Greater Silicon Valley Trading Area Market Analysis

56 Pages·1991·1.8 MB·English

Greater Silicon Valley
Trading Area
Market
Analysis
SBA

Greater Silicon Valley
Trading Area
Market Analysis
Prepared by INPUT
for
IBM San Jose Trading Area
May
6, 1991
INPUT
1280 Villa Street, Mountain View, California 94041-1194 Telephone: [phone]

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Greater Silicon Valley
Trading Area
Market Analysis
Prepared by INPUT
for
IBM San Jose Trading Area
5 6/91
/
INPUT
YWIBS-
1 © 1991 by INPUT. Reproduction Prohibited.
Digitized by the Internet Archive
2015
in
https://archive.org/details/greatersiliconvaunse
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Study Objectives
• Provide an estimate of market sizes for key service
sectors
• Estimate growth rates for key service segments
• Prepare a local competitive analysis
- Identify key local competitors
- Determine areas of penetration
- Assess IBM's position
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INPUT
YWIBS- 4 © 1991 by INPUT. Reproduction Prohibited.
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Scope
Geographic/Industry
Geographic
•
- Santa Clara, Monterey, Santa Cruz, San Benito
counties
• Industry sectors
Emphasis on:
- Discrete manufacturing
- State and local government
Education
-
- Health care
All sectors (except federal) included for complete
perspective
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INPUT
YWIBS- 5 ©
1991 by INPUT. Reproduction Prohibited.
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Scope
Market Segments
Markets Market Segments
Professional Services Applications development
management
Project
Systems programming
Software installation
Education
Executive consulting
Systems Integration Applications integration
Network integration
Infrastructure integration
Systems Operations Platform operations
management
Applications
Network/Processing Excluding Transaction
:
Services processing, electronic
information
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INPUT
YWIBS- 6 © 1991 by INPUT. Reproduction Prohibited.
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Methodology
Overview
• Meetings with IBM project management
executive
- Intelligence gathering
- Identification of critical interviews
- Preliminary identification of competition
—
• Interview design for user surveys, vendor
assessments
• Conducted user interviews
• Tabulated user interview data
V. INPUT
YWIBS- 7 © 1991 by INPUT. Reproduction Prohibited.