Farming status and reading preference in a magazine -type publication presenting farm information

199 Pages·016.731 MB·English

by  Drake, Eldon M

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
F m m m m&tm a ® reading manmsmm
IS A MAGAZ IHl-fI PE F3BLICATI0S
FlSSIffI® FA1M IMPQRMATIGlf .
by*
Eldon M* Drake
A Dissertation Submitted to the
Graduate Faculty in Partial FalfAilment of
'the Requirements for the Degree of
DOCTOR m PHILOSOPHY
Major Subject* Vocational Education
Approved*
Dean of Graduate College
low* State College
1951
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
UMI Number: DP12151
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UMI Microform DP12151
Copyright 2005 by ProQuest Information and Learning Company.
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11
TABIB OF COSfTKHTS
Pag®
t» istrgdugtioh . . . . . . . . i
n. r w i w m lxxsbatorb 5
nm 7
m . previous tarn sgimgi survei . . . . . . . . . . . 2
A. Objective® of the Survey • • • • • • • . • • • • 2 8
B. Method of Procedure .............. . . . . 2 9
C. Questionnaire Returns . . . . . . . . . . . . . . J O
if. method m m x m m m 33
A. Definition of Terms .37
V* Ol&SAOflRlSf 208 Of WABlitS . . . . . . . . . . . . . . . 40
A. Geographical Distribution . . . . . . . . . . . . 42
B. Source of Para Income • . . . . . • • . . • • • • 4 6
0« Parnsing Status J>4
D. Education..................................... $6
E. Ag® . . . . . . . . . . . . . . . . . . . . . . . 60
ft* AtfAUSIS OP MRU A ® USE RESPONSE . . . . . . . . . . 65
V11. f AIMING ASIA A W R1&1BS PUPSHliOI . . . . . . . . . . . f 7
VIII. SOURCE Or PAM IWQJJS A ® READER H i m .........9$
IX. FARMING STATUS A W StABIR POTfiUMBK . . . . . . . . . .115
t. RELATIONSHIP m Am AID EDUCATION TO READER FRIPERENCE .143
II. a « K » . .167
til. HfMAfUSB Off® * • • • • • • • • • • • • • • * « • • .176
till* APPIWH ......... *175
T 10/00
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ill
£X8f Of
Table Fage
1 Percentage of Questionnaires Answered to total Question­
naires Returned . . . . . . . . . . . . . . . . . . . . . 31
2 total Questionnaires Mailed and Useable Questionnaires
Returned by Early and Late Respondents................ 41
3 Source of Income From Far® Interprises . . . . . . . . . . . 4 8
4 Major Sources of Farm Income and Questionnaires Returned • • 53
5 Farming Status and Questionnaire Returned . . . . . . . . . 55
8 Education and Questionnaire Returned................... **57
7 College Attendance and Questionnaire Returned . * ......... 60
8 Present Age and Questionnaire Returned . . . . . . . . . . . 83
f Source of Farm. Income of Early and late Respondents • . . . 68
I© Farming Status of Early and late Respondents 70
11 Age of Early and late Respondents ......... ?2
12 Educational level of Early and late Respondents . . . . . . 73
I| College Attendance of larly and late Respondents........... 74
14 Farming Area Returns and %pe of Questionnaire.............77
15 Amount of Space Requested on Feeding .Reef Cattle by Farming
Area . . . . . . . . . . . . . . . . . . . . . . . . . . 79
16 Amount of Space Requested on Feeding the Sow and Litter by ■
Farming Area . . . . . . . . . . . . . . . . . . . . . . 8©
17 Amount of Space Requested on Feeding fairy Cows by Farming
Area . . . . . . . . . . . . . . . . . . . . . . . . . . 82
18 Amount of Space Requested on Pastures fey Farming Area • . . 83
If Amount of Space Requested on Application of Fertiliser® fey
Farming Area . . . . . . . . . . . . . . . . . . . . . . 8 4
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Table Page
m Amount of Space Requested on Crop Rotations by Farming Area * 85
21 Amount of Space Requested on Soil Erosion by Farming Area • • 84
22 Amount of Space Requested on Soil Drainage by Farming Area . 87
23 Amount of Space Requested on igg Production by Farming Area . 88
14 Amount ©f Space Requested on farm Prices by Farming Area. * , 9©
25 Amount of Space Requested on Farm Business by Farming Area . 91
24 Amount of Space Requested on land Prices by Farming Area * . 92
21 Amount of Space Requested on. Reorganising School District®
- 93
28 Amount of Space Requested ©a Farm Roads by Farming Area • * * 94
n .Amount of Space .Requested on Control of Weed# by Farming Area 95
3© Amount of Space Requested ©a Control ©f Corn Sorer® by
31 .Amount of Space Requested on Feeding Reef Cattle by Source
32 Amount of Space Requested ©a log Breeding by Source of farm
33 Amount of Space Requested on feeding Hairy Cows by .Source of
34 Amount of Space Requested on Sheep Breeding by Source of
*1©5
35 Amount of Space Requested on Crop Rotations by Source of
34 Amount of Space Requested on Soil Erosion by Source, of Farm
31 Amount of Space Requested on Soil Drainage by Source of Farm
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Table
38 Amount of Space Requested on Land Prices by Source of Farm
Income 110
39 Amount of Space Requested on Growing ¥egetables by Source of
Farm Income Ill
40 Amount of Space Requested on Corn Borers by Source of Farm
Income . . . . . . . . . . . . . . . . . . . . . . . . . . 112
41 Amount of Space Requested on log Breeding by Farming Status * 116
41 Amount of Space Requested on Market Bogs by Farming Status • 118
43 Amount of Space Requested on feeding laity Sows by farming
Status . . . . . . . . . . . . . . . . . . . . . . . . . . 120
44 Amount of Space Requested on Pastures by farming Status • . • 122
45 - Amount of Space Requested on Crop Rotations by faming Status 123
46 Amount of Space Requested on Soil Erosion by farming Status * 125
47 Amount of Space 'Requested on Egg Production by Faming Status 126
48 Amount of Space Requested on Care of Did Machinery by Farming
Status . . . . . . . . . . . . . . . . . . . . . . . . . . 128
49 Amount of Space Requested on farm Buildings by Farming Status 129
5® Amount of Space Requested on llectrical Equipment by Farming
Status ......... 130
51 Amount of Space Requested on Farm Business by Farming Status 132
52 Amount of Space Requested on Farm Legislation by Farming
Status- 133
53 Amount of Space Requested ©a Land Prices by Farming Status * 135
54 Amount of Space Requested, on Landlord-Tenant Problems by
Farming Status . . . . . . . . . . . . . . . . . . . . . . I36
55 Amount of Space Requested on Reorganizing School Districts by
farming S t a t u s 138
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vi
Table
56 Amount @f Space Requested oa School Taxes by Farming Status * 13?
57 Amount of Space Requested oa Community Organisations by
Farming Status 140
58 Amount of Space Requested oa Farm Business by Educational
Level . . . . . . . . . . . . . . . . . . . . . . . . . . 144
59 Amount of Space Requested on Farm Business by Age of .Readers 145
$0 Amount of Space Requested ©a Marketing by Educational Level * 146
61 Amount of Space Requested on Marketing by Age ©f Readers . * 147
62 .Amount of Space Requested oa Community 'Organisations by
Educational Level • • • • * * • • • • ........ . . . . . 148
63 Amount ©f Space Requested ©a Community Organizations by Age
of Readers . . . . . . . . . . . . . . . . ............ 14?
64 Educational Level and Preference for Tables lather than Text 154
65 Age of Reader and Preference for fables lather than Text * * 155
66 Educational Level and Frequency of Reading Tables « * • * # » 157
6f Age of Reader and Frequency of leading Table.® 158
68 Educational Level and Preference for Text lather than Graphs 159
6? Age of Reader and Preference for Text Rather than Graphs ♦ * 160
70 Xdneatioaol Level and Preference For Graphs Rather than Tablesl6l
71 Age of Reader and 'Preference for Graphs Rather than Tables • 162
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vil
tMt Of FIGURES
Figure Page
1 Readers In Study * , * „ * . .......... . . . * * * 43
2 Readers per Thousand Farms . . . . . . . . . . . . . 45
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