Googlecash Adwords - From Chump To Champ

44 Pages·2004·2.09 MB·English

From Chump To Champ:
An Education In Adwords Success With The
Google Cash System
By Jeremy Wilson
Copyright 2004, All Rights Reserved
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Introduction: An Education In Adwords
This is a story of how I went from an Adwords joke to
achieving a level of success I could have never imagined
possible.
While I’m not the greatest writer, I want to tell you my story
of Adwords success. A story I truly believe is similar to
countless other internet entrepreneurs struggling to make
this Internet thing work.
I'm no guru or big name marketer. I’m just a regular guy. I
was in debt to my ears from all the ebooks, courses, software
and failed advertising I had wasted money on. Through all
of this, it never occurred to me that I could fail. I still held
on to this silly dream of Internet success. I never gave up
and neither should you.
Instead of being technical and boring, I want to relate to you
in the "realest" way possible my experiences and how you
turn your desires into success!
If you are looking for a definitive guide to Adwords, I direct
you to Andrew Goodman’s 2004 edition of “21 Ways to
Adwords Success”. As you will find out, this book has had
a major impact on my Adwords education. Instead of using
many specific examples, “21 Ways” focuses on the
psychology behind the thought processes of your customers
and how to leverage this knowledge into successful
Adwords campaigns. Andrew Goodman has created a top
notch resource for anyone serious about finding success with
Adwords.
This report, in contrast, is more personal. It details how I
struggled with the Adwords concept, found inspiration from
a guy named Chris Carpenter (thanks for taking a chance on
me Chris, I owe you more than I could put into words) and
how I used my own interpretation of the Google Cash
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system to not only turn a profit but realize my dream of
quitting my day job!
The road to financial freedom was in three distinct stages:
clueless, getting a clue, and got it!
Instead of breaking everything up into sections for copy
writing, keyword research, bidding strategies, etc, I go over
in detail what I learned at each stage of my journey. This is
designed to show you how success is something
continuously built upon. Success is not reserved for the
super smart but rather those with a dream and an
unwavering desire to see things through to the end. The
Google Cash System is a powerful concept that can give you
the first intoxicating tastes of achievement and help you
uncover the self confidence to try new things and to never
give up on your dream of becoming a successful
entrepreneur.
Clear your mind, take a deep breath, and grab some positive
vibes.
Let's begin!
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Stage One: Completely Clueless
Over a year and a half ago, I tried my hand at Google
Adwords for the first time.
How hard could it be? You enter a bunch of words and
phrases, set how much you want to pay, and wait for
the traffic and sales to pour in.
Easy as pie!
Don’t I wish….
After my dreams of riches and fancy cars were shattered a
few hours later with my first “You’re Keywords Are Stupid
and Your Ads Stink” e-mail, I quickly began to realize
Adwords is more complicated that most people think.
My first attempts at Adwords were amateur at best. I didn’t
know how to research keywords, write ads, or even bid
properly.
My idea of keyword research was to type into Google the
keywords I wanted to use and if it came up with a decent
number of search results I added it to my list of keywords.
If you can believe it, I actually based keyword research on
the number of search results! Not too long after, I received
my diploma from Idiot University. (cid:45) It's embarrassing to
admit, but to the complete novice is it really such a silly
thing to think?
I figured if a keyword or phrase had a bunch of search
results but no ad then it must be an in demand phrase that no
one had even thought to advertise with.
That's right, only Jeremy and no one else in the
history of the Adwords program had ever thought to use
those words.
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Here’s a screenshot from my very first campaign.
Out of 77,991 impressions my ads generated only 545 clicks
for a click through rate of .7%. Check out those max bids.
For a guy with no money in the bank I sure had no problem
spending up to $.75 a click!
I made absolutely no sales and spent close to $250! There
were other costs as well. Since I didn't even consider the
possibility of linking directly to affiliate sites, I went out and
registered a domain name and paid for one year of hosting
with some low cost web host. Out another $50. Wee....
Some may think $300 isn't much, but when you have no
money to spend and are already up to your ears in debt $300
is a small fortune!
Looking back on my first campaign, there are numerous
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mistakes worth noting.
Promoting The Wrong Product:
The product I was trying to promote was Marlon Sanders
"The Amazing Formula". The very first ebook I ever
purchased on Internet marketing. I can honestly say that
when I read the book I had no clue what he was talking
about but he offered a 60% commission so I figured my
"Amazing Formula" would be to promote his book and
make a fortune.
It didn't work out.
This is a perfect example why you should consider your
options carefully before deciding to promote Internet
marketing ebooks. While we all love internet marketing and
some folks are no doubt making a pretty penny from
Adwords and Internet marketing products, it is much easier
and less frustrating to start with something else.
This should, however, not discourage you from promoting
information products. There are plenty on non Internet
marketing related info products you could promote and a
great place to start looking is ClickBank. Beyond info
products, there are plenty of other opportunities for the
affiliate marketer which I will go into a little later in this
report.
For now, open yourself up to the idea that there is money
(significant money) to be made outside the realm of internet
marketing.
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Uneducated Keyword Choices:
Many of the keywords I used were either too general or
completely untargeted to what I was trying to sell. As a
result, I had a huge audience of potential customers but only
a fraction of those people were interested in what I was
promoting.
Here's a taste of some of the words I was bidding on. Keep
in mind they are all for promoting Marlon Sanders’ ebook
“The Amazing Formula”.
"Marlon Sander reputation"
"Marlon Sanders"
"amazing formula"
"can I trust Marlon Sanders"
"collect testimonials"
"crappy ebooks"
"e-commerce ebook"
"e-commerce ebooks"
"ebook"
"ebook on marketing"
"ebook sells"
"ebook that sells"
"ebook with real content"
"ebook with real information"
"ebook with useful content"
"ebooks"
"ebooks are crappy"
"ebooks on marketing"
"ebooks that sell"
"ebooks that suck"
"ebooks with real content"
"ebooks with real information"
"ebooks with useful content"
"ebooks without hype"
"ecommerce ebook"
"ecommerce ebooks"
"get rich quick"
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"get rich quick schemes"
"good ebook"
"good ebooks"
"info products"
"information products"
"informative content"
"marketing ebooks"
"opinion of the amazing formula"
"product testimonials"
"real content"
"real information"
"real testimonials"
"reselling ebooks"
"review amazing formula"
"review of the amazing formula"
"sick of crappy ebooks"
"sick of useless ebooks"
"success stories"
"success story"
"testimonials"
"the amazing formula"
"tired of ebook ripoffs"
"tired of sorry ebooks"
"true success stories"
"true success story"
"true testimonials"
"trust Marlon Sanders"
"truthful testimonials"
"useful content"
"useless ebooks"
"valuabe e-commerce ebooks"
"valuable ecommerce ebooks"
"business failure"
"business risk"
"business will fail"
"college entrepreneur"
"e-commerce entrepreneur"
"ecommerce entrepreneur"
"embarrassed to succeed"
"entrepreneur"
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"entrepreneurs"
"entrepreneurship"
"fear if business failure"
"fear of competition"
"fear of failure"
"fear of trying"
"fear of web site failure"
"fear of website failure"
"home business"
"idea not orginal"
"nervous entrepreneur"
"new entrepreneur"
"online business"
"online comapny"
"online entrepreneur"
"others have tried this"
"risk taker"
"risk takers"
"risk-taker"
"risk-takers"
"scare idea is not orginal"
"scared entrepreneur"
"scared of competion"
"scared of trying new things"
"scared risk taker"
"scared risk-taked"
"scared to be emarrassed"
"scared to fail"
"scared to start a business"
"scared to start a comapny"
"scared to succeed"
"scared to take a risk"
"scared to take the plunge"
"scared to try"
"scared web site won't be a success"
"scared web site wont succeed"
"scared website won't be a success"
"scared website won't succeed"
"start a business"
"start a company"
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"starting a business"
"starting a comapany"
"stay at home business"
"successful online business"
"taking a chance"
"taking a risk"
"teenage entrepreneur"
"want to start business"
"want to start company"
"web entrepreneur"
"young entrepreneur"
At first glance, these keywords may look ok but there are
several newbie mistakes at work (I’m sure Google Cash
veterans have spotted them already)!
For some products or services these might be perfectly
acceptable keywords but since I was promoting “The
Amazing Formula”, keyword phrases like, “start a
business”, “scared to fail”, “web entrepreneur”, and
“testimonials” were too broad and untargeted.
Someone looking for “testimonials” could be looking for
testimonials on washer machines, insurance, web hosting
and a gazillion other products.
Poor keyword selection kills many campaigns before they
have a chance to succeed.
Another mistake I made was trying to bid my way to the top
for more expensive terms like “ebook”, “information
products”, and “successful online business”. My maximum
cost per click was $.75 for some words! At this point in the
game I wasn’t even thinking about profit margins and return
on investment (ROI). I thought the higher my ad ranked the
better it would perform.
Avoid the temptation to bid your way to the top and go after
niche keywords with less competition. Follow Google
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