From Corporate to Social Media: Critical Perspectives on Corporate Social Responsibility in Media and Communication Industries

313 Pages·2014·1.44 MB·English

by  Marisol Sandoval

From Corporate to Social Media
The corporate and the social are crucial themes of our times. In the first decade
of the twenty-first century, both individual lives and society were shaped by a
capitalist crisis and the rise of social media. But what marks the distinctively
social character of “social media”? And how does it relate to the wider social and
economic context of contemporary capitalism? The concept of Corporate Social
Responsibility (CSR) is based on the idea that socially responsible capitalism is
possible; this suggests that capitalist media corporations can not only enable social
interaction and cooperation but also be socially responsible.
This book provides a critical and provocative perspective on CSR in media
and communication industries. It examines both the academic discourse on CSR
and actual corporate practices in the media sector, offering a double critique that
reveals contradictions between corporate interests and social responsibilities.
Marisol Sandoval’s political and economic analysis of Apple, AT&T, Google,
HP, Microsoft, News Corp, The Walt Disney Company and Vivendi shows that
media and communication systems in the twenty-first century are confronted with
fundamental social responsibility challenges.
From software patents and intellectual property rights to privacy on the
Internet, from working conditions in electronics manufacturing to hidden flows
of eWaste – this book encourages the reader to explore the multifaceted social
(ir)responsibilities that shape commercial media landscapes today. It makes a
compelling argument for thinking beyond the corporate in order to envision and
bring about truly social media. It will be of interest to students and scholars of
media studies, cultural industry studies, sociology, information society studies,
organization studies, political economy, business and management.
Marisol Sandoval is a Lecturer at the Department of Culture and Creative
Industries at City University London.
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