Table Of Content

EDITORIAL INDEX To 1991 FEATURES Feature articles that appeared in 1991 issues of Fund Raising Management magazine are indexed by subject matter, author and company. The two digits after 91 indicate the month and the number to the right of the column refers to the page it appears on. [XVapIuAUOyJ IPT a Baker & Hostetler—B. Hopkins—9103................+ Baker & Hostetler-—B. Hopkins—9107 Bankers System—C. Herwers—1905 ............. ats Advertising/Agencies/Public Relations Banking & Insurance / Financial Services Ads Against AIDS—9111 Bank Closing Hurts Charities—9101 Alex. O’Neill Haas & Martin—G. Alexander—9102. Charities Charge Favoritism—9103. Alex. O'Neill Haas & Martin—G. Alexander—9103 BECKER JR., Raymond J.—9105 Alex. O'Neill Haas‘& Martin—G. Alexander—9106 BENDER, A. Douglas—9106........... Alex. O’ Neill Haas & Martin—G. Alexander—9112. BERNSTEIN, Steve M.—9106......... ALEXANDER, G. Douglass—9 102 BEZILLA, Michael—9103 . ALEXANDER, G. Douglass—9 103... BLACK, David R.—9107 ALEXANDER, G. Douglas—9106.. Blackbaud MicroSystems—J. Thompson—91 10 ALEXANDER, G. Douglass—9110 BLOOM, Melvyn H.—9105 ...... ALEXANDER, G. Douglass—91 12.. BOAZ, David E.—9109 American Cancer Society—C. Mai—9106.. American Society for Technion—M. Bloom—9105 pas santos BRANT Pateicia 29905 5 ccc 0issco oe. caddiennioecosoue ANDERSON, Aleta—9111 Annual Giving Cc Gifts To Colleges Climb—9 106 Orchestra Sets Record—9 105 ..... Planned Giving: Keeping The Balance—9 102 .0.........cccssesseseeseseseeeeeeeneees Campbell and Company—J. Looney—91 11 Planned-Giving Standards Set-—9107 CANTER III, MacKenzie—91 12. Arbor, Inc.—M. Cary—9106 Capital Campaigns / Major Gifts Arts & Culture A Touch Of Hollywood In lowa—9104 Arts groups find new funding source: artists—9 104 Appeals to basic values, adviser result in a major gift—9104 . Biking For The Arts—9108 Basses Celebrate with $50 Million Gift—9108 Board/artist relationship: a growing concern—9112............ Company Ups Scholarship Funds—9112...... Budget Cuts Imperil Arts Institutions—9108 Dartmouth Goes For The Gold—91 12.0... Budget Cuts Jolt NYC Arts Groups—9103 .... Fordham Drive: Largest For Jesuits—9 106 Buffeted by gov’t cuts, arts community fights for funding—9108 ... Fund-Raising Success Takes Teamwork—9 10: Community Organizations Can Raise Big Money—9101 Generous Support—9108 Conferences give boost to arts administrators1—093 .............00 Hatfield Gifts Probed—9105.............0.0+ European cultural organizations reach for corp. spending—9 107 Helping The Homeless—9108 . Faced with unique opportunity, museum reaches funding high—9101 Independent Sector Kicks Off Campaign—91 12.... Fund raisers, sing out for your money—91 11 Jeweler Aids Red Cross—9105..........:00000+ In arts chase for space, groups turn to city-owned buildings—9 102 King County UW Ahead Of Plan—9112 Indian Museum Campaign Sparks Broad Interest—9108 Met First in Annenberg’s Art—9105 ..... Keeping What Matters In Sight—9 103 ..........c.c.ccccccseeseseseseseseseseseeees New Territory In Educational FR: Community Colleges—9107 Local Government Funding Boosts Public Art Programs—9110. Planned Giving: Keeping The Balance —9102 ...........cccesceseseseseseseees Met First in Annenberg’s Art—9105 .........:.ccccssssccsesescssestseeeeseeseeees Professorship Endowed At UCI—9108 Museum Visits Up, Funding Down—9107 Something new in hospital development—9103. NEA Clause Dropped, Budget Frozen—9104 ... Station Seeks Fund Raising—9104 NEA Funding Bill Advances in Congress—9109 The American Technion Socie—t9y 1:05 ........:.:ccssese0 NEA Funds Arts Projects—9102 ............. The Backwards Capital Campaign Approach—1095 ... NEA Guidelines Called Illegal—9105. The Corporate-Academic Relationship: Risks And Returns—9107 NEA Nemesis Strikes Again—9111 . UNCF Campaign On Target—9105... NEA Reverses Field—9103 .......... United Way Sets New Mark—9107...... NYC Arts Groups Hit Hard In Rec Using All The Fund-Raising Tools—9108 National Gallery Ends Wait of Lifetime—9110.... Careers / Recruitment Orchestra Sets Record—9 10 ........c:ccsseeseseee: A Well-Trained Voice Is Your Best Fund Raiser—9108.............::cccccseeeeeeeeeneeee 5 Play’s The Thing For Dependency—9110.. Can A Fund Raiser Be Alcoholic? 9104 Rays of sunshine in arts amid gloomy financial tidings—9106.... Characteristics Of The Successful Fund-Raising E Recession Hurts Theaters—9 106 Crabb Quits, NSFRE Seeks New President—9101 Small cultural organizations face large funding problems—9 105 .......... Fund Raising As A Life’s Work—9107 Smithsonian Faces Funding Cuts—9 108 Nominating Committee: Effective Tool For Improving—9101. Stars Aid Periwinkle National Theater—9110.. CARY, Mark S.—9106 Universities training art mgrs. to cope w/ funding futures—9 109 CHRISTENSEN, Stephen—9106 Using All The Fund-Raising Tools—9108 Club & Association News Wang Renovation Nears Completion—9109 AAFRC Announces Staff Changes—9103 ............ Arts Management—A- Reiss —9107 .-.........-...seserscsscsvsescsnsessersessasvsstosssnvereasouresesed Arthritis Leader Honored—91 11 Bay Area Boy Scouts Settle Bias Issue—9110 Boy Scouts Bar Atheist—91 11 Departures Stir Controversy At AAFRC—9103 BAILEY, Willard—9101 .... Joseph Urges Black Involvement—1098 BAILEY, Willard—9102 . NRB Moves On—9110 BAILEY, Willard—9103 NSFRE Chooses First Woman President—9102 BAILEY, Willard—1094 .... NSFRE Okays News Ethics Code—9101 ... BAILEY, Willard—9105 . PM Forum Embraces Controversy—9101 .. BAILEY, Willard—9106 ... Special Conf. Report—Bush Speaks, Religious War Misgivings—9103 Bailey Fundraising & PR— W. Bailey—9101 Special Conference Report—Technology Help Fund Raising—9101 Bailey Fundraising& PR—W. Bailey—9103 ... Special Conference Report—New Funding Sources A Must—9101 .. Bailey Fundraising & PR—W. Bailey—9104 Special Conf. Rep.—Accountability, Integrity Highlight CMI—9104 Bailey Fundraising & PR—W. Bailey—9105 ............. Specia! Conference Report—Personal Best For Fund Raising—9104 Bailey Fundraising & PR—W. Bailey—9106 Comndely Tite. —=A.. SchtaltZ 9202 «as. .<ncnesécesossascsasnovedconcneninscenereanesetessossantonndin 40 BAIRD JR., John A.—9112... Communications - Electronic Baker & Hostetler—B. Hopkins—9101 Victory for Baby Bells?—9109 Fund Raising Management/January 1992 Communications - Post Office Basses Celebrate with $50 Million Gift—9108 Board of Governors Wants 30-Cent Stamp—9 109 .............::scecessssesesseeesesesenensenee 1S Bldg. Endowment Thru Insurance: 5 Yrs & $21.4 Million Later—9109 Budget Woes Face Non-Profits1—093 ...........::e0eseseeesee College sets New Record—9111 Canada Post Strike Settlement Uncertain—9111 Consent Decree Ends Collaboration—9 107 Canada Postal Strike Settled —9112........cccecesseesseeseeeses Coupon Book Sales Aid Students—9 107 Frank Sees 30-Cent First Class Stamp—9109 ... Fordham Drive: Largest For Jesuits—9106 Increases Anger Non-Profits—9103 .............00+ Fund-Raising Success Takes Teamwork—9103.. No Non-Profit Rate Hike Now—9106 Giving Up, But Rate Of Increase Slows—9108 Non-Profits Escape Postal Hike, For Now—9111. Gray Named UNCF President—9 108 Non-Profits Face Huge Postal Hike—9102.. : Helping Parents Help Kids—9111 Postage Hikes, Privacy Issues Buffet Non-Profits—9110 .. More Schools Probed On Costs—9 107 Postal Arbitration Sessions Begin—9104 New Territory In Educational FR: Community Colleges—9107... EIdnidteoxr iaPrle- barcoded Letters Get Discount—1908 PM Forum Embraces Controversy—9101 Rates For Flats Rise—9112.............0:0+ Professorship Endowed At UCI—9108 The Postal Rate Case Is Closed—91 12. Record Gift For University Of Houston—9112............. USPS Board: Let Postal Rates Rise—910. Reebok Foundation Aids American Indians—9107 USPS Challenge: Keep Volume Growing—9107. Rockefeller Gives To Rockefeller University—91 12 .......... USPS Faces Huge Deficit—9110 Santa Clara Begins $125 Million Campaign—9104 USPS Labor Contracts Set-—9108.. Shake-Up Over Foundation Records—910G. USPS-Labor Deadlock, Arbitration—9101 Stanford Faces New Cuts—9112 Community Counseling Service C—W. Krueger—9101 ... Stanford’s Research Expenses Slashed—9106. Computers - Hardware/Software The American Technion Society:—9105............. 1991 Non-Profit Software Package Directory—9110 The Corporate-Academic Relationship: Risks And Returns—9107 Software Gains Edge In U.K./Europe—9108 A PE I scsi nse caesis stcdvececsacesisooseeksccevgsynsscabesaninece The Second Time Around: Reaching For The Right Package—91 10 What Makes Small Colleges Successful1—097 There is a Better Way to Pick Software—9110 Yale Gets $10 Million—9103 . Who’s In Charge Here? You Or Your Computer?—9110 ENSMAN, Richard G.—9104.... Consultants ENSMAN, Richard G.—9106.... Activating the sleuth in us all—9111 ENSMAN, Richard G.—9107.... Fund raising and the war—9104 .... ENSMAN, Richard G.—9108.... On hiring a consultant—9105......... ENSMAN, Richard G.—9110.... CONVERSE, Philip—9102...... COPILEVITZ, Errol—9110 Copy, Art & Format How To Write A Strong Letter—9110 FACT, Inc.—C. Shirley—9104 How to write a strong letter, part two: choosing a theme—9111.... Federal Grants Nine Non-Profits Win Echo Awards—9112.. “Poison” Rekindles NEA Deba—9t 1e06 ................00...ss.ssccosersessessescesesssssnssonsenseDrsD Our approach to fund-raising mail—9109... NEA Guidelines Called Illegal—9 105 ................ Why some letters outpull others—9101 ... Stanford’s Research Expenses Slashed—9106 ... Write about real people, not cigar-store Indians—9104 Financial Planning / Accounting Corporate Giving - Matching Gifts A Collision Of Timetables—9 109 Americans Give Despite Recession—9108.... Mixed Results for USPS—9105S............. Canon Bridges Gap—9103............sssseeeeeseees FINNEY, Jan Dearmin—9111 ... Corporate Gifts Up—9112...... FLETCHER, Hayes—9105........ Corporate Giving Up—9106... Foothill College—D. Patnode—9 107 Corporate Giving in U.S. Assessed—9109 . Foundations & Institutions Corporate Giving Outlook Not Rosy—91 12 “Poison” Rekindles NEA Debate—9106 Gannett Foundation Stops Press—9106 $10 Million Gift To Feminist Foundation—91 12 Gay Groups Target Philip Morris—9108.... AF Sweeps In Funds—9108 Help For Challenged Workers—9 104 Better Homes Builds Its Foundation—1904 Jeweler Aids Red Cross—9105 .............:c00000 Budget Cuts Imperil Arts Institutions—9 108... Museum Visits Up, Funding Down—9107. Covenant House Gains As Trust Is Liquidated—91 1 | Nike Targets Illiterac—y9 108 Destroying Records Proves Costly—9 108... Reebok Foundation Aids American Indians—9107.... Diamond Foundation Head Honored—91 12 Sprint Callers Are Legion—9108 Texaco Reaches Radio Milestone—9104... Drive Funds Indian Museum—9103 ............ COTTON, Marjorie—91 12.0.0... Energy Foundation Begins Operations—9103.... Foundation Must Open Books—9104 Cotton Associates—M. Cotton—9112........ Craig/Vartorella, Inc.—W. Vartorella1—094 Foundation Starts 3- Year Campaign—1908 .... CRAVER, Roger M.—9103..........s.sssessseseseseeeees Gannett Foundation Stops Press—9106.... Craver, Mathews, Smith & Co.—R. Craver—9103 Gray Named UNCF President1—098 Creativity Healthcare Group Changes Name—9104 .... RS RNID ED Do csiatass iscpinpassepencst tibeicscsddpsinvseoncercctsstvaaboececehrio s Helping The Children—9 106 Focus On Direct Mail: An Award-Winning Campaign—91 10 Mattel Widens Literacy Program—91 10 .. Home On The Hill—Silver Echo Award—9112 .... Mazda Foundation Up and Running—9109.... RSPCA Shows Convictions—Bronze Echo Award—91 12. Model Schools: Education Revoluti—o9n 1?0 9 We'll Give You A Day—Silver Echo Award—91 12 NCRP Chides California Foundation—91 12 Private Foundation Pay Up, Slightly—9110 Shake-Up Over Foundation Records—9 10G Smithsonian Declines Mellon Farm Gift—9108 Smithsonian Faces Funding Cuts—9108 David Boaz & Company, Inc_—D. Boaz—9109 Smithsonian Payments Called Improper—91 10 Deferred Giving Services—D. Schmeling—9102 ...........c.cccsssssssssesseseeseeereeseseeee9ee8 Special Conference Report—A Good Citizen Gets Involved1—096 . Donors / Prospects Surviving The Ultimate Crisis—9106 Any Research Is Better Than None—9106...... UW Announces Two-Year Plan—9108... ae Catastrophies Overwhelm Donors—9 107 EDCRe Ee e CRORE BS ERE IN oy sunsphossinosescneviiespuossvonvoenseecorsdlcenebuesepensbgasezde > Choosing the right option in prospect cultivation—9102 . Fulfillment / Customer Service Dole Seeks Honoraria Change—91 1 | Foundation Gives Education Grant—91 10 Grateful Patient Rewards Mayo Clinic—9110 Let The Donor Decide—9112....... Mixed Results for USPS—9105...........0cee Fund Raising NCIB Criticizes Charity—9101 .... is A Hit Despite Recession—9109 Prospect Research: A Tool For Professionalism In FR—9106.. Responding To Donor Signals—9106.... A psychiatrist looks at fundraising1—096 Survey Shows Teens Care—9101 AIDS Benefit Raises $1 Million—91 12 DOYLE, William L.—9109 American University, President Settle—9101.... Are non-profits asleep at the wheel? —9103 ...... BBB, Taft Battle Over Guide—9102 ................. Board Games Helps Charity—91 12 amen Coe— 9 Waa Fe AD ans sss essen sasnsensvscenessensoscncevbcasiesoséptvsesaten 20 Book Ignites Christian Science Dispute—91 12. Educational Development CBBB Blocks Taft Guide—9103... A Touch Of Hollywood In lowa—9 104 Catalog Helps Family Shelter—91 12 20 Fund Raising Management/January 1992 Choosing the right option in prospect cultivation—9102 .... Pay For Organs?—91 11 Comic Strip Helps Charities—91 12 Rebirth In Tarrytown—91 12. Community Organizations Can Raise Big Money—9101 Red Cross Adds List Division—9109 .... Confessions of a confounded consultant—91 12 So you want to be a publisher—9102.. Development strength in the small shop: a brief quiz—9108 Soaking up the passion—9 105 ..... Editorial Index To 1990 Features—9101 Something new in hospital development—9 103 Former NRB President Dies At Age 78—9105 Spotlight On Free Beds—9101 Fund raising in a recession: how fast, how soon?—9 106 Surviving The Ultimate Crisis—9106 GOP Sets New Fund-Raising Goal—9111 .. The Miracle Workers—91 11 Game Maker Under Fire—9102 The tongue-in-cheek society—9 106 Giving In Style—9111 Write about real people, not cigar-store Ind104i.000a... n.ceccsseseee—eeeeee9eeeene e 8 LI Vets Plan Monument—9101 .. [XVaIpAuOyJ IPT Library Seeks Funds From Publishers—9101 Life insurance programs reconsidered—9| 10 NY Non-Profit Salaries Rise—91 12 International Marketing Private sector cooperation: the challenge of the 1990s—9106 Canada Mail Srike Delays Mailings—91 10 Protests Mar Record MDA Telethon—9110 Knowing Your Market Overseas Is Crucial—9 109 Recessionary Fund-Raising Strategies1—096 Iowa State University—K. Morton—9104 Robin Hood And The Double Agent—9109... Israel’s Ben Gurion University—L. Katz—9112.... School Fund Raisers Post Modest Pay Gains—9101 “a Small Shop Development Staff: Bldg. an ethic of commitment & service—9107...........+ 63 J Spec. Conf. Rpt: Eastern Europe’s Needs Overshadow 3rd World—9112.. 39 Special Conference Report—The Board Is Crucial To FR—9112.. 38 Sis exnae Pen UeG RMN oa cas scanst svnscccccndcanda cooceneoesteve ca etsipeonssesasvons 16 J.J. Quinn & Associates, Inc.—J. Quinn—9101 .. Sweep For The Sweets—9 109 JACOBI, Jeffrey—9108 Telethon Panned By Protestors—9i !1 Jacobi Voice Development—J. Jacobi—9 108 Telethons—A Powerful Tool For Advocacy—9102 JOY AUX, Simone P.—9101 The 10-Cornered Hat Approach To Fund-Raising Strategy—9109 Judy Green, Inc.—J. Green—9109 The Lighter Side: To Profit Or Not To Profit—9 105 The small-shop director: one job, many occupations—9110. Using All The Fund-Raising Tools—9i08 .... VISA, USPS Back Olympians—1099 a Working with volunteers: no pain, NO gain-—9102 ..........:.ccsesesesesesereseeseeeseseseeees Yes, I Would Like A Choice Where My Contribution Goe KRIT, Robert L.—9108 Fund Raising Company, Inc.—D. Hansler—9104 KRUEGER, William C.—9101 G. Washington Univ Nat Law Cnt—B. Hopkins—9108 Lakeland College—D. Black—9 107 Gary W. Phillips & Associates—G. Phillips-—9107.... LAMPTON, WilliaM—9102............:cesssseeeeseeeeseeees Gary W. Phillips & Associates—L. Meltzer—9107 Lefrfeld, Canter & Henzke—M. Canter III—9112.... TEU Fry NP BN os cscs catacaasenssvsccsededisysesenst shvessateseassvsvususvetestssnssesasesss 2 Legislation - Federal, State General - Direct Mktg / Trends / Issues Campaign Finance Bill Advances—190 8 Bakker’s Term Reduced—9110 Case Settlement Produces Direct-Mail FR Guidelines—9 108... Candy Line Has Light In Mind—9109 Charitable solicitation acts & FR: commercial co-venturing—9103 Case Settlement Produces Direct-Mail FR Guidelin Charitable solicitation acts & FR: thoughts on a model law—9108. GOP Gets Richer—9110.... Consent Decree Ends Collaboration1—097 Lower Checkoff Deficit Seen—9110.. Court Upholds Tax on Religious Items—9106 Mellon Backs Teamwork—91 10. DAV Suffers Legal Setbacks—9110 Number of PACs Declines—9 109 FTC Chief Warns Against Scams—9107.... Orchestra Sets Record—9105 ... Florida Gets Tough—9 106 Ritter To India—9110 Focus On Federal, State Regulation—9102 ... Scams Grow in Non-Profit Arena—9 107 House Panel Approves Phone Legislation—91 10. Schuller Has Emergency Surgery—91 10... IRS Campaign Irks Non-Profits1—096 GERBER, Richard Jay—91 12 Legislation Limits Campaign Contributions GOODALE, Toni—9105S .... Legislation Targets Fraudulent Telemarketers—9107 .... GOODALE, Toni—9111 .... More Schools Probed On Costs—9107... GOODALE, Toni K.—9104 NEA Nemesis Strikes Again—9111 Goodale Associates—T. Goodale—9 104 New York State Okays Insurance Gifts—9109 Goodale Associates—T. Goodale—9105...........ccccseeeeees Nonitemizer Tax Reduction Resurfaces1—096 GREEN, Judy L.—9109 Politicians, Non-Profits Target FDIC—9105S.... GREENFIELD, James M.—9103. Regulation unlimited: the “prohibited acts’ —9107 GROUT, Pam—9108 Senate Shoots Down Revenue Foregone-—9108 State Can’t Tax Bingo Profits—9109... The NEA Saga Continues...—9112...... The new lobbying regulations: a federal definition of “FR” —9101 There is Place For Non-Profit Community In Regulatory Proces—9110 HANSLER, Daniel F.—9104 Lincoln Memorial University—S. Miller—9107 Henry Ford Health System—W. Wildern—9102 Lists - Mangagement, Rentals, Markets HERWERS, Curt—9105 FTC Chief Warns Against Scams—9107 Hoag Mem. Hospital Foundation—J. Greenfield—9 103... McGraw-Hill Discounts Lists—9109 Holston Valley Health Care—W. Doyle—9109 .. Red Cross Adds List Division—9109 . HOPKINS, Bruce R.—9107... LOONEY, James K.—9111 HOPKINS, Bruce R.—9108... HOPKINS, Bruce R.—9101... HOPKINS, Bruce R.—9103............. Hospitals / Health Development “You just can’t raise money for free car—e9” 10 3 ..........scscsssesesseseseeesseeeseseseeeees MCI/Telecom*USA Direct—A. Wolfe Jr.—9105 A Hospital Employee Giving Program—9109.... MAI, Charles F.—9103.............. Better Homes Builds Its Foundation—9104 . MAI, Charles F.—9104 Development Salaries Rise—9109 MAI, Charles F.—9106 FTC Okays California Hospital Merger—9 108 MAI, Charles F.—9107 Generous Support—9108 MAI, Charles F.—9108 Giving Up, But Rate Of Increase Slows—9108.. MAI, Charles F.—9109 Grateful Patient Rewards Mayo Clinic—9110. MAI, Charles F.—9110 Health Agencies List Expenses—190 7 MAI, Charles F.—9111 Helping Employees In Need—91 11... MAI, Charles F.—9112....... : Helping The Children—9 106 Mail Order - Business, Consumer, Product New York Jolts Non-Profit Hospitals—9 106... Mail Order Influenced Contributions—9 108 Non-Profit Hospitals Under Scrutiny—1092 ...........s.sssesessssesesessessseseeseasseeesnenees 12 Major Gifts, Inc.—J. Ryan—9 106 Fund Raising Management/January 1992 Management - Training / Personnel A Gift For “Worn Out Preachers”—9102 ................ “Publicly Supported” Charity Or Private Foundation?—91 12 Americans Give Despite Recession—9108 A Well-Trained Voice Is Your Best Fund Raiser—9108 Basses Celebrate with $50 Million Gift—9108 Characteristics Of The Successful Fund-Raising Executive—9107 ... Catastrophies Overwhelm Donors—9107 ERIN BONG RIODNN ID S.a ssscsensetevasessesnstereepucerepasveseceeveons Celebrities Aid Charities—91 11 Is Fund-Raising Management In Your Future?—91 11 Corporate Giving Up—9106 Leadership And The Effective Executive—9111 Gifts To Colleges Climb—9106 Looking Back At Tomorrow—9103 ...........0.cee0e Giving Up, But Rate Of Increase Slows—9108.... Nominating Committee: Tool To Improve Board—9101 IBM Tops Corporate Gifts—9102.............00++ Recessionary Fund-Raising Strategies—9 106 .... Japanese Increase Giving Tenfold—9 107 Recharging The Board—9101 Joseph Urges Black Involvement—9108 Role Models In Fund Raising—9112..... Mail Order Influenced Contributions1—098 . EIdnidteoxr iaTalmi ng The Time Vultures—91 11. Mattel Widens Literacy Program—91 10 .... The Drucker Niche—9111 .... Museum Visits Up, Funding Down—9107. The Fund-Raising Environmental Audit—9103 . Newman Aids Charities—9 103 MAPP, Jerry W.—9107 Non-Profit Salaries Rise—9111 Marketing Strategy - PR / Positioning Pew Trusts Combat Infant Mortality— Any Research Is Better Than None—9106 Prince Paints For Charity—9103.... Beer Promo Falls Flat—9111 Public Favors Charities—9102.......... Bud Error Benefits Environment—91 10... Recession Hurts Theaters—9 106 Foundation Annual Reports: A Tool For Fund Raising—9112. Recessionary Fund-Raising Strategies—9106 Helping The Children—9 106 Report Hits Vague Promotions—91 11.. Marketing A Clean Sweep—9108... Retired UPS Exec Turns Philanthropist Niche marketing—9104 Saudi King Gives To UW—9103.......... Placing A Premium On Gifts—9103 Scams Grow in Non-Profit Arena—9J07 ... Prospect Research: A Tool For Professionalism In FR— Responding To Donor Signals—9 106 Special Conference Report—Non-Profit Loses Exemption—9 105... Some Common Errors And Misconceptions About Direct Mail—9104 Special Conference Report—A Good Citizen Gets Involved—1096 .... Sweepstakes—A Benefit For Whom?—9108 Survey Profiles Seniors’ Voluntarism—9108 Targeting Baby Busters—9 107 Targeting Baby Busters—9107 UNICEF Tries Something New—9110 Thing Of The Possibilities—9102.. MCBREARTY, Bruce R.—9105 UNCF Earns Big Gift—9102 ............ MCGANNON, J. Barry—9109 Unusual Methods Raise Funds—9101 Media - Direct Mail WNET Raises $1.5 Million—9102 Canada Mail Srike Delays Mailings—9110 Philip Converse and Associates—P. Converse—9102 Case Settlement Produces Direct-Mail FR Guidelines—1098 PHILLIPS, Gary W.—9107 Direct Mail Can Be Fun—9104 Planned Giving/Wills/Bequests/Trusts Focus On Direct Mail: An Award-Winning Campaign—9110 A psychiatrist looks at fund raising—9106 Foundation Starts 3- Year Campaign—9108 AMT Impact In 1991—9102 Indian Museum Campaign Sparks Broad Interest—9 108... Basses Celebrate with $50 Million Gift—9108 .... Mailers Must Change To Survive—9111 Marketing A Clean Sweep—9108 Cultivation is meeting needs and answering questions—91 11 Some Common Errors And Misconceptions About Direct Mail—9104 Development success and a writing course—9108 Teamwork Aids Non-Profits—9101 Formula for success—91 12 Media - Magazines, Books Grad Gives Brown Record Gift—9104.... Health Magazine’s Growth Vigorous—91 10 Integrating Planned Giving—9102.... Media - Newspaper, Newsletters Integrity attracts major gifts—9109 .. Times Aids Charities1—094 LA Jury Decides How $200,000 Is Divided I—9 112. Media - Television Planned Giving: Keeping The Balance—9102 ........ “Hour of Power”: Top-Rated Show—9107.. Real Estate Magnate Remembers Poor—9101 Gays Bash PBS Station—9105 Resident Benefits Hometown—9104 High Court Backs Public TV Action—9112.... Smithsonian Declines Mellon Farm Gift—9108 It's Back To School For PBS—9111 ...... ; The perils of probate—9 107 Keeping What Matters In Sight—9103 Thing Of The Possibilities—9102 Nike Targets Illiteracy—9108 Using Stories To Convey Your Message—9110 .. State Budget Cuts Dampen WNET On-Air Success—9 105 Warning: Think Before You Begin A Planned-Giving Program—9102 Telemarketing Strikes Gold For Public TV—9109... Where The Real Money Is In Planned Giving —9107 WNET/Thirteen Cuts Air Time, Staff—9108 Political Fund Raising MELTZER, Lisa—9107 Bush Campaign Under Way—91 12 Methodist Hospitals Foundation—H. Fletche Campaign Finance Bill Advances—9108 MILLER, Scott D.—9107 Check-off May Check Out—9105 ........ MORAN, William J.—9102 Election Checkoff In Trouble—9104.... MORAN, William J.—9107 Election Shortfall In 1992 —9102 MORTON, Kathryn Wie 2—9104 FEC Proposes Funds Guidelines1—096 GOP Senatorial Committee Fined—9 106 Legislation Limits Campaign Contributions—9107 ... Midterm Election Spending Declines—9104 Northwest Turns Up Heat—9112... National Copy Clinic—-C. Squires—9101 PACs Decline Sharply—9103. National Easter Seal Society—J. Williams Jr.—9102 Parties’ Deficit Spending—9105. NeWell Health Care System—G. Prescott—9101 Reformers Show Old Form—9107.... NICHOLS, Judith E.—9107 Senator Hatfield Denies Charges—9107 Suit Alleges Ad Overcharge—9103 Update On Senate Races—9111 PRESCOTT, Gail Tully—9101 OLCOTT, William—9103 .. Prof. Arts Mgmt. Institute—A. Reiss—9101 OLCOTT, William—9106 .. Prof. Arts Mgmt. Institute—A. Reiss—9 102 OLCOTT, William—91 10 Prof. Arts Mgmt. Institute—A, Reiss—9103 Prof. Arts Mgmt. Institute—A. Reiss—9104.. Prof. Arts Mgmt. Institute—A. Reiss—9105.. Prof. Arts Mgmt. Institute—A. Reiss—9109.. Pacific Preysbyterian Medical—J. Mapp—9107.... Prof. Arts Mgmt. Institute—A. Reiss—9112 PATNODE, Darwin—9107 Prof. Arts Mgmt. Institute—A. Reiss—9108 Penn State—G. Gearhart—9 103 ...... Providence Medical Foundation—F, Walsh—9111 Penn State—M. Bezilla—9103 Public Works Associates—S. RAR na eee Personal Selling / Solicitation A Well-Trained Voice Is Your Best Fund Raiser—9108.... Phelps Memorial Hospital Ctr.—R. Gerber—91 12 Philanthropy - General, Trends, Ethics EIN aici WEEN in oie aide cairo cee ope nie 22 Fund Raising Management/January 1992 Marketing A Clean Sweep—9108 Placing A Premium On Gifts—9103............ Stamps Spread Word—9105 .........cseseseseseseseseseneseseneeees REISS, Alvin H—9101 Sweepstakes—A Benefit For Whom?—9108. REISS, Alvin H—9102 Watson & Hughey Case Settled—9104 REISS, Alvin H.—9103 ... REISS, Alvin H.—9104... T REISS, Alvin H.—9105 ... REISS, Alvin H.—9106 Tax & Legal Issues REISS, Alvin H.—9107 ...... “Publicly Supported” Charity Or Private Foundation—9?1 12 .........ccceeeeeneeee22 REISS, Alvin H.—9108 ... AMT Impact In 1991—9102.. RREEIISSSS,, AAllvviinn HH..——99110190 CChhaarrigteasb leP rosboleidc itaatt iSotna nafcotrsd &U nFiRv:e rcsoimtmye—r9c1i0a5l ..c o- venturing—9103 taioen [xVaIpUu0yJ IpT REISS, Alvin H.—9111 ... Court Upholds Tax on Religious Items—9106 REISS, Alvin H.—9112 Destroying Records Proves Costly—9108 Religious Fund Raising Few Non-Profits Elect New Lobbying Rules—9108 A Gift For “Worn Out Preachers”1—092 Florida Gets Tough—9 106 Americans Give Despite Recession—9108 Focus On Federal, State Regulation—1902 Bakker Sentence Set Aside—9104 Former University President Indicted—190 . Covenant House Tests Mailing—9102.... IRS Campaign Irks Non-Profits1—096 Covenant House Restructures—9105.........:ccceesee New York Jolts Non-Profit Hospitals—9 106 Evangelist Loses Defamation Case—9111 ... Non-Profits Question IRS Action—9106 Former NRB President Dies At Age 78—9105 Nonitemizer Tax Reduction Resurfaces—9106. Giving Up, But Rate Of Increase Slows—9108... Planned-Giving Standards Set—9107 Heritage USA Sold, Bakker Loses Again—9102 South Carolina Probe Widens—9 107 Pay Phone Bill, Raise Money For Church—91 10 Special Conference Report—Non-Profit Loses Exemption—910 Schuller Recovering From Surgery—91 11 Sweepstakes—A Benefit For Whom?—9108.... Society Formed For Catholic Foundations1—099 The Fund-Raising Environmental Audit—9103 Special Conf. Rep.—Accountability, Integrity Highlight CMI—9104 Telephone Marketing Special Conference Report—Personal Best For Fund Raising—9104.. A closer look at successful 900 programs—9105 ..........000 Surviving The Ultimate Crisis—9106.... FCC Targets Phone Scams—9105.... Swaggart Ministries Cut Back—9112......... Getting Pledges By Phone—9105..... Research/ModeLing/Forecasting/Analysis Legislation Targets Fraudulent Telemarketers—9 107 Any Research Is Better Than None—9106 More Limits on Telemarketing—9109.... Prospect Research: A Tool For Professionalism In FR—9106 Scams Target Bank Accounts—9109... South Carolina Probe Widens—9107 Telemarketers Beware!—9107 RIEKE, Thomas C.—9102...........+ Telemarketing System Adds Refinements—1092 RIMALOVER, Jack K.—9104 . Telephone Etiquette For The Development Office—9 105 ........... ROMANO, William—9110 Telethon Panned By Protestors—91 11 RYAN, J. Patrick—9111. Telethons—A Powerful Tool For Advocacy—9102.... RYAN, John S.—9106 WNET Wants To Listen—9104 The Community Hospital at GC—S. Bernstein—9105 The Endowment Board—T. Rieke—9102......... SCALA, Richard—1093 ........ The George Washington Univ.—M. Worth— SCALA, Richard—9104 . The Medical Center Foundation—W. L ampton—9102 SCALA, Richard—9108 . The Music Center—E. Wachtell—9 108 SCALA, Richard—9110.... The Robert B. Sharp Co., Inc.—S. Christensen1—096 SCHMELING, David G.—9102 THOMPSON, John—91 10 SCHULTZ, A. Charles—9102.. TransAmerica Telemarketing—B. McBrearty—9 10 ..........:sssessssesesssseseseeeeseeeeseees 65 SHAKTMAN, Ben—9109 Trustees / Board Members / CEOs SHIRLEY, Charles E.—9104 Fund Raising’s Elder Statesman Dies—9101 ... Social Welfare / Organizations Kennedy Will Leave Stanford Presidency—9109 Bible Society Targets USSR—9 104... Reagan Museum Trustees Ousted—91 10 Focus On Direct Mail: An Award-Winning Campaign—91 I( UBS Selects New Head—9104 Harvest Food For Homele—s9 1s0 8 .........:...<escces.cecesssraccgecessesessnsnscevsonoreses Woodward Chair Boosts Public Service—9105 ............. Helping Parents Help Kids—91 11 Helping The Homeless—9108 March Of Dimes Tries Something New—9102...... Peace Corps Celebrates Birthday1—095 ...............- Univ. Health Services/Chicago Med. School—R. Krit—9108 .........:ccssseeseeeeeeee dD Red Cross Begins Big Campaign—1094 .. Small Change Counts—9102 ... Vv Survey Profiles Seniors’ Voluntarism—9108 .. United Way Tests New Agencies—9101 Special Events VAT OEEA, Wien DIG oon eansisccnvsnscinsessessosonnsessbinsansbasbsletapaetsbeunsuneieys 24 A Hit Despite Recession—1099 Volunteers CMN Hits $100 Million Plateau—9108 Building a new model of volunteer service—9104 Campaign Targets World Peace—9108 Non-Profits Run on Volunteer Power—9 109 Focus On Direct Mail: An Award-Winning Campaign—91 1( Prospect Research: A Tool For Professionalism In FR—9106 Foundation Starts 3- Year Campaign—9108 .... Stamps Spread Word—9105 ..........cccscsseseseseeeenees NRB Moves On—91 10 Survey Profiles Seniors’ Voluntarism—9108 Paddling For Literacy—9103... Using All The Fund-Raising Tools—-9108 Peace Corps Celebrates Birthday—9105 ............0000++ Working with volunteers: no pain, no gain—9102 Planned Giving: Keeping The Balance—9102 Protests Mar Record MDA Telethon—91 10 Singer Helps Paralyzed—1904 Stars Rally For Diabetes—9103..... State Budget Cuts Dampen WNET On-Air Success—9 105 WACHTELL, Esther—9108 Telethon Aids Soviet Jews—9104 WALSH, Frederick—91 11 Walk Raises Funds To Fight AIDS—9103..... WALTON, R. Christophe1—096 YMCA’s Woman of the Year—9107 WEISSMAN, Cheryl J.—9110 SQUIRES, Conrad—9101 WERTHEIMER, Stephen—9107 SQUIRES, Conrad—9109 Widener University—A. Bender—91(5.... SQUIRES, Conrad—9110 Widener University—P. Brant—91095 .............. SQUIRES, Conrad—91 11 Widener University—R. Becker Jr.—9105 St. Luke’s Hosptial Foundation—W. Moran—9102.. WILDERN, William J.—9102..... St. Luke’s Hospital Foundation—W. Moran—9107.. WILLIAMS, William H.—9110.. Steptoe & Johnson—B. Hopkins—9108 WILLIAMS JR., James E—9102 Sweepstakes, Offers, Premiums WOLFE JR., Audley (Buddy)—9105........ Case Settlement Produces Direct-Mail FR Guidelines—9108 WORTH, Michael J.—9106 Fund Raising Management/January 1992