graphics advertising print packaging

100 Pages·2014·23.15 MB·English

THE
graphics advertising print packaging
Fujifilm's advanced
technologies create new
opportunities in Africa
Vol 4 • Issue 5 • 2014
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THE
Explore the world of
Graphics, Advertising,
Print and Packaging
SEPTEMBER/OCTOBER 2014 Wherever you are!
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PUBLISHER:
Vikesh Roopchand, Cell: 082 576 7345
of The GAPP magazine
[email protected]
www.thegapp.co.za
EDITOR:
Mark Norris N. Dip. Journ. (AIPSA) (MIPkg),
Cell: 082 850 4929 [email protected]
SALES EXECUTIVES:
David Wilsnagh, Tel: [phone]
Nigel Lingard, Tel: [phone]
CONTRIBUTORS:
Pavel Marceux Chris Paulet
Sarah Boumphrey Keith Solomon
Leon Keyter Jo Lloyd
Leon Minnie Charl Vogel
CIRCULATION MANAGER:
Sharvina Roopchand, Tel: [phone]
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I 1 detailing position, company and mailing address.
ECX Platinum series. The new cold glue applicator heads by
Robatech ....................................................................................... 25
Special Report: Sub-Saharan Africa’s top five economies .......... 26
Every story has Two Sides ........................................................... 28
Sisonke and Thunderbolt partnering for success ......................... 32
Can you afford to ignore 3 million+ potential customers? ........... 34
Managing change ................................................................................. 4
Fujifilm's advanced technologies create new opportunities in Africa .. 6
Inbound Internet Marketing ......................................................... 36
Impika - and the future for printing in Africa ............................... 38
Top three functional additives in the plastic packaging market ......... 10
Native Advertising: Key marketing strategy for overexposed digital
consumers ........................................................................................... 12
The impact of the computer on graphic designers ...................... 40
Is printing still an art? .......................................................................... 14
Flexo Printing – No longer the poor relation ....................................... 16
The web offset pay-off for labels and sleeves ................................... 20
Business planning 2015 is looming .................................................... 22
Water crisis can be traced to lack of supply chain understanding .... 24 Blazing a trail with Komori H-UV ................................................. 42
Print Packaging Digital Community Inks Safety Business Newspaper Finishing
2 I www.thegapp.co.za The GAPP magazine
Packaging and Labels challenges and opportunities .......................... 44 Industry-specific training bridging the divide ............................. 68
Clickable Paper simplifying marketing ........................................ 70
Agfa and Thunderbolt moving closer to the market ........................... 48
Is paper-based communication dead? ................................................ 52
Disparity between desire and ability to achieve digital maturity
by 2019 ................................................................................................ 54
Taking up the reigns at Heidelberg South Africa ................................ 56
The Gift of Golf ............................................................................ 72
The GAPP Times ........................................................................... 74
The Classifieds ............................................................................. 96
Xtreme inkworX visual branding specialists ...................................... 59
Essential productivity components for wide format printing ............. 62
Zetes launches pallet loading control for accurate shipments ........... 64
The sales pitch ditch ........................................................................... 66
Labels Consumables Prepress Training Screen Printing Advertising
I 3
Vol 4 Issue 5 • MANAGING CHANGE
Managing change
Change is everywhere and nothing stays the same. Even though this is true,
it does not make the acceptance of it any easier. We no sooner become
accustomed to something than it changes and we have to re-adjust our
thinking. The printing industry has had its fair share of change in recent
years. For those who have been in the industry for many years the volume of
changes have become innumerable. Discussions with the old crowd will reveal
terms like Bromide, Cromalins and Newton rings. The young guns will not know
what any of these things are. When last did you hear of a proof being called
a Sherpa?
One of the things which is changing – for the better – is quality. Across all sectors
of print increased levels of automation are resulting in assisting with the removal
of the occurrences of human error. At the same time, it is highlighting instances
of human error and making the detection and correction of these errors easier. In
addition, new technology is also making the achievement of quality print results
that much easier. In the early days of digital printing, Good Enough Colour was
the norm and was taken to task by litho printers because it could not compete.
While it is not really advisable to compare digital print and litho, there are now
instances where digital can achieve quality which matches or rivals litho.
One sector which has seen almost unprecedented improvements in quality is
flexographic printing. The introduction of computer-to-plate into flexo printing,
along with faster processing systems, has meant that flexo has gone from being
the poor relation in the printing arena to a mainstream and high-quality alternative.
This can be seen from this year’s entries in the Print Excellence Awards. Another
development which is taking place in this sector is the reduction of the number of
ink colours required will have even more far-reaching implications for flexo printers.
Another change which has just taken place in the local market is the change of
plate representation by some of the major manufacturers and local distributors.
This has been much publicised and will see a lot of shifting around of customers.
Change of this nature in a mature market sector is good for customers and for
the industry because it means that customers are given the opportunity to
evaluate their production and the industry can move away from a situation
where everything is price driven to the more sustainable footing of supply
and demand and service.
Interesting times continue.
Finally this is the last issue of The GAPP for this year. Our November/December
issue will only reach you early in January following the year-end closure. If you
have any heart-warming stories of your company engaging in general community
good will, please send them to us with photographs and we will endeavour to
include them all. We need to have them before 5 December.
All that remains is for me to wish you all a peaceful and prosperous festive season.
Drive safely if you are going away and happy reading.
Till next time
The Editor,
Mark Norris
4 I www.thegapp.co.za The GAPP magazine
Get set!
Giving recognition to the crème de la crème of the printing, packaging and signage sectors.
COMING SOON!
Vol 4 Issue 5 • FUJIFILM'S ADVANCED TECHNOLOGIES CREATE NEW OPPORTUNITIES IN AFRICA
Fujifilm's advanced
technologies create new
opportunities in Africa
6 I www.thegapp.co.za The GAPP magazine
Africa is seen as the great untapped resource, both for imports and exports and companies from around
the world are making inroads into this market. In all of this, South Africa is seen as the gateway and as
such is the first port of call for many companies.
The Uvistar super-wide format UV inkjet printer
In May of 2012, Fujifilm made the decision to create a direct presence in the
South African market with specific emphasis on its photo-imaging sector. This
was Fujifilm’s first step into the African market and marked the start of great
things to come. A year later Fujifilm introduced its range of Graphic Arts
products with the appointment of Ferrostaal to supply the mainstream print
products and, Graphix Supply World to supply the wide-format range of printers.
At the same time, it also introduced its range of Health Imaging products. Now
another year later and yet another development with the appointment of Kemtek
Imaging Systems as the local distributor for the range of printing plates and
prepress equipment, with Ferrostaal operating as a sub-distributor.
Early in October, Fujifilm hosted an open-house held at Gallagher Estate in
Midrand. The two-day event included a large selection of its product range
along with the companies responsible for their path to market in South and
Southern Africa. While a wide range of products were on show and being
demonstrated, it was not possible for Fujifilm to have its entire range available
due to the full extent of its product portfolio. Graham Leeson, Head of European
Communications for the Graphic Systems division commented, ‘We have such
a large and comprehensive product portfolio that we could not possibly bring
everything, but what we have here certainly gives a good indication of what Graham Leeson, Head of European Communications for
we are capable of and the markets we serve.’ the Graphic Systems division of Fujifilm
I 7
Vol 4 Issue 5 • FUJIFILM'S ADVANCED TECHNOLOGIES CREATE NEW OPPORTUNITIES IN AFRICA
Such was the importance of this event for Fujifilm that it was attended by Hitoshi The ‘ZAC’ lo-Chem option is available for both newspaper and commercial
Yoshida, chairman and representative director of Fujifilm Global Graphic Systems. printers. Customers can achieve significant savings through the use of a system
He welcomed the visitors and offered a toast to the future success of Fujifilm which accurately replenishes developer based on the image on the plate and
South Africa, its distributors and its customers. He was joined by senior local environmental conditions, rather than a standard replenishment rate which
management from the local organisation including Ryosuke Miki, managing is based on the number of plates processed. This can help printers to achieve
director of Fujifilm South Africa. Senior management were also present from chemistry reductions of up to 80 percent.
each of the three Graphic Systems representatives – Ferrostaal, Kemtek Imaging
Systems and Graphix Supply World. The event not only marked the major launch For newspaper printers, Fujifilm has just introduced the Luxel News VMAX
of the full Fujifilm product portfolio to the African market but was also the first computer-to-plate system capable of outputting up to 400 Berliner format plates
official launch of the agreement between Fujifilm and Kemtek for the distribution per hour in fully automatic operation with a maximum resolution of 1270dpi. This
of printing plates within the local market. makes it the fastest newspaper CTP system in the world. The Luxel News VMAX
is a violet CTP system specifically designed to meet the needs of the newspaper
The Fujifilm product portfolio is technically advanced, offering high performance printing environment. It images the Brillia PRO-VN and lo-chem plate.
and high quality throughout. While it may not be very well-known in the local
market, it has been in business for more than 80 years and is arguably the
largest imaging systems company in the world with products in Photo Imaging,
Healthcare and Graphic Arts.
In the Graphic Arts sector, Fujifilm is one of the largest manufacturers of printing
plates, with the largest single plate plant in the world in Tilburg, The Netherlands.
The plate range comprises thermal and violet technologies, with both low
chemistry and processless options available. Fujifilm also supplies a range
of platesetters and processors for both commercial and newspaper printing
environments. It currently invests more than $5 million in research and
development per day.
John Davies, business strategy manager for the European
Software Business Unit of Fujifilm
A major part of Fujifilm’s focus is to help printers improve efficiency and reduce
costs, while also reducing their impact on the environment. Both its Brillia HD An important element in the production and quality of printing plates is the
PRO-T3 processless plate and ‘lo-chem’ systems are designed to assist those workflow which drives the computer-to-plate system. Throughout the show, John
printers for whom the environment is a priority. With both of these products, Davies, business strategy manager for the European Software Business Unit of
printers are able to achieve considerable savings in costs due to the reduction Fujifilm conducted presentations where he explained the benefits of the Fujifilm
or elimination of chemistry, water and electricity for plate processing. XMF workflow. He said, ‘Workflow is no longer the process of simply controlling
the pages from design through pre-press to the printing plate. Workflow governs
On the basis of the amazing success achieved with the PRO-T3 plate, Fujifilm all processes involved in the pre-press process, including colour management,
established a programme to donate a percentage of the proceeds from the sale according to output requirements. Output could be to printing plates or to a
of these plates in Europe, the Middle East and Africa to WaterAid, an organisa- digital press, to a large-format printer or to other media.’
tion which aims to provide, clean, safe drinking water to impoverished rural
communities throughout Africa. The programme was launched at Drupa 2012 and Fujifilm’s XMF workflow is based on the Adobe PDF Print Engine which means
to-date has seen donations totalling more than E150000 being given to WaterAid. that it is compatible with all Adobe creative solutions and jobs which are
based on the PDF format. XMF is an all-encompassing workflow solution for
controlling all aspects of the production workflow with solutions for all types of
output. Fujifilm has achieved a high degree of success with its XMF workflow and
has seen more than 4600 installations of its workflow products in 50 countries
around the world. As much as 70 percent of these installations have been to
replace competitive workflow products.
XMF comprises solutions for conventional output, web-to-print and colour
management among others. All aspects of the workflow process can be managed
and the point of output can be determined at the very last stage of the process.
This gives complete production flexibility. All stages of the workflow can be
handled and the output can be to plates for conventional printing or to a digital
press depending on the run length, the requirements of the customer or available
production capacity.
8 I www.thegapp.co.za The GAPP magazine