MEGA EVENT PLANNING Series Editor: Eva Kassens-Noor FAILED OLYMPIC BIDS AND THE TRANSFORMATION OF URBAN SPACE Lasting Legacies? Robert Oliver John Lauermann Mega Event Planning Series editor Eva Kassens-Noor Michigan State University East Lansing MI, USA The Mega Event Planning Pivot series will provide a global and cross-disciplinary view into the planning for the world’s largest sporting, religious, cultural, and other transformative mega events. Examples include the Olympic Games, Soccer World Cups, Rugby championships, the Commonwealth Games, the Hajj, the World Youth Day, World Expositions, and parades. This series will critically discuss, analyze, and challenge the planning for these events in light of their legacies includ- ing the built environment, political structures, socio-economic systems, societal values, personal attitudes, and cultures. More information about this series at http://www.springer.com/series/14808 Robert Oliver · John Lauermann Failed Olympic Bids and the Transformation of Urban Space Lasting Legacies? Robert Oliver John Lauermann Virginia Tech University City University of New York Blacksburg New York VA, USA NY, USA Mega Event Planning ISBN 978-1-137-59822-6 ISBN 978-1-137-59823-3 (eBook) DOI 10.1057/978-1-137-59823-3 Library of Congress Control Number: 2017949191 © The Editor(s) (if applicable) and The Author(s) 2017 The author(s) has/have asserted their right(s) to be identified as the author(s) of this work in accordance with the Copyright, Designs and Patents Act 1988. This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover illustration: © Stephen Bonk/Fotolia.co.uk Printed on acid-free paper This Palgrave Pivot imprint is published by Springer Nature The registered company is Macmillan Publishers Ltd. The registered company address is: The Campus, 4 Crinan Street, London, N1 9XW, United Kingdom Acknowledgments The authors appreciate the assistance of Lewis Bellas for his collegiality and critical insight informing several of the arguments presented in this book. Frequent words of encouragement and editorial recom- mendations offered by Valerie Thomas, Erik Olson, and Peter Goheen arrived at key moments in the writing process, forcing us to not only be patient, but concise. Over the years, the Olympic Study Centre archives and staff have been invaluable resources. The research was supported in part by grants from the Olympic Studies Centre and the US National Science Foundation. The Departments of Geography at Virginia Tech and Texas A&M have likewise supported the research and writing of this project, and we thank our colleagues at these institutions for their support. Finally, we would like to acknowledge the expertise and enthu- siasm of Eva Kassens-Noor and the entire team at Palgrave Macmillan for seeing this project through to fruition. v Contents 1 Why Bid? The Logic of Pursuing Sports Mega-Events 1 2 Bidding and Urban Development 27 3 Policy Mobilities and the Bid 49 4 Planning Across Bids 69 5 Post-bid Legacies? 87 6 Post-bid Rescaling 107 7 Anti-bid Politics 129 8 Conclusion: Rethinking the Horizons of Failed Bids 147 Index 153 vii List of Figures Fig. 3.1 Origins of the bid consulting industry Constructed from corporate records, IOC archives, and interviews; reprinted from Lauermann (2014a) 57 ix List of Tables Table 4.1 International multisport events 75 Table 4.2 High frequency mega-event bidders 77 Table 7.1 Characteristics of recent anti-bid protests 138 xi 1 Why Bid? The Logic of Pursuing Sports Mega-Events Abstract This chapter presents some of the key shifts that have occurred in the Olympic bidding process. An apparent crisis in the lack of bid cities during recent mega-event competitions has prompted the International Olympic Committee to stress that bid cities should be looking to produce a positive urban legacy and to marry Olympic objec- tives with urban development goals. Yet, as the IOC attempts to be rele- vant by inviting cities to partake in legacy planning, there is an emerging concern that bid cities are using the bidding process to leverage urban development objectives that are at best only tangentially related to the bid. This chapter proposes that we have entered a new era of Olympic bidding that has fundamental implications for the “geography of failure.” Keywords Legacy planning · Leverage · Olympic Agenda 2020 Candidature process This book evaluates why cities choose to bid for the Olympics, why Olympic bids fail, and whether cities can benefit from failed bids. Mega-event planning is an expensive and risky proposition for cit- ies. In a best case scenario, a city will win its bid and go on to host © The Author(s) 2017 1 R. Oliver and J. Lauermann, Failed Olympic Bids and the Transformation of Urban Space, Mega Event Planning, DOI 10.1057/978-1-137-59823-3_1