Food supply networks : trust and e-business PDF
Preview Food supply networks : trust and e-business
F S N ood upply etworkS Trust and E-business F S N ood upply etworkS Trust and E-business Edited by Maurizio Canavari Alma Mater Studiorum – University of Bologna Melanie Fritz University of Bonn and Gerhard Schiefer University of Bonn CABI is a trading name of CAB International CABI CABI Nosworthy Way 745 Atlantic Avenue Wallingford 8th Floor Oxfordshire OX10 8DE Boston, MA 02111 UK USA Tel: +44 (0)1491 832111 Tel: +1 617 682 9015 Fax: +44 (0)1491 833508 E-mail: [email protected] E-mail: [email protected] Website: www.cabi.org © CAB International 2016. All rights reserved. No part of this publication may be re- produced in any form or by any means, electronically, mechanically, by photocopying, recording or otherwise, without the prior permission of the copyright owners. This book is the result of the e-Trust project, funded by the European Commission as part of the 6th EU Framework Programme for Research and Technological Development (FP6). This publication reflects the authors’ views and not necessarily those of the European Union. A catalogue record for this book is available from the British Library, London, UK. Library of Congress Cataloging-in-Publication Data Canavari, Maurizio, 1964- author. Food supply networks : trust and e-business / Maurizio Canavari, Melanie Fritz, Gerhard Schiefer. pages cm Includes bibliographical references and index. ISBN 978-1-84593-639-6 (hbk) -- ISBN 978-1-84593-638-9 (pbk) 1. Food supply-- Europe--Case studies. 2. Electronic commerce--Europe--Case studies. 3. Trust-- Europe--Case studies. I. Fritz, Melanie, author. II. Schiefer, Gerhard W., author. III. Title. HD9015.A2C35 2015 338.1’9094--dc23 2015027436 ISBN-13: 978 1 84593 639 6 (hbk) 978 1 84593 638 9 (pbk) Commissioning editor: Alex Hollingsworth Editorial assistant: Emma McCann Production editor: Tracy Head Typeset by SPi, Pondicherry, India. Printed and bound in the UK by CPI Group (UK) Ltd, Croydon CR0 4YY. Contents Contributors vii Acknowledgements ix An Introduction to Food Supply Networks: Trust and E-business xi Maurizio Canavari, Melanie Fritz and Gerhard Schiefer Part I trust and Food suPPly networks 1 1 Trust in the Agri-food Sector: A Typology with a Cultural Perspective 3 Gert Jan Hofstede, Elsje Oosterkamp and Melanie Fritz 2 The Main Cross-border Food Trade Streams within and to Europe 28 Jivka Deiters, Melanie Fritz and Gerhard Schiefer 3 The Analysis of Procurement Risk Perceptions within Traditional Cross-border Transactions in Food Supply Networks 68 Barbara M. Novak, Maurizio Canavari, Gerhard Schiefer, Melanie Fritz and Jivka Deiters 4 Trust-building Features in Traditional Cross-border Transactions in Food Supply Networks 92 Oliver Meixner, Rainer Haas and Christoph Ameseder Part II the role oF trust In e-busIness transactIons In Food networks 103 5 E-commerce and ICT Adoption in the Spanish Agri-food Sector: Looking for Key Factors Performance in E-food Markets 105 Julián Briz, M. Cristina Fernández, Isabel de Felipe and Teresa Briz v vi Contents 6 An Analysis of the Role of E-marketplaces in Food Networks 120 Erika Pignatti and Gert-jan van Sprundel 7 A Typology of Trust When We Introduce Information Technology 142 Maurizio Canavari, Jivka Deiters, Melanie Fritz, Gert Jan Hofstede, Gert-jan van Sprundel, Erika Pignatti, Aristides Matopoulos, Maro Vlachopoulou, Julián Briz and M. Cristina Fernández 8 The Creation of Trust in E-business Cross-border Transactions in Food Supply Networks 160 Rainer Haas, Oliver Meixner and Christoph Ameseder Trust and E-business in Food Supply Networks: Summary and Conclusions 177 Maurizio Canavari, Barbara M. Novak, Melanie Fritz, Jivka Deiters and Gerhard Schiefer Index 189 Contributors Christoph Ameseder, Department of Economics and Social Sciences, Institute of Marketing & Innovation, University of Natural Resources and Life Sciences, Vienna, Feistmantelstraße 4, 1180 Vienna, Austria. E-mail: [email protected] Julián Briz, Higher Technical School of Agricultural Engineering, Technical University of Madrid, Campus Ciudad Universitaria, Avenida Complutense 3, 28040 Madrid, Spain. E-mail: [email protected] Teresa Briz, Higher Technical School of Agricultural Engineering, Technical University of Madrid, Campus Ciudad Universitaria, Avenida Complutense 3, 28040 Madrid, Spain. E-mail: [email protected] Maurizio Canavari, Department of Agricultural Sciences, Alma Mater Studiorum – University of Bologna, viale Giuseppe Fanin 50, I-40127 Bologna, Italy. E-mail: [email protected] Aziz Galvão da Silva Júnior, University of Viçosa, Viçosa, Brazil. E-mail: [email protected] Isabel de Felipe, Higher Technical School of Agricultural Engineering, Technical University of Madrid, Campus Ciudad Universitaria, Avenida Complutense 3, 28040 Madrid, Spain. E-mail: [email protected] Jivka Deiters, FoodNetCenter Bonn – International Center for Food Chain and Network Research, University of Bonn, Meckenheimer Allee 174, D-53115 Bonn, Germany. E-mail: [email protected] M. Cristina Fernández, Higher Technical School of Agricultural Engineering, Technical University of Madrid, Campus Ciudad Universitaria, Avenida Complutense 3, 28040 Madrid, Spain. E-mail: [email protected] Melanie Fritz, FoodNetCenter Bonn – International Center for Food Chain and Network Research, University of Bonn, Meckenheimer Allee 174, D-53115 Bonn, Germany. E-mail: [email protected] Sertaç Gönenç Dokuzlu, Uludag University, Özlüce Mh., 16120 Bursa, Turkey. E-mail: [email protected] vii viii Contributors Rainer Haas, Department of Economics and Social Sciences, Institute of Marketing & Innovation, University of Natural Resources and Life Sciences, Vienna, Feistmantelstraße 4, 1180 Vienna, Austria. E-mail: [email protected] Gert Jan Hofstede, Information Technology Group, Wageningen UR, Hollandseweg 1, 6706KN Wageningen, The Netherlands. E-mail: Gertjan. [email protected] Lisa House, University of Florida, Gainesville, FL 32611, USA. E-mail: [email protected] Aristides Matopoulos, Engineering and Applied Science, Aston University, Aston Triangle, Birmingham B4 7ET, UK. E-mail: a.matopoulos@aston. ac.uk Oliver Meixner, Department of Economics and Social Sciences, Institute of Marketing & Innovation, University of Natural Resources and Life Sciences, Vienna, Feistmantelstraße 4, 1180 Vienna, Austria. E-mail: [email protected] Barbara M. Novak, Department of Agricultural Sciences, Alma Mater Studiorum – University of Bologna, viale Giuseppe Fanin 50, I-40127 Bologna, Italy. E-mail: [email protected] Elsje Oosterkamp, LEI Section Risk and Information Management, Wageningen UR, Hollandseweg 1, 6706KN Wageningen, The Netherlands. E-mail: [email protected] Erika Pignatti, Department of Agricultural Sciences, Alma Mater Studiorum – University of Bologna, viale Giuseppe Fanin 50, I-40127 Bologna, Italy. E-mail: [email protected] Cˇrtomir Rozman, University of Maribor, Slomškov trg 15, 2000 Maribor, Slovenia. E-mail: [email protected] Gerhard Schiefer, FoodNetCenter Bonn – International Center for Food Chain and Network Research, University of Bonn, Meckenheimer Allee 174, D-53115 Bonn, Germany. E-mail: [email protected] Gert-jan Van Sprundel, Procter & Gamble, Geneva, Switzerland. E-mail: [email protected] Maro Vlachopoulou, Department of Applied Informatics, University of Macedonia, 156 Egnatia Street, GR-540 06 Thessaloniki, Greece. E-mail: [email protected] Acknowledgements The research project ‘e-Trust: Building trust for quality assurance in emerging markets for food chains’ has been supported and partially funded by the European Commission under the 6th Framework Programme through the Specific Support Action (SSA) Call FP6-2005-FOOD-4-C, Contract no. 043056. The opinions expressed in this book are the sole responsibility of the authors and do not necessarily represent the official position of the European Commission. The e-Trust project started in November 2006 and was coordinated by Melanie Fritz and Gerhard Schiefer, University of Bonn, Germany. The European partners were: • University of Natural Resources and Life Sciences, Vienna (Austria) • Alma Mater Studiorum – University of Bologna (Italy) • University of Macedonia (Greece) • Wageningen University (The Netherlands) • University of Maribor (Slovenia) • Technical University of Madrid (Spain) • Uludag University (Turkey) Two other partners were also involved: • University of Florida (USA) • University of Viçosa (Brazil) Many researchers, practitioners, managers and public officers were in- volved during the research. The editors and contributors would like to thank everyone who participated in the data collection, analysis, discussion and validation activities. ix
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