Grab last years winners book (8 mb PDF file)

19 Pages·2016·7.03 MB·English

2016
Winners
book
Tonight is my favorite night of the year.
It’s the one time during the year, when all the I want to acknowledge the AAF/Greater
marketing and advertising professionals gather to Lehigh Valley Ad Club board for their
celebrate and champion the great work that gets work this year and for the year ahead. The ad
created here in the Lehigh Valley. club is now entering its fourteenth year. That’s a
testament to its members and to people like you
For me, tonight will be for honoring those who work who support the club by attending our 20 Minutes
in this crazy industry and get up every day and and a Beer events, our Holiday Mixers as well as
pour their hearts and souls into every project they our Lunch N’ Learns. We couldn’t have an Ad Club
touch while helping clients grow their brands and without you and for that we are truly grateful.
increase their market share.
Thanks must also be paid to our sponsors, National
This show is the culmination of countless hours of work Cinema Media and Northampton Community College;
done by a very dedicated group of people. This year, our print sponsor, Working Dog Press; our beer
the show committee is led by Sarah Sterner. Thank you sponsor, Allentown Beverage; our wine sponsor,
Sarah and the rest of the ADDY® committee for their Vynecrest; and our mead sponsor, The Colony
dedication and commitment to the club. They have Meadery. A huge thanks also to our talented show
given selflessly of their time to ensure tonight will be a hosts Troy Brokenshire and Cheryl Moritz.
huge success. Just like the award-winning advertising
that will be honored during tonight’s show, it takes a Congratulations to all of tonight’s winners.
group effort to plan this show.
Creatively yours,

William Childs
President, AAF/Greater Lehigh Valley Ad Club
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judging criteria
• Use AAF scoring guidelines & consensus judging
A Special
• Consider each entry independently on its own merit of creative achievement
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generously providing tonight’s
decadently delicious cupcakes!
the awards a d d y s @ a a f g l v . o r g
• The American Advertising Awards are the nation’s largest and most competitive ad creative contest and
are a program of the American Advertising Federation
751 Union Blvd, Allentown, 18109
• Tonight’s awards are the first of a three-tiered competition. More than 200 local clubs are also holding
610.435.1511
local competitions, followed by a district competition and then the national ADDYs.
• Tonight’s gold and silver winners can choose to forward their entries to the district level. The gold winners
at the district level automatically advance to the national competition.
• The ultimate goal of AAF - Greater Lehigh Valley is to foster continuous improvement and to celebrate our
unique region and its creative talent. www.facebook.com/AAFGreaterLehighValley
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e
s
e
r William Childs Julia Urich
t President Vice President
Congratulations
e
t
John Mulder Sheila Youst
b
i Immediate Past President Executive Director
for Being in the Spotlight Tonight m
s William Childs m
dm
Marta Countess e Jen Mizak Sarah Sterner-Hausknecht
r m Secretary Creative & ADDY Awards
o
Your Friends at Chris Devine
aC Jill Brader Jason Wilson
Jen Mizak d Membership Sponsorship
w
John Mulder r Diane McKee Suzanne Stianche
A
Education Philanthropy
a
Nichole Smith
® o Nathan Linder James Taylor
y Sarah Sterner-Hausknecht Communications Technology
It’s No Mystery Why B
Cinema Advertising Works! d Suzanne Stianche Jen Gora Kenneth Colodonado

V Programming Member-At-Large
D
NCM is the #1 weekend network, Sheila Youst
L
reaching 720 million consumers a year A Hillary Long Corey Sebring
at the movies G Programming Student Representative NCC

6 -
Pat Lincoln Susan Sewell
F
1 Government Liaison Student Representative NCC
Put the power of movie advertising to work for you today
0 A
Jacquelyn Lynch | [phone] | [email protected]
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V
inciguerra, Christa
meet The Judges
Christa is the founder and CD at Vinciguerra Creative located in Northeast, Pa., near the city of Scranton. (Put on the
map in more recent years—thanks to The Office!) The award-winning design studio produces branding, marketing, and
interactive projects for clients ranging from non-profits to start-ups and established businesses.
Prior to settling into that role and alongside a couple year stint as a legal secretary (thankfully this comes in handy
more often than not), she earned a BFA in graphic design with honors from Marywood University, an Associate Degree
in advertising from LCCC, and holds several web design/development certifications from Scranton University. Her diverse
disciplines took her to interesting places in the field: an agency with an extensive print shop arm, a monthly print
publication, a custom art & frame shop, plus a few more agency check-ins.
S
kiermont, Richard
She has served on the American Advertising Federation – Northeast, Pa. (AAF NEPA) board as Web Director, Social
Media Director, and ADDY chair throughout the past 6+ years, and currently serves as President of the organization.
Richard brings over 30 years of creative strategy, marketing and hands-on design experience together to provide focused
solutions that work. Having worked for several well respected communications firms during his career including one of When she’s not generating ideas, you’ll find her generating type and dabbling with her newfound love of letterpress
the largest advertising and communications firms in New York State, he has developed a depth of leadership, strategic with a circa 1870 Letterpress Jobber. She’s also an illustrator, photographer, occasional writer, and a coffee-holic.
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thinking and a smart creative approach to every initiative large or small. This holistic approach to communications does
alzl, Ted
more than speak at the audience. It truly communicates messaging and creates a dialogue.
Over the years, he has developed and executed comprehensive creative solutions for consumer goods, government Ted is an experienced creative director that has worked in the Pittsburgh market for featured in AdWeek, Ads of the world.com, David Carter’s Creativity 34 and has
agencies, tourism, healthcare, higher education, high-tech and financial organizations, both nationally and internationally. over 19 years. He has held creative positions at several agencies in the city, in addition garnered numerous Addy Awards, health care industry awards, and Telly Awards.
to establishing the Verb Agency, a unique agency that taps into his network of top
Notably, he has created successful programs and creative communications for clients such as First Niagara Bank, I advertising professionals to build the right organic team for creatively progressive clients. Ted is active in the advertising community and is President of the Pittsburgh
Love NY, Primrose Schools, Welch’s, All Faiths Food Bank, Community Foundation of Sarasota County, Georgia Pacific, Advertising Federation. He is also the national representative for the American
ClosetMaid and Brooklyn Hospital, to name a few. Ted’s commitment to effective creative is matched only by his commitment Advertising Federation District 2 American Advertising Awards.
to his clients. Whether he is generating concepts, providing strategic direction
Richard is a dedicated professional driven by his passion for design. Results driven, he creates communication programs or fine-tuning a campaign, attention to detail and client strategies are his top Ted earned a Bachelor of Science in Graphic Design from La Roche in 1996. When
that integrate the right mix of traditional and digital strategies to insure that the client’s goals and expectations are met. priorities. Throughout his career he has developed strategic campaigns for national not living the dream of an ad executive, Ted enjoys spending time with his family
and friends, exploring the outdoors and pursuing the art of fly-fishing.
and regional clients in various industries including, healthcare, education, tourism,
manufacturing, sports and entertainment, consumer, and B-to-B. His work has been
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best in show
gold addy awards
CROSS PLATFORM
Judges Choice
Integrated Brand Identity Campaign
CENTRO
City Center
Lehigh Valley
Credits:
Jane Heft
Creative Director
Dave Meyers
Art Director
Andrew Robertson
Designer
professional Work
#aafwhowonit 11
gold addy awards gold addy awards
CROSS PLATFORM ELEMENTS OF ADVERTISING ELEMENTS OF ADVERTISING ELEMENTS OF ADVERTISING
Integrated Media Public Service Campaign Copywriting Logo Design Digital Creative Technology - Responsive Design
bantu coffee Celtic Classic Stroud CrossFit Logo J Taylor Design Website
John Luke Design Adams Outdoor J Taylor Design J Taylor Design
Advertising
Credits: Credits: Credits: Credits:
John Luke Laube Kristen Cook James Taylor James Taylor
Creative Director & Designer Concept & Art Direction Creative Director Creative Director
http://bantucoffee.com/ Tammy DeLong Brian Bartholomew
Account Executive Developer
http://www.thejtsite.com
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gold addy awards gold addy awards
SALES & MARKETING ONLINE/INTERACTIVE ONLINE/INTERACTIVE ONLINE/INTERACTIVE
Judges Choice
Publication Design Advertising Industry Self-Promotion Microsite Consumer Website
Martin Journal Vol.3 3Seed Twas the Night before #GREATERTHANONE Delaware & Lehigh National Heritage
Christmas Microsite
Lehigh Mining & Coordinated Health Corridor Responsive Website
Navigation
3Seed Marketing,
Design & Interactive Credits: Weidenhammer
Credits:
Creative
Joe Iacovella Credits: Andrew Lee
Denis Aumiller Laura Dubbs Director of Account Creative Lead Credits:
Art Director Graphic Designer Services
The Entire 3Seed Team
Everyone “Bleeping” Rocks Dwight Lee Curtis Johnson
Technical Lead
Creative Director
http://www.3seedmarketing.
com/twas-the-night Florence Brown
Devon Beck
Digital & PR Manager
Lead Developer
http://coordinatedhealth.
Lee Gustin
com/greaterthanone
Developer
Adam Crooker
Project Manager
DFreeslha wdeasrigen & h iLghelhigihgths loNcaatl iaottnraaclt iHonesr aitnadg trea iCl ooffrerriidngosr aRloensgp aonn isnitverea cWtiveeb msiatpe. Ryan Lynn
Lead Designer
Chris Koelle
Developer
http://delawareandlehigh.org
Delaware & Lehigh National Heritage Corridor Responsive Website
Fresh design highlights local attractions and trail offerings along an interactive map.
Delaware & Lehigh National Heritage Corridor Responsive Website
Fresh design highlights local attractions and trail offerings along an interactive map.
gold addy awards gold addy awards
ELEMENTS OF ADVERTISING ELEMENTS OF ADVERTISING ELEMENTS OF ADVERTISING FILM, VIDEO & SOUND
Still Photography Campaign Still Photography Campaign Logo Design Branded Content & Entertainment for Online
Mindful Photography Crisol Photography CENTRO Logo Cognitoys - Kickstarter Campaign
Sodexo Sodexo City Center Digital Feast
Lehigh Valley
Credits: Credits: Credits: Credits:
Betty Vasilik Brett Dill Dave Meyers Phil Osborne
Design Manager Art Director Designer Producer/Creative Director
Dero Sanford Courtney Cannon Jane Heft Ken Unangst
Photographer Design Manager Creative Director Producer
Sharon Sharp Jennifer Schmalz Micah Huber
Stylist Senior Brand Manager Filmmaker/Editor
Lynn Browning Dero Sanford Jedidiah Harley
Director, Design & Photographer Filmmaker
Development
Ryan Spence
Filmmaker
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gold addy awards gold addy awards
OUT OF HOME & AMBIENT MEDIA FILM, VIDEO & SOUND FILM, VIDEO & SOUND SALES & MARKETING
Interior Single Audo/Visual Sales Presentation Local Television Spot - Single :30 sec Cover/Editorial Spread or Feature - Series
The Dime Sign Ocean Spray Harvest IronPigs: Pig Out! Martin Journal Vol.4
City Center FireRock Productions FireRock Productions Lehigh Mining
Lehigh Valley & Navigation
Credits: Credits: Credits: Credits:
Jane Heft Rocky Urich Rocky Urich Denis Aumiller
Designer DP/Editor DP/Editor Art Director
Dave Meyers Julia Urich Julia Urich Laura Dubbs
Designer Producer/Director Producer/Director Graphic Designer
Kevin Wenck Joe Iacovella
Fabricator Director of Account Services
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