Getting Started in Personal and Executive Coaching: How to Create a Thriving Coaching Practice (Getting Started in)

369 Pages·2003·0.93 MB·English

by  Stephen G. Fairley, Chris E. Stout

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GETTING STARTED
IN PERSONAL
AND EXECUTIVE
COACHING
How to Create a Thriving
Coaching Practice
Stephen G. Fairley
Chris E. Stout
John Wiley & Sons, Inc.
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GETTING STARTED
IN PERSONAL AND
EXECUTIVE COACHING
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GETTING STARTED
IN PERSONAL
AND EXECUTIVE
COACHING
How to Create a Thriving
Coaching Practice
Stephen G. Fairley
Chris E. Stout
John Wiley & Sons, Inc.
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Copyright © 2004 by John Wiley & Sons. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
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Library of Congress Cataloging-in-Publication Data
Fairley, Stephen.
Getting started in personal and executive coaching : how to create a thriving coaching
practice / Stephen Fairley, Chris E. Stout.
p. cm.
ISBN 0-471-42624-5 (pbk.)
1. Personal coaching—Practice. 2. Executive coaching—Practice. I. Stout, Chris E.
II. Title.
BF637.P35F35 2003
650.1—dc22
2003014094
Printed in the United States of America
10 9 8 7 6 5 4 3 2 1
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To my wife, Ruth—the best friend and soul mate a man could
ever ask for. Thank you from the depths of my being for
standing by me, believing in me, and giving me the freedom
to live my dreams.
and
To my Mom and Dad—Thanks for instilling in me the greatest
gift of all, a lifetime passion for learning.
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Contents
Series Preface ix
Introduction 1
1. Decisions, Decisions . . . Personal Coaching
or Business Coaching? 11
2. Target Your Market or Waste Your Time 41
3. The 12 Largest Markets Where Coaches Are
Making Money Right Now 59
4. It Takes Money to Make Money: Financing
Your Business 105
vii