Google Analytics Training

315 Pages·2011·11.35 MB·English

Google Analytics Training
sponsored by
• Clockwork is a digital firm • Search Engine Optimization
creating technology solutions
• Paid Placement: Pay Per Click 
that really work.
Advertising (PPC)
Your vision is our mission.
• Analytics and Reporting
• Strategy 
• SEM subcontracting for 
• Design 
agencies
• Technology
• Local Search Marketing and 
• Content Google Places
• Founded 2005
Google Analytics 301
Let’s Get Technical
Who We Are
412.381.5500
http://www.lunametrics.com/blog
Traffic Analysis Action
• SEO • Google  • User testing
Analytics setup 
• Paid Search • Google 
& training
Website 
• Social Media
• Web Analysis Optimizer
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Today’s singular goal
• Get your questions answered:
• Ask questions during or between sessions
• Grab me at breaks
• Stay late at the end of the day
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Agenda
Welcome
Configuration & Coding
Tracking Code
Break
Clean Up Your Data
Measuring Conversion
Lunch
Measuring Traffic
Measuring Content
Measuring Visitors
Break
Managing Cookies and Tracking
Extracting Data
Conversion Testing & Website Optimizer
Understanding Each Other: IT and Marketing
Q&A, Individual Help
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Configuration and Administration
Assumptions
 You’ve used Google Analytics
• You should understand how basic metrics are defined, the types of reports
Analytics offers, and how to navigate
• You don’t have to be an expert
 You are familiar with web technologies
• HTML
• JavaScript
• Passing familiarity with cookies, redirects, server-side languages, Flash…
• You don’t have to be a hard-core developer
You are aware of conversion testing/optimization
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Learning Objectives
After completing this section, you should be able to:
 Explain the relationship among usernames, accounts, web
property IDs, and profiles.
 Add a user to Analytics and understand the difference
between administrators and read-only users.
 Navigate Analytics and account and profile settings.
 Understand issues that can be dealt with by configuring
Google Analytics settings vs. issues that require changes to
your tracking code.
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Account Overview
Account Overview
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Users, Accounts, Profiles
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• Your email login (could be a Gmail address or your own
email address you’ve signed up as a Google Account).
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• Your user login may have access to multiple accounts in
Google Analytics – a personal account for your blog and
your company account for your corporate websites, for
example.
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• Separate “buckets” of data within an account, which
could be for different websites, or for the same website
with a different set of data filtered in a different way.
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