igi-global.com/publish/. • Popular Culture • Fine Arts • Gaming • Print Media • Blogging • Journalism The Advances in Media, Entertainment, and the Arts (AMEA) Book Series (ISSN pending) is published by IGI Global, 701 E. Choco- late Avenue, Hershey, PA 17033-1240, USA, www.igi-global.com. This series is composed of titles available for purchase individually; each title is edited to be contextually exclusive from any other title within the series. For pricing and ordering information please visit http://www. igi-global.com/book-series/advances-media-entertainment-arts/102257. Postmaster: Send all address changes to above address. Copyright © 2014 IGI Global. All rights, including translation in other languages reserved by the publisher. No part of this series may be reproduced or used in any form or by any means – graphics, electronic, or mechanical, including photocopying, recording, taping, or information and retrieval systems – without written permission from the publisher, except for non commercial, educational use, including classroom teaching purposes. The views expressed in this series are those of the authors, but not necessarily of IGI Global. To my dear family, with love. Editorial Advisory Board Mete Camdereli, Istanbul Commerce University, Turkey Ozgur Cengel, Istanbul Commerce University, Turkey Ala Sivas Gulcur, Istanbul Commerce University, Turkey Zeliha Hepkon, Istanbul Commerce University, Turkey Gozde Oymen Kale, Istanbul Commerce University, Turkey Ekin Gunduz Ozdemirci, Beykent University, Turkey Filiz Balta Peltekoglu, Marmara University, Turkey. Ayda Uzuncarsili Soydas, Marmara University, Turkey Erdem Tatli, Istanbul Commerce University, Turkey Elgiz Yilmaz, Galatasaray University, Turkey List of Contributors Akgun, Ozgur / University of Maine, USA ........................................................................................542 Binatli, Cuneyt / İstanbul Commerce University, Turkey ..................................................................105 Buyukbaykal, Guven / İstanbul University, Turkey ............................................................................72 Cakir, Hilal Ozdemir / İstanbul Commerce University, Turkey ........................................................421 Celebi, Zeynep Guney / Galatasaray University, Turkey ..................................................................371 Cengel, Ozgur / İstanbul Commerce University, Turkey ...................................................................296 Chang, Angela / University of Macau, China ....................................................................................350 Cordeiro, Paula / University of Lisbon, Portugal ..............................................................................461 Darmawan, Ruly / Bandung Institute of Technology, Indonesia .........................................................57 Döbler, Thomas / Macromedia University for Media and Communication Naststraße 11, Germany .......................................................................................................................................245 Dogan, Betul Onay / İstanbul University, Turkey ..............................................................................521 Doruk, Ece Karadogan / İstanbul University, Turkey ......................................................................161 Erdem, M. Nur / İstanbul Kavram Vocational College, Turkey ........................................................278 Feigelson, Kristian / Sorbonne University, France ...........................................................................225 Ghosn, Catherine / Université Paul Sabatier, France .......................................................................145 Gulcur, Ala Sivas / Istanbul Commerce University, Turkey ..............................................................264 Honório da Silva, Alexandre / Universidade Federal de Pernambuco (PPGCOM/UFPE), Brazil ............................................................................................................................................558 Ismayılov, Ebru Karadogan / İstanbul Commerce University, Turkey ................................................1 Kale, Gozde Oymen / İstanbul Commerce University, Turkey ..........................................................314 Kara, Barıs / Galatasaray University, Turkey ...................................................................................578 Kesgin, Yildiray / İstanbul University, Turkey ....................................................................................72 Kesimoglu, Aysegul / City University London, UK .............................................................................39 Lameira, Sofia / University of Lisbon, Portugal ................................................................................461 Martí-Parreño, José / European University of Valencia, Spain .......................................................482 Mascarenhas, José / University of Lisbon, Portugal .........................................................................461 Mendes, António / University of Lisbon, Portugal & IADE – Creative University, Portugal ...........461 Ozdemir, Urun Anil / İstanbul Culture University, Turkey ...............................................................503 Oztek, Yaman / Galatasaray University, Turkey ...............................................................................296 Ozturk, R. Gulay / İstanbul Commerce University, Turkey .......................................................440,578 Ozuem, Wilson / University of Hertfordshire, UK ............................................................................389 Pokrovskaia, Nadezhda Nikolaevna / Saint Petersburg State University of Economics, Russia .......21 Prasad, Jason / University of Wales, UK ...........................................................................................389 Raj, Sony Jalarajan / St. Thomas University, USA .............................................................................89 Ruiz-Mafé, Carla / University of Valencia, Spain .............................................................................482 Şahinoğlu, D. Zeynep Bayazıt / İstanbul Commerce University, Turkey ..........................................332 Scribner, Lisa L. / University of North Carolina – Wilmington, USA ...............................................482 Sen, Aygun / Marmara University, Turkey .........................................................................................182 Sener, Nihal Kocabay / İstanbul Commerce University, Turkey .......................................................122 Sreekumar, Rohini / Monash University, Malaysia ............................................................................89 Steffens, Theresa / Macromedia University for Media and Communication Naststraße 11, Germany .......................................................................................................................................245 Sunal, Gozde / İstanbul Commerce University, Turkey ..................................................................1,105 Swiatek, Lukasz / The University of Sydney, Australia .....................................................................203 Tatli, Erdem / İstanbul Commerce University, Turkey ......................................................................503 Tüzün, Selin / Marmara University, Turkey ......................................................................................182 Ulusoy, Ebru / University of Maine, USA ..........................................................................................314 Yıldırım, Figen / İstanbul Commerce University, Turkey ..................................................................332 Table of Contents Foreword...........................................................................................................................................xxiv Preface................................................................................................................................................xxv Section 1 Entertainment, Culture, and Society Chapter 1 TransformationofEntertainmentCulturethroughoutSocietyandHistory...........................................1 Ebru Karadogan Ismayılov, İstanbul Commerce University, Turkey Gozde Sunal, İstanbul Commerce University, Turkey Chapter 2 LeisureandEntertainmentasaCreativeSpace-TimeManifoldinaPost-ModernWorld...................21 Nadezhda Nikolaevna Pokrovskaia, Saint Petersburg State University of Economics, Russia Chapter 3 EntertainmentandFoodTourismintheBackdropofLateModernityandaReflectiononTurkey....39 Aysegul Kesimoglu, City University London, UK Chapter 4 NegotiatingSpirituality:CommodificationofReligiousContentintheEntertainmentIndustry........57 Ruly Darmawan, Bandung Institute of Technology, Indonesia Chapter 5 ConcurrenceofSportsandEntertainmentIndustries:SuperBowl......................................................72 Guven Buyukbaykal, İstanbul University, Turkey Yildiray Kesgin, İstanbul University, Turkey Chapter 6 BollywoodizingCricket!AFascinatingWorldofGlobalSensibilities,EntertainmentRevolution, CulturalRepresentation,andEconomicStunts....................................................................................89 Sony Jalarajan Raj, St. Thomas University, USA Rohini Sreekumar, Monash University, Malaysia Section 2 Entertainment and Media Chapter 7 TheUnderstandingofEntertainmentinPressEnterprisesinTurkey.................................................105 Cuneyt Binatli, İstanbul Commerce University, Turkey Gozde Sunal, İstanbul Commerce University, Turkey Chapter 8 AnOverviewonPresentationofEntertainmentinNewspapers’WeekendSupplements..................122 Nihal Kocabay Sener, İstanbul Commerce University, Turkey Chapter 9 EntertainmentonFrenchTelevision...................................................................................................145 Catherine Ghosn, Université Paul Sabatier, France Chapter 10 TransformationinDaytimeTelevisionProgramsinTurkeysince2000............................................161 Ece Karadogan Doruk, İstanbul University, Turkey Chapter 11 ThePastasaSpectacle:TheMagnificentCentury.............................................................................182 Selin Tüzün, Marmara University, Turkey Aygun Sen, Marmara University, Turkey Chapter 12 RewardingWork,RepresentingWork:TheSeriousSideofEntertainmentinGlobalisedAward Shows..................................................................................................................................................203 Lukasz Swiatek, The University of Sydney, Australia Chapter 13 GlobalizationandtheDynamicsofWorkMarkets.............................................................................225 Kristian Feigelson, Sorbonne University, France Chapter 14 User-GeneratedCinema:ANewWayofConsumerCo-Creation?....................................................245 Theresa Steffens, Macromedia University for Media and Communication Naststraße 11, Germany Thomas Döbler, Macromedia University for Media and Communication Naststraße 11, Germany Chapter 15 HistoricalEpicasaGenreinPopularTurkishCinema......................................................................264 Ala Sivas Gulcur, Istanbul Commerce University, Turkey Chapter 16 ViolenceandPornographicViolenceasaMassEntertainmentMedium:AStudyonSpartacus Series...................................................................................................................................................278 M. Nur Erdem, İstanbul Kavram Vocational College, Turkey Section 3 Entertainment and Marketing Chapter 17 LeisureTimeMarketingintheContextoftheEntertainmentIndustry..............................................296 Ozgur Cengel, İstanbul Commerce University, Turkey Yaman Oztek, Galatasaray University, Turkey Chapter 18 ExperienceMarketingatRetailEnvironments...................................................................................314 Gozde Oymen Kale, İstanbul Commerce University, Turkey Ebru Ulusoy, University of Maine, USA Chapter 19 Eatertainment:TheNewErainLateralThinking–IssuesandCompetingTrendsinRetailing........332 D. Zeynep Bayazıt Şahinoğlu, İstanbul Commerce University, Turkey Figen Yıldırım, İstanbul Commerce University, Turkey Chapter 20 CustomerResponsestoArtsFestivals:TheEffectsofRelationshipMarketingonCultural Activities.............................................................................................................................................350 Angela Chang, University of Macau, China Chapter 21 ContemporaryArtMuseums’MarketingStrategies:TheCaseoftheIstanbulModernArt Museum...............................................................................................................................................371 Zeynep Guney Celebi, Galatasaray University, Turkey Chapter 22 DifferencesthatMatter:ANewFrameworkforEvaluatingMarketingCommunication EffectivenessinOnlineSocialGambling...........................................................................................389 Wilson Ozuem, University of Hertfordshire, UK Jason Prasad, University of Wales, UK Section 4 Entertainment, Advertising, and Public Relations Chapter 23 TheRepresentationofPublicRelationsProfessionandPublicRelationsPractitionersinthe ContextofEntertainmentCultureinTurkishTVSeries....................................................................421 Hilal Ozdemir Cakir, İstanbul Commerce University, Turkey
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