Governance of Addictions Governance of Addictions European Public Policies Tamyko Ysa Joan Colom Adrià Albareda Anna Ramon Marina Carrión Lidia Segura 1 1 Great Clarendon Street, Oxford, OX2 6DP, United Kingdom Oxford University Press is a department of the University of Oxford. It furthers the University’s objective of excellence in research, scholarship, and education by publishing worldwide. Oxford is a registered trade mark of Oxford University Press in the UK and in certain other countries © Oxford University Press 2014 The moral rights of the authors have been asserted First Edition published in 2014 Impression: 1 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, without the prior permission in writing of Oxford University Press, or as expressly permitted by law, by licence or under terms agreed with the appropriate reprographics rights organization. Enquiries concerning reproduction outside the scope of the above should be sent to the Rights Department, Oxford University Press, at the address above You must not circulate this work in any other form and you must impose this same condition on any acquirer Published in the United States of America by Oxford University Press 198 Madison Avenue, New York, NY 10016, United States of America British Library Cataloguing in Publication Data Data available Library of Congress Control Number: 2014935820 ISBN 978–0–19–870330–3 Printed in Great Britain by Clays Ltd, St Ives plc Oxford University Press makes no representation, express or implied, that the drug dosages in this book are correct. Readers must therefore always check the product information and clinical procedures with the most up-to-date published product information and data sheets provided by the manufacturers and the most recent codes of conduct and safety regulations. The authors and the publishers do not accept responsibility or legal liability for any errors in the text or for the misuse or misapplication of material in this work. Except where otherwise stated, drug dosages and recommendations are for the non-pregnant adult who is not breast-feeding Links to third party websites are provided by Oxford in good faith and for information only. Oxford disclaims any responsibility for the materials contained in any third party website referenced in this work. Foreword This book is the first in a planned series of six arising out of ALICE RAP (Addic- tions and Lifestyles in Contemporary Europe—Reframing Addictions Project), a five-year, €10-million endeavour co-financed by the Social Sciences and Humanities division of FP7 within the European Commission and led by the Foundation for Biomedical Research based in Barcelona and the Institute of Health and Society in Newcastle University (<http://www.alicerap.eu>). The other planned titles in the Governance of Addictive Substances and Behaviours series are The Impact of Addictive Substances and Behaviours on Individual and Societal Well-being; What Determines Harm from Addictive Substances and Behaviours?; Concepts of Addictive Substances and Behaviours across Time and Place; The Impact of Market Forces on Addictive Substances and Behaviours; and The New Governance of Addictive Substances and Behaviours. ALICE RAP studies the place of addictions and lifestyles in contemporary Europe and aims to inform us how we can better redesign their governance. By addictions, we mean the regular and sustained heavy use of drugs such as alco- hol, nicotine, and cocaine and regular and sustained heavy engagement in actions such as gambling or internet gaming (Rehm et al. 2013). There are three potential frames in which we can understand addiction. The first is an evolutionary one. We humans share a co-evolutionary relationship with psychotropic plant substances that is millions of years old (Sullivan and Hagen 2002). These include ethanol in fermenting fruit, ephedrine in khat, arecoline in betel nut, nicotine in various tobacco plants, and cocaine in coca plants. Exposure has both neurotransmitter and nutrient functions and we have the biochemical pathways to metabolize these chemicals. But, of course, expo- sure was usually only in tiny amounts. The problem is that we are now exposed to these drugs in such huge doses that, for the most part, our bodies and brains do not know how to deal with them in any meaningful way. These drugs also trick our brains into acting as though the benefits of using them far outweigh the harm, whereas this is blatantly not the case. And, of course, a lot of busi- nesses and individuals make a great profit out of this—just think of alcohol and the advertising industry. The second frame is that when talking about drugs, we should consider not only their relationship with health but also their relationship with societal well- being in its entirety (OECD 2011a). Societal well-being includes many domains vi FOREWORD that impact on and are impacted by addictive substances—education, work-life balance, productivity, and human capital, to name just a few. But—and for illicit drugs perhaps more importantly—they also impact on personal security, crime, social integration, and transparent governance regimes. As was the case with prohibition of alcohol in the USA during the 1920s, it is the consequence of prohibition, organized crime, and its political influence that has led to many jurisdictions in the Americas, north and south, to call for the abandonment of the prohibition of illicit drugs and adjustment of the existing drug conventions in favour of legal availability managed by government regulations, but still within the frame of global legal agreements. The third frame is that we grossly underestimate the harm done by addictive drugs. Let’s take alcohol as an example, the only psychoactive drug not subject to a legally binding agreement. Alcohol was the world’s fifth most important risk factor for ill-health and premature death in 2010, after high blood pressure, tobacco, household air pollution from cooking fires, and a diet low in fruit, moving up from eighth position in 1990 (Lim et al. 2012). The annual social costs of alcohol from impaired health, crime, and lost productivity work out at about €300 for every single EU citizen, man, woman, and child (Rehm et al. 2012). It is estimated that this would likely double to about €600 for every one of us, if the social costs that alcohol causes to people surrounding the drinker are included—friends, families, colleagues, and strangers (Laslett et al. 2010). Much of these costs are preventable and ill-affordable in times of economic downturn. There are three groups of action that can inform better governance of addic- tions. The first is to capitalize on the importance of social networks. Data from the US Framingham Heart Study found that at any one time, for every addi- tional contact among family and friends who chose not to drink alcohol, the next time an individual was asked, the likelihood of heavy drinking was reduced by ten per cent (Rosenquist et al. 2010). Likewise, for every additional contact among friends and family who drank heavily—more than one drink (women) or two drinks (men) a day—the next time an individual was asked, they were 18 per cent more likely to drink heavily. The second action is to recognize that changing the social and physical envi- ronment is far more effective in helping people improve their health than trying to change individual behaviour alone. Social and physical changes that take the healthiest route are the easiest to follow. This means that government action is absolutely essential. There are powers only governments can exercise, policies only governments can mandate and enforce, and results only governments can achieve. Governments at all levels can regulate the markets in which private businesses operate through mechanisms that impact particularly on price, FOREWORD vii availability, and advertising (World Economic Forum and WHO 2011). One of the biggest impediments of governments putting health as their paramount concern is a default in the democratic process and their unwillingness or inabil- ity to stand up to big tobacco and big alcohol. The third action is to develop better metrics. ALICE RAP is developing a tool for managing the harm done by addictions, with the development of a footprint of nations, regions and cities, sectors and organizations, and products and ser- vices to promote accountability and monitor change. Modelled on a carbon footprint (Williams et al. 2012), an addictions footprint would measure, for example, the amount of alcohol-related ill-health and premature death result- ing from the actions of an entity or organization, such as introducing a mini- mum price per gram of alcohol by a government, bringing forward pub closing times in a city, or from the amount of beer produced in different markets by the world’s largest brewer. If you want to redesign the governance of addictions, it is vital to identify the starting point, and this book does just that. This is the first time that this has ever been done in such a thorough and comprehensive way. And the findings are remarkable. In addictions policies, the structure of the approach follows the strategy of the approach. Countries that implement a well-being and relational management strategy tend to embrace a comprehensive poli- cy for addictions. They also tend to be those in which the Ministry of Health, as opposed to the Ministry of the Interior, is the main body responsible for planning and implementing drug policy. They have a harm-reduction as opposed to a regulatory approach; decriminalize rather than criminalize drug use; have proactive rather than post-factum policy-making; have a health-oriented rather than a public-security approach; and aim to protect the public and society in general rather than focus on individual responsibil- ity. Countries that embrace a comprehensive policy for addictions tend to tackle legal and illicit substances together, as opposed to split substance policies; have a long experience in drug and addiction policies, as opposed to little experience and poor continuity; have complex rather than simple organizational structures; have multi-level governance and high levels of devolution, rather than centralized organizational structures; and involve rather than exclude stakeholders. Since only just over one-quarter of the twenty-eight European countries studied fall in the well-being and relational management strategy/comprehen- sive policy for addictions cluster, there is clearly an enormous opportunity for improvement for Europe as a whole. And there are no excuses for not seizing this opportunity—this book lays out the clear elements of what would consti- tute better policy. viii FOREWORD Peter Anderson International Coordinator of the ALICE RAP project; Chief Series Editor, Gov- ernance of Addictive Substances and Behaviours; Professor, Substance Use, Policy and Practice, Newcastle University, England; Professor, Alcohol and Health, Maastricht University, Netherlands Acknowledgements The authors want to thank the 7th European Framework for funding this research and all the people involved in the ALICE RAP project for their sup- port, comments, and contributions over the past few years. We would especially like to thank Peter Anderson, Toni Gual, and all the team from the Hospital Clínic of Barcelona for being excellent facilitators and providing the support we needed to reach our desired goals. We would like to express our special thanks to Lourdes Feans for the collec- tion, management, and analysis of the mass media information, and to Xavier Fernández-i-Marín for his sound methodological approach to analysing our quantitative results. We are also in debt to Jan-Erik Karlsen for his contribu- tions to the research meetings as well as his revisions of draft chapters, which were remarkably valuable. We cannot forget Xavier Majó, who made a special contribution to this work by participating in specific meetings, solving doubts, and providing much-appreciated ideas and new ways of approaching this research. Neither must we forget the help of Oriol Iglesias, marketing professor, in conducting the naming session that led to the different labels used in the book. As a collaborative project, this book could not have been done without the help and contributions of our area partners in ALICE RAP; special thanks to Franz Trautmann, Esa Österberg, Thomas Karlsson, and Mikaela Lindeman, whose work has been especially useful to this study. We would also like to thank all the people who have participated in inter- views and/or revised our work: Joseph Barry, Gerhard Bühringer, Pieter de Coninck, Fernanda Feijao, Vibeke Asmussen Frank, Sir Ian Gilmore, Cees Goos, Matilda Hellman, John Holmes, Eric Janssen, Matej Kosir, David P. Mar- tínez Oró, Maurice Mittelmark, David Nutt, Esa Österberg, Dag Rekve, Robin Room, Emanuele Scafato, Sir Jack Stewart-Clark, Franz Trautman, and Witold Zatonski. Last but, as usual, not least, we would like to thank to all our colleagues from ESADE and GENCAT for their patience and support throughout this project.
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