From Strategy to Change: Implementing the Plan in Higher Education (The Jossey-Bass higher and adult education series)

383 Pages·2001·1.06 MB·English

by  Daniel James Rowley

From Strategy to Change

From Strategy
to Change
Implementing the Plan in
Higher Education
Daniel James Rowley, Herbert Sherman
Copyright © 2001 by Jossey-Bass Inc., 350 Sansome Street, San Francisco, California 94104.
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Library of Congress Cataloging-in-Publication Data
Rowley, Daniel James, 1946–
From strategy to change: implementing the plan in higher education/Daniel James Rowley,
Herbert Sherman.—1st ed.
p. cm.—(The Jossey-Bass higher and adult education series)
Includes bibliographical references and indexes.
ISBN 0–7879–5431–4 (alk. paper)
1. Education, Higher—United States—Administration. 2. Strategic planning—United States.
3. Educational change—United States. I. Sherman, Herbert. II Title. III. Series.
LB2341 .R6818 2001
378.1'01'0973—dc21 00-011191
FIRSTEDITION
HB Printing 10 9 8 7 6 5 4 3 2 1
The Jossey-Bass
Higher and Adult Education Series

Contents
Figures, Tables, and Exhibits xi
Foreword xiii
Richard M. Hodgetts
Preface xxi
The Authors xxix
Part One: A Framework for Assessing and
Making Strategic Choices
1 Forces of Change and the Importance of 3
Strategic Planning
2 A Basic Choice Model for Traditional 25
Academic Organizations
3 Extending the Model to Nontraditional and 56
Alternative Educational Providers
4 Refining the Model for Enhanced Competitive 85
Positioning
5 Tools and an Instrument for Applying the Model 109
Part Two: Implementing Strategic Choices
6 The Hard Facts of Implementing Change 149
7 Eleven Approaches to Implementing 172
Successful Strategic Change
8 Why Gradual Change Is Most Effective 194
9 The Human Factor in Strategic Change 217
10 Navigation and Negotiation Strategies 245
for Change Leaders
ix