Facebook Advertising 1.0

308 Pages·2017·49.32 MB·English

Blueprint Certification
310-101 Facebook
Advertising Core
Competencies
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MOST ACTIVE SOCIAL PLATFORMS IN SG
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FACEBOOK USAGE ANALYSIS IN SG
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The Evolution of Facebook
Learn how Facebook has evolved over the last decade in order to meet the needs of
marketers.
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5
People Based Marketing
Source: https://atlassolutions.com/why-atlas/introduction/
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3 Types of Audiences
Core Audience Custom Audience Lookalike Audience
This data is pulled It allows you to target Lookalike audiences can
from the information existing customers from help you find people who
people share in their your CRM data or people share similar characteristics
Facebook profiles who interacted with your with those who are already
and the behaviors online properties. interested in your brand and
they exhibit on our products or services.
platform.
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Core Audience
• Location
• Demographics
• Interests
• Behaviors
• Connections
Core Audience
Pro Tip: https://www.advertisemint.com/complete-guide-facebook-ad-targeting/
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Custom Audience
Your Data Facebook Data
• CRM (email, mobile & etc.) • Core Audience
• Intent (people's behavior on • 3rd party data (e.g.
your websites or mobile apps) Acxiom, Experian and
Quantium)
Pro Tip: You need at least 100 people in your Custom Audiences to help
ensure meaningful reach with your ads
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3 Ways to Create Lookalike Audience
Your Fan Page Lookalike
Custom Audience
Audience
People who Like
Create a Custom
your business Page.
Audience using the
Facebook pixel or
the Facebook SDK.
CRM Database
Leverage information
about your best
customers
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