geauga Summer 201 4 POWERING Geauga County Businesses PLUS: Western Reserve Farm Cooperative – STRENGTH IN NUMBERS pg 1 CIC’s 44th Annual Salute to Business & Industry pg 9 Don’t Miss GGP HOMEGROWN Event pg 29 1 WEStERn RESERVE FaRM CooPER atIVE STRENGTH IN NUMBERS Publisher 4 POWERING GEa UGa COUNTy BUSINESSES Chris Yuhasz 6 aMISH BUSINESSES abounD In GEauGa Count Y Owner, Persistence of Vision, Inc. 9 CIC’S 44th annual SalutE to buSInESS & InDuStRY editor-in-Chief Margie Wilber 10 PatIEnt S CoME FIRSt at PRECISION ORTHOPaEdIC SPECIal TIES, INC. Owner, Write 2 the Point 14 MEE t GEauGa’ S PERSonablE ChIMnEY SWEEP at Contributing Writers MERRy POPPINS Margie Wilber Glen Miller 16 ZIRklE TECH: ExCEPtIonal CoRPoR atE & RESIDEntIal CoMPutER SERVICE Sheila Roberts Kelly Donahue 18 EConoMISt MIlton EzR atI KEYnotES GEa UGa GROWTH PaRTNERSHIP aNNUal MEETING design Ellen Seguin 18 GEa UGa GROWTH PaRTNERSHIP ExPanDS to oFFER Write 2 the Point buSInESS ConSultInG SERVICE 19 loC al DEalER REno VatES FoRD SERVICE aREa uSInG A special thanks to our partners whose financial onlY loC al MatERIal contributions make this publication possible. 20 aRTHRITIS FOUNda TION thE buSInESS oF aR thRItIS 22 GEaUGa lEaRN bRInGInG GEauGa Count Y’S RICh aGRICultuR al hERIta GE to StuDEnt S bY bRInGInG StuDEnt S to thE GREat GEauGa FaIR 24 JR. FaIR lIVEStoCK SalE aMB aSSadORS 25 GREa T l akES CHEESE WInS 2014 WoRlD ChEESE ChaMPIonShIP GolD MEDal Geauga Medical Center 26 UH GEa UGa MEdIC al CENTER It DoESn’t ha VE to huR t 28 kENT STaTE Kno WlEDGE RISInG MuSIC FEStIV al 29 HOMEGROWN GEa UGa geauga business articles are written and selected for their general interest and entertainment value. Authors’ views do not necessarily represent the policies of PoV Print Communication, inc. nor does their publication constitute an endorsement by PoV Print Communication or Write 2 the Point. All submissions GEAUGA are subject to space availability and editing. For advertising opportunities or submissions, contact POV Print Communication, Inc. Persistence of Vision, Inc. Write 2 the Point 16715 West Park Circle Po box 385 Chagrin falls, oh 44023 newbury, oh 44065 www.povcommunications.net www.write2thepoint.com [email protected] [email protected] p. 440.591.5443 x222 p. 216.410.2395 On the cover: John E. Skory, President, The Illuminating Company, A FirstEnergy Company. Western Reserve Farm Cooperative Strength In Numbers by Margie Wilber thE IMPoRtanCE oF thE aGRICultuRal InDuStRY REaChES thE MoSt baSIC but first, let’s define a cooperative. they are businesses lEVEl oF huMan SuRVIVal. FaRMERS owned and controlled by the people who use them. FEED ouR CItIzEnS. FaRMERS FuEl thE Cooperatives include agriculture as well as child care, credit, health care, housing, insurance, telephone and loCal EConoMY anD REMaIn VIGIlant electric cooperatives, to name a few. to PRESERVE thE EnVIRonMEnt. FaRMERS Why are cooperatives organized? they strengthen ContInuallY SEEK nEW MEthoDS to bargaining power, maintain access to competitive markets, capitalize on new market opportunities, obtain InCREaSE YIElDS on an EVER-ChanGInG needed products and services at more competitive costs, improve income opportunities, reduce costs and aGRICultuRal lanDSCaPE. WEStERn manage risk. in agriculture, there are nearly 3,000 farmer RESERVE FaRM CooPERatIVE PlaYS a PIVotal cooperatives in the united states whose members include a majority of our nation’s 2 million farmers and RolE In hElPInG ouR loCal FaRMERS ranchers. A farm supply cooperative engages in the aChIEVE EaCh oF thESE MISSIonS. manufacture, sale and/or distribution of farm supplies and inputs, including energy-related products. Continued on PAge 2 GeauGa Business Summer 2014 1 Western Reserve Farm Cooperative Strength In Numbers Continued froM PAge 1 Western reserve farm Cooperative, as a farm supply cooperative, serves as a major force in helping to ensure the growth and prosperity of agriculture in geauga County. this farmer-owned cooperative includes 680 voting, controlling members, serving the Agronomy division provides a full line he continues, “the same field data is also approximately 20,000 customers every of packaged and bulk seeds, packaged and loaded into a computer onboard the year. Anyone who derives an income from bulk fertilizers, and packaged and bulk crop- cooperative’s custom-application equipment. agriculture – livestock and grain farms, protection products. “it also offers a full line When the operator of the application vineyards, wineries, tree farms, horse stables of services that include delivery, equipment equipment applies the fertilizer and lime, he – can become a member of the Western rental, seed treatment, and custom or she interfaces the application equipment reserve farm Cooperative. application, as well as crop scouting and field with the satellites while actually driving across diagnostics,” eastlake says. the field applying the fertilizer and lime. the According to Mike eastlake, President/Ceo equipment automatically adjusts the rate of Western reserve farm Cooperative, the the Agronomy division has experienced of application to match what the computer Western reserve farm Cooperative has significant growth in product and service and field records show is needed. this puts grown from its single-county heritage to offerings over the past 10 years. Most notable the exact amount of product where it is an organization with 15 locations serving is their custom application. “What not long programmed to be needed.” members and patrons in 10 counties. five of ago amounted to 40,000 to 50,000 acres of these counties are located in ohio: geauga, work is now nearing 200,000 acres,” describes Petroleum Division lake, Ashtabula, Portage, and trumbull; eastlake. “this has been driven by labor and five are located in Pennsylvania: erie, resources, government regulations, and the Western reserve Petroleum division also Crawford, Mercer, butler, and lawrence. need to get crops planted in a timely manner. utilizes technology relying on gPs and Western reserve is handling this growth as the Cooperative’s diverse facilities are satellite coordinates for routing their delivery we have a staff of Certified Crop Advisors and located across geauga County. the trucks and identifying the location of their Certified Custom Applicators. in addition, we Middlefield facility houses a lumber customers’ tanks. have equipment that is equipped with the operation, grain silos for handling and latest gPs and Vrt (Variable rate technology) in addition, Western reserve farm drying grain, and a retail store. technology that pays dividends to the local Cooperative also operates a petroleum bulk producers. plant and retail fueling station in burton. Agronomy Division the facility was acquired in 2006 and was “the cooperative’s personnel soil-sample formerly known as the burton lumber & the Western reserve farm Cooperative’s fields using a two-acre grid system,” eastlake fuel business. this location houses the Agronomy facility, located on rt. 528 in describes. “each sample pulled is identified cooperative’s petroleum division office; a Middlefield township, was acquired in 1998. with satellite coordinates. When the results bulk plant that supports the cooperative’s A bulk fertilizer plant and packaged goods of the soil tests are known, they are logged tank wagon delivery of fuels throughout warehouse were built to provide area into the field records with the same satellite the area; and a retail fuel station that grain producers with their needed seeds, coordinates. this is very important as the accommodates walk-in customers. fertilizer, and crop protection products. the fertility level in the soil typically varies greatly Agronomy facility is open throughout the throughout each field, with portions being eastlake says fuel was the first supply product planting and growing season. much better or worse than others.” handled by the cooperative. their fuel customers today range from farmer members, homeowners, and commercial companies, to a variety of other fuel users. “Western reserve 2 Mike Eastlake, President/CEO of Western Reserve Farm Cooperative also distributes an extensive line of packaged and bulk lubricants, and we have plans to construct a new warehouse for these products at the burton facility,” adds eastlake. Munson Country Store Western reserve farm Cooperative also operates a “Country store,” built and opened in 2007 in Munson township. “this facility replaced one of the original facilities located on Park Avenue in Chardon. the new location provides more space to display and warehouse its extensive may be local or operating in an area from line of products for horse, dog, cat, and other hundreds of miles away. so, we must first earn the pets,” eastlake states. “there is also plenty of customer’s business, and then balance the returns merchandise for yard and garden enthusiasts. paid to the members with the reinvestments into A drive-thru enables our employees to actually the cooperative to insure it’s there to meet the load customers’ purchases as an added future needs of the members and patrons.” convenience at this retail store. he continues, “While i do believe our members “like all businesses, Western reserve farm appreciate the patronage dividends they receive, Cooperative’s various business divisions go i also believe they appreciate what Western through cycles that alter our gross sales, reserve is doing to position itself to serve their changing which are the most profitable year future needs.” Western reserve routinely issues after year,” eastlake explains. “in our recent dividends each year and has a program that fiscal year ending August 2013, we exceeded also routinely redeems some of the equity that $100 million in sales. Currently, our Agronomy, members hold in the cooperative. Petroleum, and grain operations have the greatest dollar sales, with our lumber, retail “As long as we continue to grow, provide a stores, and Commercial feed operations also return on our members’ investments, and serve adding significant amounts to our total.” our members and patrons, we are achieving our goal,” states eastlake. “there will always be Western reserve farm Cooperative employs 115 challenges in agriculture, as well as our other full-time, 20 year-round part-time, and another 40 industries. but many of those challenges are seasonal workers. the Cooperative is governed also opportunities. by a nine-person board of directors elected by its farmer members. “the bottom line is this cooperative is built on our people,” eastlake concludes. “We can have Patronage dividends is a key component the best buildings, the newest equipment, and that differentiates cooperatives from other the latest technology, but without the people forms of businesses. Cooperatives return their who have a vision for the future and are able to profits to their members in the form of cash, or lay out a plan for that vision and execute that investments in the cooperative itself. plan, the building, equipment, and technology are simply assets. our success is truly based on eastlake explains, “While some might see this capable people who achieve desired results. as an advantage for the cooperative to gain And, we’re certainly proud of our staff.” members, every industry the cooperative is involved in is very competitive. the competition Continued on PAge 4 GeauGa Business Summer 2014 3 POWERING Geauga County Businesses FirstEnergy invests $176 million in infrastructure upgrades by Margie Wilber the Cleveland electric illuminating our day-to-day service reliability and was 117 minutes; in 2012, 107 minutes. Company (Cei) was formed back in 1894 maintain our system’s capability to handle for 2013, the average restoration time and has been serving customers in future load growth.” dropped to 99 minutes – about an hour northeast ohio ever since. and half. Percentage-wise, the 2013 results As part of its ongoing efforts to improve the were about a 7-percent improvement now part of Akron-based firstenergy durability and flexibility of its electric system, compared to 2012, which was an 8-percent Corp. (nYse:fe), the illuminating Co. has firstenergy plans to invest about $176 million improvement compared to 2011. almost 750,000 industrial, commercial and in 2014 into service reliability infrastructure residential customers in six counties in upgrades in the illuminating Co.’s service one of the key infrastructure projects the lake erie region. that figure includes territory. this represents about a $27 million completed in late 2013 was a new about 40,000 total customers in geauga increase over what the company invested 138-kilovolt transmission line and substation County, among which are more than 5,600 in reliability infrastructure in the region last in geauga County, which is expected to commercial and industrial customers. year. And the infrastructure investments are enhance service reliability and provide for producing reliability improvements. future load growth. the total cost of the from the president on down to the project was approximately $30 million. linemen in the field, the company’s top using the reliability metrics that are the project was built and is owned by priority is providing safe and reliable submitted to the Public utility Commission the illuminating Co.’s transmission affiliate, electric service to customers. of ohio (PuCo), the illuminating Co. outage American transmission systems inc. figure was 1.18 outages per customer “the system-wide infrastructure in 2011, and .96 outages in 2012. for over the last 30 years, geauga County and enhancements we have completed over 2013, the number dropped to .86, which parts of Ashtabula County have experienced the past several years, combined with skory attributes to the reliability projects significant residential, commercial and the outstanding work being done by our being completed throughout the region. industrial growth. since 1990, the number employees, has helped reduce, on average, Percentage-wise, the company made about of residential customers served by the the number of outages our customers a 10-percent improvement over 2012 illuminating Co. in geauga County alone experienced compared to previous years,” results, which was about an 18-percent has grown about 25 percent, while average says John skory, regional president of the improvement over 2011 results. customer usage is up approximately 28 illuminating Co. “in addition, when an percent. More customers using more outage did occur it was, on average, for a Another measurement involves the electricity necessitated the need for the new shorter period of time. the work we are average restoration time for customers transmission line. doing on our system will help us enhance who experienced an outage. in 2011, it 4 in ohio, the ohio Power siting board poles as needed as part of an inspection (oPsb) is responsible for approving utility process that is conducted on a 10-year transmission projects. As part of the cycle. And ongoing tree trimming and Since 1990, the detailed approval process, firstenergy vegetation management work will continue number of residential submitted information showing that the throughout northeast ohio, including a new transmission line was needed to handle special program designed to proactively customers served by The current and future load growth. in addition, remove trees affected by the emerald Ash the company submitted information borer, particularly those that could fall into Illuminating Company showing that the preferred route for the electric equipment and result in service new 138,000-volt transmission line would interruptions. in Geauga County alone travel about 14.7 miles cross-county from has grown about 25 an existing transmission line near Madison in addition to providing electricity, township to a new substation that would be firstenergy considers itself a partner percent, while average built on Mayfield road near state route 528. to the local business community. this ultimately, the oPsb agreed with firstenergy commitment includes hogan serving customer usage is on the preferred route and granted approval on many local boards, including geauga for the project, which crosses portions of growth Partnership, geauga united Way, and up approximately 28 Madison township in lake County, and Cleveland hearing and speech Center, which percent. thompson, Montville and huntsburg serves geauga County. he is board chairman townships in geauga County. of notre dame-Cathedral latin high school and also sits on the legislative Committee on “the new transmission line went into service the Mentor Chamber of Commerce. in december 2013 and has enhanced the service we provide our customers the illuminating Co. and firstenergy are now, along with giving us the ability to strong supporters of the united Way. for serve additional load growth in the future, the 2013-14 campaign, illuminating Co. particularly commercial development in the employees pledged more than $150,000 Middlefield area,” says doug hogan, external to united Way of greater Cleveland. the affairs manager for firstenergy. “in addition, company also is active with harvest for the redundancy this line provides gives us hunger. in 2013, employees raised more added flexibility for system maintenance and than $13,500, the equivalent of more than gives us the ability to restore service faster if a 95,000 meals. large-scale weather event hits the region.” over the past year, firstenergy has added a Customers in geauga County also will benefit variety of new tools to better communicate from a “smart grid” pilot program that is with customers. the company has revised now underway. using a grant from the u.s. its www.firstenergycorp.com website to department of energy (doe), firstenergy make it more accessible via smartphone. has installed automated equipment that is firstenergy customers also can use a new designed to reduce the number of outages free smartphone app to report outages and and reduce the outage time if one occurs. access important information and services by “sectionalizing” various power lines, fewer related to their electric accounts. the app is customers will be affected if there is an available for Apple® iPhone® and Android™ outage. in addition, because the equipment smartphones. Customers can use the can be operated by remote control, an outage keyword “firstenergy” to locate the apps in can be fixed in minutes, rather than hours. their online stores. the smart grid pilot program includes about in addition, customers can use firstenergy’s 40,000 customers in an area bordered to the text messaging service to report outages east of interstate 271, north of state route and receive updates on reported outages. 422, west of state route 44 and south of to get started, text reg to 544487 (lights). interstate 90. data collection and analysis Customers also can follow the illuminating will continue through June of 2015 as part of Co. on twitter @illuminatingCo. the doe grant. the illuminating Co. has about 1,000 While there are no large-scale, local employees in northeast ohio and serves geauga County projects like the recently more than 750,000 customers across 1,600 completed transmission line, the company square miles of Ashtabula, Cuyahoga, plans to inspect and replace distribution geauga, lake and lorain counties. GeauGa Business Summer 2014 5 Amish Businesses Abound in Geauga County by Glen Miller You won’t see large, flashy signs outside most Amish businesses in Geauga County — rather you’ll notice small signs not much larger than most home-for-sale signs. And if you watch closely, you’ll observe dozens posted along rural roads in southeastern and eastern parts of Geauga County. Most of these signs designate the location of a small- to medium-size workshop or store, located behind an Amish home. but, sam Weaver’s Kitchen stove shop, located at 17117 newcomb road, Parkman township, doesn’t even have a sign. “ AdherenCe to quAlity “i don’t need one. People have known where i am for 30 years,” says Weaver matter-of-factly. Weaver is the great grandson of the first geauga County Amish settler. Weaver lives on a 129-acre CrAftsmAnship estABlishes farm but stopped hay farming several years ago following hip replacement surgery. he continues to rent a 40-acre pasture to A reputAtion thAt AttrACts nearby Amish dairy farmers. Weaver estimates 20 percent of the Amish in geauga area are still farming. those who do have been ” fortunate to inherit a farm, although many of these farmers are Customers. hard pressed to eke out a living these days, he insists. - Mervin and Pete Miller 6 “ you’ve Got to tAke because of the economic uncertainty Miller has been slowly transferring caused by the recent recession, many ownership of Marsh Valley, at 14141 old your time And do young Amish family men have opted to state road, to his four children. go into business for themselves or work for it riGht – Build A At first, Mervin and a friend were the only other Amish businesses. Weaver took over two full-time employees. one of Mervin’s a family-owned cooking stove distribution Customer BAse thAt sisters, leanna Miller, took on a part-time and repair service after his father became role of handling accounts receivable, a job ill about 31 years ago. since then, he has will Come BACk to she continues from home while caring spent the last three decades ordering for her family. shortly afterward, Mervin’s wood-burning cooking stoves for Amish you for repAirs younger brother sam joined as vice and english customers throughout the president. he oversees safety, maintenance Amish geauga settlement. And refer others and front desk operations. Another sister, “i’m not unusual,” claims Weaver. “i’d say Christine fisher, simply owns shares. ” Customers. at least half of our Amish businesses are “We have a lot of competition and some handed down from father to son or other very lean years, but we stuck to it and now family members.” - e.M. slaubough are a growing company with 21 employees,” Weaver distributes five different brands of says Mervin, president. he has learned and the stoves, four of which are manufactured honed his business management skills over by Amish companies. Weaver is among the last several years by attending several several Amish stove distributors in the business seminars. he receives advice and county, although he contends he does guidance from his father who has been a not compete with the others. “We all work major factor in Marsh Valley success. together,” says Weaver. “We’re not cutthroat.”’ Another long-time success story is an in many cases, the Amish children slowly Amish buggy manufacturing and repair assume ownership of their father’s business business owned by Michael slaubaugh. the — either as a gift or, in a few cases, purchased shop was formerly owned and operated by over several years, Weaver explains. his father, e.M. slaubaugh. but, there are exceptions, including sam located about three miles east of Weaver’s family. rather take over his stove Middlefield near the geauga-trumbull business, Weaver’s two sons, sam Weaver, county line, the newly relocated Mespo hill Jr. and Chris Weaver, each own separate buggy shop sits back off the road and is businesses. Chris owns and operates Weaver hard to find without asking directions. “i just lumber, a sawmill business, while sam Jr. haven’t had time to put out a sign yet,” says is a carpenter who owns and operates a the younger slaubaugh. “We just moved carpentry company. here, and it’s been a busy and rough winter.” “they have been very lucky because not the elder slaubaugh helps out when time everyone makes it in business,” Weaver permits. otherwise, e.M. slaubough is busy admits. “You’ve got to have a good, honest overseeing b & K salvage, a small, nearby reputation because if a customer finds out grocery store, located at 5515 Kinsman they have been ripped off, your name goes road, offering groceries, bulk food, and on a blacklist.” health and beauty items. “the secret to a long healthy life is not sitting in a rocking Weaver says this is one of the factors that chair,” he says with a grin. “ AdherenCe to quAlity give Amish businesses a 95 percent success rate in their first critical five years — nearly like many Amish craftsmen, e.M. twice the success rate of small english slaubaugh learned the buggy-making CrAftsmAnship estABlishes business start-ups. trade from his father, who also owned a buggy-making business, and, in turn, A reputAtion thAt AttrACts Among the success stories is Marsh Valley taught his son. At least one grandson is forest Products ltd., a Middlefield township also interested in apprenticing in the shop, ” lumber molding company started by Pete he states with a smile. Customers. Miller, president of sheoga hardwood flooring and Paneling, inc., located on buggy-making is a craft that requires skill, - burton-Windsor road in burton township. patience, practice and time, he describes. Mervin and Pete Miller Continued on PAge 8 Continued on PAge 8 GeauGa Business Summer 2014 7 Amish wood-burning heating stoves while the showroom is staffed by an employee. he Businesses travels as far west as sheffield, east to parts of Pennsylvania, and south as far as Atwood, Abound in ohio, although he prefers to stay within Geauga County about a 50-mile radius of Middlefield. both he and his son toby, 17, are nationally Continued froM PAge 7 certified to install the wood-burning stoves. About 80 percent of the stoves he sells “You’ve got to take your time and do it right burn wood pellets — “compressed sawdust – build a customer base that will come that looks like a rabbit food” that have a back to you for repairs and refer others high btu rating. customers,” explains the elder slaubaugh. Amish Business Expo “We build basic buggies but add whatever Although marketing is part of his a customer wants.” Among the available Attracts 1,500 wife’s responsibilities, James promotes accessories are side view mirrors, hydraulic his business by advertising in local brakes, a pyramid-shaped reflective Brothers Paul and Marvin Wengerd, newspapers. Yet, like other Amish triangle, and a flashing led light placed in businessmen, he feels his best advertising owners of Pine Craft Storage Barns the rear for safety. is, “the quality of work i do” that’s passed on at 13656 Madison Road (Route Providing good service also helped James through word-of-mouth. 528), held an Amish business Miller’s at JMJ enterprises, located at 1584 exposition attended by 32 mostly technology is not allowed to invade the nauvoo road, Middlefield township, grow a Amish entrepreneurs on April personal lives of Amish, who believe it’s successful business in just seven years. unethical to use these devices other than 4-5. The exposition was first held An Amish entrepreneur as a teenager, Miller for business, James explains. As a result, in 2006 with the grand opening started sugar Valley Maple farm, at 15771 JMJ is affiliated with non-Amish who take of Pine Craft. Five fellow Amish care of the “modern part of the business Chipmunk lane, burton township, 20 years businessmen were invited to and the technology that is a necessity for ago, and used his learned engineering skills participate to promote their small business growth,” says his wife linda, who is and mechanical insight to grow it into a back-road shops. in charge of advertising and marketing. 60-acre, award-winning business. Joe Miller, an Amish community leader and using his skill and experience in heating “The first time, we probably had five the patriarch behind the success of d&s stoves and fireplaces, he also opened JMJ exhibitors and 100 people showed door & Window sales, located at 15020 (which stands for James Miller Jr.) in 2006. up,” says Paul. “This last time, we had and 15060 shedd road, burton township, the business sells and services wood- says the Amish philosophy of “help people at least 1,500 people attend.” burning stoves and fireplaces. and profits will happen” is the basis behind “i lost money the first year, but we’re most successful Amish businesses. Pine Craft has experienced steady getting bigger and bigger,” describes James. growth despite the recession. The Mervin and Pete Miller say adherence Although this year’s long winter hurt many expo further helped get the word to quality craftsmanship establishes a businesses, JMJ benefited from the sale of reputation that attracts customers and, out about small Amish businesses. its wood-burning stoves to heat the homes according to Weaver, usually commands a “We still find face-to-face contact of Amish and some non-Amish. good price. with people more valuable than “i’d say business was very good this year,” advertising,” says Paul. They plan to When businesses difficulties occur, the Amish James states. Most of the week, he is continue to make this Amish expo replace fear with faith, a source of strength on the road installing various brands of and security. an annual event. 8
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