External Perceptions of the European Union as a Global Actor This book provides the first detailed analysis of perceptions of the European Union throughout the world. Through a wide range of policies, from international trade to global environ- mental agreements, the EU has not only carved an important space for its inter- national outreach, but it has also presented itself as a ‘distinctive’ global power, whose actions are based more on shared values and principles rather than national interests. This book attempts to test this ‘distinctiveness’ theory by unveiling what the rest of the world thinks of the EU. Carrying out the first global analysis of perceptions of the EU, the book considers: • political and economic elites, public opinion, civil society organizations and the media in other global powers (US, Russia and China), emerging markets (Brazil, India, Mexico, South Africa), the Middle East (Iran, Israel, Lebanon and Palestine), and the developing world (the ACP countries and the African Union), • international agencies (UN and World Bank), non- Western media (Al Jazeera) and diplomatic circles. Providing insights about attitudes of the European Union, which may run counter to the assumptions of EU policy makers, this book will be of major interest to students and scholars of European Studies, Politics and Area Studies. Sonia Lucarelli is Lecturer of International Relations at the University of Bologna, Italy. Lorenzo Fioramonti is Research Fellow at the University of Bologna, Italy and at the Department of Political Sciences at the University of Pretoria, South Africa. Routledge/GARNET series: Europe in the world Edited by David Armstrong , UK Karoline Postel-V inay Centre for International Studies and Research (CERI), France. Editorial Board: Dr Mary Farrell, Sciences Po, Paris; Dr Karoline Postel- Vinay, CERI, France; Professor Richard Higgott, University of Warwick, UK; Dr Christian Lequesne, CERI, France and Professor Thomas Risse, Free Uni- versity Berlin, Germany. International Advisory Committee: Dr Salma Bava, Jawaharlal Nehru Univer- sity, New Delhi, India; Dr Knud Erik Jørgensen, University of Aarhus, Denmark; Professor Sunil Khilnani, SAIS, Johns Hopkins University, USA; Dr Anne- Marie Legloannec, CERI, France; Dr Xiaobo Lu, SIPA, Columbia University, USA; Professor James Mittelman, University of Washington, USA; Dr Karen Smith, London School of Economics, UK; Professor Elzbieta Stadtmuller, University of Wroclaw, Poland. The Routledge GARNET series, Europe in the World, provides a forum for innovative research and current debates emanating from the research community within the GARNET Network of Excellence. GARNET is a Europe- wide network of 43 research institutions and scholars working collectively on ques- tions around the theme of ‘Global Governance, Regionalisation and Regulation: The Role of the EU’, and funded by the European Commission under the sixth Framework Programme for Research. 1 EU Foreign Policy in a 4 Governance and the Globalized World Depoliticisation of Development Normative power and social Edited by Wil Hout and preferences Richard Robison Edited by Zaki Laïdi 5 The European Union and 2 The Search for a European International Organizations Identity Knud Erik Jørgensen Values, policies and legitimacy of the European Union 6 The EU and Global Governance Edited by Furio Cerutti and Edited by Mario Telò Sonia Lucarelli 7 External Perceptions of the 3 The European Union and the European Union as a Global Social Dimension of Actor Globalization Edited by Sonia Lucarelli and How the EU influences the world Lorenzo Fioramonti Edited by Jan Orbie and Lisa Tortell External Perceptions of the European Union as a Global Actor Edited by Sonia Lucarelli and Lorenzo Fioramonti First published 2010 by Routledge 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN Simultaneously published in the USA and Canada by Routledge 270 Madison Ave, New York, NY 10016 Routledge is an imprint of the Taylor & Francis Group, an informa business This edition published in the Taylor & Francis e-Library, 2009. To purchase your own copy of this or any of Taylor & Francis or Routledge’s collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk. © 2010 Selection and editorial matter, Sonia Lucarelli and Lorenzo Fioramonti; individual chapters, the contributors All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloging in Publication Data A catalog record for this book has been requested ISBN 0-203-86691-6 Master e-book ISBN ISBN10: 0-415-48100-7 (hbk) ISBN10: 0-203-86691-6 (ebk) ISBN13: 978-0-415-48100-7 (hbk) ISBN13: 978-0-203-86691-7 (ebk) Contents List of figures vii List of tables viii List of contributors x Acknowledgements xiv List of abbreviations xv 1 Introduction: the EU in the eyes of the others – why bother? 1 SONIA LUCARELLI AND LORENzO FIORAMONTI PART I Great powers, conflict areas and emerging markets 11 2 American perceptions of the EU: through a glass, darkly or through the looking glass? 13 JAMES C. SPERLING 3 Eastern giants: the EU in the eyes of Russia and China 32 MARA MORINI, ROBERTO PERUzzI AND ARLO POLETTI 4 Taking the lead: EU mediation role assessed by Iran and Lebanon 52 RUTH HANAU SANTINI, RAFFAELE MAURIELLO AND LORENzO TROMBETTA 5 Between attraction and resistance: Israeli views of the European Union 70 SHARON PARDO 6 Conflict and hope: the EU in the eyes of Palestine 87 SIMONA SANTORO AND RAMI NASRALLAH vi Contents 7 The emerging ‘global south’: the EU in the eyes of India, Brazil and South Africa 105 GERRIT OLIVIER AND LORENzO FIORAMONTI 8 So far, so close? Mexico’s views of the EU 120 ALEJANDRO CHANONA PART II International organizations, regional institutions and the media 135 9 Partnership in peril? Images and strategies in EU–ACP economic partnership agreement negotiations 137 OLE ELGSTRÖM 10 Aid, trade and development: World Bank views on the EU’s role in the global political economy 150 EUGENIA BARONCELLI 11 The EU through the eyes of the United Nations: the quest for unity 165 FRANzISKA BRANTNER 12 Regional partners? Perceptions and criticisms at the African Union 180 DANIELA SICURELLI 13 Non- Western media and the EU: perspectives from Al Jazeera 195 DONATELLA DELLA RATTA 14 Close enough? The EU’s global role described by non- European diplomats in Brussels 207 CATERINA CARTA 15 Conclusion: self- representations and external perceptions – can the EU bridge the gap? 218 LORENzO FIORAMONTI AND SONIA LUCARELLI Index 226 Figures 6.1 Percentage of questions and answers on the EU, USA, UN, the Quartet and the international community 94 8.1 Public opinion’s perceptions of the EU (1995–2005) 123 8.2 Mexicans believing the EU is a counterweight to the USA and preferences for either actor according to policy sector (2004) 124 8.3 Mexico’s preferences for Latin America and EU (from 2004 to 2006) 125 14.1 Images associated with the EU 208 14.2 The EU’s main role in world politics 210 Tables 2.1 Department and agency perceptions of the European Union as an actor, 1990–2007 17 2.2 Interest group perceptions of the European Union 20 2.3 Press perceptions of the European Union as an actor: New York Times, Wall Street Journal and Washington Post 25 3.1 Chinese and Russian views of European and US influence in the world 33 3.2 Russian attitudes towards Western countries and organizations 34 3.3 Evaluation of world powers 35 3.4 Russians’ opinions about which countries and organizations will play the most important world role in the next 10–15 years 35 3.5 Russia and Western cooperation 36 3.6 Main issues associated with perception of the EU in the political elites’ discourse 41 3.7 Number of EU news items in the Chinese press 42 3.8 Mentions of the EU in the Russian press in 2004 42 3.9 Contents of EU repre sentations in Chinese media 44 4.1 Perceptions of the EU by political elites in Iran and Lebanon 57 4.2 Iranian views of world powers 57 5.1 Distribution of items and links to the EU/Europe by theme in 100 Israeli civil society organizations’ websites 76 5.2 Press coverage of the EU in Israel’s three leading newspapers 77 5.3 Coverage of the EU/Europe and EU member states in Israel’s three leading newspapers by theme 78 5.4 Number of times the EU/Europe and EU member states are mentioned in Israel’s three leading newspapers 82 6.1 Palestinian views of EU financial support to the PA 96 7.1 Brazilian and South African citizens who have heard of the EU 108 7.2 Effectiveness of international institutions for South African citizens 109 7.3 How would you define relations between your country and . . . 110 7.4 Which power contributes most to . . . 110 Tables ix 7.5 Main issues associated with media coverage of the EU in Brazil, India and South Africa 114 10.1 The EU in the eyes of the World Bank 152 10.2 Defining the EU’s power 154 11.1 Perception of the EU in different issue areas: ‘do you agree that . . .’ 171 12.1 AU views of EU trade policy 185 12.2 AU views of EU peacekeeping policies 186