Financing Nonprofit Organizations The financial issues of nonprofit organizations (NPOs) have increased their importance in recent years, especially after the last global economic downturn. In this way, NPOs have been threatened by a reduction of income, while their work and expenses have not decreased. In this book, the editors bring together several topics that the academic literature has previously addressed, connecting them to each other and evaluating how all these issues are interrelated. Financing Nonprofit Organizations analyzes the state of art of all these financial topics and the consequences of the last economic crisis. It dives into the interrelations of these concepts to suggest lines of future research and to reflect on the future of the different sources of funding of the NPOs. It will be of interest to students, practitioners, and researchers interested in initiating and updating their knowledge in the growing field of the financial aspects of NPOs. Inigo Garcia-Rodriguez is Assistant Professor of Finance at the University of Burgos, Spain. M. Elena Romero-Merino is Associate Professor of Finance at the University of Burgos, Spain. Routledge Studies in the Management of Voluntary and Non-Profit Organizations Series Editor: Stephen P. Osborne University of Edinburgh, UK Voluntary and non-profit organizations are playing an increasingly sig nificant role, worldwide, in the provision and management of public ser vices. Drawing together significant and ground breaking research, this series will be essential reading for students of public policy and manage ment as well as the thinking manager. Topics covered include the man agement of innovation and change, financial management, performance evaluation and management and organizational development and project management. Financing Nonprofit Organizations Inigo Garcia-Rodriguez and M. Elena Romero-Merino Also available from Routledge: Financial Management in the Voluntary Sector New Challenges Paul Palmer and Adrian Randall Strategic Management for Nonprofit Organizations Roger Courtney Regulating Charities: The Inside Story Edited by Myles McGregor-Lowndes and Bob Wyatt Philanthropy in Practice Pragmatism and the Impact of Philanthropic Action Ekkehard Thümler Transfromational Leadership and Not for Profits and Social Enterprises Edited by Ken Wiltshire, Asatha Malhorta, and Micheal Axelsen For more information about this series, please visit: www.routledge.com Financing Nonprofit Organizations Edited by Inigo Garcia-Rodriguez and M. Elena Romero-Merino First published 2020 by Routledge 52 Vanderbilt Avenue, New York, NY 10017 and by Routledge 2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN Routledge is an imprint of the Taylor & Francis Group, an informa business © 2020 Taylor & Francis The right of Inigo Garcia-Rodriguez and M. Elena Romero- Merino to be identified as the authors of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. Library of Congress Cataloging-in-Publication Data Names: Garcia-Rodriguez, Inigo, 1987– editor. | Romero-Merino, M. Elena, 1978– editor. Title: Financing nonprofit organizations / edited by Inigo Garcia-Rodriguez and M. Elena Romero-Merino. Description: New York, NY : Routledge, 2020. | Series: Routledge studies in the management of voluntary and non-profit organizations | Includes bibliographical references and index. Identifiers: LCCN 2019049342 | ISBN 9780367211042 (hbk) | ISBN 9780429265419 (ebk) Subjects: LCSH: Nonprofit organizations—Finance. | Nonprofit organizations—Management. Classification: LCC HG4027.65 .F544 2020 | DDC 658.15/224—dc23 LC record available at https://lccn.loc.gov/2019049342 ISBN: 978-0-367-21104-2 (hbk) ISBN: 978-0-429-26541-9 (ebk) Typeset in Sabon by Apex CoVantage, LLC Contents Acknowledgements vii 1 A Journey Through the Finance of Nonprofit Organizations: An Introduction 1 INIGO GARCIA-RODRIGUEZ AND M. ELENA ROMERO-MERINO PART I Determinants of Public and Private Income 9 2 Why Do Donors Donate? 11 IGNACIO BRETOS, MILLÁN DÍAZ-FONCEA, AND CARMEN MARCUELLO 3 Efficiency in Nonprofit Organizations 23 VÍCTOR MARTÍN-PÉREZ AND NATALIA MARTÍN-CRUZ 4 Governance and Its Effect on Philanthropic Income 40 MARC JEGERS 5 Accountability, Transparency, and Voluntary Disclosure in Nonprofit Organizations 49 MARÍA DEL MAR GÁLVEZ-RODRÍGUEZ, MANUEL LÓPEZ-GODOY, AND MARÍA DEL CARMEN CABA-PÉREZ 6 Nonprofit Organization Reputation and Its Role in Success: Antecedents and Effects 62 ESTHER DE QUEVEDO-PUENTE AND CLARA PÉREZ-CORNEJO vi Contents 7 Crowding-Out or Crowding-In: The Dynamics of Different Revenue Streams 83 ARJEN DE WIT, RENÉ BEKKERS, AND PAMALA WIEPKING PART II Revenues, Funding, and Financial Health 97 8 Revenue Diversification, Growth, and Stability 99 GRACE L. CHIKOTO-SCHULTZ AND NARTTANA SAKOLVITTAYANON 9 Nonprofit Profits: Slack, Surplus, and Reserves 114 THAD D. CALABRESE AND TODD L. ELY 10 Treasury, Cash, and Liquidity Management in Nonprofit Organizations 129 JOHN ZIETLOW 11 Capital Structure and Financial Health 145 MARCUS LAM, ELIZABETH SEARING, CHRISTOPHER PRENTICE, AND NATHAN GRASSE PART III New Ways of Financing and an Approach to the Business Practices 159 12 Business Practices in Nonprofit Funding 161 GABRIELA VACEKOVÁ, MÁRIA MURRAY SVIDROŇOVÁ, MICHAL PLAČEK, AND JURAJ NEMEC 13 Crowdfunding as a New Model of Nonprofit Funding 173 DITA HOMMEROVÁ Contributor Bios 188 Index 191 Acknowledgements The editors would like to thank all the generous contributors to this book. We are honored that so many of our colleagues agreed to col laborate altruistically with this project despite their many professional commitments. We would also like to thank the support provided by the R outledge editorial team. A special mention to Brianna Ascher and Mary Del Plato for guiding us in this novel experience and to David Varley for giving us the opportunity to think about this book. Additionally, we would like to acknowledge the support provided by our institution, the University of Burgos, the academic support always provided by Prof. Pablo de Andrés, and the financial support obtained from the Spanish Ministry of Economy and Competitiveness (Project ECO2017-85356-P). Finally, we are personally grateful to our respective families for their patience and comprehension throughout all time we have spent ensuring this draft becomes reality. The editors apologize for any errors or omissions that may appear anywhere in the text. Ignacio Bretos, Millán Díaz-Foncea, and Carmen Marcuello thank the Government of Aragon and the ERDF 2014-2020 project “Building Europe from Aragon” for the support received, which has allowed this chapter to be prepared. Víctor Martín-Pérez, Natalia Martín-Cruz, Esther de Quevedo-Puente, and Clara Pérez-Cornejo want to acknowledge the financial support of the project ECO2016-78128-P, funded by MINECO. John Zietlow gratefully acknowledges library research assistance for his chapter provided by Donna Young and Austin Pelate at Southwest Baptist University. Marcus Lam, Elizabeth Searing, Christopher Prentice, and Nathan Grasse would like to thank Sarah Macartney for line-editing and Phillip Tran for exceptional research assistance. Gabriela Vaceková, Mária Murray Svidroňová, Michal Plaček, and Juraj Nemec thank received funding from the Czech Grant Agency (GA19-06020S). viii Acknowledgements Dita Hommerová thanks funding from scientific project no. TL02000055, “Effective marketing as a tool of the competitiveness and sustainable development of non-profit organizations provid ing social services” (Technology Agency of the Czech Republic, Eta programme). 1 A Journey Through the Finance of Nonprofit Organizations An Introduction Inigo Garcia-Rodriguez and M. Elena Romero-Merino The finance of nonprofit organizations (hereinafter NPOs), defined as the efficient generation and management of cash flow (Pajas & Vilain, 2004), has been a topic often relegated to second place by academics and is usually confused with the act of fundraising. Most research regarding NPOs financing is focused on private individual donations as they are considered the most natural and characteristic source of funding for these entities. The consideration of these private donations as essential for the NPOs derives from theories regarding the origin of the so-called third or social sector. For example, according to market failure/government fail ure theories, the nonprofit sector arises when citizens decide to finance those demands from public goods that are met neither by the state nor by the market (Salamon & Anheier, 1998). As it requires the participation of a large number of contributors to be able to finance the achievement of NPOs’ objectives effectively, this method of financing is considered a paradigmatic example of collaborative financing effort. In a sense, NPOs financing can be seen as evidence that the ‘new’ crowdfunding strate gies applied nowadays have been used in the nonprofit sector for several decades without the intervention of specialized platforms through the Internet. Therefore, whereas taxes were related to the public sector, and the sale of goods and services to the lucrative private sector, NPOs were always linked to private individual donations (Weisbrod, 1998). Considering private contributions as the main source of NPO financ ing may not be problematic in a growing economy, when it is easy to cover the basic financial needs of organizations. However, it becomes a drawback in times of economic recession, when NPOs are threatened by a reduction of income whereas their work, and therefore their expenses, do not decrease. Thus, in recent years, other sources of financing (both external and internal) have gradually been considered more relevant. In addition, beyond raising money to support NPOs’ activities, there has been increasing focus on the way in which these financial resources are managed (e.g., reserves policy and treasury and cash management). Nowadays, although private donations have increased in absolute terms,