Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job PDF
Preview Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job
P1:JYS FM JWBT098-Dipietro May6,2009 10:23 Printer:Yettocome vi P1:OTA/XYZ P2:ABC fm JWBT105-Levinson April28,2009 10:46 PrinterName:CourierWestford,Westford,MA Praise for Guerrilla Marketing for Job Hunters 2.0 “We’re in a new world. Resumes alone won’t do it. Take it from someone who stood on a street cor- nerwearingasandwichboardofhisresumeinthe mid-1990s—theideasinGuerrillaMarketingforJob Hunters2.0areaheckofaloteasiertoimplement— and you won’t get laughed at anywhere near as much.Recommendedreading.” PeterShankman,Founder, HelpaReporterOut, www.helpareporter.com;author, CanWeDoThat?!OutrageousPR StuntsThatWork—AndWhyYour CompanyNeedsThem “Most sophomore efforts are simple regurgitations ofthefirstblockbusterhit.I’msohappytoreport, it’snottrueinthecaseofGuerrillaMarketingforJob Hunters 2.0. Packed with strategies and tactics for a2.0world,you’llfinallyrealizewhythebestjobs have previously gone to those under the wing of a professional. Now understanding, then applying the Force Multiplier Effect, you’ll experience your ‘epiphany’and‘definingmoment’asajobhunter. Don’twasteaminuteinreadingthisbook,twice!” RudyRichman,VPSales,Protus “Thecurrentstateoftheglobaljobmarketismore challenging than it has been in over 25 years. The magnitude of job force reductions is unprece- dented.GuerrillaMarketingforJobHunters2.0isthe mostimportantandcriticaltooltouseasacompet- itiveadvantage.Whenyouthinkaboutthequantity of people that are vying for the few job openings thatmightexist,thejobhuntermustbecleverand thinkoutsideofthebox.Thisbookprovidesample ways to stand out head and shoulders beyond all othersinaverycrowdedjobmarket.” StevenO’Hanlon,President&COO, NumeriX P1:OTA/XYZ P2:ABC fm JWBT105-Levinson April28,2009 10:46 PrinterName:CourierWestford,Westford,MA “TheRelationshipEdge.Areyouonit,init,orover it?Inbusinessandinpersonalrelationshipsofall kinds,trustisthecriticalelement.It’sthegluethat bonds all the other elements together. Without it, the relationship will diminish or die. David Perry is a trusted advisor. His book openly discusses the approaches to making right decisions and build- ingtherelationshipedge.Ihighlyrecommendthis read.” SteveGordon,TheRegionalGroup ofCompaniesInc. “Can you believe it? A book on job hunting that is a page-turner! David manages to turn job hunt- ing into an energizing activity. Follow the meth- odslaidoutinDavid’sbook,andyouwillactually lookforwardtoyourjobsearch!Evenifyouarenot looking for a job, you will want to read this book. Intoday’sfast-movingknowledge-workereconomy, everyone needs to know how to brand and market themselves—thisisexactlywhatDavidteachesyou to do. One last thing: if you are an employer, you willwanttotrytokeepthisbookoutofyourlocal bookstores—this is not a book you will want your employeestoread—itwillgivethemtoomanydoor- openingideas.” RonWiens,SeniorPartner,Totem HillManagementConsultingGroup “When the first Guerrilla Marketing for Job Hunters was published, the content was original, game changing, and outrageous. In just four years, the recommended tactics have become absolutely, un- deniably necessary for success. Candidates who don’t adopt this plan are handing over their new careeropportunitytothecompetition.” DebraFeldman,ExecutiveTalent Matchmaker:PartSleuth,Part Networker,JobWhiz “There’s never been a more important time than now for the unconventional, Guerrilla job-search methods in this book. To cite just one example: You’lllearnhowtobuildacompellingnewnetwork in days that gets you sit-down meetings with deci- sion makers who can hire you for jobs that aren’t advertisedordon’tevenexistyet.Youwillliterally P1:OTA/XYZ P2:ABC fm JWBT105-Levinson April28,2009 10:46 PrinterName:CourierWestford,Westford,MA havenocompetitionifyouusetheseprovenmeth- ods for creating a Guerrilla Resume, picking your targetemployers,andconvincingthemtohireyou. What Jimi Hendrix was to the blues, David Perry is to job hunting. I cannot recommend this book highlyenough.” KevinDonlin,Creator, TheSimpleJobSearch.com, Co-Creator,TheGuerrillaJobSearch HomeStudyCourse “Jobhuntersdon’tneedtobetoldthe‘what’ofjob hunting, they want and need to know the ‘hows’ They are all in here and then some and, just as important, conveyed with the energy and passion ofsomeonewhonotonlyknowswhathe’stalking about,buttrulybelievesit.Youwilltoo.” DaveOpton,FounderandCEO, ExecuNet “This new book lays out a straightforward and de- tailed‘planofattack’foreverystepofajobsearch— fromplanningtonegotiatingtheoffer.Theinsights andinsiderknowledgeoftherecruitmentindustry that Guerrilla Marketing for Job Hunters 2.0 offers establishesitasanindispensabletoolforjobseek- erstolandtheinterviewandsecurethejoboftheir dreams. Going into a job search without this book wouldbelikegoingintobattleunarmed.” GautamGodhwani,CEO, SimplyHired.com “This book is brilliant. Packed with stories, exam- ples, and tactics to help you at any point in your jobsearch—thisbookisallaboutlandingarealjob withintensecompetitioninaminimalamountof time.Anabsolutemustread.” JasonAlba,CEO,JibberJobber.com “If you’re a college student looking for an intern- shiporarecentgraduatelookingforanentry-level job,thenyou’llunderstandfromevenaquickskim throughGuerrillaMarketingforJobHunters2.0that itwillbeasindispensabletoyourjobsearchasyour textbookswereforyourclasses.Intightjobmarkets, thecompetitionforthebestpositionsisespecially fierce, and every candidate will be looking for an P1:OTA/XYZ P2:ABC fm JWBT105-Levinson April28,2009 10:46 PrinterName:CourierWestford,Westford,MA edge.Ifyouwanttogettheedgeoveryourcompeti- tion,thenyouneedtogetthisgreatnewbook.” StevenRothberg,Founder, CollegeRecruiter.comjobboard “DavidPerrytrulyunderstandshowchangesinin- formation and communication technologies have created new opportunities and pitfalls for the job seeker. Stand out from the crowd and truly shine byilluminatingyourmostimportanttalentstothe broadestaudience—inacosteffectivefashion.Stop wastingtimeandstartwiththisbook.” SamZales,President,Zoom Information,Inc. “If you are ever tempted to think, ‘I know all that’ when it comes to the job search, read this book. As a former director of Career Services at a major university, this book is a humbling reminder that even ‘experts’ need refreshers and new insights to stay relevant. Thanks to technology, the tools and techniques to assist with self-marketing strategies areconstantlychanging(evolving).Thisbooknot onlyallowsyoutostayinthegame,butithelpsyou getaheadofthegamewhenitcomestomarketing you.” DawnBrown,author,ThatPerception Thing! “David Perry calls his co-author, Jay Levinson, the ‘5-star general of guerrilla marketing.’ Perry is the drillsergeant.Hekicksbutt.Inthearmy,hissquad wouldlosethefewestmen.Inthejobwars,hismen andwomenbeattheoppositionandgaintheposi- tion.Ifacareervictoryiswhatyou’reafter,follow Perry.” TonyPatterson,EditorandCEO, SCAN/scansite.caNewsLeaderfor theOntarioTechnologyCorridor “Thisbookprovidesreaderswithvaluableinforma- tionthatwillenablethemtostandabovethecrowd andsecurethebestsuitableemployment.Awealth ofinformationextendsintoareasthatIwillbeable to utilize in my business, because in a way, I am P1:OTA/XYZ P2:ABC fm JWBT105-Levinson April28,2009 10:46 PrinterName:CourierWestford,Westford,MA alwaysapplyingforthe‘job’ofbeingatrustedad- visortopotentialclients.” MilanTopolovec,BA,TEP,CLU, RHU,President&CEO,TKGroup, www.thetkgroup.com “Thetechnologyofjobhuntinghaschanged.Ifyou blinked, you may have missed it. Unless you fully understandhowtousemoderntoolstomarketyour- self,you’llbeatadisadvantage.Inthisbook,David reviewstheoldaxiomsofjobhuntingthatstillap- ply and introduces new techniques that have be- comejustasimportant.” RickDalmazzi,President&CEO, VoIPshieldSystemsInc. “Guerrilla Marketing for Job Hunters 2.0 is a must- have manual for the serious career professional. Davidbringshisstrongsalesperspectivetothejob- hunt strategy. Follow his process. Don’t compro- mise.Leaveyouremotionsinthebedroomandlet his‘system’dothework.Davidleavesoutthefluff andacademicsleavinguswithfast-pacedadviceand lotsoffree‘go-to’resourcesthatheusestoexecute thesystemhimself.I’llbeprovidingacopyofGuer- rilla Marketing for Job Hunters 2.0 to all my sales clients.David’sapproachappliestothedealhunter asmuchasitdoesthejobhunter.” TerryLedden,SandlerTraining “Thismuch-neededsequeltoGuerrillaMarketingfor JobHuntersputsthetoolsoftheInternetatthefin- gertips of the searcher! Advice on social networks, blogs,specialwebsites,andinteractivepromotion is laid out for all to use. In today’s troubled econ- omy, it would pay every employee—not just those whoarecurrentlylookingforajob—tobecomefa- miliar with this book. One of the benefits of the processisthatitwillhelpyouappreciateyourown strengthsandskillsandyourvalueasaperson—not a bad side effect from an exercise that is, after all, devotedtoyourfuture!” BarryGander,SeniorVicePresident, CATAAlliance P1:OTA/XYZ P2:ABC fm JWBT105-Levinson April28,2009 10:46 PrinterName:CourierWestford,Westford,MA “Davidhaslookedattheprocessofjobhuntingina completely out-of-the-box approach, and why not? Theautomotiveindustrysaysthisisnolongeryour father’s car, so your approach to looking for a job is no longer the way your father looked for one either. It’s about the two-way street of value. Your future employer needs to value your skills just as you need to value their appreciation of them, and David’sbookisaboutthewholeprocess.” AllanZander,CEO,DataKinetics, “I have been working with David as an employer and a client for the last 10 years. David has al- ways had a singularly unique recruiting style, not theusualmethodologyofmatchingarequirements checkboxtoaresume.Daviddroppedtheconven- tional rules and found me someone who truly fit theenvironmentbasedoncommonsenseandhas matched me to the right employer the same way. Davidisthefirstrecruiterwhoisconcernedabout thewholeecosystemaroundthematchtoemployee and employer, and he tells it like it is. His latest bookreflectshisuniqueapproachandgivesthejob searcher real tools, examples, and the mental sup- port needed when looking for employment. Very pragmaticandahow-toapproachfortheknowledge worker.” CharlesDuffett,SeniorVPandCIO Adviser,CanadianAdvanced TechnologyAlliance “Amustread.Ausefulandeffectivetoolforalleco- nomictimes.Onceyoustartreading,it’shardtoput itdown.” RickMSabatino,FinancialDirector, CampFortune/Mont SteMarie/FortuneCinemas/Ski BanffNorquay “Youcanlookforajobtheold-fashionedway—send or upload your resume and apply for all the jobs you find online—and wait, and wait, and wait some more, to see if you get a response. Or, you can be brave and try job searching differently. Given today’s job market, anyone not willing to try something different is going to be in trouble. P1:OTA/XYZ P2:ABC fm JWBT105-Levinson April28,2009 10:46 PrinterName:CourierWestford,Westford,MA Therearefewerjobopeningsandmorecandidates for every single opening. On top of that, there are more very qualified candidates for each position, andhiringmanagerscanaffordtobeveryselective. In order to compete, you need to stand out from the crowd and get noticed. If you don’t want to be one of those job seekers who has applied for hundreds of jobs without a single response, Guerrilla Marketing for Job Hunters 2.0 will help. Thisbooktakesyououtsidethejob-seekingboxand provides tips, advice, and tactics for job hunting. These job-search strategies really work, and the bookincludesreal-lifestoriesfromjobseekerswho havesuccessfullyusedthemtofindtheirnextjob.” AlisonDoyle,About.comGuideto JobSearching,jobsearch.about.com “Daveneverceasestoamazemewithhisabilityto adaptthelatestmarketingtrendstothejob-search procedure. Bravo, Dave! This book is even better thanthelastone.” MarkHanley,Directorof Operations,KingstonEconomic DevelopmentCorporation “Thejob-searchparadigmhasshifted,andyoucan either play by the new rules or go the way of the dinosaurs. The bold, cutting-edge search strategies foundinGuerrillaMarketingforJobHunters2.0will position you to exploit the system and demolish the competition. I know, because it’s how I coach myclientstowin!” CindyKraft,CPBS,CCMC,CCM, CPRW,JCTC,TheCFO–Coach “Itdoesn’tmatterhowbrilliantyouareorhowex- ceptionalyouareatyourjob.Ifyouarenotgetting yourselfinfrontoftherightpeople,thehiringde- cisionsmakers,youwillbeoverlooked.DavidPerry andhisGuerrillaMarketingforJobHunters2.0will giveyoutheammunitiontogetnoticed.Don’tget lostonthebattlefield,winthewar.” DonatoDiorio,CEO,Broadlook Technologies P1:OTA/XYZ P2:ABC fm JWBT105-Levinson April28,2009 10:46 PrinterName:CourierWestford,Westford,MA
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