Google It: Total Information Awareness

562 Pages·2016·11.9 MB·English

by  Newton Lee

Editor
Newton Lee
Google It
Total Information Awareness
Google It
Newton Lee
Editor
Google It
Total Information Awareness
123
Editor
NewtonLee
NewtonLeeLaboratories,LLC,Institutefor
Education, ResearchandScholarships
WoodburyUniversity Schoolof Media,
Culture andDesign
Burbank,CA
USA
Thisbookisanindependentpublicationandisnotaffiliatedwith,norhasitbeenauthorized,
sponsored, or otherwise approved by any governments or organizations including Google.
References to various copyrighted trademarks, characters, marks and registered marks may
appear in this book. References to various Google copyrighted trademarks, servicemarks,
marksandregisteredmarksownedbyGoogleand/oritssusidiariesmayappearinthisbook.
Ratherthanuseatrademarksymbolwitheveryoccurrenceofatrademarkedname,logo,or
image, this book uses the names, logos, and images only in an editorial fashion with no
intentionof infringement of the trademark.
ISBN978-1-4939-6413-0 ISBN978-1-4939-6415-4 (eBook)
DOI 10.1007/978-1-4939-6415-4
LibraryofCongressControlNumber:2016946312
©SpringerScience+BusinessMediaNewYork2016
Thisworkissubjecttocopyright.AllrightsarereservedbythePublisher,whetherthewholeorpart
of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations,
recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission
orinformationstorageandretrieval,electronicadaptation,computersoftware,orbysimilarordissimilar
methodologynowknownorhereafterdeveloped.
The use of general descriptive names, registered names, trademarks, service marks, etc. in this
publicationdoesnotimply,evenintheabsenceofaspecificstatement,thatsuchnamesareexemptfrom
therelevantprotectivelawsandregulationsandthereforefreeforgeneraluse.
The publisher, the authors and the editors are safe to assume that the advice and information in this
book are believed to be true and accurate at the date of publication. Neither the publisher nor the
authorsortheeditorsgiveawarranty,expressorimplied,withrespecttothematerialcontainedhereinor
foranyerrorsoromissionsthatmayhavebeenmade.
Printedonacid-freepaper
ThisSpringerimprintispublishedbySpringerNature
TheregisteredcompanyisSpringerScience+BusinessMediaLLCNewYork
To peace, love, and freedom
Acknowledgements
TheresearcheffortforGoogleItwaspartiallysupportedbyaWoodburyUniversity
faculty development grant and adjunct faculty micro grant.
Google It (Soundtrack) is a companion music album that features all the songs
mentioned in the book. I would like to thank Roger Hodgson (Supertramp) for his
permission to include “The Logical Song” in the album, and also to thank the
amazing international musicians and administrators involved in the companion
music album: René Baños, Jake Coco, Keith Cooper, Brody Dolyniuk, Stefanie
Field, Linda Gianotti, Poney Gross, Chris Hathcock, Seyfulla Mustafayev, Patrick
Printz, Athena Reich, Shakti Shivaya, Pete Stark, and Princess X.
Track listing:
1. “The Logical Song” written and performed by Roger Hodgson (Supertramp),
USA
2. “Another Brick in the Wall, Pt 2” performed by Bizimkiler, copyright by
ANS TV, Azerbaijan Republic
3. “Hotel California” performed by Vocal Sampling, Cuba
4. “In the Year 2525” performed by Pete Stark, Australia
5. “Time” performed by Brody Dolyniuk, USA
6. “Losing My Religion” performed by The Reticent (Chris Hathcock), USA
7. “With a Little Help from My Friends” performed by Adam Christopher, Tay
Watts, Corey Gray, and Jake Coco, USA
8. “Free” performed by Princess X, USA
vii
viii Acknowledgements
A Word From Roger Hodgson:
“The Logical Song was born from my questions about what really matters in life.
Throughoutchildhoodwearetaughtallthesewaystobeandyetwearerarelytold
anything about our true self. We are taught how to function outwardly, but not
guided to who we are inwardly. We go from the innocence and wonder of child-
hood to the confusion of adolescence that often ends in the cynicism and disillu-
sionmentofadulthood.InTheLogicalSong,theburningquestionthatcamedown
toitsrawestplacewas‘pleasetellmewhoIam.’Ithinkinthesemoderntimes,the
more complex life becomes, this eternal question becomes ever louder—which is
why the song continues to strike such a deep chord in people around the world.”
About the Book
FromGooglesearchtoself-drivingcarstohumanlongevity,isAlphabetcreatinga
neotericGardenofEdenorBentham’sPanopticon?WillKingSolomon’schallenge
supersede the Turing test for artificial intelligence? Can transhumanism mitigate
existential threats to humankind? These are some of the overarching questions in
thisbook,whichexplorestheimpactofinformationawarenessonhumanitystarting
fromtheBookofGenesistotheRoyalLibraryofAlexandriainthe3rdcenturyBC
to the modern day of Google Search, IBM Watson, and Wolfram|Alpha.
The book also covers Search Engine Optimization, Google AdWords, Google
Maps, Google Local Search, and what every business leader must know about
digital transformation. “Search is curiosity, and that will never be done,” said
Google’s first female engineer and Yahoo’s sixth CEO Marissa Mayer.
The truth is out there; we just need to know how to Google it!
Contributors
Dennis Anderson, Ph.D., St. Francis College
Penelope Beery, Ed.D., Knowledge Building in Action
Dirk Bruere, the Transhumanist Party
Frank Buddenbrock, Google AdWords Certified Specialist
Lincoln Cannon, Mormon Transhumanist Association
John Cassel, Wolfram Research
Nicole Ciomek, Radiant PPC
Tina Courtney, Evolve Inc.
Andrew Donaldson, Bolder Super School
Robert Epstein, Ph.D., American Institute for Behavioral Research and
Technology
Dennis Gamayunov, Ph.D., Lomonosov Moscow State University
Barret Havens, MLIS, Woodbury University
ix
x AbouttheBook
David J. Kelley, Microsoft MVP and Futurist
Christoph Lahtz, Ph.D., Medical Researcher and Transhumanist
Newton Lee, Institute for Education Research & Scholarship and Woodbury
University School of Media Culture & Design
Sandra Lund-Diaz, M.Ed., Knowledge Building in Action
Trond Lyngbø, Search Planet AS
AylinManduric,UniversityofTorontoandCenterfortheStudyofthePresidency
and Congress
Darren Manners, Sycomtech
Mireia Montane, Ph.D., Knowledge Building in Action
Robert Niewiadomski, Educator
Frances Eames Noland, University of Oxford
Emily Peed, Institute for Education, Research, and Scholarships
Jennifer Rosenfeld, Woodbury University
Cyrus Shahabi, Ph.D., University of Southern California
Tiana Sinclair, Futurist
Zach Tolan, the Polymathic Prodigy Institute
NatashaVita-More,Ph.D.,Humanity+andUniversityofAdvancing Technology
Mikhail Voronov, Lomonosov Moscow State University
Lewis Watson, Marshall Fundamental School
Nyagoslav Zhekov, Whitespark Inc.
Contents
Part I The Gordian Knot
1 To Google or Not to Google... .... .... .... .... .... ..... .... 3
Newton Lee
1.1 A Brief History of Time: From Research to Product ..... .... 3
1.2 Form Follows Function... .... .... .... .... .... ..... .... 5
1.3 Google Doodles ... ..... .... .... .... .... .... ..... .... 6
1.4 I’m Feeling Lucky . ..... .... .... .... .... .... ..... .... 9
1.5 Have Fun and Keep Googling . .... .... .... .... ..... .... 12
1.6 Gatekeeper of Information .... .... .... .... .... ..... .... 14
1.7 Censorship of Information .... .... .... .... .... ..... .... 17
1.8 Information Warfare and Connecting the Dots. .... ..... .... 18
1.9 Information Silos and Prison of Ideas.... .... .... ..... .... 21
1.10 Knowledge of Good and Evil.. .... .... .... .... ..... .... 22
1.11 Google’s Mantra: Don’t Be Evil.... .... .... .... ..... .... 25
1.12 Google for Education.... .... .... .... .... .... ..... .... 28
1.13 The Closing of the American Mind . .... .... .... ..... .... 29
1.14 The Opening of the American Mind. .... .... .... ..... .... 32
1.15 Internet Revolution and Collective Consciousness .. ..... .... 34
1.16 Alphabet Slogan: Do the Right Thing ... .... .... ..... .... 36
1.17 Philanthropy.. .... ..... .... .... .... .... .... ..... .... 37
1.18 Moon Landing and a Little Help from My Friends.. ..... .... 37
1.19 Faith in God and Trust in Google... .... .... .... ..... .... 41
References. .... .... .... ..... .... .... .... .... .... ..... .... 43
2 Google My Religion: Unraveling the Gordian Knot of Religious,
Moral, and Political Entanglement.. .... .... .... .... ..... .... 53
Newton Lee
2.1 Book of Genesis and Theory of Relativity.... .... ..... .... 53
2.2 Information War and the Blame Game... .... .... ..... .... 57
2.3 Infinite Diversity in Infinite Combinations .... .... ..... .... 58
2.4 Questioning One’s Religion ... .... .... .... .... ..... .... 61
xi