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Gimme! The Human Nature of Successful Marketing PDF

239 Pages·2007·3.152 MB·English
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In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.