H-Point: The Fundamentals of Car Design & Packaging

224 Pages·2009·23.28 MB·English

by  Stuart Macey, Geoff Wardle, Ralph Gilles, Freeman Thomas, Gordon Murray

H+POINT

THE FUNDAMENTALS OF CAR DESIGN & PACKAGING
‘Fashion dates. but logic is timeless”
‘Ss ALEC ISIOQNS- vehicle reitact and signer of ha EMC Mii
H-POINT

‘The Fundamentals of Car Design & Packaging

fy Stuart Macey with Geoff War

@ Art Center College of Design designstudio}>«
DEDICATION

‘Thi book's ceceated to At Steve Macey.

CONTACT INFO

POINT, he Fundements of Car Design & Packaging
Copy £2008 oy Desen Sudo ress

A usaions in his ook copyant ©2008 by Cut Industries LLC

Aras reserved. No at ofthis pubieaton may be reproduced, stared
ina retrevlsjstem er vans nan or oy 297 means eer
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inthis book ae the sroperty ofthe edema hoon. We use tem for
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not proprietary or unique to sry ranutstier or ra

Graphic Deeg: Praneos Toros, Sturt Nesey

Pontes in China
Fst ein, Apt 2008

‘copublshed ey
An Center Coboge of Design
4700 tia Stet.

Pasadena, 493103
Desi Sta Poss

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ACKNOWLEDGMENTS

Ietimpossile a ackrowedge overyane aho has peides onsouragement an roped devs ho hnowlodgs
{o complete tis ok Hore ae som of

The Wansporstion design dagsrtment att Center Cllege of Desig in Pasa, past end orsent, speci
tally Ken Okara, Stewart Reed ad John Keto, Sal tanks to Gest Wardle fois support an

The Design Ofce team st Chysler In Det and Souther California, ost ed oresent. With special ‘hanks
'o: Pi Gave, Doug Star, The Vier Toa. Erie Barry. Bob usbacr, Mh Castatone, Aine Tsuna
ark Moushotian, Aan Barington Ren Wins ha Mlosadewsl, Jordan Meadows, bryan Nes. reea%
Traras and Roi Giles

Te desigy an engineeing ams at Porsche in Wosoch, Daf Tucks in insnoven. Woo In Gorenbo src
TAD in nan. Also tote ve at Wsger Trorsayouftn R-tmtn, eapaciy flan Comin and das best
rate, am Baty.

‘Special harks also tote Society af Atomotve Engineers (SAF and thor nssocioes for dovelenng te ois
ard metreds at we use evry dy to package cars ana BUCKS

Ange tanto my fami Gillan, Aan, tora, Hele and Sire or your patience ane support

aly the res! wee architect, inventors anc inditasts who hove ereateche desl loons that ve kc
aro lve ner: Gotlieo Daria Cart Bene Fear ara Fey Doras, Ewin Komen, erry Fok Elo:
26 Jean Bugs, Pou Jara, Gerald Palme, Si Als Iss gon, Dante Glace, Rul Huse, Cain Chapa",
Sh itiam Lyons Enzo Feta, 1m Halland Goo Muay to nares jst»,
CONTENTS

FOREWORD orion cites & racran tomas
INTRODUCTION

Book troduton
Hiatory of tie Acct beer:

Chapter Ol | GETTING STARTED
Design Process Overviw

Syatorna& Market Segents

Anatomy ofthe Package”

Quik Sept Step Process

Sections

Grad Groin tives

an Page hare Points

Package Logi Dewrs

Chapter 02 | FUNCTIONS & SEGMENTS
Seting Funcsnal Ojectves
el Segrort

Chapter 03 | PACKAGE IDEATION
Shething Conceptual Pecks

Chapter 04 | SIZE & PROPORTION
Sing ome org Wt eg

fey mensions

ed Eercrarting

Chapter 0S | OCCUPANT PACKAGING
Oe Martin tdon

Martin Antony

Mont 8 Seip Enioront Setup

Chapter 06 | INTERIORS 6 CARGO
eset Pon & Gon esi ecu

Son Doan

Frat ones & cae Stooge

20

8

60

70

a6
Chapter 07 | POWERTRAINS
SnctngaPoverin

Lute & Conrgrations

Teel Stree

Chapter 08 | WHEELS 6 TIRES
Sat Pca

‘re tneoges Soo Pacagng

Welto Soa teinshine

Sore

Chapter 09 | SUSPENSION & CHASSIS
Suspension inoaueton
Suspension Systems

Chapter 10 | BODIES
Tipe of Sruetues and Lend Paths
Sesh Regulations
wre
Cosuree, Apres ad Vision Stes
Designing wis Sections

tases

MOBILITY

Inrostion

DESIGN EXERCISES

Ten Exerses to Help uid 2 Package
ABOUT THE AUTHORS
GLOSSARY

INDEX

14

136

so

164

204

208

aie
220
Bae
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FOREWORD

“The fret ie | ret Sto sta were licking ut fom under prottyne Minne He was ainda
‘aon te van ooking Tar @ ws to ae te sats oid ita Tre Dou Sun Iss TOS ai Jee dealin
{© problem eoking, Su so kd of packay ng ongner that hoe an exceptional saucer es. Beng an
{stomp ses dasignerhimso he ras alas ocogrzed thatthe at of psckogirg isthe grat facia an
‘ie the hi f the Sle desire is te leat feentaton

[Asa dssigne | am fim beiewr that proportions are “exerting” They a8 also deeply sted in nate
fSnd ou pohe, Muth lve now 2 chs ressonde to 2 out stifled ans ne espe to wll sorted doi,
Appealing desgrs se the dct broduct of great proportions. Great proportions ae the resus of jaiaus
ocho werk weve, ee is sh nya Pw pert sever em ores in sone
Brook paclogn wor aims To mit niae Wat conprome sr alows ie vionty designe” ne engineers 3
‘much teedom of desi as bossbo. Eacs veil des gn hast mission whethr to maxnze rier eure
for cocupars oro aeveve exceptional on ack perfe™mance c perraps even to cheat he vind to achive
the Best ul econo sossibe. rfl packing s the eaculated rationing of thes cstirctnecompcomises
Grentsengrers san mepulnte this blancs 3 sarmpomiaes i efor oes Jeg power arid
tiate the sonses, sen sroating an sone rodit tht gunettes the epoch in te proces

st ensbies hese one signs is dee te rue mastery of packEEINg As mast ences ale comme
products that must bo elas te te masses, oot packer can ve a woile a much deeper wel of eet
ress. Ayehicle wth howell ans praca! slions wl ahs hme seater staying er suata he a
{ute leadersie of he rs and ta des gn vilonary tune this lance of art, ousness andthe foros of re
‘acts consurer. Design can be vet of faved peckagng 3s essa can 2e gle byt. Needless
fo sajthe art of autamotv design has mometaiy mated, Most pocames are be rented er Mh
{le cecades an ho eats of ysis asthe wn anes ate pushing desig” Ino collective comet

“he sovior cores wthin our tmea.'o are on tho ik of a brake nea wold of cesgn whew once aan
‘me comeonen beveath te sk afe charging in dart wajs. W3n the unasmental charge In s}sam
compones canes he promise o now propartons crated by eeativ packing New propulsion ster
‘cmponens wil si neutoune ses acom that sl anny hate api ee an thn ale of
autbies ye: tobe pernad. We ao an ever oxi 0c, ot our core ness andistne:s romain some
‘ha eossan inthe end. As fra the businoss ord of dost 's concer", rumans wl lars Yesara to
prowestve je: sensibly executes designe, Ts balance of tne sense and ne provocatve le what te at ot
Dekaengenates,

9 book i ifolong eam of Su an the ete bysrosuct os pasoon fr the eutomebie an :ho os
(Det mcobes of te crton. He manages to danyatty tne desan process r = way thet wil allow se9ng
‘esgner fo tenet Inmedatey fon whet aunt a @ careers wort of knowed. fot ony fete book
farSuly done, t's ul substante and eke the student degra wroecodentedabooss to te ier sane
{un of vente design. his book i ul of exremey helo‘ nag that ela te asping cesar rap the
furaamertals f good este.

“it excoptinalanount 2 nfemation somes together to become 27 oscental tal inte oobox ofan asp
Ing dasigrex Ir otter worst isthe decisive bible of autoneble packaging.

PALPH GLLES- Vice Presifert of Design Cle Motors

\Vohce sin not pragmase. ts an arta roelieus act ha must also work and‘uncon. Suet ard Gest
‘a crested "2s gulde” fo nlp every designer and arpinear nd he magl” tat makes each venice desian
‘Sf srchrectue unig, ane core aie in the suc. Certain versie hav a staros, alo ane ponar on
‘hatte aepng story het cesta dasa and an ice. W's temo" tt ore soars to beable
to exis Reed every word and eves page of MPOIT, Th Fundamontls of Car Design & Pockag ard |
‘uarataa wl go you the sees to frag "he mage!”

FREEMAN THOS - sig Oretor. Ford Advenced Den

Hom 13
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INTROOUCTION

tn-2002, the Tansportation Gesign Deparmant at rt Cover Callage ot Design in Pasacena, Calter tout
1 re‘osis thai vile architecture education progam. Te gal wast ip he unerpaateransporialion
desig students prepare fo an autzmelive use Ul wos puting gente derraidson thee est sa
teams na global lenases3e that was Deconing nove compeltive an complex

‘The cnalengeto he fut wasto velop aylabus when relctes te val word advances concep evel:
neo pesess and suppor the dass wits materi hat wauld be aaa othe stants who wore a
‘very chalenghg ea.oatonal pogiam. Ate sew years of development, ese les have amen assert
(o.reate HPONT.

We nae ries to ul apether ust the ght mount lfemation ar prezent itn oe that an be digested
Dy ever the mast sleep send Gesign ster, Funetey, mich oa vensies err design can be 3
‘antes around a ew ofthe maior syste, so te adhered sages of poe mars companions on
bo loft ut ofthe package to rsuce its comalouy. This hab onaloe so Cite eujoct dow, net han
tm cesee every eomaoren ingest cel. bt athe ofa on aly ne ky slements tet uence the
‘efor and teen aaron desig

‘Car dosin canbe a cicsen ard process, with th cance bing ven by eth sign mtion orth
achago lg. dell th ae developed nermoniously 1 resultn pure and ratnal aoauct. The processes
tied t develop concepts cortrua:y eve as en to0s emerge and te poctls Decor ore eid oe
‘compl, sata intrmatc contained in thetolowingchpler Is vel geveve and canoe pola in ty desi
Sti erenont,

Package oF settrg up the voice architects, bas atays een a fundamen element nthe ceation of @
Socesssil poguch which swf the ein coeive here lo ripowe eeomhes i palo the pected
‘devetogrent proces rm day ane. History ul ot expe of whic wi erundbreaking dover wth
‘ete dn 2 an inovatve PEE. Crs tha he Crsler fom, YW Beetle oop Wrangio: BMC Mn an
mes Neen F1, tr exape, a gusned autre Oesen Torar inthe our way and shi infuse car
sin to.

Hopes, this book wl help you create the nest Piste eon.