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Green Careers for Dummies (ISBN - 0470529601) PDF

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Carol McClelland, PhD Founder and Executive Director, Green Career Central Learn to: • Find a green career that taps into your passions and qualifications • Immerse yourself in your green target industry • Play to your strengths in the green career arena • Harness the Web to launch your green job search Green Careers Making Everything Easier!™ Open the book and find: • Advice on whether a green career is right for you • What it takes to thrive in a green economy • Ways to green your current job • Plain-English definitions of industry-specific terminology • Tips on recognizing industry opportunities and threats • Guidance on greening up your resume • Helpful advice for interviews • Great green career resources Carol McClelland, PhD, is the founder and Executive Director of Green Career Central, a full-service online resource center dedicated to helping professionals, students, and career counselors make sense of the green economy and the green job market. $19.99 US / $23.99 CN / £14.99 UK ISBN 978-0-470-52960-7 Business & Economics/Careers Go to Dummies.com® for videos, step-by-step photos, how-to articles, or to shop! Make a good living in the emerging green economy The green economy is just now in its infancy. The transition from business-as-usual to a new sustainable economy is opening up a wide range of opportunities that are likely to continue for years to come as new clean technologies, policies, and standards are adopted. Making sense of this new economy can be tricky, but if you’re committed to finding a career that will have a positive impact on the planet, this friendly guide gives you everything you need to land the job of your dreams. • Discovering the green frontier — learn how to navigate the world of green careers and get the inside scoop on the green economy • Finding your green focus — set your sights on the green career that matches your interests, highlights your strengths, and leverages your experience and education • Exploring careers in green industries — get a handle on the huge variety of job titles in the more than 50 industries that make up the green economy, from managing natural resources and generating clean energy to policy making and environmental education • Using green job search 2.0 techniques — harness the Web to grow your green network, advance your green education, and claim your competitive advantage • Activating your green job search — discover how to target the right eco-friendly companies that match your goals, find openings for your talents, and take your green career to the next level Green Careers McClelland spine=.7200” Start with FREE Cheat Sheets Cheat Sheets include • Checklists • Charts • Common Instructions • And Other Good Stuff! Get Smart at Dummies.com Dummies.com makes your life easier with 1,000s of answers on everything from removing wallpaper to using the latest version of Windows. Check out our • Videos • Illustrated Articles • Step-by-Step Instructions Plus, each month you can win valuable prizes by entering our Dummies.com sweepstakes. * Want a weekly dose of Dummies? Sign up for Newsletters on • Digital Photography • Microsoft Windows & Office • Personal Finance & Investing • Health & Wellness • Computing, iPods & Cell Phones • eBay • Internet • Food, Home & Garden Find out “HOW” at Dummies.com *Sweepstakes not currently available in all countries; visit Dummies.com for official rules. Get More and Do More at Dummies.com® To access the Cheat Sheet created specifically for this book, go to www.dummies.com/cheatsheet/greencareers spine=.7200” by Carol McClelland, PhD Green Careers FOR DUMmIES ‰ Green Careers For Dummies® Published by Wiley Publishing, Inc. 111 River St. Hoboken, NJ 07030-5774 www.wiley.com Copyright © 2010 by Wiley Publishing, Inc., Indianapolis, Indiana Published by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permit- ted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http:// www.wiley.com/go/permissions. Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, Making Everything Easier, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/ or its affiliates in the United States and other countries, and may not be used without written permission. All other trademarks are the property of their respective owners. Wiley Publishing, Inc., is not associated with any product or vendor mentioned in this book. LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: THE PUBLISHER AND THE AUTHOR MAKE NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF THE CONTENTS OF THIS WORK AND SPECIFICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITH- OUT LIMITATION WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE. NO WARRANTY MAY BE CREATED OR EXTENDED BY SALES OR PROMOTIONAL MATERIALS. THE ADVICE AND STRATEGIES CONTAINED HEREIN MAY NOT BE SUITABLE FOR EVERY SITUATION. THIS WORK IS SOLD WITH THE UNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OR OTHER PROFESSIONAL SERVICES. IF PROFESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF A COMPETENT PROFESSIONAL PERSON SHOULD BE SOUGHT. NEITHER THE PUBLISHER NOR THE AUTHOR SHALL BE LIABLE FOR DAMAGES ARISING HEREFROM. THE FACT THAT AN ORGANIZA- TION OR WEBSITE IS REFERRED TO IN THIS WORK AS A CITATION AND/OR A POTENTIAL SOURCE OF FURTHER INFORMATION DOES NOT MEAN THAT THE AUTHOR OR THE PUBLISHER ENDORSES THE INFORMATION THE ORGANIZATION OR WEBSITE MAY PROVIDE OR RECOMMENDATIONS IT MAY MAKE. FURTHER, READERS SHOULD BE AWARE THAT INTERNET WEBSITES LISTED IN THIS WORK MAY HAVE CHANGED OR DISAPPEARED BETWEEN WHEN THIS WORK WAS WRITTEN AND WHEN IT IS READ. For general information on our other products and services, please contact our Customer Care Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002. For technical support, please visit www.wiley.com/techsupport. Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. Library of Congress Control Number: 2009941922 ISBN: 978-0-470-52960-7 Manufactured in the United States of America. This book is printed on recycled paper. 10 9 8 7 6 5 4 3 2 1 About the Author Carol McClelland, PhD, is one of the nation’s leading green career experts. As the executive director of Green Career Central, Carol is driven by three passions: guiding people to discover fulfilling careers aligned with their values, learning about innovations that enable people to live, work, and play more sustainably, and marveling at the inspiring wisdom of nature. Founded in March 2007, Green Career Central is an online resource center commit- ted to clarifying the ever-evolving world of green career possibilities. Green Career Central provides career guidance, coaching, and training for: U Professionals who want to change careers or find a way to use their existing skills within the green economy. U Students who are committed to starting their careers with a green focus. U Career development professionals who must become familiar with the new economy to guide their clients and students to their career goals. Carol’s highly acclaimed email newsletter, Green Career Tip of the Week, and the Green Career Central Blog are valuable resources for those seeking to understand the green economy. She has appeared on U.S. News Online, Planet Green’s Focus Earth, hosted by ABC reporter Bob Woodruff, and radio talk shows throughout the U.S. She is a highly sought-after speaker at leading green industry events including the Good Jobs Green Jobs Conference Job Expo, the Solar Living Institute’s Green Career Conference, and career coun- seling events such as the International Career Development Conference and Career Management Alliance Conference. Carol received her PhD in Industrial/Organizational Psychology from Purdue University. Her books on career change and life transitions include Your Dream Career For Dummies (2005) and The Seasons of Change (1998). The green economy is evolving. To stay up-to-date explore these links. U Discover the latest industry trends and updated book links: www.green careercentral.com/updates U Sign up for the Green Career Tip of the Week, a free email newsletter, and receive your copy of Carol’s 7 Steps to Your Green Career audio: www. greencareercentral.com/7stepsaudio U Explore options for career development professionals who are work- ing solo or in a career center: www.greencareercentral.com/ counselors U Contact Carol: www.greencareercentral.com/contactus Dedication To my parents and my brother, Tom, for the times we shared as a family: camping throughout California, road trips to National Parks in the western U.S. and Canada, cross-country camping trip for the Bicentennial, time in the woods of Dover, New Jersey, and Fourth Lake in upstate New York. I will never forget the ad hoc biology labs and physics discussions! To Kent Fields, my husband and co-founder of Green Career Central, for our shared passion for nature: trips to Yosemite, Glacier National Park for our engagement, Northern California coast for our wedding, Death Valley for the big bloom, and the Rocky Mountains of Colorado and Canada. Where shall we go next to experience and savor 360 degrees of natural beauty? Author’s Acknowledgments Every conversation I have about the green economy, whether with a Green Career Central member, a green career colleague, a career counselor, a work- shop participant, or a member of the media, inspires me to continue clarify- ing the unfolding green economy. I’m honored to have the opportunity. My acquisitions editor, Lindsay Lefevere, had impeccable timing! I started writing soon after the 2009 stimulus package was enacted. Thanks go to my agent, Carol Susan Roth, and Marty Nemko for the roles they played as well. I thoroughly enjoyed working with Corbin Collins, my Wiley project editor, and Jeana Wirtenberg, our technical editor, to create the book you now hold. I’m indebted to Rebecca Kieler, Richard Hewitt, Christine Hertzog and Lauren Delp for their contributions. A huge thank you goes to the Wiley team for work in transforming my manuscript into a book in the marketplace. So many names, so little space! I’m incredibly grateful to my team for keep- ing Green Career Central growing while I wrote: Susan Sullivan, Tessa Valle, Donna Gunter, Angela Giffin, Lauren Delp, Ellen Silva, and Kent Fields. I’m also blessed by colleagues and friends who have offered compelling ideas and heartfelt support since the early days of Green Career Central: Lauren Sullivan, Susan Reid, Kristi Breisch, Cheryl Esposito, Samantha Hartley, Laurie Taylor, Lisa Morrison, Karin Marcus, Lynn Strand Marks, Linda Lenore, Janice Summers, Mudge Kennedy, and Mitch Slomiak. Kent and I started dating the week I signed my first For Dummies deal, so he’s a veteran. I so appreciate his dedication to keeping me at the top of my game while also tending to our household, our young goldendoodle, Aspen, and tasks associated with our business. I’m incredibly grateful. I love you! Publisher’s Acknowledgments We’re proud of this book; please send us your comments at http://dummies.custhelp.com. For other comments, please contact our Customer Care Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002. Some of the people who helped bring this book to market include the following: Acquisitions, Editorial, and Media Development Editor: Corbin Collins Acquisitions Editor: Lindsay Lefevere Assistant Editor: Erin Calligan Mooney Editorial Program Coordinator: Joe Niesen Technical Editor: Jeana Wirtenberg Senior Editorial Manager: Jennifer Ehrlich Editorial Supervisor and Reprint Editor: Carmen Krikorian Editorial Assistant: Jennette ElNaggar Cover Photos: ©iStock Cartoons: Rich Tennant (www.the5thwave.com) Composition Services Project Coordinator: Katherine Crocker Layout and Graphics: Ashley Chamberlain, Joyce Haughey Proofreaders: Melissa Cossell, Bonnie Mikkelson Indexer: Claudia Bourbeau Publishing and Editorial for Consumer Dummies Diane Graves Steele, Vice President and Publisher, Consumer Dummies Kristin Ferguson-Wagstaffe, Product Development Director, Consumer Dummies Ensley Eikenburg, Associate Publisher, Travel Kelly Regan, Editorial Director, Travel Publishing for Technology Dummies Andy Cummings, Vice President and Publisher, Dummies Technology/General User Composition Services Debbie Stailey, Director of Composition Services Contents at a Glance Introduction ................................................................ 1 Part I: Discovering the Green Frontier............................ 7 Chapter 1: The New World of Green Careers.................................................................9 Chapter 2: Inside the Green Economy...........................................................................17 Chapter 3: Staking Out a Green Career .........................................................................31 Part II: Finding Your Green Focus ............................... 41 Chapter 4: Pursuing Your Interests: Finding Green Topics That Engage You.........43 Chapter 5: Playing to Your Strengths in the Green Careers Arena ...........................53 Chapter 6: Setting Your Green Career Goals................................................................67 Part III: Exploring Careers in Green Industries.............. 81 Chapter 7: Jobs in Caring for the Earth .......................................................................83 Chapter 8: Managing Natural Resources ....................................................................101 Chapter 9: Angling for Jobs in Alternative Energy.....................................................123 Chapter 10: Careers in Rebuilding the Infrastructure...............................................145 Chapter 11: Working to Shape the Green Economy ..................................................167 Chapter 12: Inspiring and Motivating More Sustainable Actions ...........................181 Chapter 13: Providing Green Products and Experiences .........................................193 Part IV: Using Green Job Search 2.0 Techniques ........ 205 Chapter 14: Getting to Know Your Target Industry..................................................207 Chapter 15: Connecting with the Green Movement ..................................................219 Chapter 16: Advancing Your Green Education ..........................................................239 Chapter 17: Claiming Your Competitive Advantage..................................................255 Part V: Activating Your Green Job Search .................. 267 Chapter 18: Targeting the Right Eco-Friendly Companies........................................269 Chapter 19: Finding Openings for Your Talents .......................................................283 Chapter 20: Taking Your Green Career to the Next Level ........................................299 Part VI: The Part of Tens .......................................... 307 Chapter 21: Ten Great Green Career Resources .......................................................309 Chapter 22: Ten Ways to Green Your Current Job....................................................317 Index ...................................................................... 325

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