Farmers' survey to Explore Business Opportunities for Bio-products in Selected Districts of Andhra

70 Pages·2016·3.36 MB·English

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“Farmers’ survey to Explore Business Opportunities for
Bio-products in Selected Districts of Andhra Pradesh and
Telangana”

BY
LAKHINANA S SWAROOP
B.Sc. (AGRICULTURE)

INTERNATIONAL AGRIBUSINESS MANAGEMENT INSTITUTE
ANAND AGRICULTURAL UNIVERSITY
ANAND 388 110
2016
“Farmers’ survey to Explore Business Opportunities for
Bio-products in Selected Districts of Andhra Pradesh and
Telangana”

A PROJECT REPORT
Submitted by
LAKHINANA S SWAROOP
Reg. No. 04-2528-2014

In partial fulfillment for the award of the degree
Of
MASTER OF BUSINESS ADMINISTRATION
INTERNATIONAL AGRIBUSINESS

Under the Guidance of
Dr. M. R. Prajapati
Assistant Professor
Department of Financial Management

INTERNATIONAL AGRIBUSINESS MANAGEMENT INSTITUTE
ANAND AGRICULTURAL UNIVERSITY ANAND - 388 110
INTERNATIONAL AGRIBUSINESS MANAGEMENT INSTITUTE
ANAND AGRICULTURAL UNIVERSITY
ANAND 388 110

CERTIFICATE

This is to certify that the project entitled “Farmers’ survey to Explore Business
Opportunities for Bio-products in Selected Districts of Andhra Pradesh and
Telangana” of M.B.A (International Agribusiness) embodies bonafide research
work carried out by LAKHINANA S SWAROOP under my guidance and
supervision and that no part of this project work has been submitted for any other
degree. The assistance, guidance and help received during the course of
investigation have been fully acknowledged.

Place: Dr. M. R. Prajapati
Date: Major Advisor
IABMI, AAU Anand
DECLARATION

I hereby declare that the project entitled “Farmers’ survey to Explore Business
Opportunities for Bio-products in Selected Districts of Andhra Pradesh and
Telangana” submitted for the M.B.A (International Agribusiness) degree is my
original work and this has not formed the basis for the award of any degree,
associate ship or other similar titles.

Place: IABMI, Anand Name: Lakhinana S Swaroop
Date: Reg. No: 04-2528–2014
ACKNOWLEDGEMENT

Sometimes words fall short to show our gratitude to some people, the same happened
with me during my project work. The gigantic help and support received from
Varsha Bioscience and Technology India Pvt. Ltd., Hyderabad overwhelmed me
during the project work.
Through this acknowledgment, I express my sincere gratitude to all those people
who have been associated with this assignment and have helped me with it and made
it a worthwhile experience.
Firstly I extend my thanks to the various people who have shared their opinions and
experiences through which I received the required information crucial for my report.
I would like to express my deep gratitude to the Managing director, Dr. John Peter
sir and the marketing head, Dr. E. Leo Daniel Amalraj sir Varsha Bioscience and
Technology, Hyderabad for his scholastic guidance, constructive criticism, constant
encouragement and pertinent suggestions in planning and execution of this project.
I have an enormous pleasure in expressing my deepest sense of gratitude and humble
indebtedness towards my college guide Dr. M. R. Prajapati, Assistant Professor,
International Agri-business Management Institute, AAU, Anand for his steadfast
inspiration, expert guidance, painstaking effort and keen abiding interest during the
entire research work. With profound respect, I extend my gratitude to Dr. Y.C. Zala,
Principal and Dean International AgriBusiness Management Institute, AAU Anand
for providing necessary facilities during the project work.
I feel imperative and pleasure in expressing my deepest sense of gratitude towards
our Project Coordinator Dr. Ritambhra Singh for her endless support and
motivation.
I feel imperative to express my sincere thanks for the generous help received from
Assistant Professor, Dr. Y. A. Lad, Dr. D. R. Vahoniya, Dr. Shakti Ranjan Panigrahi,
and Associate Prof. Dr. R. S. Pundir International Agri-Business Management
Institute, AAU, Anand for their kind co-operation and valuable help during the
project work.
At the last but not the least, I think that the words are insufficient to express deep
sense of feeling and respect towards my parents, without their encouragement,
blessing and benediction it would not be possible to me to complete this course.
Their patience and sacrifice always have been the vital source of inspiration for me.
Finally, I express our thanks to the people who gave me this opportunity to learn the
subject in a practical approach.
Date:
Place: Anand Lakhinana S Swaroop
“Farmers’ survey to Explore Business Opportunities for Bio-products in
Selected Districts of Andhra Pradesh and Telangana”
Name of Student Advisor
Lakhinana S Swaroop Dr. M. R. Prajapati
Reg. No. 04-2528-2014 Assistant Professor
INTERNATIONAL AGRIBUSINESS MANAGEMENT INSTITUTE
ANAND AGRICULTURAL UNIVERSITY ANAND-388 110

ABSTRACT

A worldwide demand for reduction in use of chemical pesticides, regarded by
consumers as harmful, is leading to the development of innovative and less harmful
plant protection strategies. Pesticides such as organochlorine insecticides, methyl
bromide, etc., are discontinued due to their health hazards. Alternative protection
systems (biological products) are the need of the future and should be devised in
place of conventional pesticides.
Agriculture is deemed as human life’s backbone. Plant protection purely by chemical
means has its own disadvantages. Pesticides are found to cause toxicity problems to
human life and the environment. Hence, the need for developing biopesticides
assumes all the more importance. The crux of the matter is that companies just
cannot market a product as eco-friendly; they have to live up to the expectations.
However, the trend towards eco-friendly products is making bio-pesticides more
noticeable than ever before. Growing consumer awareness for food and agricultural
products with less or no chemical residues, and growers’ and farmers’ demand for
safer pesticides has triggered a bid demand for bio-pesticides. Consequently, big
agrochemical companies too are making inroads into the bio-pesticides market
through takeovers, alliances, license deals, collaborations, etc. For example, BASF
AG made a marketing deal with US bio-pesticide company Agra Quest while Bayer
AG acquired Agrogreen’s (Israel) certain businesses. Apparently such deals are
lucrative; however, big companies are wary as any negative effect would mar their
brands.
Bio-pesticides include microbial pesticides, entomopathogenic nematodes,
baculoviruses, plant derived pesticides, and Insect pheromones, are increasingly
being tested as alternatives to chemical pesticides and key components of Integrated
i
Pest Management (IPM). The stark truth is that, however, bio-pesticides constitute
a very small fraction of the global pesticides market.
Climate in Andhra Pradesh and Telangana is generally hot and humid. The major
role in determining the climate of these states is played by south west monsoons.
Agriculture plays a pivotal role in the economy of these states. In recent years,
indiscriminate use of chemical pesticides and fertilizers lead to increased cost of
cultivation and environmental pollution. Due to, energy crisis and increased fertilizer
cost have necessitated to use of cost effective organic sources of nutrients to maintain
soil fertility, productivity and health for sustainable crop production. Use of organic
manures and bio-fertilizers could offer a safe and best option for reduction of
currently used agrichemicals. Beneficial microbes such as Rhizobium, associative
and free living nitrogen-fixing bacteria, phosphate solubilizing bacteria, arbuscular-
mycorrhiza, and other beneficial fungi are considered as bio-fertilizers. The
extensive research program on beneficial bacteria and fungi in Varsha Bioscience
and Technology’s lab has resulted in the development of a wide range of bio-
fertilizers, which satisfied the nutrient requirements of crops, suppression of diseases
and increased the crop yields. Experiments in the greenhouse and under field
conditions showed that different crops responded positively to microbial
inoculations. In particular, Rhizobial inoculants when applied to leguminous crops
increased crop yield and quality.
An attempt was made to review the reach on bio-fertilizers and their acceptance by
farmers in selected districts of Andhra Pradesh and Telangana. Our review showed
that usage of bio-fertilizers and bio-pesticides in Andhra Pradesh and Telangana is
significant, but comparatively less. This is due to lack of awareness, availability,
cost effectiveness, delivery systems, proper handling etc. This report will focuses
on reasons for the non-adoption and bottlenecks in marketing as well as challenges
facing the more widespread utilization of bio-fertilizers and bio-pesticides by
Andhra Pradesh & Telangana farmers.
ii
LIST OF CONTENT

SR. No. CHAPTER Page No.
ABSTRACT I
LIST OF CONTENT III
LIST OF TABLE VI
LIST OF FIGURE VII
I INTRODUCTION
1.1 Background of the Study 1
1.2 Global scenario of organic agriculture 2
1.3 Indian scenario of organic agriculture 3
1.4 Bio-pesticides and Bio-control Agents
3
1.5 Benefits of Bio pesticides 5
1.6 Bio-fertilizers & Effectiveness 6
1.7 Marketing Challenges & Options in bio-fertilizer 7
business
1.8 Registration and the regulatory system for Bio- 8
pesticides and Bio-fertilizers
1.9 Districts Profile 11
1.9.1 Guntur District Profile 11
1.9.2 Ananthapur District Profile 12
1.9.3 Nalgonda District Profile 13
1.10 Company profile 13
1.11 OBJECTIVE OF THE STUDY 15
II REVIEW OF LITRETURE 16
III
III RESEARCH METHODOLOGY 20
3.1 Area of Study 20
3.1.1 Locations Identified 21
3.2 Source of Data 23
3.2.1 Primary Data 23
3.2.2 Secondary Data 23
3.3 Research Design 23
3.3.1 Sampling Method 23
3.3.2 Sampling technique 23
3.3.3 Sampling Unit 23
3.3.4 Sample Size 23
3.3.5 Research Instrument 23
3.3.6 Analytical Tools 23
3.4 Garrett’s ranking technique 23
IV RESULTS AND DISCUSSION
4.1 Basic information of Farmers 25
4.1.1 Classification of farmer 25
4.2 Major crops in the study area 27
4.2.1 Guntur district 27
4.2.2 Ananthapur district 28
4.2.3 Nalgonda district 28
4.3 Key package of practices followed in study area 29
IV