GET Ahead for Women in Enterprise - ILO

304 Pages·2008·3.4 MB·English

Susanne Bauer, Gerry Finnegan and Nelien Haspels
Linda Deelen, Heng Seltik and Eva Majurin

Copyright © International Labour Organization 2004
First published June 2004
Second edition May 2008
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Susanne Bauer, Gerry Finnegan and Nelien Haspels
Gender and Entrepreneurship Together: GET Ahead for Women in Enterprise: Training Package and Resource Kit,
Bangkok, Berlin and Geneva, International Labour Office, 2004
English version:
Print: ISBN 92-2-115807-1, Web version, pdf: ISBN 92-2-115808-X
Also available:
Chinese version:
Print: ISBN 92-2-515807-6, Web version, pdf: ISBN 92-2-515808-4
Khmer (Cambodian) version:
Print: ISBN 92-2-815807-7, Web version, pdf: ISBN 92-2-815808-5
Laotian version:
Print: ISBN 92-2-815863-8, Web version, pdf: ISBN 92-2-815864-6
Vietnamese version:
Print: ISBN 92-2-815809-3, Web version, pdf: ISBN 92-2-815810-7
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2008 Expansion and revision: Linda Deelen, Heng Seltik and Eva Majurin
Cover design and illustrations: Arita Charoensuk
Lay-out design: Supinda Mongkhonsuksawat and Louis Boonsinsukh
Printed in Thailand
Contents General Overview
FOREWORD 1
ACKNOWLEDGEMENTS 3
PART 1 TRAINING INTRODUCTION 5
Chapter 1 Aims and Strategies: Why, What, Who and How 7
Chapter 2 Training Content and Structure 9
Chapter 3 Tips for Trainers 11
Chapter 4 Hints for Organizing 15
PART 2 TRAINING MODULES AND EXERCISES 25
Module 1 Basics on Gender and Entrepreneurship 27
Module 1.1 Introduction of Training Programme and Participants 29
Exercise 1 Introduction: What, How and Who 31
Exercise 2 Matching Expectations and Contributions 41
Module 1.2 Gender Equality Promotion: The Life Cycle of
People and Enterprises 43
Exercise 3 Gender Equality Promotion: Sexy Relay Race 45
Exercise 4 The Life Cycle of People and Enterprises 51
Module 2 The Business Woman and her Environment 63
Module 2.1 The Business Woman: She Can Do It 65
Exercise 5 Discovering the Top 10 Traits for Business Success 67
Exercise 6 SMART Self-Assessment 77
Exercise 7 The Top 10 Traits of Pham (optional) 85
Module 2.2 The Business Environment: She Is Not Alone 91
Exercise 8 Business-Building in her Environment 93
Exercise 9 Her Business in her Community:
Business Mapping 101
Exercise 10 The String Ball Network 105
Exercise 11 The Web of Relations (optional) 109
Module 3 The Business Project 117
Module 3.1 Business Ideas, Opportunities and Challenges 119
Exercise 12 Business Idea Brainstorming 121
Exercise 13 Micro-Screening of Business Ideas 127
Exercise 14 Many in One (optional) 133
Module 3.2 Marketing 137
Exercise 15 Introduction to Marketing: The Case of Ms. Tem 139
Exercise 16 Marketing Mix Board Game 145
Exercise 17 How to Sell with Success 175
Exercise 18 Mini Market Study 181
Module 3.3 Production, Services and Technology 189
Exercise 19 All It Needs to Create a Product or Service 191
Exercise 20 More and Better Products: The SCAMPER Model 201
Module 3.4 Finance 207
Exercise 21 Managing Your Money 209
Exercise 22 Costing and Pricing 217
Exercise 23 Book-Keeping Tools 225
GET Ahead for Women in Enterprise i
Contents General Overview
Module 4 People, Organization and Management 245
Module 4.1 Management of Self and Others 247
Exercise 24 Management of Self and Team Work 249
Exercise 25 Management in an Individual,
Family or Group Business 255
Exercise 26 The Family Business: Sharing Work,
Decision Making and Income 261
Exercise 27 The Trust Walk (optional) 269
Module 4.2 Business Support and Networking 271
Exercise 28 Business Networking 273
Exercise 29 Institutions and Services for Women Entrepreneurs 281
Exercise 30 Group Formation (optional) 285
Module 4.3 Action Planning for your Business 291
Exercise 31 Business Planning for Women in Enterprise 293
Exercise 32 Evaluation and Follow-up to GET Ahead for Women
in Enterprise 301
PART 3 SOURCES FOR FURTHER READING 305
Chapter 1 Background Paper: Gender and Entrepreneurship
Together: GET Ahead for Women in Enterprise 307
Chapter 2 Quick Reference Guide: Business and
Financial Terms 319
Chapter 3 Publications and Web Links 325
ii GET Ahead for Women in Enterprise
Contents Training Aids
LIST OF TRAINING AIDS
PART 1 TRAINING INTRODUCTION
Chapter 4 Hints for Organizing
1. Model for a GET Ahead Training of Trainers
(ToT) Workshop of 5 days 20
2. Model for a GET Ahead Workshop for
Entrepreneurs of 5 days 21
3. Example Nomination Form: Participant Profile for
Training of Trainers Workshop 22
4. Example Nomination Form: Participant Profile for
Workshop for Entrepreneurs 23
PART 2 TRAINING MODULES AND EXERCISES
Module 1.1 Introduction of Training Programme and
Participants 29
Exercise 1. 1.1 Information Note on GET Ahead 35
Introduction: 1.2 The Business House 36
What, How 1.3 Name game (2 pages) 37
and Who 1.4 The Experiential Learning Cycle 39
Module 1.2 Gender Equality Promotion: The Life Cycle of People
and Enterprises 43
Exercise 3. 3.1 Gender Equality Promotion: Definitions 1 48
Gender Equality 3.2 Sex, Gender and Gender Equality: Definitions 49
Promotion:
Sexy Relay Race
Exercise 4. 4.1 Stages in the Life Cycle of People 57
The Life Cycle of 4.2 Gender Equality Promotion: Definitions 2 (2 pages) 58
People and 4.3 Questions for Group Work with Trainers (Option A) 60
Enterprises 4.4 Questions for Group Work with Women in
Enterprise (Option B) 61
4.5 The Life Cycle of People and Enterprises 62
Module 2.1 The Business Woman: She Can Do It 65
Exercise 5. 5.1 The Top 10 Traits 74
Discovering 5.2 Instruction Chart 1 75
the Top 10 Traits 5.3 Performance Chart 2 76
for Business
Success
Exercise 6. 6.1 S-M-A-R-T Chart 81
SMART 6.2 Identifying Your Life and Business Objectives 82
Self-Assessment
Exercise 7. 7.1 The Case of Pham, Case Study 87
The Top 10 Traits 7.2 The Top 10 Traits Revisited 90
of Pham
GET Ahead for Women in Enterprise iii
Contents Training Aids
Module 2.2 The Business Environment: She Is Not Alone 91
Exercise 8. 8.1 Briefing Notes for Roleplays 97
Business-Building
in her Environment
Exercise 9. 9.1 Example of a Village Map 104
Her Business in
her Community:
Business Mapping
Exercise 10. 10.1 Proverb from Mali (West Africa) on ‘Working Together’ 108
The String Ball
Network
Exercise 11. 11.1 Example Map of the Business Environment 114
The Web of 11.2 Drawing of a spider 115
Relations
Module 3.1 Business Ideas, Opportunities and Challenges 119
Exercise 12. 12.1 Brainstorming: How to Do It 125
Business Idea 12.2 Selection Criteria for Business Ideas 126
Brainstorming
Exercise 13. 13.1 Micro-Screening Chart 131
Micro-Screening
of Business Ideas
Exercise 14. 14.1 Many in One: Examples 135
Many in One
Module 3.2 Marketing 137
Exercise 15. 15.1 The ‘Market’ Picture 143
Introduction to
Marketing:
The Case of
Ms. Tem
Exercise 16. 16.1 Marketing Mix Board Game 148
Marketing 16.2 The 5 Ps of Marketing: Summary Chart and Posters 149
Mix Board Game 16.3 Tips on the 5 Ps of Marketing 155
16.4 Game Cards (5 sets, one for each P) 157
Exercise 17. 17.1 Sales Dialogues 1 and 2: Handouts for Roleplayers 178
How to Sell
with Success
Exercise 18. 18.1 Key Questions in Market Research 185
Mini Market 18.2 Questionnaire for the Mini Market Study 186
Study 18.3 Example Marketing Questionnaire of Ms. Sameth 187
iv GET Ahead for Women in Enterprise
Contents Training Aids
Module 3.3 Production, Services and Technology 189
Exercise 19. 19.1 Production Chart 195
All It Needs to 19.2 Raw Materials List 196
Create a Product 19.3 Labour Time List 197
or Service 19.4 Tools and Equipment List 198
19.5 The Production Cycle: Production Business 199
19.6 The Production Cycle: Service Business 200
Exercise 20. 20.1 The SCAMPER Model 205
More and 20.2 The SCAMPER Chart 206
Better Products:
The SCAMPER
Model
Module 3.4 Finance 207
Exercise 21. 21.1 The ‘Private and Family’ Purse and the
Managing ‘Business Purse’ 214
Your Money 21.2 Managing Your Money 215
Exercise 22. 22.1 Chart for Cost per Unit: Blank 222
Costing and 22.2 Chart for Cost per Unit: Example of the
Pricing ‘Healthy Lemonade for All’ Business 223
22.3 Pricing Form 224
Exercise 23. 23.1 What is Record-Keeping 233
Book-Keeping 23.2 Cashbook: Blank 234
Tools 23.3 Customer Account Record: Blank 235
23.4 Record-keeping of Mrs. Thoa’s Tofu Shop 236
23.5 Record Book: Blank 237
23.6 Profit & Loss Statement of the
‘Women Weaving for Wealth’ Village Group Business 238
23.7 Record-Keeping System 239
23.8 The Cash Flow Chart 240
23.9 Cash Flow Plan No. 1 of Kokoi’s Trade Shop 241
23.10 Cash Flow Plan No. 2 of Kokoi’s Trade Shop 242
23.11 Cash Flow Plan: Blank 243
23.12 Key Learning Points on Financial Management 244
Module 4.1 Management of Self and Others 247
Exercise 24. 24.1 Management Styles 253
Management of 24.2 Review Form for Tower Building Management 254
Self and
Team Work
Exercise 25. 25.1 Help & Hinder Action Planning Matrix 259
Management in
an Individual, Family
or Group Business
Exercise 26. 26.1 Case Study: The Business of Family Arai 263
The Family 26.2 Answer Chart for the Case Study:
Business: The Business of Family Arai 265
Sharing 26.3 Management of Family or Group Business:
Work, Decision Inventory 266
Making
and Income
GET Ahead for Women in Enterprise v
Contents Training Aids
Module 4.2 Business Support and Networking 271
Exercise 28. 28.1 Group Businesses and Business Networking 276
Business 28.2 Examples of Business Networks 277
Networking 28.3 Your Experience and Planning for
Future Networking: Questions for Group Work 279
28.4 Successes and Challenges in Working Together 280
Exercise 30. 30.1 Model Constitution Format 289
Group Formation
Module 4.3 Action Planning for your Business 291
Exercise 31. 31.1 Risk Review Chart 296
Business 31.2 The Business Plan 297
Planning for 31.3 Back Home Action Plan (BHAP) 298
Women in 31.4 Business Action Plan 299
Enterprise
Exercise 32. 32.1 Example Evaluation Form for GET Ahead
Evaluation and for Women in Enterprise 303
Follow-up to
GET Ahead for
Women in
Enterprise
vi GET Ahead for Women in Enterprise
Foreword
Foreword
The training package Gender and Entrepreneurship Together – GET Ahead for
Women in Enterprise – aims to assist ILO partner organizations in promoting
enterprise development among women in poverty who want to start or are already
engaged in small-scale business. The GET Ahead training package differs from
conventional business training materials by highlighting essential entrepreneurial
skills from a gender perspective, whether applied to starting or improving an
individual, family or group business. It addresses the practical and strategic needs
of low-income women in enterprise by strengthening their basic business and
people management skills. It shows women how to develop their personal
entrepreneurial traits and obtain support through groups, networks and institutions
dealing with enterprise development.
The package reflects and complements the wealth of experience available in the
ILO, UNIFEM, GTZ and other organizations. It draws upon generic tools such as
those developed by the ILO’s Start and Improve Your Business (SIYB) and the
Social Finance Programme, and provides links to other key ILO resources such as
those on association building and safe working conditions which are a vital concern
for women entrepreneurs, particularly in small and micro enterprises in the informal
economy.
The GET Ahead training package promotes the economic and social
empowerment of women alongside men in enterprises:
Economic empowerment, because poor women engaged in income
(cid:79)
earning usually have had few opportunities for education and training.
They often have a double or triple workload, combining economic activities
with looking after the household and providing family care. They need
management and negotiation skills to transform their survival activities into
more productive and profitable businesses in the long run.
Social empowerment, because women in many countries have a lower
(cid:79)
status as compared to men. Many women stay close to the home, lack
contacts with the outside world, and face mobility and networking
constraints. Women need confidence-building and networking skills, to be
able to trust their own judgement and rely on their own strengths.
The focus of the GET Ahead training package is mainly on women entrepreneurs
but does not exlude men. A common saying all over the world is: ‘Behind every
successful man, there is a strong woman’. The same is valid the other way around.
Whether women are part of a family business or they run a business alone or with
a group of other women, their success often depends on gaining the support and
encouragement of their families. Therefore, this package is not women-specific,
but gender-specific.
GET Ahead for Women in Enterprise 1