Hall of Fame: The Big, Bold Artis Oval 10 | My Brush Betty

13 Pages·2014·1.59 MB·English

Hall of Fame: The Big, Bold Artis Oval 10 | My Brush Betty 11/26/14, 9:04 PM
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HALL OF FAME: THE ARTIS ELITE OVAL 10
November 25, 2014
Art Gallery, Artis, Brush Business, Brush Reviews, Buying Advice, Care & Cleaning, Colors, Ferrules, Fibers,
Hall of Fame, Handles, Taiki Group, Technique, Unique Brush
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To be honest, I really did
not expect to like the new
Artis Elite Collection
brushes. At all.
From the onset, I thought
they were spectacularly
By Sarah A. Webster
beautiful — mirrored in
My Brush Betty
chrome as they are —
but I wondered if a
drastically different
approach to the makeup
brush was really, truly
needed?
I also worried the chrome plating would eventually chip off the
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Hall of Fame: The Big, Bold Artis Oval 10 | My Brush Betty 11/26/14, 9:04 PM
underlying ABS material, like it did on my cheap plated Barbie
accessories of years gone by.
In early November, I finally brought a set of them home, and
today, I can officially declare: I love, love, love the innovative
new approach and performance of the Artis brushes.
Ultimately, they make the application easier, faster and, in my
humble opinion, more goof proof.
The Oval 10 – It’s Worthy
Let’s start with the biggest brush, the Artis Oval 10, which is so
big and special that it is hereby inducted in the My Brush Betty
Hall of Fame, where it joins just four other super-special
makeup brushes.
Let’s start with the sheer size of the thing. The Oval 10 is so big
that it’s like an Honest-to-God hairbrush paddle, the kind my
grandma might have swatted my behind with in the 1970s. Yet,
somehow, with its long leg, skinny neck and mirrored body, it
maintains its elegance.
I seriously thought this big brush would just drag foundation all
over my face. But I’m big enough to admit it here: I was wrong.
Oh. So. Wrong.
The Oval 10, which retails for a noteworthy $62, deposits, and
buffs, foundation products onto the skin quite beautifully. That
includes liquid and mineral powder foundation, although getting
the powder onto the big brush toe can be a small challenge
with, say, a cap full of Bare Minerals powder. You have to dip
the edge of the big toe into your cap of powder somewhat
carefully …
Why does the Artis brush toe work so well? Foremost, the Oval
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10 has more than 250,000 fibres. Artis said they are
“CosmeFibre, a revolutionary engineered fibre made for
applying cosmetic and makeup products.”
Forget about Taklon — these are incredibly soft, advanced
synthetic makeup brush fibers.
Yes, it’s as good and luxurious as this model makes it look …
Because of all these microfibers, the big brush has a unique
sensory effect as you move it across your skin. Now in Japan,
many women “dry brush” their skin for circulation and
exfoliation. While I’m told the Japanese use a much rougher
brush for that act of dry skin brushing, the Artis brush feels
therapeutic and a touch exfoliating as you drag it to and fro
across your face.
I’ve been using the brush with YSL Touche Eclat Foundation,
and the finish is just wonderful. While it also leaves a natural
finish, I’ve also found it can build up foundation nicely, too.
This brush, and the entire line, has some surprises, too. One of
the bigger of those for me is the flexible neck of the brush —
the skinny part that connects the unique handle to the brush
toe. The flex adds to the brush’s ability to move along the face
gracefully, as you can see in the Oval 10 video here. In many
ways, this brush feels similar in the hand to a toothbrush, which
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also has a flexible neck. And while I’ve never had one of those
snap apart during brushing, I’m curious to see how well this
brush neck holds up with repeated face brushing.
The handles are also
unique. If you were
paying close attention,
you probably noticed
that this style of
toothbrush-as-makeup
brush was first
launched by MAC
Cosmetics under the
“MAC Masterclass Matthew Waitesmith
Brush Collection.” That
is because the founder of Artis is Matthew Waitesmith, a former
senior VP at MAC Cosmetics.
We note this here because the Artis brush handles are just a
complete step up from the same MAC black-skinned version of
the same brushes. Both have a nice ergonomic grip to them, of
course, but the Artis brushes have a crisp white inset that feels
substantial in the hand. It probably also alleviates any concern
about rubbing the chrome plating off the ABS.The white is also
easy to clean, as I discovered after accidentally transferring
some product onto the handle.
Ultimately, the Artis brushes are much more feminine in
appearance than their MAC sisters.
Now, maybe, just maybe, you could compare the final
performance of the Oval 10 to some of the flatter or flat-top
kabuki synthetics on the market — the Sigma F80 quickly
jumps to mind — but nothing is so unique or pretty in
appearance, and none has a toe so large that covers ground
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so quickly. And to be so large and elegant at the same time is
truly a challenge.
So My Brush Betty congratulates Mr. Waitesmith on this
wonderful and innovative brush line, as well as the Oval 10, the
biggest and boldest representation of something truly new and
worthwhile in the beauty marketplace.
Other Thoughts on the Artis Brush
Line
Of course, the Oval 10 isn’t the only exceptional brush in this
line.
Also wonderful is the use of the Oval 6 for cream or powder
blush. It really gives a natural finish, rather than the look of
powder sitting on top of the skin. The size is a little bit bigger
than a thumb and really works the blush into the skin rather
than dusting a layer on top.
I also love the Circle 1R for eyeshadow, particular shaping the
crease. Here the shape of the handle really shows off its
usefulness. You don’t realize how much a traditional brush
handle blocks your view of eyeshadow application until you use
this brush and you CAN SEE the application clearly. For me,
and my hooded eyelids, it may be extremely difficult to go back
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Hall of Fame: The Big, Bold Artis Oval 10 | My Brush Betty 11/26/14, 9:04 PM
to a standard brush for crease applications. This is officially my
new go-to standard for eyeshadow.
If you’re wondering what the difference is between Circle 1 and
Circle 1R, you’ll see that the R version has a rounded top while
the Circle 1 has a flatter top. But the uses are virtually identical
as you can see from the chart above here.
Now, the Artis brush line is, relatively-speaking, expensive, at
$275 for the entire set. There is also a 5-Brush ($135) and 3-
Brush collection ($75).
Of course, My Brush Betty is going to recommend its own
collection: Oval 10 ($62), Oval 6 ($42) and Circle 1R ($24). A
total of $128.
While I also liked the Linear brushes for doing my eyebrows, I
found the linear brushes too stiff overall for my upper eye,
which caused my lid to move around too much. I also found it
difficult to use them to create a sharper, precise line on the
outside of the upper eye — say, a winged cat look. Also
difficult: multiple eyeliner colors, as I sometimes do. If you’re
going for a softer liner look, maybe the linear brushes would
work well. I did like the brushes for a soft line on the outside of
the lower lid. But a lot of brushes can do that, so I’m not sold
for that purpose.
So, if you must go for a linear brush, go for No. 3. For the same
reason you want warm oatmeal — and not cold or hot.
Now: How to Clean These Novel
Tools?
When you use a big paddle brush like the Oval 10 with
foundation, there’s a lot of fiber to absorb product and, given
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the fact it’s densely packed, it seems like it would be difficult to
clean. Artis, of course, offers a whole cleaning system that
must be used with this new brush style. It involves special
microfiber cloth pads and foam soap that must be replaced,
and they come with luxury pricing to match the luxury brushes.
The Brush Cleaning Starter Set is $30.
Being acne prone, I like to clean anything that touches my face
with soap and water to make sure it’s really fully clean before it
touches my face. I have found that wipe solutions, such as the
one offered by Artis, don’t get into the nooks and crannies of
the brush fiber as well as my sensitive face requires, and my
face will stage an ugly protest pretty darn quickly.
So, I washed the the smaller Oval, Linear and Circle brushes
directly in My Brush Betty’s Cleaning Kit, with My Brush Betty’s
Brush Bubbles, and the brushes came out great in a 1-minute
wash cycle.The Oval 8 and 10 was too big for the container,
however, so I washed it directly under the faucet with baby
soap and water, and they are holding up very well so far.
Over time, we will revisit how well the Artis brush line holds up
with use, washing and re-use. But for now, I am proud to
feature these pretty, spectacular brushes on my vanity. I even
know a few teen-age girls who are jealous of this 40-
something’s makeup brushes. Which allows me to brag: When
you get older and have a nice career, you, too, can splurge on
premium makeup brushes.
Videos
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Hall of Fame: The Big, Bold Artis Oval 10 | My Brush Betty 11/26/14, 9:04 PM
And, Dustin Hunter’s review of the MAC version of these
brushes:

Even More Information
http://www.xojane.com/beauty/are-these-new-designer-
brushes-easier-to-use-than-basic-brushes
http://www.harpersbazaar.com/beauty/makeup-
articles/best-makeup-brushes-0814
http://www.allure.com/beauty-trends/blogs/daily-beauty-
reporter/2014/11/artis-makeup-brush-review.html
http://www.reddit.com/r/MakeupAddiction/comments/26z7g8/has_anyone_ever_used_these_brushes_before/
http://contributors.luckymag.com/post/artis-a-gorgeous-
and-amazing-new-makeup-brush-line
http://www.sophistiquicke.com/2014/08/artis-gorgeous-and-
amazing-new-makeup.html
http://www.tomiscolourpavilion.com/amazing-makeup-
brushes-you-have-never-seen/
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Hall of Fame: The Big, Bold Artis Oval 10 | My Brush Betty 11/26/14, 9:04 PM
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