Description:Based on contributions from academics and development practitioners, this book suggests various approaches and techniques for successfully implementing governance reforms. It details six issues that play a critical role in the process of implementing governance reforms in real world political contexts: 1.Using political analysis to guide communication strategy 2.Securing political will 3.Gaining the support of middle managers 4.Building pro-reform coalitions 5.Turning public opinion in favor of reforms 6.Instigating citizen demand for good governance and accountability The contributions include articles which deal with subject matter that belong to areas of governance and political communication. In addition, there are a number of case studies written in various countries ranging from India to Nicaragua. A useful guide for governments, think tanks, civil society organizations, and development agencies trying to improve the ways in which governance reforms are implemented around the world.