Table Of Content

1 МИНИСТЕРСТВО ОБРАЗОВАНИЯ И НАУКИ РОССИЙСКОЙ ФЕДЕРАЦИИ ФЕДЕРАЛЬНОЕ ГОСУДАРСТВЕННОЕ БЮДЖЕТНОЕ ОБРАЗОВАТЕЛЬНОЕ УЧРЕЖДЕНИЕ ВЫСШЕГО ОБРАЗОВАНИЯ «САНКТ-ПЕТЕРБУРГСКИЙ ГОСУДАРСТВЕННЫЙ ЭКОНОМИЧЕСКИЙ УНИВЕРСИТЕТ» КАФЕДРА АНГЛИЙСКОГО ЯЗЫКА И ПЕРЕВОДА И. М. ПАНКОВА CHALLENGING ENGLISH CASE STUDIES Учебное пособие ИЗДАТЕЛЬСТВО САНКТ-ПЕТЕРБУРГСКОГО ГОСУДАРСТВЕННОГО ЭКОНОМИЧЕСКОГО УНИВЕРСИТЕТА 2015 2 ББК 81.2Англ П16 Панкова И. М. П16 Сhallenging English case studies / И. М. Панкова : учебное пособие. – СПб. : Изд-во СПбГЭУ, 2015. – 34 с. ISBN 978-5-7310-3344-2 Целью данного учебного пособия является формирование у магистран- тов умений доказательной аргументации в рамках профессиональной коммуни- кации на иностранном языке. Работа над текстами профессионального и науч- но-исследовательского характера позволяет развивать навыки анализа и крити- ческого мышления. Предлагаемое учебное пособие содержит тексты статей на английском языке, сопровождаемые заданиями на развитие речи, а также зада- ниями-кейсами. В настоящее пособие также включены пояснения о том, как осуществлять подготовку к реферированию статей. Предназначено для магистрантов 1 года обучения, может быть полезно и интересно студентам экономических специальностей, изучающих английский язык на продвинутом уровне. The present study guide is aimed at shaping master degree students analytical oral and written skills in the frames of professional communication. The study guide comprises authentic English texts and visual materials and tasks to them are relative- ly oriented at work with these texts and dictionaries of different types. This book is considered as an effective practical base for master degree students studying an Eng- lish language as a foreign one and for students studying at humanitarian faculties (Upper-Intermediate, Advanced). ББК 81.2Англ Рецензенты: канд. пед. наук, доцент кафедры иностранных языков Санкт-Петербургского им. В. Б. Бобкова филиала РТА О. Л. Мирон канд. пед. наук, доцент кафедры иностранных языков ФГБОУ ВО «Санкт-Петербургский государственный институт кино и телевидения», доцент кафедры иностранных языков Санкт-Петербургского им. В. Б. Бобкова филиала РТА Э. Г. Щебельская ISBN 978-5-7310-3344-2 © СПбГЭУ, 2015 3 CONTENTS INTRODUCTION ............................................................................................. 4 I. Unit 1 PROFESSIONAL SUCCESS CHALLENGES ............................................. 5 II. Unit 2 CAREER CHALLENGES ............................................................................. 9 III. Unit 3 LEADERSHIP CHALLENGES .................................................................. 13 IV. Unit 4 GLOBAL CHALLENGES ........................................................................... 17 V. Unit 5 CULTURAL DIVERSITY CHALLENGES ................................................ 21 VI. Unit 6 ETHICAL CHALLENGES .......................................................................... 25 Appendix 1. ................................................................................................. 29 Appendix 2. ................................................................................................. 30 Appendix 3. Glossary ................................................................................. 31 Bibliography ............................................................................................... 34 4 ПРЕДИСЛОВИЕ Учебное пособие предназначено магистрантам 1 курса дневного и заочного отделения, изучающим английский язык, а также препода- вателям, которые проводят занятия по дисциплине «Иностранный языка (английский язык)». Учебное пособие содержит тексты статей профессиональной направленности на английском языке, освещающие вопросы органи- зации профессиональной экономической деятельности, карьерного роста, особенностям развития лидерских качеств в профессиональной деятельности, проблемам межкультурной коммуникации. Особенно- стью предлагаемого пособия является наличие заданий, направлен- ных на формирование аналитического мышления, способности логи- чески строить свой ответ на иностранном языке. В приложении представлен алгоритм выполнения реферирова- ния текста, список выражений для реферирования статьи, а также глоссарий к каждому разделу. Работа с иллюстрированными заданиями в учебном пособии, текстами статей будет способствовать расширению профессиональ- ного лексико-терминологического аппарата магистрантов и получе- нию дополнительных знаний в сфере будущей профессиональной де- ятельности, необходимых для установления и усовершенствования профессиональной коммуникации. 5 Unit 1. Professional success challenges Warm-up Brainstorm the following questions (Discuss them in the groups of 2 or 3 and then share your results with your groupmates): 1. What is success? Can you provide a definition of what the success is? 2. What is the professional success? What are the key components that make a person successful in his/her career? 3. What are the basic challenges of achieving a professional success in your professional sphere? 4. What are the main challenges of struggling for the professional success in the multinational company or organization? 5. Is the success the same as fame? Study the following definitions of success and choose the one that reflects your professional attitudes most, give supporting evidence from personal experience: 6 April 11, 2015 (Sharrie Campbell) The biggest things people search for are simple: the desire to be happy and the desire to feel satisfied with life. To attain these goals one should incorpo- rate within yourself these 10 simple qualities: 1. Be authentic. Take care to exercise your own ideas, your free will and in- dependence. Live from your individual uniqueness and the willingness to be different. Your authenticity is that place within you that is true and secure enough to withstand the destructive external negative pressures that often come from life and business. When you are true to yourself and passionate about your life, you choose to see the choice rather than challenge. Your true essence is not set up on false pretenses because whatever paths you choose in life, personal and professional, are completely congruent with who you are. 2. Be truthful. There is nothing of greater significance to offer your life or business than honesty. To understand why being truthful is important, question how anyone, including yourself, ever benefits from dishonesty. The one thing you cannot afford to lose is your reputation. Once that is lost, due to dishonesty, it may be impossible to recover. Living from the truth allows you to build relationships based on trust between you and your colleagues, com- petitors, staff and customers. 3. Challenge yourself. In order to make the most of your life and career, challenge yourself. You cannot fulfill even a fraction of your dreams by sticking to the comfortable and secure. Where there is security, there is nothing forc- ing you to rise to the occasion of maximizing your potential. Challenge yourself to always pursue those goals that will stretch you. The more you challenge yourself and flourish, the greater your confidence becomes to challenge yourself yet again. Challenges not only help you grow in skill and knowledge, they help you develop your belief in your capacity. 4. Put love first. There is no amount of financial gain that could substitute for the love these individuals offer you. They bring a sense of connectedness and belonging which serves to make your life happier and more fulfilling. Those who do not value their loved ones are less well-rounded, less happy and less motivated and successful in life. Do not let this be you. 5. Be thoughtful. Treat all of those you interact with, with a sense of dignity and value. When you can make another person feel significant, he or she will be motivated to maintain that feeling. Being thoughtful of others does not make you a pushover. Thoughtfulness is that high-level quality of being emo- tionally intelligent in all your exchanges. When you treat others with openness and respect, you have a calm power to stay rational and present in your communications. Keep in mind that anger is never useful in relationships, personal or professional, as it is nearly impossible to respect an angry person. Anger doesn’t wear intelligently on anyone. 7 6. Be a good human being. Be mindful of others in the ways you expect others to be mindful of you. Practice tolerance and acceptance to bring a sense of peace to your life and world at large. Let go of small-mindedness, bigotry, the belittling of others and self-righteousness. Tolerance is an essential quality to possess. Think about who you are in the global world, or in the wholeness of life, and what you want your personal impact to be. Be open-minded to learn- ing from all types of people and their differing beliefs, as you never know what type of person holds your next biggest opportunity in the hands. 7. Practice patience. Knowing the difference between patience and waiting is key to a successful life and career. Patience is not about waiting. Waiting is action-less. When you practice patience, you never stop working toward your dreams even when you do not yet see results. If you are "waiting" without working, you have stopped. 8. Live your dreams. Make each wish a manifested destiny. Work to make your dreams reality, with consistency, precision and commitment. Living your dreams is the stuff a well-lived life is made of. What you pursue passionately will bring you a life full of vitality, excitement and the joy that you deserve. Your dreams and passions bring deeper meaning to your life and to the lives of others, inspiring them. You instill in others the belief that if it is possible for you, then it can also be possible for them. 9. Have a grateful heart. When you have a grateful heart, your positive emo- tions become stronger, decreasing the negative emotional experiences of envy, victimization and jealousy. Gratitude makes your memories more positive and is a great catalyst in helping you to bounce back quickly from stress. Gratitude helps you achieve life and career goals, making both your personal and professional lives more loving, productive and enjoyable places to be for you and everyone you touch. 10. Remain humble. Commit to working quietly and allowing your success to do the talking. In being humble, you are not being self-centered, or worrying about your image; you have the courage to risk and try new things. You are not compelled to try to be perfect, because you are not stuck on expectations. This frees you from the paralysis of fearing failure as your main concern. Your approach life with openness and flexibility. You are not afflicted by the search for happiness or success for yourself alone. Instead, you are caught up in projects, passions, people and things you consider bigger and more important than yourself, and from this you end up with more happiness and success, as a simple byproduct. To experience happiness and that deep sense of well-being and satisfaction with who you are, what you are doing and who you still desire to become, you must contemplate daily what it means to be authentic. You must be committed and deliberate in your search to challenge yourself, to face fears, to be good to others and to be the conscious creator of the wholeness of your overall life experience. (http://www.entrepreneur.com/article/244867) 8 Task 1. Make the article rendering following the instructions in the Appen- dix 1. Use the expressions for article rendering in the Appendix 2. Task 2. Discuss the image of a successful employee in various professional fields: state and municipal service, business, law sphere, travel and tourism. Task 3. Single out the most important criteria for building up a successful career, use the following expressions to support your ideas and express your opinion: Giving Opinion: Strong Opinion: I firmly believe that in or- - I firmly believe that... der to build a successful - I'm certain, that... career one should not - I am absolutely convinced... practice patience. The - It's my considered opinion, more active position you Neutral Opinion: take in life, the more suc- - I think that... cessful you are! - I believe (feel) that... - In my opinion (view)... - It's my opinion that... - As I see it... - As far as I am concerned... I think it would be fair to say that - From my point of view... my wise people considered pa- Tentative Opinion: tience as a very important quality in achieving success. It seems to me that - I would say that... - As far as I am able to judge... -It would be fair to say… Task 4. In groups create a power point slide and present the visual and oral portrait of a successful candidate for the following positions: - A customs officer - A Judge - A flight attendant - A waitress - A head of human resources - A real estate agent 9 Unit 2. Career challenges Warm-up Brainstorm the following questions (Discuss them in the groups of 2 or 3 and then share your results with your groupmates): 1. What actions can be taken to advance your career? Can you provide an example of the famous who built a successful career? 2. How do you see your personal professional career path? What are the key components that make your career path what is truly desired? 3. Are there any aspects of career that can not be changed? 4. What are the past issues in one’s career that affect present performance? 5. What personal changes can boost your career performance? Find the definitions of the career path, career move, career ladder and career development choose the ones that will be able to demonstrate your professional career challenges and the way you boost your personal progress in the course of your experience as a master’s degree students. Provide supporting evidence from your personal experience. Study the following pictures, reflecting your career development and profes- sionals skills required, how are they correlate to you career development? 10 STEVE TOBAK October 13, 2014 When it comes to navigating your career, each of you has a choice to make: settle for what comes your way and make the best of it or reach for the stars and tackle every obstacle that stands in your way. I know that sounds like a very “black and white” decision, but when it comes to this particularly thorny question. I do believe you ultimately do have to choose. While it’s clearly a tough and very personal decision that nobody should deprive you of, knowing what to expect from each of the two paths might make your decision and maybe even your journey is going to become a little easier. Since I decided long ago that the path of least resistance was not for me, I can’t tell you much about that. But I can tell you everything you want to know about the road less travelled – the one full of possibilities and pitfalls, opportunities and obstacles, and dreams that at least have the possibility of coming true. Why didn’t you take the easy path? For me that was never really an option. I was born with very little to parents who hated their jobs and were miserable about it. They always managed to make ends meet, but it was a constant struggle, to say the least. It was hard to miss how those boring dead-end jobs wore them down day after day, year after year. That alone provided powerful incentive to search long and hard for a fulfilling career. It certainly didn’t hurt that my dad wanted a better life for his kids and never let us forget it. The particular path was ours to choose, but a strong work ethic and sense of self-reliance was drummed into us from an early age. Life growing up on the streets of a crowded inner city was full of challenges and adversity. There was simply no reason to expect work life to be any easier. How did that line of thinking shape your career? Once you accept that com- petition is just life’s way of weeding out the weak, you eventually figure out that confronting challenges head on and with a can-do attitude will lead to positive results. That in turn leads to the conclusion that you’re at your best because of life’s challenges, not in spite of them. From there it’s just a short step to the realization that you should constantly challenge yourself, so that’s what I’ve always done. That kept my professional growth. What about the popular wisdom that you should do what you love? It should come as no surprise that doing what genuinely interests and excites you will probably lead to the best outcome. But what people generally don’t realize is that’s by no means a simple or static equation. When work stops being fun I would do something different and I think that’s pretty solid advice. Our lives are constantly in flux. Events change our perception and our perspective changes with experience. It’s only natural that our personal and professional goals and interests would also evolve over time. Life is long and your career is a marathon, not a sprint. Don’t hesitate to pivot and change direction as needed. (http://www.entrepreneur.com/article/238331)