Foundation Programme. English and Business Communication PDF
Preview Foundation Programme. English and Business Communication
FOUNDATION PROGRAMME ENGLISH AND BUSINESS COMMUNICATION PART A: ENGLISH STUDY I ESSENTIALS OF GOOD ENGLISH Introduction Building Vocabulary Buzz-words Choice of words Enriching Vocabulary Pairs and Groups of words Synonyms Antonyms Single word for Group of Words Grammar Articles Usage Spellings and Pronunciation Stress and Rhythm Prefixes and Suffixes Combination Words Punctuations Abbreviations Numerals Tenses Idioms and Phrases Some Verbal Idioms Miscellaneous idiomatic expressions formed with the help of verbs Idiomatic phrases formed by the combination of a noun and an adjective each, noun phrases and adverbial phrases Prepositional and other phrases in English used with the verb "to be" Idiomatic expression belonging to particular subjects Proverbs Foreign words and Phrases Abbreviated form of Latin, French and Roman words Latin abbreviations German abbreviations French abbreviations Don’t abbreviate the following SELF-TEST QUESTIONS STUDY II ESSAY WRITING Why an Essay? Choosing the Topic Methods of expression Unity, Coherence and Proportion Style and Tone Synopsis Structure Introduction Middle Conclusion Revision Model Essays 1. Social Responsibilities of Business 2. Role of Computers in Business 3. Black Money and Indian Economy 4. Impact of Liberalisation Policies on Industry 5. Women Entrepreneurs 6. New Sources of Finance 7. Law's Delays 8. Stock Exchanges - Their Role 9. Advertisement - Its Uses and Abuses 10. Role of Consultancy Organisations 11. Sales Promotion Methods 12. Role of Chambers of Commerce 13. Industrial Pollution 14. Application of Science to Industry 15. Changing Information Technology - Challenges and Prospects 16. Export Promotion 17. Competition in Business 18. Multinationals in India 19. Business Morality 20. Tourism in India 21. Foreign Investment in India 22. Subsidies in the Changing Indian Economy 23. Rural Development 24. Economic Growth SELF-TEST QUESTIONS STUDY III PRECIS WRITING Introduction How to Make a Good Precis/Guidelines for writing a good precis Steps in Precis Writing Passages and their Precis Exercises Summary of matters reported in the dailies/journals Summary of decisions taken in Meetings and Conferences SELF-TEST QUESTIONS PART B: BUSINESS COMMUNICATION STUDY IV BUSINESS COMMUNICATION Communication Business Communication Means and Modes of Communication Modes of Communication Verbal Communication Written Communication Oral Communication Visual Communication Audio- Visual Communication Non-Verbal Communication Choice of Means and Modes of Communication Process of Communication Sender Message Medium Receiver Feedback Noise Communication Failures Barriers to Effective Communication Principles of Effective Communication Types of Communication Communication Flows The Essentials of a Business Letter Layout of Letters Blocked Format Semi-Blocked Format SELF-TEST QUESTIONS STUDY V BUSINESS CORRESPONDENCE - PERSONNEL AND MISCELLANEOUS PERSONNEL The Valuable Resource Job Applications Curriculum Vitae Resume Interviews Interview-letter Short listing Candidates Letters of Appointment Terms of Appointment Letter of Confirmation Show-cause Notice Charge Sheet Suspension, Letter Letter of Resignation Reference Letters Favourable Evaluation Unfavourable Evaluation Testimonials MISCELLANEOUS Goodwill Letters Thank You Letters Congratulatory Letters Letters of Sympathy Condolence Letters Obituary Notices Points to Remember SELF-TEST QUESTIONS STUDY VI BUSINESS CORRESPONDENCE – PURCHASE Introduction Enquiries Practical requirements of drafting a letter of enquiry Types of Enquiries Purpose of Enquiries Replies Industrial Enquiries Replies to Industrial Enquiries Samples and Quotations Estimates Tender Notices Limited Tender Tabulated Tender Placing Orders Letter Orders Making Complaints Handling Complaints Rejecting Complaints Specimen Letters of Enquiry Examples of Replies to Enquiries Examples of Letters of Enquiry and Replies thereto Status Enquiries and Replies Points to Remember SELF-TEST QUESTIONS STUDY VII BUSINESS CORRESPONDENCE - SALES Introduction The AIDA plan Strategic Marketings Defining Segments Sales Letter Sales Circulars Conditions for Sale License Agreement Franchising Network Marketing lnternal Documentation Market Surveys Status Reports Advertisements Classifieds Public Notices Appointments Points to Remember SELF-TEST QUESTIONS STUDY VIII BUSINESS CORRESPONDENCE - ACCOUNTS Invoice Proforma Invoice Delivery Challans Statement of Account Credit/Debit Notes Collection Letters Explaining Delays Banking Change of Signatories Stop Payment Overdrafts Term Loan Status Enquiries Insurance Policy Renewal Null and Void Policies Reporting Loss Provident Fund Sales Tax/C Forms Excise Postal Authorities IT and Corporates Reconnection of Telephone Line Electronic Clearance Scheme ISDN Connection Specimen Collection Letters SELF-TEST QUESTIONS STUDY IX BUSINESS CORRESPONDENCE - SECRETARIAL Introduction Specimen of correspondence relating to secretarial department Dematerialisation Demat Accounts Security Features Rematerialisation Correspondence with Stock Exchange Correspondence with Registrar of Companies Correspondence with various authorities Correspondence with RBI Correspondence with SEBI SELF-TEST QUESTIONS STUDY X ADMINISTRATION AND MISCELLANEOUS Introduction Telegraphic Messages General Rules for telegram composition Grammar Some more examples Letter and telegram Practice question Email Fax Messages Short Messaging Service Representations Public Notices Invitations Replying to invitations Points to Remember SELF-TEST QUESTIONS STUDY XI INTER-DEPARTMENTAL COMMUNICATION Memorandum Memo Report Specimen Memos Office Circulars Specimen Office Circulars Office Orders Specimen Office Orders Office Notes Suggestions Specimens of some Suggestions Complaints Representation to Management by the Staff Correspondence with Regional/Branch Offices Points to Remember SELF-TEST QUESTIONS STUDY XII PRESS RELEASES Introduction Press release vs. Press report Essentials for a Good Press Release Corporate Appointments R & D Breakthrough Awards Study-Findings New Services Unfavourable Development Specimen Press Releases Points to Remember SELF-TEST QUESTIONS GLOSSARY Part A: General English Terms and Abbreviations Part B: Commercial/Legal Terms and Abbreviations TEST PAPERS Test Paper 1/2010 Test Paper 2/2010 QUESTION PAPERS OF PREVIOUS SESSIONS June 2009 December 2009 FOUNDATION PROGRAMME ENGLISH AND BUSINESS COMMUNICATION STUDY I ESSENTIALS OF GOOD ENGLISH INTRODUCTION Communication is synonymous with life. If we look back at a day we usually spend, we would realise that one cannot live without communication. From the moment we wake up to when we retire to bed, we are continually communicating. Most of the time, we use language to express ourselves. However, it is also true that the language of one person is different from that of another. In a sense, words of a language are nothing but a series of symbols. Different people may choose different symbols even to describe the same thing. “The language of a politician obscures the truth. The language of an artist reveals it”—Salman Rushdie, novelist in a TV interview. Whether we communicate through writing or speech, language continues to play an important role. For instance, the increasing use of telephone, recording devices such as Dictaphone, Answering Machines, Live Broadcasting and Telecasting, and Video Conferencing have only shifted the focus from writing to speech. At other times, we may prefer to use signs or gestures. We may smile to convey a sense of happiness or welcome or a frown to hint that we are angry and annoyed. Whatever be the medium, it is important to exchange thoughts and ideas with others if we have to play a meaningful role in society. Communication is equally important to carry on one business or another. People define business differently. The liberal meaning of the term ‘business’ includes provision of goods and services by an organised group for social consumption. Such a concept even includes activities of organisations financed by the public exchequer e.g. Health Services. Private sector groups like NGO’s and charities are also included. Most people, however, choose a narrower sense of the word ‘business’ which restricts it to activities involving a commercial sale and thus carried on for profit. This encompasses sole proprietorships, partnerships, limited companies and public sector undertakings set up with taxpayers’ money. To carry out business of any kind, we have to interact with a large number of people. Some of them are members of our organisation while others are outsiders. Unless we learn to communicate effectively, we cannot achieve the goals of business. Proficiency in English, which has emerged as the link language within different States of India and abroad is essential. As Nayantara Sehgal, a noted novelist said in the course of a TV interview, “English has become the global language of business and finance”. “Colleges teach the one thing that is perhaps most valuable for the future employees to know. This one basic skill is to organize and express ideas in writing and speaking.”-Peter Drucker, reputed management specialist in an article in Wall Street Journal.
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