For personal use only

27 Pages·2013·1.42 MB·English

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pAdEffective Limited – Annual General Meeting

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2013
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Simon Crean – Chief Executive Officer
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Company Repositioning
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An Online Shopping and Online Advertising Company

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Shoply Ltd (ASX:SHP)
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Operating Highlights FY13
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$0.05m

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Shoply Ltd generated it’s maiden profit in FY13
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2013
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Focused on capitalising on the growth of
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Ecommerce
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o $(1.64)m
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FY2011 FY2012 FY2013
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Financial Summary FY13
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Shoply Ltd financial highlights included:

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Revenue Gross Profit Margin Net Profit
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$2.77M 43% $0.05M
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Up
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7%
6%
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Company Overview
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Shoply Ltd (ASX:SHP) has two operating divisions

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u AdEffective works Shoply currently
with a network of owns three Online
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a Advertisers and Shopping
n Publishers. destinations.
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AdEffective delivers Shoply delivers value
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value to Advertisers to consumers by
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by increasing providing great
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customer reach products at great
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through publisher prices.

AdEffective Shoply
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Online Advertising Online Shopping
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value to Publishers by
increasing their
revenue.
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Operating Summary 2013
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Shoply Ltd operational highlights included:

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Maiden profit in The
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turnaround from an Online acquisitions and
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e a $1.6m loss in Shopping growth support
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FY12 division

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Operating Timeline 2013
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Shoply Ltd operational milestones:

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o Establishment of Acquisition
Acquisition of Acquisition of Raised Capital to Acquisition of
Online Shopping consolidation and
EzyDirect.com.au Ohki.com.au support growth Eljo.com.au
s division platform
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April 2013 April 2013 May 2013 August October 2013 November 2013

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p Online Shopping Division

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o A platform for growth
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Australian Online Shopping Market
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o $14.1BN
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Up to $14.1BN
13.1%
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Growing at 13.1% pa
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Equivalent to 6.3% of traditional retail
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spend (and growing)
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e4 US Online Shopping Growth rate of
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18%
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2012 2013
Source: Nab, Frost & Sullivan, 2013
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Australian Online Shopping Market Projections
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30

e $25.7BN
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$14.1BN
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$17.6BN
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$16.0BN
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$10BN
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2012 2013 2014 2015 2016 2017 2018 2019
Source: Nab, Frost & Sullivan, IBIS World 2013
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