Facebook Nation: Total Information Awareness

415 Pages·2014·7.579 MB·English

by  Newton Lee (auth.)

Newton Lee
Facebook
Nation
Total Information Awareness
Second Edition
Facebook Nation

Newton Lee

Facebook Nation
Total Information Awareness
Second Edition
Newton Lee
Newton Lee Laboratories, LLC
Tujunga , CA , USA
ISBN 978-1-4939-1739-6 ISBN 978-1-4939-1740-2 (eBook)
DOI 10.1007/978-1-4939-1740-2
Springer New York Heidelberg Dordrecht London
Library of Congress Control Number: 2014951523
© Springer Science+Business Media New York 2014
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To peace, love, and freedom

Contents
Part I Prologue
1 From 1984 to Total Information Awareness ......................................... 3
1.1 President Ronald Reagan in 1984 .................................................. 3
1.2 Total Information Awareness ......................................................... 6
1.3 Edward Snowden’s NSA Leaks and PRISM .................................. 9
1.4 Social Networks’ Responses to NSA Leaks and PRISM ............... 12
1.5 Reform Government Surveillance and Reset the Net .................... 14
References ................................................................................................. 16
Part II Privacy in The Age of Big Data
2 Social Networks and Privacy ................................................................. 23
2.1 Zero Privacy and the Central Intelligence Agency......................... 24
2.2 The Archer, Carrier Pigeons, and President Jimmy Carter ............ 24
2.3 The Pervasiveness of Facebook...................................................... 26
2.4 Chairs Are Like Facebook.............................................................. 27
2.5 Facebook and Personal Privacy ...................................................... 28
2.6 Facebook Friends and Personal Privacy ......................................... 31
2.7 Facebook, Children, and COPPA ................................................... 32
2.8 Facebook, Peer Pressure, and Social Issues ................................... 34
2.9 Reality TV and Social Media ......................................................... 36
2.10 YouTube and Facebook Videos: Am I Pretty or Ugly? .................. 37
2.11 Netfl ix and Social Apps on Facebook ............................................ 39
2.12 Facebook Timeline and Open Graph.............................................. 40
2.13 Ambient Social Apps ..................................................................... 41
2.14 Stalking Apps and Facebook for Sex ............................................. 43
2.15 Facial Recognition Apps ................................................................ 44
2.16 Facial Recognition on Facebook, Google+, and iPhone ................ 45
2.17 Virtual Passports: from Privacy to Data Use .................................. 48
vii
viii Contents
2.18 Social Search: Google, plus Your World & Microsoft’s Bing ....... 49
2.19 Self-Destructing Messages ............................................................. 51
2.20 Facebook Anonymous Login ......................................................... 52
2.21 Anonymous Social Apps ................................................................ 53
2.22 Responses to Zero Privacy ............................................................. 55
References ................................................................................................. 56
3 Smartphones and Privacy ...................................................................... 71
3.1 Smartphones ................................................................................... 71
3.2 Location Tracking on iPhone and iPad .......................................... 72
3.3 Carrier IQ ....................................................................................... 73
3.4 Smartphone Data Collection Transparency .................................... 74
3.5 Always On ...................................................................................... 75
3.6 Mobile Apps Privacy Invasion ....................................................... 76
3.7 Mobile Apps for Children .............................................................. 77
3.8 Android Market and Google Play .................................................. 78
3.9 Apple’s App Store .......................................................................... 79
3.10 Facebook App Center ..................................................................... 80
References ................................................................................................. 80
4 Privacy Breaches ..................................................................................... 85
4.1 Google Street View ........................................................................ 85
4.2 Google Easter Eggs in Disguise ..................................................... 87
4.3 Apple Software Bugs ..................................................................... 89
4.4 Facebook User Tracking Bug and Online Behavioral Tracking .... 90
4.5 Carrier IQ and Other Privacy Blunders .......................................... 91
References ................................................................................................. 93
Part III Business Intelligence in Social Media
5 Business Intelligence ............................................................................... 97
5.1 Intelligent Digital Billboards.......................................................... 97
5.2 Data Mining: Amazon.com, Lowe’s, Target, True&Co ................. 98
5.3 Tumblr and Gmail: Yes to Advertisements .................................... 99
5.4 Social Ads on Facebook ................................................................. 100
5.5 News Feed, Sponsored Stories, Custom Stories,
and Facebook Exchange ................................................................. 102
5.6 Mobile Market 2011-Present: Facebook for Every Phone ............. 103
5.7 Mobile Market 2012-Present: Instagram and Mobile
App Install Ads .............................................................................. 104
5.8 Mobile Market 2013-Present: Facebook Home and Parse ............. 105
5.9 Mobile Market 2014-Present: WhatsApp
and Facebook Audience Network .................................................. 105
5.10 Location-based Mobile Advertisements ........................................ 107
5.11 Business Communications on Facebook ........................................ 108
5.12 B2B, B2C, and H2H on Social Media ........................................... 109
References ................................................................................................. 110
Contents ix
6 Facebook Analytics, Advertising, and Marketing ............................... 117
Dennis Yu and Alex Houg
6.1 The Viral Cycle .............................................................................. 117
6.2 Metrics Analysis Action (MAA) .................................................... 118
6.3 Everything You Need to Know about
Website Custom Audiences (WCA) ............................................... 120
6.4 Ten Questions Any Facebook Marketing Consultant
should be Able to Answer .............................................................. 121
6.5 The Insider’s Guide to Facebook Traffi c ........................................ 123
6.6 Using Exclusion Targeting to Filter Out Unwanted Targets .......... 125
6.7 Guess Where Users are Spending More
Time — TV or Mobile/Web? ......................................................... 126
6.8 The Mechanics of Facebook Ad Budgeting ................................... 128
6.9 How Spending a Few Dollars on Facebook
can Turn You into an Infl uencer ..................................................... 132
6.10 The Danger of Buying Facebook Fans ........................................... 133
6.11 How to Tell if Your Ad is Working and Diagnose
Newsfeed Burnout .......................................................................... 135
References ................................................................................................. 136
7 Consumer Privacy in the Age of Big Data ............................................ 139
7.1 Oil of the Digital Age ..................................................................... 139
7.2 Data Brokers: The Good, the Bad and the Ugly ............................ 140
7.3 Consumer Privacy Bill of Rights .................................................... 141
7.4 Federal Trade Commission Privacy Report ................................... 143
7.5 California Online Privacy Protection Act ...................................... 144
7.6 European Union’s “Right to be Forgotten” Law ............................ 144
References ................................................................................................. 146
Part IV The Rise of Facebook Nation
8 Twitter – a World of Immediacy ............................................................ 1 51
8.1 The Pen is Mightier than the Sword ............................................... 151
8.2 Citizen Journalists .......................................................................... 153
8.3 A World of Immediacy ................................................................... 155
8.4 Prevalence of Twitter ...................................................................... 156
8.5 Advertisements and Campaigns on Twitter ................................... 161
8.6 Cuban Twitter: ZunZuneo .............................................................. 162
8.7 Creative Uses of Twitter ................................................................. 163
8.8 The Downside of Twitter ................................................................ 164
References ................................................................................................. 165
9 Misinformation and Disinformation ..................................................... 169
9.1 The War of the Worlds ................................................................... 169
9.2 Misinformation and Disinformation on Twitter and Facebook ...... 170
9.3 Ramifi cations and Repercussions of Misinformation
and Disinformation......................................................................... 173