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Bi-Monthly Newsletter of the February/March 2016 American Institute of Floral Designers Cultivating a Floral Consumer By Marisa Guerrero AIFD, CFD, newsletter editor Lace doilies, white wicker patio furniture, and silver spoons hanging on the wall. Can you picture the lady who lives in this house? Now juxtapose this image with one of a woman with ombre colored locks and tasteful piercings, carrying a diaper bag. What do these two women have in common? They are both called "Mom." Old or young, modern or traditional, there are as many types of mothers as there are flowers and it is up to the florist to create a design that will "wow" any mom. Spring brings with it warm winds, Mother’s Day, and prom. It’s the perfect season for florists to develop relationships with the future generations of flower consumers. There is abundant data showing that young consumers have plenty of disposable income and are willing to spend but flowers are not their first thought as a gift or for home décor. The festive atmosphere of the spring season gives florists a chance to showcase their design chops in order to lure those consumers to the floral market place. When a young mom receives a beautiful floral arrangement that compliments her personality, she may be likely to think of flowers as a future gift. And a trendy prom corsage that matches her dress and her style is sure to make any young woman excited about the possibilities of floral design. Enjoy the design process and bring beauty to the everyday tasks this spring so that the floral industry has customers looking for beautiful floral designs for years to come. Inside 2016 Symp. Designers - 6 PFDE Details - 10 Celebrate Mom and Prom - 12 Rose Parade Recap - 20 AIFD Board Nominations - 22 Focal Points 1 American Institute Calendar of Floral Designers 720 Light Street, Baltimore, MD 21230 Phone 410-752-3318 / Fax 410-752-8295 [email protected] / aifd.org March 4-6, 2016 Executive Officers 2016 AIFD Southern Conference "Southern Traditions" President: Joyce Mason-Monheim AIFD, CFD, PFCI Galt House Hotel Louisville, KY President-Elect: Anthony Vigliotta AIFD, CFD Vice President: Kim Oldis AIFD, CFD March 12, 2016 2016 Bobbi Cup Secretary: Frank Feysa AIFD, CFD Chicago Flower and Garden Show Treasurer: Tom Simmons AIFD, CFD Chicago, IL Past President: Tim Farrell AIFD, CFD, PFCI March 13, 2016 2 Weddings & a Funeral Design Show Board of Directors & Chapter Reps National Orange Show & Events Center San Bernadino, CA Robyn Arnold AIFD, CFD Loann Burke AIFD, CFD March 13 - 15, 2016 BJ Dyer AIFD, CFD 3-Day Principles and Elements of Design Frank Feysa AIFD, CFD, PFCI Greenleaf Wholesale Wil Gonzalez AIFD, CFD Dallas, TX Debbie Gordy AIFD, CFD Jackie Lacey AIFD, CFD, PFCI May 9-27, 2016 Katie McCormick-Kharrat AIFD, CFD Advanced Wedding Floral Specialist Sherrie Moon AIFD, CFD Floral Design Institute Ron Mulray AIFD, CFD Portland, OR Michael Quesada AIFD, CFD July 1, 2016 David Shover AIFD, CFD, PFCI 2016 AIFD Professional Floral Design Evaluation Session Membership Chairman Anaheim Marriott Leanne Kesler AIFD, CFD Anaheim, CA 2016 Symposium Coordinator July 3 - 7, 2016 Lori Novak AIFD, CFD AIFD 2016 Symposium: “Inspiration” Anaheim Marriott 2016 Symposium Program Coordinator Anaheim, CA Tom Simmons AIFD, CFD Many more events are posted online! AIFD Staff For details on events visit aifd.org/upcoming-events/ Executive Director: Thomas C. Shaner calendar-of-events/. Associate Executive Director: Kristen Philips, CAE *This list is not all inclusive. Director of Finance & Administration: Monica Shaner Please visit the AIFD website Director of Communications: Justine Harper for a full list of events. Publications Coordinator: Molly Baldwin-Abbott Director of Membership: Stephanie Dodd AIFD Mission Statement The mission of AIFD is to advance the art of professional floral design through education, service and leadership, and to recognize the achievement of excellence in this art form. Focal Points 2 President’s Message " Are you that one person who can make a difference in their life, are you a MENTOR? Joyce Mason-Monheim AIFD, CFD, PFCI " AIFD National President 2015-2016 We all remember the beginning of our AIFD journey, when and how ethical standards at all times. we applied for AIFD, the actual testing and that moment of results. How many of you can remember "the letter," waiting anxiously for the Your role as a mentor has to start slow, so be patient. It takes time to post man to come each day, truly being annoyed and finally it’s in your build a positive, respectful relationship. Leave your ego at the door, hand and now you can’t open it…pondering the results. be sincere and be their friend. The development of trust is vital and let them get to know the real you. Providing the best contact means Today the results of the PFDE are delivered via e-mail for the most part. that best suits you and your encouragement to use that contact You receive an e-mail saying the results will be sent to you tomorrow source establishes your connection. and the anxiety begins, sleepless night (kind of just like testing) and the vigil of waiting for those results. When the e-mail arrives do you Know your information, brush up on the principles and elements open it instantly or ponder the outcome? of design. Know the definitions and examples of how they are best shown. All this information is in the AIFD Guide to Floral Design, take it Over the years it seems we all have faced the same dilemma…pondering off your shelf, blow the dust off and you become the student again. the outcome. But let’s think back on how we really got to this point. Once you have reviewed the P & E’s then go to the chapter on Design Who most influenced your process? Who stepped up to encourage you Applications. This chapter provides that "creative emphasis" to apply and escort you through your training sessions? Did you have a mentor? to a good sound design. If they have signed up for the PFDE then they That one person that when you look back at the process stands out, was already have this book so know your stuff, if you need a new book go there through good and bad, but made you a better designer? I think to aifd.org and order one at the member rate! we can always come up with the special person or people who helped you through your experience and of which we are eternally grateful. Don’t try to be a disciplinarian or therapist, just be a dependable consistent friend. Present accurate information, listen carefully Have you returned the favor? In our Code of Ethics as a member of the to their needs and offer possible solutions. Know your limitations American Institute of Floral Designers we promise to: and maybe team up with other AIFD members in your area or AIFD • "encourage individuals whom demonstrate excellence in floral design" region if you feel you need support. Providing constructive criticism • "work for the furtherance…of education and cooperation" is all part of this learning process. It is always best to point out the • "give assistance, supervision and encouragement to novices" positive points of the design or discussion and then proceed with • "support and promote…the advancement of creative floral design" the ways to problem solve together on other issues. If you need more assistance reach out to AIFD members who are our Certified Now is the time that individuals are thinking about the PFDE process, Evaluators. They have been trained to observe and to point out the are signing up and yes, the panic of their capabilities begin. Are you qualities needed to succeed. that one person who can make a difference in their life, are you a MENTOR? If so, what does this mean and how do we do this to our Set realistic expectations and goals. This time of year with the spring best ability? holidays approaching it is important not to demand too much of their time, but this is part of the learning curve and the learning Being a mentor is to be a positive role model, be a friend, become a process is always different with each individual. Remember there is a coach and advisor, the job is to help develop self-esteem and to be an big difference between encouraging and demanding. Encourage them advocate. Some of our members have spent many hours already doing to practice, discuss their progress and help them achieve their goals this and I applaud you. The Membership Committee has done this and dreams. Sometimes this is done with baby steps. for years and today, with the social media presence, our assistance is even stronger. With the help of our Mentoring Chairperson Dov Your success is measured when your mentee realizes for the first Kupfer AIFD, CFD and the Facebook page "PFDE Candidates for time that they have the potential and qualities needed to be part of Symposium," the committee, AIFD, and CFD members are reaching out the AIFD family. You have helped them build their confidence and to participants who need the support and encouragement. AIFD’s Social self-assurance. You have demonstrated the value of education and Media members from the Marketing Committee, who include Rachelle how important the learning process is and will continue to be. And Nyswonger AIFD, CFD, Joe Guggia AIFD, CFD, Paul Jaras AIFD, CFD most of all you have given them a game plan for success. and Kenneth Snauwaert AIFD, CFD are all about this too. The essence of mentoring is to build a one-on-one relationship with a You can be a Mentor and you can begin one of your careers most fellow designer. Value has been created not just for the mentee, but rewarding and fulfilling experiences. Finding a floral designer in whom for the AIFD family and the floral industry. Think about your journey you recognize the floral design talent can catapult you into choosing to with AIFD and make sure you return the favor! work with them to your fullest ability and agree to hold the highest of Focal Points 3 Whatever it is, keep AIFD: Be It Resolved AIFD in the forefront of your commitment to professionalism Okay, it’s a tad late for New Year’s resolutions, but what the heck, and floral industry as they say, better late than never. Besides, the first issue of Focal leadership. Points for 2016 comes out in February, so I was sort of stuck. Maybe there’s AIFD member "Inspiration"-al resolutions for the coming one more easy year should include a commitment to attend the National resolution... Be the Symposium which will take place July 3-7 in Orange County best you can be! As (Anaheim), Calif. Coordinated by the fantastic team that also such, 2016 will be a brought us the "Passion" Symposium (2013) in Las Vegas - Lori great year for you. Novak AIFD, CFD and Tom Simmons AIFD, CFD, "Inspiration" is set to offer creative floral design inspirations like no other Best wishes for a program you will see this year. wonderful 2016. I hope to see you in In addition to you resolving to attend, why not also resolve to Orange County at the inspire another designer to attend; particularly an aspiring new "Inspiration" Symposium. artist who should have an opportunity to see first-hand the excitement and motivation that are a part of the AIFD Symposium. Let’s resolve, too, to motivate another designer to seek to join SAIFD Students Learn Ikebana you in your commitment to elevate the art of professional floral design by becoming an Accredited Member of AIFD. At least resolve to motivate a designer to seek out his or her status as a On Wednesday, Nov. 18, 2015, Certified Floral Designer (CFD®). These aspirations can help lead approximately 20 students met at our industry to provide more creative art to the consumer and the College of Southern Nevada thus strengthen our profession. (CSN) Summerlin Campus to attend the Fall 2015 Artist in Speaking of membership, why not resolve to make your Residence Program for the CSN re-commitment to AIFD as a member with your renewal notice. Elaine Wynn SAIFD Chapter. The You not only save a few dollars of your own, you help AIFD presenting artist was CSN Floral reduce administrative costs necessary for follow-up invoicing Design Department Chair Chieko and coordination with chapter leaders. Remember, every dollar Fukushima AIFD, CFD. saved is a dollar that can go toward promoting AIFD and you. Ms. Fukushima presented a Another resolution for an AIFD member should be that of workshop on the freestyle forms voting for the new members of the National and Regional of the Japanese art of floral Chapter Boards of Directors. Last year, we started a program arranging, Ikebana. She recently so that you can easily vote electronically online. Again, a great returned from Japan where she money-saver, but we need to work on getting more members to attended an Ikebana workshop vote; afterall, it is your Institute and the leaders you help select and had a lot of exciting new are the ones that will set the directions for our future. Ballots ideas to share with students. Ms. were electronically distributed Feb. 22. Fukushima began the workshop by reviewing with students select How about this for another easy-to-do resolution: join in passages from the book Ikenobo promoting AIFD via your Facebook, Linkedin or Twitter accounts. Brag about your status as a member or as a CFD and pass on information about attending Symposium or enrolling as a candidate for the Professional Floral Design Evaluation session in Orange County. Brag about being inducted; or salute someone Ikebana, An Introductory Free Style you know who will be inducted into AIFD this July. Curriculum. For the final resolution - and this may be the hardest - resolve After the presentation, students to get involved in AIFD. Membership is more than achieving proceeded to let their creative the mark and paying dues, its about helping to set goals and juices flow and create several directions for the future. From the chapters to the national different free style Ikebana committee structure (or simple one-goal task forces), there arrangements. The photos show are places for you to be a more active part of AIFD. Maybe it’s the featured designs. just attending a chapter event or reaching out to motivate another designer to go for his or her AIFD or CFD designation. Focal Points 4 AIFD Shines at Tropical Plant Industry Exhibition (TPIE) By Janet Black AIFD, CFD, PFCI It has been my pleasure to represent the Marketing Committee out of the top and was accented with gold spiked orbs. A floor and the American Institute of Floral Designers by coordinating lamp was the base of an additional design filled with core programs with our industry partner Florida Nursery, Growers board fashioned into geometric shapes, scored with texture. and Landscape Association (FNGLA). This year, our design Oasis wire, Spanish moss and orchids filled in the voids making theme focus was interior trends; modern, repurposed/ a pleasing, unexpected design. A collection of pastel oval reclaimed, mid-century modern (1950-60’s) and children’s shaped vases on hand-crafted bamboo bases were filled with spaces. Our mission was to provide ideas and inspiration to philodendron, African violets, cacti and begonias representing connect foliage and floral designs relating to these themes. the plants most popular during the 1950-60’s. Jenny Thomasson AIFD, I made stylized arrangements for children from CFD created a jaw dropping infants to teenagers. A pitcher plant was encased presentation that showcased deep in an orb arrangement made of hula hoops fuchsia and purple vanda orchids, with festive lights that swung from an arched donated by Silver Vase Orchids, metal base. A deflated football was used as the that traipsed across silver Oasis inspiration for a young boy’s room filled with wire to create a canopy of color succulents in small clay pots wrapped with burlap and texture that danced across the for rustic texture. A growth stick was planted stage. Cylinder vases of different with a philodendron plant that would grow with heights, filled with large, white the child. Fitz Design Vase Enhancers made a egg-shaped stones, were layered simple plant elegant with small crystal flowers with air plants and glued to the leaves of an easy care fern. topped with soft gray Venus Fly traps were demonstrated as tillandsias, donated by a party favor along with seed packets. Russell’s Bromeliads, Crayons were a welcome accent to a to capture the modern bright colored bromeliad. The outside sleekness of the hard party theme had a topiary with a dapper surfaces. A sculpture of goggley-eyed topiary, bow tie and cap. A sorts was formed out of clear glass vase filled with white birch and a dried palm flower and topped with moss, pine cones and fern accented with miniature rounded out the life of a child to become orchids of different tints, our newest customers. tones, and shades, and single tillandsia petals Deborah De La Flor AIFD, were placed to accent CFD, Eileen Cheng AIFD, CFD the branches. Ficus and Mike Hollenbeck AIFD, branches supported an additional arrangement made of CFD demonstrated the true dried palm fronds filled with sheet moss and bird nest ferns. meaning of trash to treasure, The structure stood on Oasis foam, covered with natural an iron chef of plants and props brown paper and tied with Oasis Bind Wire to add stability. commentated by Ann Jordan The design was grounded with an accent of black river rocks AIFD, CFD and myself. at the base. Photo Captions Ruben Consa AIFD, CFD, PFCI and Yola Guz AIFD, CFD Top photo: Repurposed Plant presented an artistic interpretation of reclaimed items artfully Designs by Ruben Consa AIFD, CFD, PFCI and Yola Guz AIFD, CFD displayed on a rebar form that framed the elegant back drop of white orchids. Palm fronds sprayed white with Design Master Photo on left: Eileen Cheng AIFD, CFD paint made the perfect vessel for succulents and air plants. Photo on right: Vanda Orchids and philodendron moss balls Wide copper Oasis wire swirled and glistened, encasing grouped design by Jenny Thomasson AIFD, CFD at TPIE vanda orchids. The exposed roots added a natural earthy texture to the design. Bottom photo: Mike Hollenbeck AIFD, CFD - Designing out of the box, a trash to treasure program at TPIE Mike Hollenbeck AIFD, CFD's sweet angular shaped terrariums were filled with textural miniature cacti, succulents and air plants created strong groupings. This mid-century modern themed arrangement had a whimsical twist using a vintage lampshade as the container with lush ferns that spilled Focal Points 5 Eye on the Designers - A look at who's who at "Inspiration" “Remembering the Magic” - “Three Points of Jacob McCall AIFD, CFD View” - Gerry Nothing is more wonderful than the Gregg AIFD, imagination, for in a moment you can CFD, Greg experience a beautiful fantasy or an exciting Lum AIFD, CFD, adventure. But BEWARE, nothing is more and Jeremy powerful than the imagination, for it can Trentleman also expand your greatest fears into an overwhelming nightmare. Are the powers AIFD, CFD of Jacob's incredible imagination strong Balance is not enough and bright enough to withstand the something you find, it is evil forces that invade Jacob's dream? You something you create. are about to find out as he takes you back in Come experience time with floral interpretations of classic Disney films! balance as understood by three different “Burgeoning from My Roots” - perspectives with Eunice Teo Khee Choo AIFD, CFD unique inspirations. Be mesmerized as our design artist, drawing from Gerry Gregg AIFD, the essence of the Chinese, Malay and the Indian CFD with Art & culture, creates permanent botanicals of which, are Nature, Greg Lum a lighted hand crafted zink sculpture, Wau frames AIFD, CFD with Asian used as a modern decorative form of armature, and Influences, and Jeremy the colors of influence from the rich background Trentelman AIFD, of each culture presented in deferent layers of CFD with Architecture. hanging deco as a wall piece. Pieces mimicking the By using these themes, bone china motive on semi cylinder stands; hot glue you will discover how created standing modern piece and etc. balance is created through a variety of media to give you inspiration for your designs. "Flowers with Soul II” - Julia Kim AIFD, CFD the morning sun come up through the small It will surprise you to see how beautiful and artistic rectangular window in the bed. Then night compositions the sphere and quadrangle can create. Be brings you the mystic halo of a bright moon inspired to turn nature into art after seeing the mystical and hung distantly over the same window. The sun creative combinations of the flower and natural materials. and moon imply the circle. The window means Perhaps such inspirations evolved by chance when you see quadrangle. Our artist shows us contrasts in shape and structural aspects. Visit http://aifd.org/aifd-2016-symposium-inspiration for event details. Focal Points 6 Focal Points 7 AIFD Leadership Profile The AIFD Leadership Profile's goal is to highlight active members of our association. By profiling these professionals, we want to offer you the opportunity to get to know the members. We'd like to introduce you to Ken Senter AIFD, CFD. AIFD: What is your job position (professionally) and what are your specific responsibilities? Ken: My wife, Donna Senter AIFD, CFD and I own The Senterpiece, a wedding and event company in Houston, Texas. My main responsibilities are the fresh flower buying and all of the design. AIFD: What leadership role(s) do you hold within AIFD and throughout the floral industry? Ken: I am currently the Vice President of the AIFD South Central Chapter and this coming year will be the President-Elect. In the past I have served as Vice President of the AIFD South West Chapter and have served on the boards of Texas State Floral Association and The Allied Florist of Houston. AIFD: Within that role and as a member, what are your personal goals for the advancement of AIFD? Ken: As the incoming President-Elect, I would like to see a push to create AIFD awareness in all of our eight states. As an AIFD member, I would strive to create a better understanding of the principles and elements of floral design. It all starts with the basics. The stronger that our membership in AIFD can become, the stronger our industry can become. AIFD: Did you have a mentor or someone that inspired you to pursue the career you are in? Ken: There are so many. I’ll never forget the day I saw Gary Schott present a program. Mind Blowing! As for mentors, once I started designing, there are four who became close friends and mentors. Buddy Benz was the first who helped teach me that floral design was a career. Also, Jim Johnson AIFD, CFD, Gregor Lersch, and Phil Rulloda AIFD, CFD, PFCI. AIFD: Did you have a mentor who helped you on your journey to becoming AIFD? Ken: Jim Johnson AIFD, CFD and Phil Rulloda AIFD, CFD, PFCI have always been there as a friend and mentor. AIFD: Most floral designers have certain jobs they love to do, special talents. Do you have a favorite job you like? Ken: I love to share my knowledge of floral design with anyone who would like to listen. I have been blessed to have so many wonderful people guide me; I feel a responsibility to give back. AIFD and Social Media AIFD: What issues are most important to you professionally? W ! Ken: That the designers of today, study the designers of N E yesterday. Those designers have set the ground work. That you http://Instagram/aifd_hq completely understand the Principles and Elements of floral design in order to break the rules and move us forward. AIFD: What are some things you enjoy doing besides work? Ken: I didn’t know there was anything else! Honestly, I am a www.facebook.com/AIFD.CFD complete sports fanatic. AIFD: What advice do you have for aspiring AIFD members and /or floral designers? AIFD page can be found on the AIFD Ken: Make sure you love what you’re doing. That you study the homepage at www.aifd.org (click on the Principles and Elements, and always give your best. LinkedIn symbol to get to the page). AIFD: What are some things no one knows about you? Ken: That I supported myself my junior and senior year of high school by working in a flower shop and living in the back of the http://twitter.com/#!/AIFDHqtrs shop at night, sleeping in a California Cut Flower Box. Also, I have a Floriculture degree from Texas A&M University. www.youtube.com/user/AIFDHqtrs Focal Points 8 Bits and Pieces AIFD Looking for New Laureate Compiled by Molly Baldwin-Abbott and Members to Recognize Marisa Guerrero AIFD, CFD AIFD seeks to • AIFD recently learned of the passing of former recognize more of member Gene Harbaugh who many of you may have its loyal, longtime known. Gene passed away in October. members and Symposium • David Siders AIFD, CFD is the Stage Manager this attendees. year in OC and is looking for anyone that might be interested in volunteering. Get involved and enjoy a In 2012, AIFD great experience. If you are interested, please contact introduced a new David at [email protected] or 518-374-6885. Laureate status to recognize • Jerome Raska AIFD, CFD, PFCI is headlining SAF's 1-Day members with Profit Blast in Austin, Texas on Feb. 27. Raska's presentation 21 years or more "Successful Events: From Concept to Completion" will of membership feature the design and business practices that have and who have contributed to his shop's steady growth in event work at also attended a minimum of ten (10) National Symposia. The Blumz...by JR Designs in Detroit and Ferndale, Michigan, Laureate status was designed to express AIFD's appreciation where events comprise about 40 percent of total sales. and recognition of members for their long-term membership, as well as their support of the annual National Symposium. It is • The 2016 international flower trade show World Floral a way to say "thank you" and to salute these members so that Expo (WFE) will be returning to Los Angeles, Calif. at the others may aspire to the same level of dedication to AIFD as LA Convention Center March 9-11. Details posted at http:// they have demonstrated! www.cafgs.org/world-floral-exposition-2016. During last year's annual Symposium held in Denver, 7 out of 12 • Know your newsletter themes! Themes for each issue of new Laureates were honored and recognized during the Annual Focal Points have been assigned. Please reference these when AIFD Members Meeting. In addition, AIFD Laureate Members submitting articles, pictures, etc. for the newsletter. We would are saluted in the annual membership directory and on the love to have feature articles, accolades and other interesting AIFD website, and will be recognized at all future symposia they submissions for every issue. may attend. December/January issue: Valentine’s Day February/March issue: Mother’s Day/prom The Laureate status does not affect annual membership fees. April/May issue: Weddings/special events If you believe that you meet the qualifications to become an June/July issue: Pre-Symposium AIFD Laureate, download the application at http://aifd.org/ August/September issue: Fall, Symposium recap membership/recognizing-laureates/ and return the completed October/November issue: Christmas form to AIFD Headquarters prior to this year's AIFD Symposium "Inspiration" being held July 3-7 in Orange County, Calif. All Please send all submissions to Molly Baldwin-Abbott, new and current Laureate members will be recognized with a publications coordinator, at [email protected] or special ceremony during the Annual Members Meeting. Don't Marisa Guerrero AIFD, CFD, newsletter editor, at miss out on the opportunity to be recognized for being a loyal, [email protected]. Images must be high resolution, dedicated member of AIFD. After all, you have earned it! print quality. With Great Thanks... Got News? from George and Nancy Mitchell AIFD, CFD E-mail your tips, ideas, articles and images to Molly Baldwin-Abbott, publications coordinator, at mollybaldwin@ We were so overwhelmed by the flowers, cards, and notes sent to assnhqtrs.com or Marisa Guerrero AIFD, CFD, newsletter our family during the funeral of our grandson Jack. We wanted editor, at [email protected]. to acknowledge our member/friends' thoughtfulness. We have received over 100 cards, donations, notes, and calls. We are still getting e-mails and calls. This has been a very difficult time for our family. The flowers from AIFD, made by Brent Leech AIFD, CFD, were beautiful! They meant a lot to our family. We were very touched that Dwight Laramer and Drew Grunenberg both flew in to attend the funeral. When someone questions "What are the benefits to being AIFD" I think I can add the love shown to us as a personal benefit. Thank you to everyone. Focal Points 9 Join the Best, Be the Best Professional Floral Design Evaluation The 2016 PHS Philadelphia Flower Show, "Explore America," Application Deadline Friday, April 15 will be a grand adventure, taking place March 5 - March 13, 2016 at The Pennsylvania Convention Center. Through "Explore America," PHS and the Park Service are Floral design artists seeking to be recognized with the floral engaging those who know and love the parks, and inviting a industry’s coveted Certified Floral Designer (CFD®) designation new generation to discover the special places that belong to us or to achieve the ultimate goal of becoming an Accredited all. Now in its 188th year, this year's Flower Show is celebrating member of the American Institute of Floral Designers are being the centennial anniversary of the National Park Service. advised that the deadline to submit an application for the 2016 From Yellowstone to Yosemite to our own local Valley Forge, Professional Floral Design Evaluation (PFDE) is April 15, 2016. "Explore America" will take visitors through acres of displays AIFD’s PFDE is a two-stage process in which floral designers inspired by iconic parks. have their creative artistry evaluated by a panel of AIFD Be sure to check out the AIFD Northeast chapter’s exhibit which Certified Evaluator/Judges. was inspired by the Redwood National Park. Part one of the PFDE is an online test based on educational Read more at http://www.visitphilly.com/events/philadelphia/ objectives and knowledge derived from The AIFD Guide to Floral philadelphia-international-flower-show/. Design: Terms, Techniques and Traditions. This reference tool is provided to everyone who pays to participate in a PFDE. Announcing the NEW 2016 Candidates must successfully complete the online test with an 80% or better by May 1, 2016. uBloom Trend Synthesis® After scoring 80 percent or better on the online test, the Featuring the 4 New Trends: Hammock, candidate is then fully eligible to participate in the second Distraction, Animal Instinct & Wild Horses part of the PFDE - a live design session in which he or she demonstrates his or her design proficiencies. The PFDE will be held July 1, 2016 in Orange County, Calif. immediately prior to The uBloom Trend Synthesis is published annually by J the AIFD National Symposium "Inspiration." Schwanke Productions, featuring Four NEW trends in flowers and foliage for the coming year. The Trend Reports have been Candidates have four hours to create five specified designs available in printed in format since 2012 and available in the which are then reviewed and evaluated by seven AIFD Certified uBloom store at uBloom.com or at J Schwanke’s live events. Evaluator/Judges. AIFD provides the Candidates all the flowers and hard goods necessary to complete the designs. In 2016, uBloom is proud to announce that the 2016 uBloom Trend Synthesis is available for FREE via download. Each trend To participate in the 2016 AIFD PFDE, floral design artists must features a description, details and ideas, along with favored complete the application and become an official Candidate and flowers and foliage, a color palette, and ribbon collection. submit the Application to Participate in the PFDE prior to April 15, 2016. J Schwanke AIFD, CFD - Author of the uBloom Trend Synthesis® - scours the Flower Industry, Markets, Fashion, Entertainment It is strongly recommended (but not required) that before the to create this independent Trend Report that features flowers, PFDE the floral design artist obtain additional education or foliage and products readily available and active in today’s work experience in the floral industry, such as having three market place. This Trend report is specific to the flower and years or more in floral industry, completion of courses that foliage industry and encourages users to use the information meet learning objectives as established by AIFD and are offered to translate trend and color with flowers and foliage to create by approved AIFD Education Partners or state floral association memorable events, arrangements, and concepts. certification programs, completion of a series of online courses offered by AIFD, or completion of undergraduate degree or To download your free copy of the NEW 2016 uBloom Trend studies at a SAIFD chapter. Synthesis® visit http://www.uBloom.com/Trends 2016. To enroll as an AIFD PFDE Candidate or to learn more about the J Schwanke AIFD, CFD is the host of "Fun with Flowers" and J process of becoming a CFD® or member of AIFD, visit http:// on uBloom.com, flower arranging expert, and author. For more aifd.org/membership/become-cfd-and-aifd. information visit www.uBloom.com or www.jschwanke.com. Focal Points 10

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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.