financial advisors

145 Pages·2011·1.24 MB·English

Total Bleed Width is 19.125" (485.77mm) plus (Spine Width Calculation) 
Total Trimmed Width is 18.875" (479.42mm) plus (Spine Width Calculation) 
PRAISE FOR $24.95 USD
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CELEBRITY BRANDING 

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“JW Dicks and Nick Nanton, in their book, reveal one of the true business secrets DI Celebrity Branding You™ laser focuses on one
JW DICKS, Esq. is an attorney, entrepreneur, that pratically all entrepreneurs miss...which is to brand yourself. At Glazer-Kennedy
N of the most profound, yet simple, business
business strategist and best-selling author. Insider's Circle (dankennedy.com), we have been teaching for years that you want to
concepts that will revolutionize your business.
run a celebrity-driven business and, what's more important, is to make yourself the A
He helps clients achieve quantum growth by
celebrity! In “CELEBRITY BRANDING YOU™” they do a superb job of walking you R
structuring opportunities to capitalize on
through this invaluable process from A-Z. This is a must read for every business B By Celebrity Branding™ yourself as the expert )
hidden value in their business. owner and entrepreneur.” in your field, you are able to distinguish yourself m
Y  for and your business in such a way that you can m m)
He has developed new ways for his clients Bwiwll wG.ldaaznekr,e Pnrneesdidye.cnot,m Glazer-Kennedy Insider's Circle™ T eliminate any competition that you may have. 5 m
to capitalize on Area Exclusive Licensing, I
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Franchising, Joint Ventures, Strategic B your product or service, in the end the only way 2. .6
Alliances, Private Placements, Idea Licens- “Jack and Nick have laid out a plan here that anyone can follow and get truly ground- that they can get you and your unique style and 2 8
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ibneg ,r eWaechaeltdh aPtl aJnWniDnigc kasn@d PDrioctkescNtioann.t oHne. ccoamn . bharevaek, iYnOg Ure, sthueltns .y Iof uy ocua’nre't aloffookrdin ngo fto tro a r ewaady t htois l ebvoeorka. gFero tmhe w moorksint gu nwiqituhe J aascske at nydo u L FINANCIAL talent is to buy from you and your business. (2 22
Nick, I've seen first-hand how these strategies are growing my business, and I know E This method of growing a business not only "   (
you will too.” C offers the advantage of brand identity but also 5 "
creates the highest level of relationship building 7 0
Chris Hurn, President/CEO, Mercantile Commercial Capital™ with a personality-driven brand. 8. .0
Named to the 2007 Inc. 500 list of America 's fastest-growing companies. ADVISORS   9
www.504Experts.com This book is written in a very specific style ht  t  
to allow you as a reader to walk through the g h
“Too many business owners are shy about promoting themselves as a celebrity. The process of Celebrity Branding™ step-by-step, ei g
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more I study business, the more I understand that business success depends on until at the end you will understand all of the H e
NICK NANTON, Esq. is an attorney, entrepre- ygaortteuraar tca trbionialgitd ymm aoanrped fcwouril slaitnongmynoeenrsess .t” oto g peot rstrtaayrt eydo uprosretlrfa aysin ag ctheelembsrietylv. eTsh iass b ao ocke lperborvitiyd easn da {PROFESSAIO RNEVAOLSL TUOT IBOENCAORMYE S TYHSTEE GMO F-OTOR  FEIXNPAERNTC, IDAOL MINATE { eyoleumr ebnutssi nreesqsu.i rWedh eint hoerrd eyor uto a Cree lae bornitey- pBerarsnodn™ ed  d H
neur, award-winning songwriter and television N business or a multimillion-dollar operation, m e
producer. He has worked on projects and Rwowbwe.rBt uSskirnoebs,s BPurosfiintesRssa dPiroo.fciotsm Radio    TO YOUR FIELD AND ELIMINATE THE COMPETITION Cnietyle tbor ictyre Bartea nad uinngiq Yuoeu b™ra onfdfe trhsa tth cea onpnpoot rtu- m Ble
negotiated deals, from large scale events to
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informative way. Throughout the past few years, Jack and Nick have helped me If you have ever wondered if you could be the t T
Shula, Bobby Knight, Stan Lynch (Rock ‘n Roll o
identify a lot of the things in business that I may have overlooked being such a celebrity expert in your field…This book gives
Hall of Famer and Drummer for Tom Petty and T
young entrepreneur. Their words and advice have now been expressed in writing you the opportunity and the tools to make it
the Heartbreakers), Brent Maher (5 Time for the entire world to hear. I highly recommend this book to anybody interested S
happen. There is simply no excuse to wait any
Grammy Winner) and many more. in becoming known as a taste-making business owner, artist or entrepreneur.” K
C longer, and we encourage you to take action
Alex K. Tchekmeian, CEO, Akt Enterprises  I now, buy the book and start the process of
Nick has taken his years of experience with D
Named to BusinessWeek's list of America's Best Young Entrepreneurs of 2007. Celebrity Branding You™.
Celebrities and has “Cracked the Celebrity
www.AktEnterprises.com
Code.” Now Nick teaches business owners to
become celebrities in their business niche to
lock out their competition. He can be reached
For additional resources and up-to-the-minute updates on
at [email protected].
the latest Celebrity Branding You™ strategies visit:
www.CelebrityBrandingYou.com NICK NANTON, ESQ. LINDSAY DICKS J.W. DICKS, ESQ.
3.25" (82.55mm) flap .25" 5.9375 " (150.81mm) 5.9375 " (150.81mm) .25" 3.25" (82.55mm) flap
Cover magneta lines show Cover
Wraparound Wraparound
.125" Area new spine width – .625” Area .125"
Bleed Bleed
CELEBRITY BRANDING
YOU®
For Financial Advisors
By JW Dicks, Esq., Nick Nanton, Esq.
& Lindsay Dicks
Celebrity Branding Agency
Tel.No. 1-800-980-1626
Copyright ©2011 by JW Dicks, Esq., Nick Nanton, Esq., & Lindsay Dicks.
All rights reserved. No part of this book may be reproduced or transmitted in any form or by
any means, electronic or mechanical, including photocopying, recording or by any information
storage and retrieval system without prior written permission from the authors, except for the
inclusion of brief quotation in a review.
Published in the United States by CelebrityPress Publishing, LLC, a
division of the Dicks & Nanton Companies, Orlando, FL.
_______
www.CelebrityPressPublishing.com
www.CelebrityBrandingYou.com
Edited by Jennifer Dicks Burg & Geoffrey B. Nanton
Printed in the United States of America
10 9 8 7 6 5 4 3 2 1
To Linda, my wife, partner and best friend for 39 years!
~ Jack
To Kristina, Brock, Bowen and Addison...
the real Celebrities in my life.
~ Nick
To my family and friends for your undying love
and unwavering support.
~ Lindsay

CoNtENts
Your Celebrity Branding® Introduction!
Stage 1 – Finding Your Niche
1. The Truth About Celebrity Branding®
How Can You Use This Knowledge to Help Your
Product or Service Be More Successful?
Who Are You?
What is Your Mission?
Who is Your Target Market?
What Does Your Market Want or Need?
How Does Your Product or Service Fulfill Your
Market’s Needs?
Stage 2 – Creating Your Brand!
2. What Is Your Brand?
5WH
3. Putting Your Story Behind Your Brand
Why Do You Do What You Do?
What Do People Talk to You About or Complement You on?
How Do You Communicate With Others?
What is Your Elevator Speech?
Stage 3 – Developing Your Celebrity Expert® Status
4. Building Your Celebrity Expert® Image
What Other Ways Can You Reinforce Your Message?
5. Building Your Credibility As A Celebrity Expert®
Write a Book
Testimonials
Newsletter
6. Your Client Ladder Of Ascension
7. The Dynamic Website: Your Keystone Branding
Strategy
The Online Marketplace: The Future of Your Business Today
What is an Online Marketing Platform® ?
The 14 Success Elements Every Website Needs
What Type of Website Do You Need?
8. Your Online Marketing Platform® : Design, Build,
Promote, Monitor And Optimize
Phase I: Design & Build
Construction
Planning… or Lack Thereof
All Web Designers Are Not Created Equal!
Considerations When Having Your Site Designed
Phase II: Promoting Your Website
Five Traffic Generating Tips That Will
Have New Potential Clients Beating Down
Your Virtual Door
Phase III: Monitor, Optimize and Create New Revenue
Streams
What Works?
Monitoring and Reporting
9. Promoting Yourself Offline
Seven Strategies for Increasing Profitability and Dominating
Your Competition in the Offline World
Stage 4 – Rollout: Expanding Your Celebrity
Brand Business
10. Capitalize And Rollout Your Celebrity Brand
The Area Exclusive Marketing License®
How the AEML Works
Stage 5 – Selling Your Business and Creating
“Legacy Dollars”
11. Formulate An Exit Plan
Selling Your Business and Creating “Legacy Dollars”

YOUR CELEBRITY
BRANDING®
INTRODUCTION