Globalisation, Geopolitics, and Gender in Professional Communication This edited collection investigates the linguistics of globalisation, geopolitics and gender in workplace cultures in a range of different contemporary international settings. The chapters examine how issues of globalisation, gender and geopolitics affect professionals in different workplace contexts, including domestic workers; IT professionals; teachers, university staff; engineers; entrepreneurs; CEOs of different corporates including locally based businesses as well as multinationals; farmers; co-operative leaders; NGO leaders; bloggers; healthcare assistants and caregivers. Taking different sociolinguistic approaches to exploring language and the geopolitics of gender at work in Dubai, Kuwait, Kenya, Uganda, Morocco, Nigeria, Malaysia, Turkey, Belgium, Switzerland, New Zealand, Uganda, the UK and the USA, each chapter focuses on a range of salient geopolitical issues which often have global applicability, but which may also be subject to more localised socio-cultural variation. The chapters critically discuss issues of gendered language, perceptions and representations of workplace cultures, discrimination, the role of gendered stereotyping and deeply ingrained socio-cultural myths about gender and the importance of examining the intersections of identity – all of which continue to persist as barriers to equality and inclusion in workplaces worldwide. Despite the variation and diversity in professions and geopolitical contexts captured across the chapters, remarkably similar issues of gender discrimination and persisting inequalities are identified and critically discussed, thus pointing to the global nature of these issues. Louise Mullany is Professor of Sociolinguistics at the University of Nottingham, UK. She specialises in investigations of language, gender and equality in professional settings in global contexts, including businesses, politics, healthcare and the mass media. She has published books, numerous articles and book chapters in these areas. Stephanie Schnurr is Professor in Sociolinguistics at the University of Warwick, UK. She has published widely on various aspects of leadership discourse and gender in different professional contexts. Stephanie is the author of Leadership Discourse at Work (2009, Palgrave), Exploring Professional Communication (2013, Routledge), and the co-author of Language and Culture at Work (2017, Routledge) and The Language of Leadership Narratives (2020, Routledge). Routledge Research in Applied Professional Communication Globalisation, Geopolitics, and Gender in Professional Communication Louise Mullany, Stephanie Schnurr For more information about this series, please visit: https://www.routledge.com/ Routledge-Research-in-Applied-Professional-Communication/book-series/ RRAPC Globalisation, Geopolitics, and Gender in Professional Communication Edited by Louise Mullany and Stephanie Schnurr First published 2023 by Routledge 605 Third Avenue, New York, NY 10158 and by Routledge 4 Park Square, Milton Park, Abingdon, Oxon OX14 4RN Routledge is an imprint of the Taylor & Francis Group, an informa business © 2023 selection and editorial matter, Louise Mullany, Stephanie Schnurr; individual chapters, the contributors The right of Louise Mullany, Stephanie Schnurr to be identified as the authors of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988. The Open Access version of this book, available at www. taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license. Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. Library of Congress Cataloging-in-Publication Data Names: Mullany, Louise, editor. | Schnurr, Stephanie, 1975– editor. Title: Globalisation, geopolitics, and gender in professional communication / edited by Louise Mullany, Stephanie Schnurr. Description: First edition. | New York, NY : Routledge, 2023. | Series: Routledge research in applied professional communication | Includes bibliographical references and index. Identifiers: LCCN 2022015550 | ISBN 9780367748128 (hardback) | ISBN 9781032347790 (paperback) | ISBN 9781003159674 (ebook) Subjects: LCSH: Business communication. | Communication. | Intersectionality (Sociology) | Sociolinguistics. | Globalization. Classification: LCC HF5718 .G588 2023 | DDC 658.4/5—dc23/ eng/20220625 LC record available at https://lccn.loc.gov/2022015550 ISBN: 978-0-367-74812-8 (hbk) ISBN: 978-1-032-34779-0 (pbk) ISBN: 978-1-003-15967-4 (ebk) DOI: 10.4324/9781003159674 Typeset in Sabon by Apex CoVantage, LLC To Chris and Ted (L.M.) To Gaby and Kurt (S.S.) Contents List of contributors ix Acknowledgements xiii 1 Globalisation, geopolitics and gender: key issues for professional communication 1 LOUISE MULLANY AND STEPHANIE SCHNURR 2 “A financially independent woman is a gift to any nation”: exploring the sociolinguistics of family and work in leadership stories around the world 17 STEPHANIE SCHNURR 3 Narratives of identity and gendered leadership in East African workplaces: intersectionality, global development goals and challenging boundaries 40 LOUISE MULLANY AND PETER MASIBO LUMALA 4 “Gender equality discourse is the glass ceiling we hit here”: women’s academic leadership narratives in a gender-sensitive university context in Turkey 63 HALE IŞIK-GÜLER AND YASEMIN ERDOĞAN-ÖZTÜRK 5 Women’s empowerment, employment and exclusion. Discourses in economic competitiveness initiatives in Malaysia 85 MELISSA YOONG viii Contents 6 A reversed gender bias? Exploring intersectional identity work by Belgian women with a Turkish or Moroccan migration background 106 CATHO JACOBS, DORIEN VAN DE MIEROOP AND COLETTE VAN LAAR 7 The battle heads underground: unrecognised bias in everyday workplace talk 127 JANET HOLMES AND MEREDITH MARRA 8 ‘It doesn’t matter if you’re female or male it’s the same thing.’ Re-gendering the notion of work in agile workplaces in Switzerland, the UK and the USA 149 JOELLE LOEW 9 Performing discipline in UK primary school classrooms. Challenging essentialist beliefs about teacher gender 169 JOANNE MCDOWELL 10 Gender, politics and national identity stereotypes: constructing legitimate professional identities in the UK House of Lords 188 VICTORIA HOWARD 11 Epilogue: geopolitical lenses (and mirrors) in workplace language and gender research 213 BRIAN W. KING Index 224 Contributors Yasemin Erdoğan-Öztürk Karabük Üniversity, Turkey Yasemin Erdoğan-Öztürk is a doctoral candidate in ELT PhD programme, Language Studies Track at Orta Doğu Teknik Üniversitesi, Turkey. She is the founding co-convenor of Discourse and Corpus Research Group (DISCORE). She primarily focuses on gender and language, sociolin- guistics of globalisation, multilingualism in migratory contexts and new media discourses. Janet Holmes Victoria University of Wellington, New Zealand Janet Holmes is Emeritus Professor and Associate Director of the Language in the Workplace Project (www.wgtn.ac.nz/lwp/). She has published extensively in the area of sociolinguistics, specialising in workplace discourse and language and gender. Her many books include Gen- dered Talk at Work: Constructing Gender Identity through Workplace Discourse. Oxford: Blackwell. Victoria Howard University of Nottingham, UK Dr. Victoria Howard is Honorary Research Fellow in Professional Com- munication at the University of Nottingham and Research Fellow in Linguistics at Nottingham Trent University. Her research interests lie principally in professional communication; equality, diversity and inclusion; and language and identities, particularly in political institutions.