fhrai honours sri yogi adityanath

72 Pages·2017·5.61 MB·English

magazine
JANUARY 2018 VVooll 1188 IIssssuuee 11 PPaaggeess 7722 ``5500 AA MMOONNTTHHLLYY OONN HHOOSSPPIITTAALLIITTYY TTRRAADDEE
By DDP Publications
FHRAI HONOURS SRI YOGI ADITYANATH

PRESIDENT’S MESSAGE
Dear fellow members, Garish Oberoi
President, FHRAI
We are working hard to make the cannot be launched. The authorities, under the
53rd FHRAI convention a grand erstwhile Standards of Weights and Measures
success. With regard to the Act, had threatened to prosecute hotels and
same, I recently had the privilege to meet restaurants, saying they should charge only the
Sri Yogi Adityanath ji, Hon’ble Chief Minister, MRP on products such as bottled mineral water.
Government of Uttar Pradesh, in Lucknow. We FHRAI fi led a writ petition in Delhi High Court,
were also able to meet Rita Bahuguna Joshi, challenging notices issued to them. A single-
Hon’ble Minister of Tourism, Government of judge bench of the court held in March, 2007,
Uttar Pradesh. The FHRAI convention will be that charging in excess of the MRP printed on the
held in Lucknow, tentatively towards the end bottles of mineral water while serving customers
of September. in hotels and restaurants does not violate any
provision of the Standards of Weights and
UP is home to two of the greatest rivers in the Measures Act. I am glad our efforts have
Indian subcontinent, the Ganga and the Yamuna. borne fruit.
The greatness of Uttar Pradesh lies not only in
their confl uence, but also in the emergence of In our cover story on decoding design, we talk
cultural and religious traditions along them. about design and how if imbedded with latest
The theme of the convention this year will be technologies, it can help maximise nature’s
based around spiritual and wellness tourism. goodness, helping save on water and energy
We are hopeful of attendance by spiritual gurus consumption. Architects and designers share
of national and international repute, as well as latest trends, building costs, and more.
politicians, policymakers, senior bureaucrats, and
other dignitaries. In another feature article, hoteliers talk about
expectations from 2018, revenue strategies
The efforts of the federation to allow hotels to boost bottom lines, capitalising on long-
to sell packaged products above the MRP has weekend travellers, and capturing last-minute,
paid off. The government, in its affi davit against real-time bookings.
Our effort to allow
FHRAI, had said that charging more than the
MRP for pre-packaged products in hotels and I deeply condole with the victims of the hotels to sell
restaurants was an offence under the Legal tragic incident at Kamla Mills in Mumbai. It packaged products
Metrology Act. The Supreme Court of India remains paramount to accord safety to patrons
above MRP has paid
has now allowed hotels and restaurants to sell and observe all fi re safety norms. I would
off. The Supreme Court
bottled water and other packaged products urge all member hotels to stringently follow
above the maximum retail price, saying they safety guidelines. has allowed hotels
are rendering a service and cannot be governed and restaurants to sell
by the Legal Metrology Act. There are a whole With warm regards,
packaged products
lot of other services that go with being served
Garish Oberoi
above the MRP
in hotels and restaurants, and prosecution
President, FHRAI
under the said Act for alleged breach of MRP

JANUARY 2018
COVER STORY 26
LED BY DESIGN
A medley of ideas by designers and
architects on how space and resources can
be utilised best to achieve maximum benefit
at minimal cost
26 COVER STORY
10 FHRAI DESK
CONTENTS
THIS MONTH
PRESIDENT’S MESSAGE 03
SECRETARY’S MESSAGE 08
FHRAI DESK 10
NEWS 22
PRODUCTS & SERVICES 62
EVENTS 64
APPOINTMENTS 68
FEATURES
FHRAI DESK 14
REVENUE GROWTH
TO IMPROVE: LALL
Rahul Lall, Secretary General, FHRAI, on his vision for
the association and concerns he wishes to present to the
government to ensure a good year for the industry
42 OPINION
SECRETARY GENERAL MARKETING & SALES - DELHI SOUTH
Rahul Lall - [email protected] Mayank Jain - [email protected] Shradha Kapoor - [email protected]
54
Manager Advertising ([phone]) Assistant Manager ([phone])
PUBLISHER
Gunjan Sabikhi - [email protected] Dinesh Sharma
Business Associate ([phone]) FHRAI - MARKETING
MANAGING EDITOR S.P. Joshi
Peden Doma Bhutia - [email protected] Jaspreet Kaur - [email protected]
Sales Coordinator ([phone])
ASSOCIATE EDITOR PRODUCTION MANAGER
Kanchan Nath - [email protected] MUMBAI Anil Kharbanda
ASSISTANT EDITOR Harshal Ashar - [email protected]
Tripti Mehta - [email protected] General Manager ([phone]) ADVERTISEMENT DESIGNERS
Vikas Mandotia
CREATIVE DESIGN Priyanshu Wankhade - [email protected]
Nitin Kumar
Raashi Ajmani Girdhar Manager Advertising ([phone])
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January 2018 I www.fhrai.com I
FEATURES
OPINION 42
THE FUNDAMENTALS
OF FOOD
Senior members of FHRAI talk about trends
in food that have sprouted in their respective
regions and effective marketing strategies that
are being employed to attract customers
TOURISM 44 48 STRATEGY
HOTELS: PULSE OF TOURISM
A look at how marketing of a hotel proves
to be marketing for the destination as well,
inspiring travellers to visit the region and
influence their decisions
STRATEGY 48
GROWTH STRATEGY 2018
Hoteliers throw light on their expectations
from 2018 and revenue-generating strategies
they wish to employ to ensure a favourable
year for business
EDUCATION 66 60 AWARDS
LAYING A FOUNDATION
FOR EDUCATION
Dilip Puri, Founder & CEO, Indian School of
Hospitality, tells us about this exciting new
venture that can change the way hospitality
education is viewed in India
INTERVIEW 70
REDEFINING SERVICES
Ramendra Pratap Singh, General Manager,
Radisson Noida, on the hotel’s strategy for
the year and how they wish to woo travellers
during the year’s many long weekends
62 PRODUCTS & SERVICES
56 GUEST COLUMN
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SSEECCRREETTAARRYY’’SS MMEESSSSAAGGEE
Dear fellow members,
Surendra Kumar Jaiswal
Hony. Secretary My recent meeting with Sri Yogi readying members for becoming
Adityanath ji, Hon’ble Chief FSSAI-compliant even before this
FHRAI
Minister, Government of Uttar becomes a mandate.
Pradesh and Rita Bahuguna Joshi, Hon’ble
Minister of Tourism, Government of Uttar While the tourism sector in India has
Pradesh, to discuss this year’s convention in gained impetus in recent times, the lack of
Lucknow was a fruitful experience. infrastructure to support the surge in tourism
has now caught the eye of the sector. India
I wish to announce that the 53rd FHRAI had a shortage of nearly two lakh hotel
convention will be held in Lucknow, the rooms and is struggling to manage the
bustling capital of Uttar Pradesh that lies in acceleration in tourist arrivals.
the middle of the Heritage Arc. The Heritage
Arc signifi es heritage in terms of cultural, We are plagued with a huge shortage of hotel
historical, and natural aspects. The arc rooms and instead of building new ones,
takes travellers through Agra, Lucknow, and Department of Tourism is trying to encourage
Varanasi, with several exciting destinations homestays, which may be detrimental in
along the way. maintaining quality and security for tourists.
Lucknow is known for its air of fi nesse and Very few new hotels are coming up because
amazing food, and is a unique mix of the of hurdles in getting various clearances, such
ancient and the modern. It is also home as environmental clearances, which take a
to extraordinary monuments depicting a lot of time even when there is no requirement
fascinating blend of ancient, colonial, and for it. Most of the good hotels are now
oriental architecture. The Heritage Arc is eco-friendly and Green.
a veritable treasure trove of sights and
experiences, and provides a close look at the Effort is being made to grant infrastructure
We are plagued with
celebration of life in this vast state, besides status to our industry. All these issues are
a huge shortage of being vested with spiritual tourism. being looked at by FHRAI and we hope some
hotel rooms and instead result will come out on our representation to
Food business across India, from roadside the government.
of building new ones,
eateries to restaurants, will have to comply
Department of Tourism
with a wide set of food safety rules, norms Let us hope for more business and growth
is trying to encourage and procedures, and obtain Food Business in 2018!
homestays, which Operator (FBO) licences.
may be detrimental
In their ongoing effort to align systems
in maintaining
with that of the Food Safety and With kind regards,
quality and security Standards Authority of India (FSSAI), member
Surendra Kumar Jaiswal
for tourists associations of FHRAI have been organising
Honorary Secretary, FHRAI
training and certifi cation sessions aimed at
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January 2018 I www.fhrai.com I

FHRAI DESK
Spiritual and religious tourism is
our forte; eco-tourism as well
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January 2018 I www.fhrai.com I