factors affecting adoption of e-payment among private university students in klang valley goh sau

122 Pages·2017·1.56 MB·English

FACTORS AFFECTING ADOPTION OF E-PAYMENT
AMONG PRIVATE UNIVERSITY STUDENTS IN KLANG
VALLEY

GOH SAU WEI

MASTER OF BUSINESS ADMINISTRATION

UNIVERSITI TUNKU ABDUL RAHMAN

FACULTY OF ACCOUNTANCY AND MANAGEMENT

APRIL 2017
FACTORS AFFECTING ADOPTION OF E-PAYMENT
AMONG PRIVATE UNIVERSITY STUDENTS IN KLANG
VALLEY

Goh Sau Wei

A research project submitted in partial fulfillment of the
requirement for the degree of

Master of Business Administration

Universiti Tunku Abdul Rahman

Faculty of Accountancy and Management

April 2017

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FACTORS AFFECTING ADOPTION OF E-PAYMENT
AMONG PRIVATE UNIVERSITY STUDENTS IN KLANG
VALLEY

By

Goh Sau Wei

This research project is supervised by:

Dr. Chong Shyue Chuan
Assistant Professor
Department of Economics
Faculty of Accountancy and Management

iii
Copyright @ 2017

ALL RIGHTS RESERVED. No part of this paper may be reproduced, stored in a retrieval
system, or transmitted in any form or by any means, graphic, electronic, mechanical,
photocopying, recording, scanning, or otherwise, without the prior consent of the authors.

iv
DECLARATION

I hereby declare that:

1. This Research Project is the end result of my own work and the due acknowledgement has
been given in the references to all sources of information be they printed, electronic, or
personal.

2. No portion of this research project has been submitted in support of any application for any
other degree or qualification of this or any other university, or other institutes of learning.

3. The word count of this research report is 16,076.

Name of Student: Goh Sau Wei

Student ID: 15UKM00278

Signature:

Date:

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ACKNOWLEDGEMENT

I am appreciating sincere from the heart to all the parties who have facilitated me in this
thesis throughout the duration of the time until the completion of the research.

Firstly, I would like to express our gratitude to my supervisor, Dr. Chong Shyue Chuan
guided me to complete this research project. He had spent his precious time to help and guide
me when I was in doubt through the development of the research. His valuable guidance,
support and suggestion have helped me a lot when I am facing difficulties in my research
project.

Besides that, I would also like to show appreciation towards the respondents for their time
and effort in completing the questionnaires. Without their contribution from their responses,
this research project would not have proceeded.

Last but not least, I also want to show my gratitude towards my seniors, which they have
shared their knowledge and experiences with me. Even I am not able to mention everyone by
name but by using this platform I would like to thanks to all these people.

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DEDICATION
This humble work is especially dedicated to:
Dr. Chong Shyue Chuan, my project supervisor,
All the respondents,
And
To my family and all my loved ones,
Thank you for being my guidance and support.

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TABLE OF CONTENTS

Page
Copyright………………………………………………………………….…..……….iv

Declaration……………………………………………………………….…….……....v

Acknowledgement…………………………………………………….……………....vi

Dedication……………………………………………………….……………….…...vii

Table of Contents……………………………………...…..………….……….....viii-xii

List of Figures…….……………………………………………..…….....……...…...xiii

List of Tables…….……………………………………………..…….....…………....xiv

List of Appendices………………...………………………………………..….….......xv

Preface…………………………………………………………………………....…..xvi

Abstract…………………………………………………………………...………....xvii

Chapter 1 Introduction

1.0 Introduction……………………………………………...………….1

1.1 Research Background …………...………….…………...…….…1-4

1.2 Problem Statement………………………………..…..…...……...4-5

1.3 Research Questions………………………………………….......….5

1.4 Research Objective………………………………………….......….6

1.3.1 General Objective……………………………..…...……6

1.3.2 Specific Objectives…………………………………....6-7

1.5 Significance of Study………………………………….…............7-8

1.6 Chapter Layout…………………………………………..….……8-9
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1.8 Conclusion…………………………………………..……….…......9

Chapter 2 Literature Review

2.0 Introduction…………………………………….………..……..…10

2.1 Literature Review………………………………...………....…….11

2.1.1 Intention………..……..…...…..…....…..11-12

2.1.2 Attitude……………………..…………..12-13

2.1.3 Subjective Norm……….………..….…..13-14

2.1.4 Perceived Ease of Use…….…….............14-15

2.1.5 Perceived Usefulness ………..……….........15

2.1.6 Perceived Security ……………..……....16-17

2.1.7 Trust………..……………….............…..17-18

2.1.8 Benefit………..………………...............18-19

2.1.9 Self-efficacy……………..…..................19-20

2.2 Review of Relevant Theoretical Model……………….…..…..21-24

2.3 Proposed Theoretical / Conceptual Framework…………..………25

2.4 Hypotheses Development……………...………………...……......26

2.5 Conclusion……………………………………………....……..….26

Chapter 3 Research Methodology

3.0 Introduction……………………..…………………...……………27

3.1 Research Design………………………...……………………...…27

3.1.1 Quantitative Research……………………..…...............28

3.1.2 Descriptive Research…………………………………..28

3.2 Data Collection Methods………………………………...………..28

3.2.1 Primary Data……………………………..…....……….29

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3.3 Sampling Design…………………………………...……...….…...29

3.3.1 Target Population……………….………...………...29-30

3.3.2 Sampling Frame and Sampling Location……….……...30

3.3.3 Sampling Elements……………………..…………...…30

3.3.4 Sampling Techniques……………………...……..........31

3.3.5 Sampling Size……………………..………..……..…...31

3.4 Research Instrument………………………………..………....31-32

3.4.1 Questionnaires Design…..………………...………...…32

3.4.2 Pilot Test…………………………………..…..……….33

3.5 Constructs Measurement………………………..……………..33-34

3.5.1 Origin of Constructs………………………………..34-36

3.6 Data Processing…………………………...……….....……….…..37

3.6.1 Descriptive Checking…….………………...…..…..….37

3.6.2 Data Editing……………………………………………37

3.6.3 Data Coding……………………………………...…….37

3.6.4 Data Transcription…………………..………………....37

3.6.5 Data Cleaning…………...…………………..…….…...38

3.7 Data Analysis………………………...…………..………….…....38

3.7.1 Descriptive Analysis………………………….….…….38

3.7.2 Factor Analysis………………………..……………38-39

3.7.3 Reliability Test………………………..……………38-39

3.7.3 Inferential Analysis………………………………..…..39

3.7.3.1 Pearson’s Correlation Analysis……......39-40

3.7.3.2 Multiple Regression Analysis…..…...…40-41

3.8 Conclusion……………………………………...………..…….….41

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