Fashion & Music

266 Pages·2018·3.846 MB·English

by  Strähle, Jochen

Springer Series in Fashion Business
Jochen Strähle Editor
Fashion & Music
Springer Series in Fashion Business
Series editor
Tsan-MingChoi,TheHongKongPolytechnicUniversity,HungHom,HongKong
More information about this series at http://www.springer.com/series/15202
ä
Jochen Str hle
Editor
Fashion & Music
123
Editor
JochenSträhle
Schoolof Textiles andDesign
Reutlingen University
Reutlingen
Germany
ISSN 2366-8776 ISSN 2366-8784 (electronic)
SpringerSeries inFashionBusiness
ISBN978-981-10-5636-9 ISBN978-981-10-5637-6 (eBook)
DOI 10.1007/978-981-10-5637-6
LibraryofCongressControlNumber:2017945704
©SpringerNatureSingaporePteLtd.2018
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Acknowledgements
Iwouldliketothankalltheauthorsinvolvedinthisproject.Veryspecialthanksto
Mr. Deniz Koeksal for his support of the co-ordination of this book project.
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Contents
1 An Introductory Viewpoint to Fashion and Music. .... ..... .... 1
Jochen Strähle
2 Fashion and Music: A Literature Review .... .... .... ..... .... 7
Jochen Strähle and Anna-Christina Kriegel
3 Music as Key-Influencer of Fashion Trends .. .... .... ..... .... 31
Jochen Strähle and Jennifer Rödel
4 Case Study: Grunge Music and Grunge Style. .... .... ..... .... 51
Jochen Strähle and Noemi Jahne-Warrior
5 In-Store Music in Fashion Stores... .... .... .... .... ..... .... 71
Jochen Strähle and Ronja Hohls
6 Music in Fashion Communication .. .... .... .... .... ..... .... 93
Jochen Strähle and Mara Keibel
7 Co-design and Endorsement... .... .... .... .... .... ..... .... 117
Jochen Strähle and Gabriele Strobl
8 Creating Differentiation by Style ... .... .... .... .... ..... .... 135
Jochen Strähle and Patricia Dürr
9 Merchandising in the Music Business ... .... .... .... ..... .... 159
Jochen Strähle and Charline Susan Jackson
10 Case Study: EMP .. .... ..... .... .... .... .... .... ..... .... 177
Jochen Strähle and Myriam Töpfer
11 How Digital Changed the Music Industry.... .... .... ..... .... 201
Jochen Strähle and Lukas Köhneke
vii
viii Contents
12 Crowdfunding: Learnings from the Music Business.... ..... .... 223
Jochen Strähle and Franziska Lang
13 Case Study: Marillion... ..... .... .... .... .... .... ..... .... 245
Jochen Strähle and Lena Bulling
List of Figures
Fig. 2.1 Origin of consulted sources. Own illustration ... .... ..... .. 8
Fig. 2.2 Number of sources analysed per perspective of ‘Fashion
and Music’. Own illustration.... .... .... .... .... ..... .. 9
Fig. 2.3 The usage offashion brand names in rap songs. Own
illustration based on Wilson (2015)... .... .... .... ..... .. 11
Fig. 2.4 Costs per social media post. Own illustration adapted
from Phelan (2016) .. ..... .... .... .... .... .... ..... .. 16
Fig. 2.5 Classifying overview on ‘Fashion and Music’.
Own illustration. .... ..... .... .... .... .... .... ..... .. 23
Fig. 5.1 Environmental psychology model..... .... .... .... ..... .. 75
Fig. 5.2 Classic environmental model. ... .... .... .... .... ..... .. 76
Fig. 6.1 The limbic system adapted from Boeree (2002) . .... ..... .. 97
Fig. 6.2 The emotional filter model adapted from
Du Plessis (2005) ... ..... .... .... .... .... .... ..... .. 99
Fig. 6.3 Touchpoints of sound branding, own illustration based
on Groves (2008).... ..... .... .... .... .... .... ..... .. 102
Fig. 6.4 Elements of sound branding, own illustration based
on Steiner (2009, p. 40).... .... .... .... .... .... ..... .. 103
Fig. 6.5 Model of multisensory enhancement, own illustration based
on Scheier and Held (2007, p. 82).... .... .... .... ..... .. 105
Fig. 11.1 The digital vortex, own illustration adopted from Global
Center for Digital Business Transformation. .... .... ..... .. 203
Fig. 11.2 Revenue of the Global Music Industry until 2015. Own
illustration based on the Global Music Report (IFPI 2016).. .. 205
Fig. 11.3 The governing mechanism of major labels in the music
supply chain. Own illustration adopted from
Graham et al. (2004). ..... .... .... .... .... .... ..... .. 206
Fig. 11.4 Marketshareofmusicpublishersworldwide.Ownillustration
based on Informa (2016)... .... .... .... .... .... ..... .. 208
Fig. 12.1 Key actors in the process of Crowdfunding
(“The Crowdfunding Model” 2017)... .... .... .... ..... .. 226
ix
List of Tables
Table 5.1 Nonverbal response towards music ... .... .... .... ..... .. 85
Table 6.1 The 40 bits perception..... .... .... .... .... .... ..... .. 98
Table 12.1 Tier reward system of the Indie Rock Band ‘The anatomy
of Frank’.. .... .... ..... .... .... .... .... .... ..... .. 237
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