Food, Health and Identity By addressing the issue of what we eat today, Food, Health and Identity considers the way in which our food habits are changing, and shows how our social and personal identities and our perception of health and risk influence our choices. The Introduction seeks to indicate how social scientists can help us understand why people eat what they do. The following chapters, written by well-known anthropologists and sociologists, discuss themes of change and continuity in food and eating—the family meal, wedding cakes, nostalgia and the invention of tradition, the ‘creolisation’ of British food, and increases in vegetarianism and eating out. A second theme is that of identity, with studies of both ethnic minorities and the dominant majority, as well as the creation of individual identity through culinary lifestyle. Finally, questions of health and risk perception are addressed in discussions of current ‘healthy eating’ advice and the way in which people respond to it, including a study of recent BSE crises in the context of government/ media relations and the new environmental radicalism. Food, Health and Identity is based on recent field research. It addresses topical issues which are central to the study of anthropology, sociology and health promotion. Pat Caplan is Professor of Social Anthropology at Goldsmiths’ College, University of London. Food, Health and Identity Edited by Pat Caplan London and New York First published 1997 by Routledge 11 New Fetter Lane, London EC4P 4EE This edition published in the Taylor & Francis e-Library, 2003. Simultaneously published in the USA and Canada by Routledge 29 West 35th Street, New York, NY 10001 © 1997 Pat Caplan, selection and editorial matter; individual chapters, the contributors. All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloging in Publication Data Food, health, and identity/edited by Pat Caplan. p. cm. Includes bibliographical references and index. 1. Food habits—Great Britain. 2. Diet—Great Britain. I. Caplan, Patricia. GT2853.G7F66 1997 394.1'2'0941–dc21 96–51909 CIP ISBN 0-203-44379-9 Master e-book ISBN ISBN 0-203-75203-1 (Adobe eReader Format) ISBN 0-415-15679-3 (hbk) ISBN 0-415-15680-7 (pbk) Contents List of contributors vii Preface and acknowledgements xi 1 Approaches to the study of food, health and identity 1 Pat Caplan 2 Family meals—a thing of the past? 32 Anne Murcott 3 Marriages, weddings and their cakes 50 Simon Charsley 4 How British is British food? 71 Allison James 5 Fast food/spoiled identity: Iranian migrants in the British catering trade 87 Lynn Harbottle 6 ‘Bacon sandwiches got the better of me’: meat-eating and vegetarianism in South-East London 111 Anna Willetts 7 Urban pleasure? On the meaning of eating out in a northern city 131 Lydia Martens and Alan Warde 8 ‘We never eat like this at home’: food on holiday 151 Janice Williams 9 Too hard to swallow? The palatability of healthy eating advice 172 Anne Keane v vi Contents 10 Being told what to eat: conversations in a Diabetes Day Centre 193 Simon Cohn 11 Health, eating and heart attacks: Glaswegian Punjabi women’s thinking about everyday food 213 Hannah Bradby 12 Scaremonger or scapegoat? The role of the media in the emergence of food as a social issue 234 Jacquie Reilly and David Miller 13 Declining meat: past, present…and future imperfect? 252 Nick Fiddes Index 267 Contributors Hannah Bradby is a researcher at the MRC Medical Sociology Unit at Glasgow University where her main areas of interest are ethnicity, and religion and health, particularly in young people. Pat Caplan is Professor of Anthropology at Goldsmiths’ College, London. She has carried out fieldwork in Tanzania and South Asia and her recent books include Gendered Fields (with D.Bell and W.J.Karim; Routledge 1994), Understanding Disputes (Berg 1995), and African Voices, African Lives (Routledge 1997). She has had a long-standing interest in the anthropology of food and published Feasts, Fasts and Famines (Berg 1995). From 1992 to 1996, she directed the two ‘Concepts of Healthy Eating’ projects, funded by the ESRC, which involved comparative studies carried out in South- East London and West Wales. Simon Charsley is a social anthropologist in the Department of Sociology at Glasgow University. His fieldwork-based research has been in Uganda, Scotland and India. He is the author of The Princes of Nyakysua (East Africa Publishing House 1969), Culture and Sericulture (Academic Press 1982), Rites of Marrying (Manchester University Press 1991), Wedding Cakes and Cultural History (Routledge 1992), and articles on these and other topics. He is currently concerned chiefly with the study of development amongst former ‘Untouchables’ in southern India. Simon Cohn came to Goldsmiths’ College to work on a research project on patient perceptions of health care in the UK National Health Service. His own PhD research looked at concepts of health and disease amongst people with diabetes. His current interests include medical anthropology, individualism in western society, and vii viii Contributors visual anthropology and representation. He has been centrally involved with the applied anthropology group, Anthropology in Action. Nick Fiddes did his doctorate in the Department of Anthropology at the University of Edinburgh, where he is currently an Honorary Research Fellow. He is the author of Meat: A Natural Symbol (Routledge 1991) and has recently completed ESRC-funded ethnographic research into the culture of the new ecological protest movement in the UK. Lynn Harbottle is a medical anthropologist and nutritionist. She worked in Papua New Guinea prior to employment in the NHS and later at Sheffield University, where she undertook a dietary survey of British Pakistani and Bangladeshi weanlings. Her current research explores the use of food as a marker of ethnicity and its role in gendered power relations through the work of Iranian migrants. Recent articles include ‘Feminism and medical anthropology’ (1995), ‘“Palship”, parties and pilgrimage: kinship, community formation and self-transformation of Iranian migrants to Britain’ (1995) and ‘Towards a culturally sensitive research approach’ (1996). Allison James is a Senior Lecturer in Applied Anthropology at the University of Hull. She has published a number of articles on the anthropology of food and her other main research area is in childhood studies. She is author of Childhood Identities (Edinburgh University Press 1993) and joint author of Growing Up and Growing Old (Sage 1993). Anne Keane was a Research Associate in the Anthropology Department, Goldsmiths’ College from 1992 to 1995, working on the ‘Concepts of Healthy Eating’ project, part of the ESRC research programme ‘The Nation’s Diet: The Social Science of Food Choice’. She is currently completing her PhD thesis on food and the body. Lydia Martens is lecturer in the Department of Applied Social Studies at the University of Paisley. Between 1994 and 1996 she worked as Research Associate in the Department of Sociology, Lancaster University. David Miller is a member of the Stirling Media Research Institute. He is the author of Don’t Mention the War: Northern Ireland, Contributors ix Propaganda and the Media (Pluto 1994), editor (with Bill Rolston) of War and Words: The Northern Ireland Media Reader (Belfast: Beyond the Pale Publications 1996) and author (with the Glasgow Media Group) of Dying of Ignorance: AIDS, the Media and Public Belief (forthcoming). Anne Murcott has an MA in social anthropology and a PhD in sociology. Her most recent book is The Sociology of Food: Diet, Eating and Culture (with Stephen Mennell and Anneke van Otterloo, Sage 1992) and she edited the international journal Sociology of Health & Illness from 1982–87. Currently she is Director of the ESRC (UK) research programme ‘The Nation’s Diet: The Social Science of Food Choice’ and holds a research post as Professor of the Sociology of Health at South Bank University, London. Jacquie Reilly is a researcher in the Department of Sociology at Glasgow University. Her research interests have centred on the production, content and reception of media messages in particular on food safety issues. Current research includes a project on the ESRC Risk Initiative entitled ‘The Media and Expert Constructions of Risk’ which is investigating the processes leading to the formation of accounts of risks and how these impact on public policy. Main publications include ‘Food “scares” in the media’ (Glasgow University Media Group 1994), ‘Making an issue of food safety: the media, pressure groups and the public sphere’ (in Donna Maura and Jeffrey Sobal (eds) Food Eating and Nutrition as Social Problems: Constructivist Perspectives, New York: Aldine De Gruyter 1995). Alan Warde is Professor of Sociology at the University of Lancaster. He recently completed the project ‘Eating Out and Eating In’ under the ESRC’s research programme ‘The Nation’s Diet: The Social Science of Food Choice’. Research on food stems from an interest in the sociology of consumption on which he has written a number of articles. His new book, Consumption, Food and Taste: Culinary Antinomies and Commodity Culture, will be published by Sage in the spring of 1997. Anna Willetts was a Research Associate in the Anthropology Department, Goldsmiths’ College, from 1992 to 1995, working on the ‘Concepts of Healthy Eating’ project, part of the ESRC research programme ‘The Nation’s Diet: The Social Science of Food